SEO Mistakes To Avoid

By | November 8, 2019

So grab your coffee and let’s talk about
lessons learned. And that means understanding what mistakes you’ve made
in your SEO and how to fix them. That’s what we’re going to talk about today. Okay class. Today, we’re going to talk
about SEO do’s and don’ts. So, get your pens out because we’re going to go
through my top 5 reasons why SEO does not work and the key things to look out
if you are going to actually hire an SEO company. So, number one is going to be
(Drum roll please) never buy links. No link buying. Linking happens organically. So, if
you get a link from a third party. So, let’s say you belong to a Chamber of
Commerce, absolutely get a link from there. Maybe you get written up in one of
the magazines. Make sure to ask that they link back to your website. Linking is
really important but we never want to pay or buy for links. Someone comes to
you and says, “Hey, I’ll give you 10,000 links in the Ukraine…” Just say no. Just say
no, okay? So, that’s the first tactic. The second tactic is never duplicate content.
So, it’s really tempting when you write one piece of content to use it in
multiple different places. Well, the problem is is that Google timestamps
that first piece of content. And then if you use it somewhere else, it knows the
original versus the duplicate. So, make sure that you’re being really careful
about how you are creating content. Now, some of you might hire… Or
content writers. So, the first thing is one of my tools is called Copyscape. Now,
copyscape. Anybody gives you a piece of content, you run it through copyscape and
he will tell you instantly if there’s been any plagiarism. I mean they’ve taken
it from something else and they’ve it is part of your content. Because you don’t
want to get dated for duplicate content. You want to make sure that you’re
getting original content. Or by the way, teachers use this for high school and
college students too. Smart, right? Okay, number 2 is we are never going to
create a non responsive website. Google friendly. Meaning, I can pull it this way,
it looks great on a desktop, looks perfect on an iPad and looks readable on
a smartphone. And the problem is as business owners, we don’t ever experience that.
You should be looking at your website on a desktop, on an iPad and a mobile device.
It should be responsive. Just like a rubberband. I can pull it big and I can
make it go back to a small size. It still looks amazing. Very important to SEO that
that thing be burned like a kitten. And that when I come in there, Google has no
reason not to rank you. Number 3, of course we talked about not buying links.
So, there are a lot of websites that will offer you all different kinds of
services. Fiverr, Elance. You can go onto those sites right now and say, “Get me
five thousand views on my video.” Or you can go in there and say, “Get me 10,000 links.” And we just go in as business owners and say, “Make it go away.” And we
pay $5.00. I’ll be like, “Just make that go away.” I’ll just do it that way. The
problem is is that Google knows about every possible deceptive behavior.
There’s some smart people at Google. They know about the white text on the white
background. They know about keyword stuffing in titles. They know about
everything you can think of that is deceptive has already been figured out
by Google. When I first started to do speaking at search engine marketing
conferences, there was a massive amount of deceptive practice. And that was okay
until Google found out. And then you did something else that was deceptive. Now,
that window is gone from here to this. Almost nothing that we could do to
create false relevance. So, we think about what should we be doing that are bad SEO
mistake. Of course, we got the copy. Make sure that copy is not duplicate. Make
sure its website friendly or Google friendly so I can stretch it and make it
small, looks great. And then also, I’m never going to buy links ever, ever, ever. Now,
the last thing I’m going to talk to you about it’s a problem I see a lot of
business owners make. When you go to hire someone for a website development
project, you have two choices. You go proprietary or you go like a wordpress.
Where if the system’s already set up for you. The problem with proprietary is that
person is the only person who could ever manage that website ever. That’s a
problem because when you have a webmaster divorce
or you decide not to use that company. They’ve built all this code from scratch.
That means that you’re pretty much what we call in code jail. You can’t get away
from that because they’re the ones who built it. So, from a good SEO standpoint,
you want something that is open source. Something like WordPress or even
Squarespace or Wix. Because it has a system by which you can go in and easily
add the SEO elements. Sometimes I talk to clients and they’re like well we sent a
request to our webmaster 2 weeks ago to add a metadata to add a title or a
description. And we still haven’t heard back. Just so you know that’s not a hard
thing. And if they’re going to take 2 weeks to get back to you and charge you
$250 an hour, do you see how that’s not going to help you with your SEO strategy?
So, make sure that you have a non proprietary system that you can get
access to and add those SEO features. Your title, your headline, your links, your
images. You should feel comfortable in adding those elements which are so
important. So, the biggest mistake… My final mistake number 4 is proprietary
code. Just say no. If it’s anything proprietary custom, custom built. That
should be your first red flag to say, “Uh-uh!” I want something that if I fire
you, I can pick up somebody else in a heartbeat and it’s not going to stop my
business.” So, SEO mistakes are easy, I get it. So, continue to watch my videos. If you
have had an SEO mistake that you have or it’s something that’s come across your
desk, post it below in the comments. I love to see people’s engagement on my
videos and any learnings you’ve had that you can share with our subscribers would
be hugely helpful and appreciated. Don’t forget to hit the subscribe button and
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