SEO Plan for Niche and Authority Sites – GET TRAFFIC

By | August 7, 2019


hello what’s up Doug Pennington here
from niche site project this is the webinar on SEO for niche sites and we
get rolled in here in a second I will tell you right off the bat I am
not feeling well I’m pretty sick I have a cold I’m pretty sure I have a fever I
haven’t slept well in days it’s a really sad story I know however I had this
thing scheduled this webinar right here scheduled for weeks so definitely the
show must go on I’m gonna take a nap when I finish up but that said that
means that I’m gonna try something a little bit different one of the first
things I’m gonna try and do the whole time is not coffin to the microphone I’m
gonna try and mute it but I’m gonna do my best to like respect everyone’s ears
and not to coffin to the microphone what’s up by the way Adriene song in
Santiago as well give me a shout it sounds like everyone can hear me
otherwise folks would tell me you couldn’t hear me
so what is gonna happen today well we’ll get we’ll get started I’ll say hello do
the Norman normal intro here Karen hi and then I’m gonna play recording a
pre-recorded session on this presentation I haven’t done this much
before I think maybe I tried it once but I figured this this situation better
than canceling I can show you something out of my archive and hopefully that’ll
work and then I’ll come back through it’s about 37 minutes of the
presentation I’ll come back when it’s all done and then we’ll answer questions
hopefully me sitting here quietly for 37 minutes well it’ll help me to rest of my
voice kind of get it together and that sort of thing and by the way I mentioned
it I’ll mention it again in a second but if you have some kind of screen freezes
he’s so mesh says there’s a screen freeze
refresh if there’s some some kind of issue or something refresh it on your
side a lot of times that will fix the issue so okay I need to have more energy
at least for the the intro alright people now multiple people are saying
it’s freezing it could actually be freezing sometimes it happens with the
webinarjam servers and stuff try and refresh it though so by the way is
everyone seeing a freeze and I’ll type it in because obviously if it’s frozen
you maybe can’t hear me everyone okay all right yeah see this is the this is
the weird game that we end up playing one person says it and then I freaked
out then I start checking stuff alright so here’s what we’re gonna do I know a
few people looks like the folks that are joining up
it’s slowed down and the other the other thing is if you’re not in North America
it’s probably not unusual for the video not to be super awesome
so a little bit of a lag Marcel I know you mentioned that I’m mentioning that
so you know on my end I’m at least wired into the wall and have fibre to the
house so okay I’m gonna try and start this video and at the end I’ll answer
questions so and I’ll be in the chat hanging out with everyone and let’s see
if this thing works let’s see very strange
okay I’m not sure cool alright I’m going to try and play
the video it wasn’t a hundred percent clear 100 percent clear if it was
cool let’s do it we have several people on if you’re just joining up Doug
Huntington here from niche site project we’re gonna get into the presentation
which is SEO for niche sites and really it’s a plan and I outlined a plan for
you perfect and I’m gonna get rid of the bookmark bar just to give us a little
more real estate so if excuse me if you are joining up
got really excited and talked over myself there so if it’s your first time
on one of these webinars or live streams let me know I’m interested to hear and
by the way I think I have a couple questions throughout so when I ask them
you can just answer back in the chat and I’ll you know see if they’re and quick
note as we are getting a bowling if the audio freezes if the video freezes or
something like that just refresh it also let me know in the chat but usually if
you refresh it you should come back and it should start working a lot of times
if you you know mention it in the chat other people will say hey it’s fine or
if I see like everyone can’t see it then I know there’s a problem but most of the
time a refresh will work okay I read either the Sam check but I always
put this slide in here just to be sure here’s a quote so all generalizations
are false including this one that’s a Mark Twain quote at least
believe it’s Mark Twain and I put that in here because I’m telling you an SEO
plan that is generalized this is basically a plan that you can use an
approach that you can use but there’s a lot of generalizations made and I’m not
saying this is the right way to do it I’m saying this is a way to do it and
there are dozens of other ways many other people have completely different
focuses and you know what their ways are valid too I haven’t tested everything
I’m just telling you what I’ve done in the past and I will mention that you
know I said it before there are some great
that’s technique so I’m going to mention here I don’t use them by the way and
I’ll point them out specifically however I do know that they can’t work and have
friends and peers that are using this gray hat methods with great success and
it’s a valid thing to do is just not my not my preference so as I mentioned
abduct Huntington I’m the founder of niche site project which is an internet
marketing blog and I’ve been been blogging there for about four years and
that is a picture of my dad and i am i late dog Brody there at Yellowstone
obviously weren’t the Old Faithful geyser which is think like from door to
you know the boardwalk there it’s maybe like two and a half three hours so I
live really close to Yellowstone which is awesome it’s a great great place so
pass okay I’m not sure if I’m back on I think I should be I think the video I
think the video was not where it was supposed to be and I’m not sure what’s
up with that I apologize I think I wanted to cut out some other stuff so
I’m gonna try to restart it sorry this there’s always like some kind of tech
issue here and I hope this isn’t going to repeat stuff
