SEO in 2019 What Will and Won’t Work | Neil Patel

By | August 6, 2019


As time goes on, SEO is
becoming harder and harder. So should you even do SEO any more? Of course you should. Majority of the people
click on organic listings and not paid listings. Hey everyone, I’m Neil Patel and today, I’m gonna share with you, SEO in 2019, what works and what doesn’t work. (uplifting music) Now before we get started, I have a simple question for you guys. How many of you guys are SEO
experts, or SEO beginners? If you’re a expert, leave
a comment with expert, if you’re a beginner, leave
a comment with beginner. The reason I’m asking this is,
and the reason I’m curious, because I’m gonna lay
down down some new tips, and hopefully you guys
don’t know about ’em. The first tip I have for you is, blogging drives a ton of traffic. You guys know that, Google loves content, as they say, content is king. But here’s the thing, there’s over a billion blogs right now. So, if you go out there
and you just write tons of blog posts because
your competitors rank for all these terms, it won’t work. Regurgitating the same
information over and over again won’t produce results in 2019. What you need to do is
create a new unique spin. You have to write about fresh stuff that people haven’t seen. So instead of focusing on
writing a blog post every day, maybe write a post once a week, or if you can’t even
do that, once a month, but if you write something
that’s super new and unique, I kid you not, you’re gonna
get a ton of social shares, you’re gonna get a ton of backlinks, you’re gonna get a ton of comments and engagement and traffic. The reason being is, right now, so many people are producing blog posts, majority of that
information is regurgitated. People are looking for new information and they’re craving it
more than ever right now. The second tip I have for
you is to build a brand. There’s a lot of sites out
there creating fake news, and Google hates that. They’re looking for brand signals, and if you’re wondering
how big your brand is, go to Google Trends,
type in your brand name, versus your competitor, and
you’ll see how you’re doing. The reason they wanna rate
brands is, it builds trust. They know that if people
are looking for your brand, they trust you, and you’re less likely to create crap content or write fake news. So if you wanna build a brand, you gotta do things that
are offline as well. I know that sounds counter-intuitive, but it will help your SEO. You gotta take a omni-channel
approach both online and offline, and if you do
that for a long period of time, I’m not talking a few months, but I’m talking about a year, two years, your brand will get bigger and bigger and you’ll find that it’s easier
for you to rank on Google. The third tip I have for you is, link building is harder than ever. Everyone’s hitting up
these sites for links. Yes, there’s over a billion blogs, but because there’s so
many sites out there, everyone’s getting hit up
more and more for links. So instead of just going out there and trying to build links,
because in most cases, you send off an email to someone, they’re just gonna be like
no, I don’t wanna link to you. Instead, what I want you to do is use a Link Intersect feature within ahrefs. It shows you who links to your competitors and who doesn’t link to you. If someone links to three,
four, five of your competitors but not you, you know
they’re open to linking to other sites in your industry, there’s a much higher chance that they’ll link to you if you hit them up. The fourth tip is make sure
your website loads fast. Google has a mobile-only search engine as well as one just for your
desktop and laptop devices. Speed is more important than ever. Yes, I know people have 4G and 5G phones, just because they have
fast ones doesn’t mean they’re in an area with
really strong reception, so that could mean your website
loads really, really slow. Use Google Page Speed, it’ll show you what you need to fix to load
faster in Google’s eyes. The next tip I have for
you is voice search. Voice search is becoming
more and more popular. Two out of every five adults
are using voice search. If you’re using voice search,
leave a comment with yes. If you haven’t used voice search before, leave a comment with no. I’m just curious, I know
they say hey, you know, voice search, I don’t think it’s sexy, not too many people are talking about it, but by 2020 over 50% of the people will be using voice search. So you wanna make sure with your website and your content, ’cause that’s typically what’s gonna rank for voice search, you’re answering questions
people may type in, in short sentences. Not big long paragraphs, but it should be one to two sentences. The shorter you are with
your responses to the answer, the more likely you’re gonna rank. And of course, we found that HTTP sites, everyone should be on HTTPS by now, but if you aren’t, switch to that, it’ll help with voice search, as well as having a fast-loading website, that’ll also help with voice search. The sixth tip for you
is, update your content. Google’s tired of ranking
old, outdated content. I’ve mentioned this many times, there’s over a billion blogs,
so what does that mean? There’s content on everything. Whatever you’re writing
on, the chances are, there’s 50 other articles similar to that. If you wanna do better, I
know I already mentioned, write new, fresh content. But even with your new, fresh content, other people are gonna copy you, so you need to update it, it
doesn’t have to be monthly, but at least once a year, go into your best-performing pieces of content and update them. It’ll help ensure that you
continue to rank high on Google. So that’s it, that’s how you get more search traffic in 2019. If you want me to help
you get traffic in 2019 check out my ad agency Neil Patel Digital, where we help grow companies. And of course, if you enjoyed this video, make sure you like, comment, subscribe, really appreciate that. I look forward to seeing you next time.

100 thoughts on “SEO in 2019 What Will and Won’t Work | Neil Patel

  1. Parokash Bhasula Post author

    Beginner… Voice search – not yet

    Reply
  2. mixed introversion Post author

    Hey. By updating content you mean you just edit your content and add something more or create a new blog post?

    Reply
  3. Darlene Ballard Post author

    Hello Neil, Thanks for delivering fresh ideas all the time. I am an intermediate who struggles to keep up with reviews and the best way to get reviews for clients. I am using an organic site to capture emails and also through work orders for completed services.

    Reply
  4. Eduardo Tarciso Post author

    beginner in SEO. i don't use voice research. i use google's assistent a lot though.

    Reply
  5. rohit kumar Post author

    hello neil i have 7 month experience in seo so i just want to new ideas for how to rank a website in google and free resources for posting content

    Reply
  6. Budget Girl Kylie Post author

    Thank you for leaving all of the links! Love your videos 🙂 Very helpful!!

    Reply
  7. Sheetal Naik Post author

    I do use voice search but not that often.

    Reply
  8. Archit Jain Post author

    Yeah I am SEO Expert but in learning phase to know more about SEO

    Reply
  9. FWA Marketing Post author

    Incredible insights indeed. SEO is definitely not limited to just using keywords in a content. It is much more than that. Value driven content will only work if you are thinking of rankings higher in the SERPs.

    Reply
  10. Salomon Serrano Post author

    In order to write a blog do I have to use WP ??

    Reply
  11. Ravikumar Nadar Post author

    Thank you for sharing the video about SEO.

    Reply
  12. Düsseldorf lleva Umlaut Post author

    I consider myself intermediate. I think I have enough seo knowledge to rank but I can continue learning and there's a lot of stuff that I don't know yet

    Reply
  13. MK Shaikh Post author

    Yes, I am a Beginner and I want to Become Master like You Neil.

    Reply
  14. Lailanie Fronda Post author

    Neither a beginner nor an expert. 🙂 Awesome tips! Thanks!

    Reply
  15. Godfrey Abogo Post author

    I am SEO beginner Neil. I have not use voice search before

    Reply

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