SEO Hack: Duplicate Content Strategy

By | August 7, 2019


hey everyone it’s neil patel for another Q&A Thursday video I’m here with Adam from viewership hello everyone and this week’s question is this is from cow and he said hey meow great video as always I have one doubt when you used the same article from a blog on LinkedIn article or something else does Google see as suspicious like a duplicate content well thank you for asking that question Caio here’s the thing with duplicate content and we’re gonna explain how do placate a content works not just for Google but social media as well and we’ll give you a few different scenarios so first off if Adam here creates content on his website about YouTube marketing on viewership comm and I take his content and I put it on my website and I link to it but let’s say I take his whole content verbatim and heck let’s even go as far as saying I’m not gonna even link to you Google will know because he published it first and they’re not gonna penalize me but his contents gonna rank higher than me now if I take snippets of his content and I have a blog post about YouTube videos which I do and I reference Adam in quite a few of my YouTube articles and I link to him and I’m taking paragraphs from his blog and I link back to him YouTube doesn’t mind they’ll still rank my article and his article they don’t care so much about duplicate content they more so care about the user experience so if you’re just jacking someone’s content and you’re taking it word-for-word and you’re not providing any other value you’re not gonna get penalized you just won’t rank that high for that article they’ll look at each and every single individual page some will rank really high some won’t but the ones that you just take the content they won’t do that well so don’t waste your time taking other people’s content or scraping it but if you want to integrate their points into your blog posts and link out to them because there’s no point in regurgitating the same information right don’t reinvent the wheel link out to other people who already done the research have the stats provides more credibility for you as well you can do that there’s no issues there now what social media some of you guys want to do duplicate content where you take your content from your website and paste it all on LinkedIn a strategy that David invented for us and this strategy worked really well and we’re still doing this today I used take my blog content and put it all on LinkedIn verbatim and that used to create engagement and it did really well and created tons of engagement but what we found is we weren’t getting tons of conversions because people from LinkedIn weren’t going back to the site and they weren’t converting so what David we started running experiments internally he would take the first three or four how many paragraphs did you take Dave just yes so he took the introduction as he mentioned the introduction cells the rest of the article and he always took the introduction and he put at the end of it click to continue reading and it drove traffic back to the website not only yes it’s stupid good content Google didn’t care we still ranked wall on Google but we’re generating traffic from LinkedIn and more importantly we’re generating conversions right traffic without sales doesn’t matter now if you’re releasing content on social media videos audio clips and you’re just putting them on instagram facebook youtube linkedin whatever it may be put them everywhere it doesn’t matter if the text is the same the videos are the same even though there’s overlapping and audiences you’ll find that you’ll get more viewership in general by just putting the same content everywhere and we do that we put our YouTube videos on YouTube right when you compress them and you set them up and you optimize them for us you put we do YouTube we do Facebook and we do LinkedIn and funny enough YouTube does really well Facebook’s does really well but we’ve been getting more views than anywhere else right now on LinkedIn because LinkedIn even though we have less followers on LinkedIn they lack video content so they’re pushing it harder than any other channel and they’re doing free marketing for us so make sure you’re pushing out your content everywhere social media doesn’t matter on duplicate now if you want to take that same video on audio content that you put on social media sites on your own website like Neil Patel calm yes you’ll get engagement but you probably won’t get as much engagement as you will from the social sites and you’ll find that the video content that you put on your own website and the audio content that you put on your own website even if you add in the transcriptions on your own site it won’t get much Google love so you can do it for an engagement but don’t do it for Google love and what I do is I put those videos and audio files on my website but I block them from Google indexing because I know that they’re not gonna rank that content anyways so that way it doesn’t dilute my site and make it weaker so that way my content pages rank higher stronger and my overall Authority throughout my whole site isn’t getting spread to pages that I know Google won’t rank well just I’d be curious on European what we do so I create videos for both my companies put on YouTube and then we have a writer take the main points of that and extrapolate it and make a totally different article on a longer article for SEO curious would that make sense to do that works really well I don’t know if you’re doing this but I would do that plus take the video format and embed it into the articles yeah that’s what we’re doing yeah and that works really well and use a different headline for the title then you what you’re doing for the video that’s exactly it yeah so they’re taking at least my content my ideas and then just really turn into like a forty five hundred yeah that works out great because then you can add in the keywords it flows even if you don’t have the video plus adding it you’re accomplishing you know the visual and audio aspect as well as people who just want to read it’s like it’s all about user experience ultimate that’s right like if it’s good for the user it’s good for Google yes but they’d rather not rank videos on your website they’d rather rank YouTube which is a property that they own by adding your videos to your website your time on site increases your user metrics go up and you’ll find that your overall Google rankings will increase but the key is not to just have videos on your site it’s text as Adam was mentioning and embed the videos so that way people watch videos on your website plus read the text the timeline site increases user metrics go up which overall increases your rankings for your whole site so thank you guys for watching if you liked it make sure you subscribe share the video if you have a question for next week leave a comment below we may answer it yes we may answer another Q&A Thursday video or worst case we’ll at least or I’ll at least respond to your comment and answer the question