cool let’s do it we have several people on if you’re just joining up Doug
Huntington here from niche site project we’re gonna get into the presentation
which is SEO for niche sites and really it’s a clam and I outlined a plan for
you perfect and I’m gonna get rid of the bookmark bar just to give us a little
more real estate so if excuse me if you are joining up
got really excited and talked over myself there so if it’s your first time
on one of these webinars or live streams let me know I’m interested to hear and
by the way I think I have a couple questions throughout so when I ask them
you can just answer back in the chat and I’ll you know see if they’re in quick
note as we are getting a bowling if the audio freezes if the video freezes or
something like that just refresh it also let me know in the chat but usually if
you refresh it you should come back and it should start working a lot of times
if you you know mention it in the chat other people will say hey it’s fine or
if I see like everyone can’t see it then I know there’s a problem but most of the
time or refresh will work okay I already did the Sam check but I always put this
slide in here just to be sure here’s a quote so all generalizations are false
including this one that’s a Mark Twain quote at least
believe it’s Mark Twain and I put that in here because I’m telling you an SEO
plan that is generalized this is basically a plan that you can use an
approach that you can use but there’s a lot of generalizations made and I’m not
saying this is the right way to do it I’m saying this is a way to do it and
there are dozens of other ways many other people have completely different
focuses and you know what their ways are valid too I haven’t tested everything
I’m just telling you what I’ve done in the past and I will mention that you
know I said it before there are some great
that’s technique so I’m going to mention here I don’t use them by the way and
I’ll point them out specifically however I do know that they can work and have
friends and peers that are using this gray hat methods with great success and
it’s a valid thing to do is just not my not my preference so as I mentioned
abduct Huntington I’m the founder of Mitch site project which is an internet
marketing blog and I’ve been blogging there for about four years
and that is a picture of my dad and I am i late dog Brody there at Yellowstone
obviously weren’t the Old Faithful geyser which is I think like from door
to you know the boardwalk there it’s maybe like two and a half three hours so
I live really close to Yellowstone which is awesome it’s a great great place so
past track record which I only mentioned this because a lot of people give advice
that just regurgitate stuff but I do have a past track record I’ve had
successful niche sites I’ve had ups and downs I’ve coached a lot of other people
I’ve been guest blogging talking about internet marketing different areas which
I focus on and I’m a PMP which is a project management professional so I do
internet marketing full-time at this point I have been doing it full-time for
two years but before that I had about ten years of experience as a corporate
or in a well as a corporate drone really but I was a project manager for software
companies did management consulting and all that sort of corporate and stuff so
it’s an unusual I think an unusual skill set that it bring to the table and I
have been featured on many places I will read them all out but I’m sure you
recognize some of them and I was mentioned Derek on social triggers most
recently so I always put this timeline in part of the reason is a reminder for
myself so I’ve had ups and downs like there were some rocky points for sure
the thing is I got a fast start you know back in the day in 2013
you could start a new site and you could rank it within six weeks two months
three months or so like number one for like really competitive terms and you’ll
notice this rollercoaster ride where you know my rankings dropped and my sites
were penalized and I launched a bunch of more sites and they were penalized too
and then like I said two years ago 2015 I got laid off from my job after I
worked there for nine years and things started to turn around at that point of
course you see is a low point here intentionally and most recently sort of
this mark here up here I saw the site with business partner and myself we sold
a site for 235 which is really cool it seems like just unreal considering where
we started from so I’ve had the ups and downs so part of the reason I don’t use
the gray house stuff is because of this timeline here like I said Q&A is at the
end feel free to ask questions throughout you can you know ask
questions like Blake did here and thank you for noting as a question so just I
think that layout may have changed just a tad but the idea is you can use the
that’s the form there the drop-down next to the chat area the chat field and then
you can mark it as a question it makes it much easier for me especially at the
end so quick note you know why niche sites why should you be interested in
niche sites if you don’t have a site yet so in quick question while I’m talking
about this how many people have a niche site right now just say yeah I have one
right now and let me know in the chat and if you
don’t say no but I’m thinking about it or kind of where you’re at that will
help me shape the presentation or you know as best I can for the unique
audience that we have today so why niche sites for me it’s like one
of the you know best ways to get started the reason why is the start-up costs are
low the concepts are simple in theory and none of the steps are really
like super complicated it’s just putting together a string of you know simple
tasks in the right order over a period of time you get the benefit of compound
interest you know working on a long-term project slowly you know improving over
time the other part is you build skills in various areas right so you can focus
on SEO portion of it you can focus on why you have SEO grey hat SEO you could
focus on the content maybe you find that because when I got started by the way I
