SEO Keyword CLoud

By | August 15, 2019


Ever wondered how to think like a robot?
How to create content that says exactly how you want to find it? That’s we’re
gonna talk about today. Have you ever wondered how Google
interprets or sees content? It’s not like how we see it. It gives you about 8
seconds to come to that piece of content figure out what it’s about and then go
to the next page and the next page and the next page. And 8 seconds is
probably generous. So, I want to show you an easy tip to check in and see, “Am I
writing about what I think I’m writing about?” There’s a wonderful tool that I
love to reference. Oh, before I go any farther, make sure to get the document
that is in the description of this YouTube video. It’s going to walk you
through how to think like a robot and walk you through all the steps of this
word cloud tool that I’m going to show you right now. So, here you’ll see that the
document in front of you think like a robot. So, the first thing we’re going to
do is go to wordart.com. Alright, now that we’ve gone to wordart.com, you’re
going to hit the green button that says, “Create now”. Now, you guys have all seen
these silly word cloud tools. They’ve been around for a while. People were
putting them on everything a couple years ago. I don’t know if they thought
it made it look smart or something but this is a fantastic tool for a word
cloud. So, when you come in here, you’ve hit create now. Then you’re going to go
over here under this big grey bar that says “words”. You’re going to go to import. And
you’ll see two tabs. One says “text”, one says “web”. We’re going to go to web. That is
where you are going to enter in your website address. So, I’m going to put mine
–findability com. Now, what you’ll see over in the left hand side is I’ve got 21
references of findable. 21 references of SEO. 16 of meat and 14 of online. And the
rest of the repetitions on that page. So, what Google does is it comes to the page.
grabs all the content inside that can see. And then it’s going to figure out, “Well,
what does all those elements mean?” This tool takes all the content and sorts it
by a keyword phrase. So, that you can see based on the number of repetitions, what
am I really talking about. Then you come over here and you hit “visualize”. Now, you
get this really cool word cloud. Now, the biggest most repeated phrase is going to
be the biggest phrase on this word cloud. So, what you’re seeing is findable has 21
references and SEO has 21 references. So, right now, my website is about findable
SEO. Then of course we can add on meat which is 16 and then of course on line
which is 14. Now, if I want to adjust this for a different keyword that I’m going to
have to change the repetitions on that page. So, my word cloud has different
bigger phrases. This is like… I also think like, if you put all your page content
into a blender and you hit frappe. Although larger jugs float to the top. I
know weird analogy. But I’m just starting to say is like it doesn’t know what it’s
about just because you wrote it. And doesn’t mean you wrote about that
keyword. A lot of times we get sucked into writing content that just sounds
greater is grammatically correct as opposed to really thinking about how do
I want this to be found. So, once you do that, you can also go to shapes and you
could turn it into a heart or a head jog, whatever makes you happy. It’s still
going to be the same optimization. So, remember the biggest keywords is going
to be the ones that are most repeated on the page. So, after you write your content,
you want to make sure that you go back run a word cloud on it. Now, I make all my
content writers. So, I have a lot of different content writers and I make
them provide this word cloud back to me so that I know that they’re talking
about what I’ve hired them to rank for. So, when we’re thinking about how do I
check my work, write your article. And then pop it in here and see if you’re
really writing to what you think you’re writing about. And this is a great way to
check your work. Another fantastic tool is copyscape.com. Now, what copyscape
will do is it will let you check to make sure no one else is using that content
anywhere on the web. There’s a big issue with duplicate content. Google does not
like… Mo, likee duplicate content. Meaning that I see the same content on
multiple web sites over and over and over again. Google timestamps, when you
launch a page. Would it be on the website or be a blog post. It’s time-stamped. So,
anything that look that is the exact content that gets published after that,
is seen as duplicate content. And when you hire outside writers, they
make pull content from other places on the website that you wouldn’t even know.
This is a way to check their work. So, that’s copyscape.com. And WordArt.com.
WordArt is a game changer. Not only does it make these silly word clouds actually
usable. But now you can focus on what does the robot think about, “What I’m
writing versus what I really am writing? And how can you strike a balance between
the two?” That was a cool tool, right? I love tools. I’m crazy about tools. I
love to geek out on great findable tools. If you liked what you heard today, please
subscribe to my channel. Don’t forget, you can sign up for a findability review at
any time. The links in the description below and I’ll see you on my next tool
and tip. you

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