92 thoughts on “SEO Hack: Duplicate Content Strategy

  1. Be creative with Naomi Post author

    Great talk πŸ‘ŒπŸ‘πŸ’₯πŸ’₯πŸ’₯

    Reply
  2. Sujal Verma Post author

    Love you neil patel bro u are my inspiration because of u now am able to earn 100$ per day from my blog thanks bro love u,,,, pin this comment it will make my day

    Reply
  3. Ivan Castellanos Post author

    Neil, I miss those videos when you were yelling "N' u kno wha?" at the camera

    Reply
  4. Divyesh Chaudhari Post author

    love your videos as always, which hosting is best for WordPress?

    Reply
  5. Mufeed VH Post author

    This is what I was waiting for! <3 Love from India πŸ˜‰

    Reply
  6. Moving On Post author

    So interesting <3 thanks for this channel and your shares !!

    Reply
  7. Kamran Afridi Post author

    Nice video, you have answered questions which were in my mind.

    Wouldn't it be better if you looked at the nearer camera when you changed the video many times to that nearer camera? Just saying that this would look good to me…Cheers!

    Reply
  8. the money book blog garg Post author

    Heya neil, my ques is does adding emoji's in your content, can help you boost up in SERP's?

    Reply
  9. Blues Claws Post author

    Very, very informative as usual. Thanks sir Neil!

    Reply
  10. Shekhar Sardar Post author

    Hey neil, what about the Auto-Blogging and copyright issues?

    Reply
  11. Swaroop Jain Post author

    Hey neil ,
    There is doubt that is there are some articlerewriter tools are there in internet . Does google panlalize me or would i be rank in google .
    Please Reply ASAP

    Reply
  12. Jitka Holkupova Post author

    Hey Neil, great video as always! How about using the same PR article with links to my website and putting it on multiple free PR webs? I mean those websites where you just put content to build backlinks, not that anyone would read it there. Does Google downgrade those links? What do you think about this linkbuilding practise anyway, should we even bother? Thank you, Jitka

    Reply
  13. Rekayasa Video Post author

    very useful thanks neil patel for information greetings success

    Reply
  14. DailyTutorialz Post author

    You really revealed the Myth. Hope to Share this with My Pakistani and Indian Audience.

    Reply
  15. AK Online Post author

    We have used a plugin in our wordpress site so that nobody can copy our content. Is this good? Because what I saw was some youtubers used to say exactly what was written in our blog. Is this good in terms of SEO or bad?

    Reply
  16. Jason Valasek Post author

    Fellas! This is one of my favorite videos you've produced so far. The practitioner skills you guys shared were super valuable. I feel so much better hearing these things from experts like you guys. Great stuff! On a side note I'm dying to hear your thoughts on what compensation structure looks like for commissioned sales people vs task-oriented employees. And how to blend in 1099 contractors? Thanks guys!

    Reply
  17. Thirteen Hales Post author

    Great value in this video Neil! πŸ‘πŸ½πŸ‘πŸ½πŸ‘πŸ½πŸ‘πŸ½ Thank you!

    Reply
  18. Farhan Sheikh Ahmad Post author

    4:20 pardon me Neil, could you elaborate it a bit ?
    is it due to the increase in page load time due to the embedded video or another factor causes that ?

    Peace ! πŸ™‚

    Reply
  19. Anurag Batra Post author

    Thank you sir for the linkedIn strategey gona start it trying it from today

    Reply
  20. Hardeep Singh Post author

    Today I was planning to send a message to you. Suggesting to please make a a video about duplicate content.
    Thanks for sharing this video.