didn’t know anything about WordPress making money online niche sites or
anything so maybe you’re in the same position you started playing around with
WordPress and you realize you really like designing websites and working with
themes and helping people do that so niche sites may not be like the end of
the road for you or your you know path to working for yourself
but you can learn a lot of skills from working on their sites that maybe you
just stick with that web design stuff and your web design consultant or
freelancer and you could take that and there are many areas I mean you can end
up being a copywriter you could end up being an email marketer in general so
I’ll leave it at that but it’s a great place to learn the ropes overall like I
said you can get the design aspect you can learn SEO you can just like learn a
bunch of out marketing which is one thing to happen to me and you know some
people turn into like domain flips right it’s a simple a simple concept of buying
a domain and hanging on to it until supposed avaya firm so there are many
places to go with niche sites and you know you could leave I’ll leave it at
that so so a couple examples of like how niche sites could work everyone may
recognize some of the folks I’m going to mention here but Dave Fox I coached him
back in early 2015 through mid 2015 and he slowly grew his site
– from I think that was about a thousand bucks or 1500 bucks or so in January of
2016 – well I can’t see that very well but it looks like about six thousand
bucks in December of 2016 and he’s consistently making between like five
and seven thousand or so I haven’t you know checked with him lately but if this
stuff basically changed his life he was a musician he’s still a musician but he
would do some music teaching he’s a drummer a guitarist and you know I think
he he paints too so he’s an artist all around but he threw you know ton of hard
work and coaching with me he was able to put put together basically a new career
for himself okay so I fee I’m gonna take a quick break and look over at the chat
so a few several people do have sites Cesar Chuck Paul Bobby Shantz Brett
Brent is just thinking about it right now my cousin aside I love cash as a
sight shade not right now and okay so it seems like a lot of people do have site
least with a few posts as he Gabriel just just as one site
Audrey you want to get started right away and ran the let’s see cool so it
sounds like everyone is getting right into it either you have a site or spin
up for a while and there’s a handful of people that don’t so that’s cool it’s
very exciting for everyone for sure and then other example is Rob so I coached
actually I met Rob way back in the day he was a leader of Mitch that project he
just shot me an email and this was like back in mid 2014 I could tell he was
doing well and we formed a mastermind group so we formed a mastermind group
with one other person and through the years you know Rob and I have been in
mastermind groups in some form or another there was a point where you know
I could tell he needed system set up he needed help with
templates and basically areas where my project management experience but really
helped so I coached him through five or six sessions and these are all on
YouTube by the way so I think if you’re on the email list you should get you
know links to these hidden videos but Rob last year in 2016
made two hundred and twenty three thousand dollars just from Amazon okay
so just from Amazon and he has other affiliate programs that he’s part of so
Ron’s doing really well so we’ll we could see Rob’s doing really
well and you know like I said he and I business partners we we sold a site
earlier this year and that was a good thing too so let’s get into it
this is an SEO plan for niche sites that works for authority sites too which by
the way that’s just semantics so some people call them authority sites some
people call them niche sites okay so the link building is a game of incremental
aims and again this is an idea of compound interest where you know 1% over
time really adds up and you know I’m not saying these tactics in here will give
you like a 1% gain every time you do something but you have to look at it
that way you can’t just do a bunch of work and you know a month and then
expect it to just magically work out for you this is a grind this is not easy so
there’s nothing hard though there isn’t anything like super complicated it’s
just showing up more days than you don’t show up in doing the work okay there’s a
lot of text on this slide I tried not to do that too much but this is just the
overview we’re going to go over social profiles and turn a linking blog
comments and guest posting web 2.0 blogs tvN’s is private blog networks those two
are grey hat by the way and next
and kind of a bonus I’m going to throw this in is scholarship outreach I’m
going to talk about that a little bit because it’s popularized a lot in the
last probably like 18 months or so first we’ll get into social profiles so
basically these are things you can set up probably in like an hour right this
should take you like a day when you’re launching your site get right into it
and on that day one or day two if you haven’t done this yet it’s okay because
you can go do it very quickly now the caveat is these are going to be nofollow
links so you’re not going to be able to like put these up like put these links
up in your social profile and then like rank number one first okay these are
nofollow and they’re basically the links that anyone can get but here’s the
reason why you want these links they come into play later
they give your site a look of authenticity and it just makes your
brand seem more authentic your website seem more authentic which is key because
when we talk about blog commenting guest posting you want to have a presence
online and use social profiles give you that now the key thing to do don’t
forget you need to add your link to the profile okay you know ID your link to
the profile then you don’t you know get that nofollow link but it shows like
