SEO Quick Tips for NE1 – How To Setup Meta Tags

By | August 14, 2019


Speaker: Kurt Steinbrueck Hello! Welcome to this edition of SEO Quick
Tips for NE1. I’m Kurt Steinbrueck, Director of Marketing Services with OurChurch.com,
and today we’re going to look at how to set up meta tags for the various pages of your
website. Now, meta tags are little tags that get put
into the code of your website that generally people don’t see when they’re viewing your
website, but they may see it when they come to visit your website through the search engines. I’ll explain a little bit about that as we
look at how we’re going to do this. So, let’s dive right in here. We can see
that we’re logged into the admin for NE1 site, and we’re going to go ahead and click
to edit a page. I’m going to choose the home page, but it could be any page. All these
pages have the same features. Once we get into the area to edit that page, we’re going
to click on the SEO features for that page. You see we have a couple of different options
here. We’re going to, in this video, ignore SEO words and additional head content and
weíre just going to stick with the meta boxes, meta title, meta keywords, and meta description. Now, how these help your site is the meta
title, it’s used sometimes by the search engines when they’re setting up your listing.
So, like if you search for your organization, you’ll see some text, there’s the clickable
text for that listing. That, a lot of times, is the title tag for that page. You’ll also see a little snippet underneath
it, a little description underneath it, and oftentimes that is the meta description tag.
So when you’re setting up these tags, you’re going to be able to, to some extent, control
what people are seeing. So you can put some rather engaging content, engaging text for
these tags to try to lure people in to actually viewing your site, try to get them to take
that next step and click through to your site. Also, these tags can help with your search
rankings. The title tag is one of the strongest signals to the search engines of what a page
is about. So, by putting in a keyword or two into that title tag, that can really help
to boost your rankings. The same thing for the description tag, except not quite as much.
The description tag isn’t as important as the title tag, but by putting that keyword
into the description tag, it can also help your rankings. Of course, by making it compelling,
you can get people to click through, and that’s really important as well. Our meta tag keywords, not quite as important.
Those were abused a lot early on in the days of the web and the search engines and so they
ignore it a lot. But we have the option to put it on there, and it’s not going to hurt
to do it, so we might as well. So let’s go ahead and give an example of
this. Weíre just going to say that this is a website for, say a church in Missouri, maybe
First Baptist Church of St. Louis, Missouri. So we’ll come up with some titles and keywords
and descriptions for them. So for the title, maybe we actually just go
with First Baptist Church in St. Louis, Missouri. Now, what you want to be doing with your title,
you want to, A) You want to limit it, the length of it, to about 60-70 characters. Beyond
that, you’re probably not going to have it showing up in the search listing. The search
engines may still read it, it may still count it to help with your website, but generally
speaking, it’s good to limit yourself to about 60-70 characters. You’ll see here that in this case, we have
the actual name, First Baptist Church, in there. A lot of times you don’t necessarily
want the name to be, at least not in the beginning of it, because the beginning of the title
tag is going to be what’s the most important. So, we want to get our keyword in there. So,
say for OurChurch.com, our keywords are not “OurChurch.com,” they’re “web hosting
services” or “search marketing services” or whatnot. So for us, we might put “Web
hosting services by OurChurch.com,” and that gets our keyword there right in the front
and then our name is still able to be there. Sometimes we’ve even left our name out because
we just wanted to make sure that we got those keywords in there. In the case of this First Baptist Church,
their name happens to include a lot of the keywords that we want. So “Baptist Church”
is in there and “church in St. Louis, Missouri.” Those are keywords that people might search
for that this church would want to show up for. So, just keep that in mind. Next are keywords. These are just going to
be words that people might search for. You don’t want to go overboard with this, maybe
have five, six, seven keywords. Maybe weíll do “Baptist,” and “Church,” and “St.
Louis,” and “Missouri,” maybe even “Baptist Church.” Each of these keywords are going
to be separated by a comma, and you’ll notice that Baptist and Church by themselves is different
from Baptist Church. Okay? Everything that’s between the commas is what they’re going
to look at and assume is the whole keyword. So there’re a couple of keywords for the
meta keywords. Now we want a description. We really want
this to be compelling, something that’s going to entice people to visit the church, or at
least visit the church website. So, maybe weíll put something like “First Baptist
Church in St. Louis, Missouri is an exciting and engaging church, reaching out to all the
people of the area and beyond.” So we’re trying to put the church in a good light here
and say, “Hey, this is an exciting place, you should come and visit.” Then it’s also good to include some kind
of a call to action, something where youíre telling them what to do next. So, maybe we
could put, “Visit us for our 10:00 a.m. service this week.” That way we’re just telling
them, “Hey, come out and see us,” or maybe it could be “Click through to learn more
about our church.” Something where you’re actually telling them to do an action and
take that next step from seeing the listing to actually doing something. All right! So this is how you set up the title
keywords and description. Once you have what you want in there, you just go down and click
“save changes,” and there you go. Now you have that set up. Now, you want to set up different title keywords
and description for each of your pages, because each page is going to be unique. Each page
is about something different, so it should have a different title and a different description
and keywords. That will also allow you to target more keywords. If you have 100 pages
on your site and you have different titles and descriptions for each one, you can target
100 different keywords or more, and that can help you, of course, in the search engines. So I hope you found this video to be enlightening
and interesting. Iím Kurt Steinbrueck with OurChurch.com and if you have any questions
about search engine optimization or hosting or design, or if youíd like help with actually
doing an SEO service, weíd be happy to do that. Please contact us at [email protected]
Thank you.

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