attention to detail if there are you know areas where you need to fill out
like you were specific details on your site or what your site is about fill
those out right fill in the description and make it complete make it look like a
real profile because it is a real profile so treat it like one
next is internal linking so this area is shifted over the years a little bit so
you’ll see I have silos on here as a as a reminder if some people have heard of
silos this is sort of a throwback to that idea so silos were a way to like
structure a site in a very formal way you’ll see this unlike ecommerce sites
quite a lot I can’t think of very many off the top of my head but I’m pretty
sure like Lowe’s the hardware store pretty sure they have like a pretty
tight E or sorry pretty tight like silo structure the thing is the silo
structure doesn’t get you the same kind of boost as you used to be able to get
and it could be nice to have like some loose silo structure but to me there’s
too much planning required and I note it here like it requires a lot of planning
ahead of time and you have to think about your site architecture which is
not an easy thing right so if you’re trying to plan out your site for like 6
or 12 or 18 months and all the content you’re gonna add how you’re gonna
organize it well it’s a lot of assumptions that you
have to make which could change over time basically creative work that you
don’t need to do it’s not that important so what you want to do is you know use
the ideas of a silo structure while avoiding the sort of planning and you
know rigorous linking that you have to do with a silo structure and I noted it
here I’m going to show you a link in a second where you can like read more
about the silo structure to get the basic idea of what’s going on now I put
in graphic Bruce or like a yeah graphic form here because it’s a little easier
to see so you have your homepage and then again this is the silo you know
like you don’t have to form your sites like this in WordPress these would be
pages up here and these would be pages here all the subtopics and the thing is
these subtopics would be like the child of
the parent so it’s a page this is the sub topic of the main topic now when you
get into it you do this very specific linking ID and I’m showing you this
because it’ll help you understand how I arrived at my current interlinking I
guess plan which is just an inter link on a little bit place you’ll see that in
this silo structure just by the definition day day being you know us you
would like link very deliberately to and from each of the post in the fashion
that I’ve noted here I didn’t put all the arrows because it would be hard to
see this but these are the main sort of links of you in city now we need to take
away from this is you get the benefit because the links are there not because
it’s a parent or a child you get the benefit because the links are there so
what you need to do is link back and forth all over the place so you don’t
need to I put like I publish everything as a post right I don’t do any pages I
don’t do any of this siloing anymore right you don’t get this the wreck like
same benefit as you may have a past so really all you need to do is link
interlink all over the place on your site
okay so if it’s relevant if you can link from a
relevant post to another post that’s related to it that’s the best-case
scenario but even if it’s not related that’s okay you can still link to it and
get you know the positive benefit of having them these are like these are
great because they are links that you can control
you control the anchor text you can control how many you have
and I mean you could change it when you want to
so just remember it’s not about the silo it is really about interlinking through
your site and doing it in a deliberate way next this is starting to give in to
external links so we’re going to do blog commenting so people will tell me that
blog commenting it’s a waste of something okay
so I’ll go ahead answer that right away they are nofollow links so much like our
social profiles these are nofollow links the majority of the time like many of
the percent of the time that’s okay because we’re doing blog commenting so
that we can later get a guest post on the site so this is literally a
networking exercise that is all it is you’re trying to make friends with
influencers in the niche or a related niche and that’s why you’re trying to do
sure you can get a you know a nofollow link which is fine you know my belief is
it’s still good to have nofollow links right it’s part of a healthy backlink
profile it’s just a normal right so when you look at like big bloggers you’ll see
that they basically read other people’s blogs and they go ahead and comment on
other people’s blogs because a lot of times even high-level bloggers right
they’re friends with other bloggers and they read each other’s blogs and they
comment on it’s a supernatural thing to have and it’s not weird right so it’s
totally fine the other part is it adds to your
backlink diversity which is good thing right so you can get like
more referring domains from different IPs and it just looks healthy versus
like the alternative which is you know private blog networks which we’ll talk
about in a moment so you can learn more at mid site project.com slash blog –
commenting so or if you like search on youtube you can find that – and I go
through I think it’s like a five minute video of how I find blogs to comment on
the key thing right so you gotta remember don’t search for the same link
searching strings that everyone else is searching for and don’t try and comment
on your competitors like niche side it’s not going to get approved right you need
to go to like non-competitive sites you need to go to maybe not directly to your
link industry or your niche go like one step over so I’m just gonna make one up
like if you have an outdoor site or something like that like outdoor gear
lab maybe you don’t like target outdoor niche sites maybe you go to you know a
very specific genre of like outdoor enthusiasts may be hunting it’s like
hunting season here I’m not a hunter myself but a lot of people are very
excited about hunting here in Montana and you know if you you go to hunting
blogs they’re not as like they’re not going to be your direct competitors so
it’s a lot more likely that you may be able to network with them and that’s
just like one example but like no matter what your niche is like you should be
able to find some related industries which are relevant I’m going to pause to
just have a sip of water here because I want to be able to talk throughout okay next is guest posting so because
poster natural they are very yeah they’re just very natural they’re
recommended by you know high level like marketers and they work right
you do need to like keep some things in mind and basically with a guest post
you’re able to get like the best kind of money you can get which is a contextual
link in the body not in the bio line and you’re not like in the footer or some
kind of weird area you get it in the content and that’s the best way to go
now the thing is you gotta have good content on your site right so you can’t
put up like some kind of bad crappy post that some you know writer that you hire
from Fiverr like where mm some topic and it’s like pure affiliate stuff you
actually have to have like a good solid post like if it’s really long and really
thorough that’s gonna be helpful and people will leave the links in to your
affiliate content if it’s good right so it has to be good and really a guest
post is the perfect step after you do your blog commenting so you maybe
comment on someone’s blog a couple times maybe you shoot them an email or two
like they’ll know who you are right not a ton of people comment on blogs I have
a blog and like if you comment like more than once like I’ll remember who you are
if you do like intelligent comments where it shows like you know you did
something with material or you read it and you’re now like an intelligent
question about it or you send me you know some information about like you
implementing what I’ve talked about I’ll totally remember like that goes a long
way if you like to go back to the blog commenting if you leave a comment which
is clearly something like you you didn’t read sorry my phone it’s blowing up here
driving me crazy I’ve somehow I’ve ended up on a list so I’m getting a bunch of
telemarketing calls sorry the assignment now so the thing is if you leave a
comment like hey great post really enjoyed it I’m not like I know you
didn’t so avoid stuff like that and kind of go a little deeper so these guest
posts are natural after you do the blog commenting and basically you can link to
your other guest posts too and do like a link building like a tiered link
building structure with your guest posting ok so you know we’ll mention
that guest post can take you know a little
bit longer for the link juice to kick in because a lot of times those are like
newly I mean almost 100% of the time they’re newly published posts so that
post is coming in with like zero backlinks right and if you can link
build like a good link build to your old guest post that’s a very good thing
because it turns out no one else is going to try and link them to your guest
post other than you so you should probably take a look at doing that
moving on to a grey hat tactic again I don’t do these web 2.0 x’ but here are
some of the pros now they are separate blogs hosted on different platforms like
WordPress comm or like you can get like a Wix or Weebly there’s a few different
options that you have for these web 2.0 blogs
actually there’s there’s probably a few dozen of them you can throw the links
100% right there your blog and the key thing here is to like make the site look
real otherwise it’s probably going to get marked as spam and they’re gonna
like just disable your account and it’ll go away now the cool things that you
control it 100% you can put in the exact anchor text that you want and or so it
can be an effective way to diversify your anchor text so you can use like
you know the naked URL or the brand name of your site so you can get brand anchor
text going to your site now the bad part is basically these sites have like no
authority sure the DA is there but you really are not getting any like real
authority from the page so it’s not very powerful now the service like the ha or
several other like it but a service like the ha they power up their web 2.0 blogs
that they set up for you with their own network and that sort of shelters you
from being attached to like that network which they’re probably not very good
sites right these are like the the second tier of links and they’re not
that great but they power up your web 2.0 which is good and most likely you’re
not going to be able to like rank number one just with like web 2.0 blogs but
it’s a nice way to get like some links you get referring domain or more
referring domains you get anchor text diversity which is those are all good
things down the big con here is your site can get penalized right like if you
do this and like it in a too aggressive fashion if you’re too aggressive about
it same with anchor text you can get
penalized if the network somehow gets discovered or D index like your site
directly maybe won’t get impacted maybe you won’t get penalized but like its
tier two gets penalized or D index than the power of that web 2.0 block what
just goes and then your rankings could drop now again I don’t think you’re
going to be ranking number one with web 2.0 blogs alone next number six private blog networks this is gray hat
again so I don’t I don’t do this but I know personally that a lot of people do
and they are private blog networks that was the reason my sites got penalized
back in the day multiple times I was using PB ends and back in the day we
were really aggressive about it so we were very aggressive with anchor texts
were really aggressive with other areas of just sharing links and that sort of
thing so we left huge footprints and a lot of us got penalized it was very sad
it was very sad for one of course the big benefit is you’re getting links that
are powerful getting links from domains that have a lot of backlinks pointing to
them so you don’t have to do that like secondary tier of link building and you
can get a link directly from the home page and just like go from there it can
be really effective now the thing is depending on a number of factors right
it may or may not be faster than guest posting like white hat campaign the
misconception I think that people have is that you can get like you can start a
new site it sounds like a lot of people do have like newer sites under 12 or 6
months and age and there’s a misconception that you can like launch a
new site by your links and then skip the sandbox period which is usually around 6
months and there’s a little bit more growth after that I haven’t found that
to be true I’ve interviewed about a dozen like very successful niche or
authority site people and using the general format that we’re talking about
today the general plan that we’re talking about it takes about six months
or so give or take you know six weeks but about six months to hit first
hundred dollar month so it takes some time for sure now within a year you
could be in two thousand or five thousand dollars depending on
number of things how hard you work on it it’s probably the number one and then
search volume they never imposed the price of the product a lot of factors
did the point is if you’re thinking hey I’m going to get private blog network
links and rank my site faster it’s probably not going to go as fast as you
think white hat and grey hat for a brand new site basically seems to take about
the same amount of time okay so the downside for Pb ends are obvious
hopefully but the penalties right so your site can get penalized and you
could work on the site for like a year and then it gets penalized and your you
know two hundred and fifty thousand dollars site is now worth basically
nothing or like a thousand dollars and it can literally happen like that I
think all internet marketers have some story where they were making you know
five hundred bucks a day and then they got penalized in the revenue went to
zero so I have that story I know how other people do too super sad and I mean
I don’t have the stomach for it which is why I don’t do this grand stuff anymore
now the other part is it can be expensive right so if you if you like
the punishment and you like to you know manage and network you can set up a PD
on yourself it doesn’t have to be super expensive if you’re trying to build a
powerful you know network you’re probably going to have to buy your sites
from or your domains from auctions and it could be you know fairly expensive
now the other part is it’s just a pain in the butt like it’s not very fun to
running Network it can be a little exciting at first but at some point it
becomes like factory work that’s boring except you’re sitting at a computer and
my guess is you probably don’t want to like me like you probably don’t want to
sit at your computer all day and like update plugins on you know 50 different
domains that you’re managing and make sure your sites are up to date and have
content do it like we don’t want to be you know
factory workers sitting in our computer will probably want free time so the
point is if you’re going with PB ends you may just want to link outsource it
and buy your links from someone or you’re paid to rent them Lee’s one of my
friends Matt diggety over at diggity marketing you know that may be a good
network to get into right it’s locked down pretty tight that’s very you know
he’s sort of on the cutting edge of like keeping network safe so if you’re
looking for you know PB n links I would make sure that you are like not going
for the cheapest stuff and make sure that you know who you’re working with
okay so I’ll leave it at that so either it’s
going to be complicated and boring to set up here now all right we’re back I
think are we back I haven’t done this video injection thing before at least
with the experience can people hear me or people back alright if you’re joining
later I know a lot of people join late I’m sick so I’ve been coughing a lot so
I thought hey I’ll just do a pre-recorded all right cool everyone
could hear and see me fantastic okay I saw a couple questions come in this is
now the Q&A portion so if you have questions now it’s time to ask there
were a couple in there already so I’m going to get to that and it turned off
my lights since I was off off screen for a minute all right first question from
Duke do I recommend doing content interlinking yes I think the related
post widgets are good ish but it’s kind of nice to like manually put those in I
often have both I don’t always have the related post I guess what do you call it
again but think interlinking is a good thing to do Adrienne says you’ve seen competitors
get directory’ do follow backlinks so some of them are going to be fine so
basically Adrienne’s like hey a quarter of the backlinks from my competitor it
looks like there’s a bunch of directory links I think some of them can be fine
I think if they are free they’re probably not going to be very good but
if it costs money the you know in the directory has to be accepted than it
could be worthwhile I think if you had a portion of those as backlinks it’s
probably okay I wouldn’t want to have too many of them like a quarter is
probably on the high end I would say okay yeah Cindy you’re right I took out
the scholarship link section because I don’t know how viable that is anymore so
there was like a manual penalty given out to bunch people in the last couple
weeks or so one of them was like the site that repopulate the scholarship
stuff so basically I would say don’t worry about it if you’re interested you
can go find that case get case study on ten beasts but basically it was penalize
it was recovered but at this point I would say like don’t worry about
scholarship links jay says how many words for a product review post as many
as it takes so I would start at a minimum of like 800 to a thousand words
and on up to 15,000 words however many words you need 5,000 isn’t necessarily
necessary but it depends on the keyword and the competition bunch other stuff all right Karen says you think one of
your sites got penalized in early November ranking dropped all of a sudden
you had a few web 2.0 ‘s and some other links that weren’t good you removed them
disavow them what else would you recommend to get out
of the penalty did you actually get a penalty in your webmaster tools your
search console because it sounds like maybe you didn’t get a penalty maybe
like some of those links just lost their effectiveness because a penalty like you
get an email the that you have like a manual penalty but I guess if it’s not
manual maybe you got caught up somewhere else
I guess generally I would just make sure Karen that so you disavowed that’s good
you remove some you disavowed and then from there I guess you know get better
links get good links okay Adrian says do I know of any paid directories that I
would recommend no but it sounds like you know of about 40 of them so like
your your competitor has a bunch of them so go see what they use right Joe what
do you normally put any category page and just whatever the default is for the
theme I don’t worry about category pages okay Karen says you believe it was a
penalty it was such a sharp drop but you didn’t receive any manual penalty email
okay interesting you know what and I’m not I’m not super experienced in that
area but what I was gonna say is I believe that I guess technically you
could have get gotten you could have been caught up in some algorithmic you
know not necessarily an update but maybe your site went over a threshold for
something the other thing is you know sometimes if you had web 2.0 blogs and
they were supported right with like a second tier then if the second tier gets
say D indexed or not recognized than the power of those links that you had go it
goes away and maybe you’re not penalized but you just don’t have the links that
you used to have instead Santiago says when will five figure a niche site open
Thanks it’s it’ll open in like two weeks I haven’t mentioned it oh yeah you know
what with my sickness I’ve been sort of absent-minded basically next week I’m
doing a free like three part email course right it’s a little mini horse
kind of getting people in the mood to get started on their sites and stuff and
then the next week the 15th through the 19th is when the course is going to be
open so it’s only five days that it’s open okay Cindy says in the social
profiles do you have to post or just do the profiles just do the profiles off
the bat I’m not a big social media person so I tend to not to participate
too much it may be good to post a couple things like every like for the first
week or something just get a few things up but you know if you create a YouTube
channel for example like you don’t necessarily have to like post YouTube
videos you just maybe create a playlist or to just have a little bit of activity
and that’s good but generally just create the profile and then move on alright Adrienne thanks yeah I hope I
can shake this cold soon jay says do I offer one-on-one coaching yeah sure do I
do try and make sure that like I can actually help you right so I don’t I
don’t work with everyone a lot of times depending on what you need help on the
course is the best option I’m still working in the prices if people who are
on like the livestream yesterday I don’t usually like mention the prices because
if I change it and then you are expecting a certain price then I don’t
want you to be disappointed so it’s a premium course it’s you know in the $600
plus range so there’s a lot of interaction with me that’s part of the
reason there’s an enrollment period and stuff so it’s it is a premium course for
sure Karen do I recommend GSA for second tier no no I wouldn’t
and that I think you know there was a time when that could work a little bit
but I think the second and third tier are more important that they used to be
e J says can it lift out the ten priority social media sites Facebook
Pinterest Instagram let me pull open the slides here and by the way there’s like
a bunch of different social sites so you could pick pick whatever ones you want
so Facebook Twitter Google+ Instagram YouTube tumblr SoundCloud Pinterest
myspace LinkedIn and I mean there are specific others out there too so you
know whichever ones you want and the point is I mean part of it it makes the
site look a little bit more well-rounded right if you have like your social media
links by you know from a networking perspective like you could actually meet
people through the networks Chris says starting out okay do I recommend a
separate hosting account separate email separate WordPress accounts or when a
shared hosting account with separate accounts be enough to create safety from
being penalized so in general if you’re just starting out you don’t need to
worry about any of that stuff just have like one site and go from there
generally like if you in the first couple sites like you probably can just
put it on the same account but you know how’d you grow like Rob that I mentioned
earlier like he may have each of his sights on like a different hosting
account because they get a lot of traffic that sort of thing all right
long says how can I get the most out of a backlink I don’t know how to answer
that really it’s kind of a weird question
um howdy can you get the most I mean get it in the best sight that you can but I
think you really want to ask a different question I’m not sure what you’re
getting at so you know the anchor text is important but yeah maybe you clarify
your question long Karen says how many exact anchor texts should we be using
for link building the it’s not an exact science but I would go check out
actually I should probably do a video on this go check out HFS they have a couple
a couple different analyses on anchor text and I think like sites so we’re
ranking number one and number two had like something like 15 to 20 percent
exact match anchor text which is like way higher than what you know a lot of
affiliates would feel comfortable with these days so I would say if it’s a long
phrase then you probably don’t want too many matches exact matches maybe one or
two but if it’s like a pretty you know if it’s like you know best iPhone case
something like that then maybe you know you could be a little more aggressive
but in general I do long phrases that are keyword rich so long sentences
Santiago says do I recommend to pay for infographic directories I don’t know
much about it so I would say probably not but if you have like a hunch about
it or something then maybe check it out but you know kind of going back to what
Adrian was asking earlier I mean some directories are probably fine if you can
get into paid ones and those are probably the better ones to get into
versus just like free ones that everyone can get into any kind of barrier to
entry is a good thing all right what other questions do we have here we have
all weighing on and I am I’m fighting a cold
so if we have questions I’ll feel them but if not and by the way I am doing a
live stream tomorrow again so in a live stream on YouTube which is the general
Q&A so I can field other questions there hopefully I’ll feel better I haven’t had
any caffeine today so I’m just going to try and go back to sleep for a few hours
I’ve just been sleeping terrible I got this new Fitbit here and it’s it’s cool
it like can help you monitor your sleep and anybody have a Fitbit where they
monitor their sleep you know anyone into that so the thing is like I’m a normal a
normal day I’ll get maybe actually I can I can tell you the exact numbers since
no one is asking questions and I’ll tell you random stuff that you’re not asking
about like on a normal normal good day which it’s been a while since I’ve had a
good night’s sleep but unlike say a normal great day I’ll have like 50%
light sleep 15 to 20 percent deep or REM sleep and last night sadly it’s crazy I
went to bed at 8:43 pretty early before 9 o’clock but I only got 37 minutes of
REM sleep 37 if deep sleep 67% of light sleep so I’m very tired okay I bought
some time alright so John’s asking a ten-cent question can
I speak more about how I approach keyword research on a site one keyword
per page yeah so there’s a whole other presentation on this by the way so I’ll
just talk about it a little bit but you should definitely watch the other
presentation because I talk about like longtail stuff so the keyword golden
ratio basically I just targeted one keyword per page you’ll rank for other
stuff but you know basically you’ll you’ll target exactly what you’re trying
to rank for and then you go from there you know I don’t put any kind of
constraints on the writers to like use key words or not use key words I just
tell them to write the article if you tell them like certain things to put in
there certain number of times to you know use the key words you’re gonna end
up with like some kind of weird article and the writers not gonna be super happy
I’m just in general if they have to work with those constraints so J I hope that
answers your question do check out that other webinar on contents really keyword
research all right J you were wondering how I work with writers well you’re in
luck I hope you Auto subscribe to the other the presentation next week January
11th same time same place is literally on scaling content for niche sites so
it’s like how I you know create or yeah added a bunch of content and stuff cool
and J says you’re familiar with the keyword golden ratio through me you know
J I made it up I made up the whole thing pretty crazy huh all right any other
questions yeah so if you check out that other presentation it should really like
clear things up I you know what let me check I’ll put a link in here because
I’m not sure if it’s on YouTube yet so I’ll hook you up with a link here
and I think you can get to the replay to maybe even watch it on the YouTube side
yeah watch the replay you know I think you could follow the link to get over to
YouTube and then you could put on a double speed or whatever you want to do
someone come into the other day I think it was yesterday it was just your videos
are long and I’m like come on man it’s like a livestream free content and
you’re complaining that the videos are too long just you know fast forward
buddy it’s free what do you want me to do so okay I think that’s all the
questions and by the way we still have a handful of people there’s 40 people on I
did I published a new video on YouTube today I’ve been doing more and more
interviews to people like the interviews and I got you know of I was gonna I was
gonna cut it off but if I have people that have been hanging around for a
little while I know you’re interested and what I’m saying or at least you’re
interested in what’s going on so basically I’m curious about like the
interviews and stuff so for me in you case as long videos are good yeah like
it definitely is easier to do long videos in an interesting way it’s like
you can just keep going and going and you know funny weird thing like I’ve
been having trouble like when I published a new video a lot of times
like published – subscribers feed and notify subscribers it’s like it won’t be
checked off and I checked it and I must have like refreshed and I don’t know I
was gonna say this video that I’m about to send a link for everybody
unfortunately it looks like it wasn’t shared with the subscribers so like not
too many people saw it so it’s right here cool guy named John Robinson
digital nomad so yeah just curious was curious if
people are into you know long videos at least a few people like the long videos
I am doing some more sure one’s coming up here soon about three
minutes long interviews seem to be interesting overall so okay cool thanks
everyone for hanging around and we’ll catch you tomorrow be sure to subscribe
to the channels and okay I see Santiago says do silos know I know yeah I don’t
it’s too complicated to plan out just in general so alright thanks everyone I’m
gonna go take a nap see you tomorrow

One thought on “SEO Plan for Niche and Authority Sites – GET TRAFFIC

  1. prathmesh gawai Post author

    nice video…thanks for explaining the whole plan😀

    Reply

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