    Reply
  21. 54shivo Post author

    Hey Niel… Awesome video!
    Quick question…. What would be a good strategy to rank a directory website for local businesses? Example, Wedding Cakes in San Antonio, TX, New York City, NY etc pretty much all the cities in the us.

    Thank you in advance Niel, you are the best!

    Reply
  22. Anas Rap Post author

    Hi neil i want you plz to add subtitles arabic to understand you more

    Reply
  23. Soni Singh Post author

    In SEO my senior used to post same web 2.o content on various platform like blogspot, wordpress. com, quora and create PDF and PPT with same content and give link to source
    is this beneficial, please revert neil
    Thanks

    Reply
  24. Luis Martins Post author

    Hi Neil Patel. Can you explain better what you said at 4:00 please?
    An article on our website with text and video (from our youtube channel) wont rank high because?
    Thank for the tips, they were really helpful

    Reply
  25. svntrs Post author

    How do you increase your DA? Is it just about getting backlinks?

    Reply
  26. DoctorSashinaTV Post author

    Incredible insight with this video. Learned a valuable piece of information about linking back to YouTube, instead of uploading my videos straight to my website, which I was just about to do. Thank you…you saved me with that information. LinkedIn, I've noticed does very well for my content too…will be working more to promote on there now. Thanks Neil and Adam!

    Reply
  27. Kenneth Chery Post author

    When doing research for stats or case studies… what kind of tools are you using; (ie, aherfs or semrush)?

    Reply
  28. KSP wason Post author

    sir plz start hinde version YouTube channels… hume English ate nahe hai a6ese…plz sir

    Reply
  29. Erik Hill Post author

    When embedding the video format into a blog post, do you mean embedding the YouTube video?

    Reply
  30. Aser A Post author

    Hej Neil great Videos!
    I'm a traditional marketing graduate and am working on getting myself into digital marketing. Now I do understand the concept and I am quite tech savvy. I need to know how to start implementing a campaign and how to set end goals for it.

    Reply
  31. 24Elliottwaves Post author

    This was really an eye opening video. Thank you for a really good tutorial that dispels all the misconceptions about duplicate contents. Thank you very much.

    Reply
  32. Seema Punia Post author

    hey, neil i create a new website. when i write article on it. and then i share my artical on Facebook first time. but facebbook blocked my url. i don't break any fb role. please help me… reply

    Reply
  33. Sm King Post author

    Hey, Neil you cleared my biggest doubt thank you love your videos

    Reply
  34. Tony Omary Post author

    Do you embed videos on social media platform or you directly re-upload them?

    Many thanks

    Reply
  35. nitin sharma Post author

    what is inbound and outbound links?
    i am highly confused

    Reply
  36. Coconut Pete Post author

    This is interesting, as years ago I had a blog that got scraped verbatim and their stolen content blog ended up outranking me

    Reply
  37. Mail2 Post author

    Hi Neil,

    My search results ranking getting better compared to the previous month but CTR is dropped(past one-month my website failed to get leads). what is the reason for this? please give me a reply

    Thank you

    Reply
  38. Julius Trismegistus Post author

    Every single time, you keep outdoing yourself. Thank you, really, Neil! You're helping a lot of people. Good job!

    Reply
  39. Sherin S Post author

    Nice video neil, Adding links on social bookmarking sites still works?

    Reply
  40. Viral Booth Post author

    Thanks for the great info! Question I’ve got a proposal from an SEO company that wants to do W3C validation on my home page. Does that really matter for SEO?

    Reply
  41. Aksh Mishra Post author

    My site is getting more traffic and growing day by day … What to do now to maintain my audience increase ?

    Reply
  42. Ricky Eusebio Post author

    Hey Neil! I was wondering how you feel about online courses. I’ve been reading this is a booming industry, but wanted to know where you see online courses going in the future? Will this eventually die, or will online courses be the new form of online education? Thanks Neil. And btw, where do you buy your clothes?

    Reply
  43. Islom Saidalixanov Post author

    Hey Neil i admit that you're the one who can lead a community towards success to which i greatly admire you but i watched your video talking about landing pages and had a question that is bombarding my mind – can he show us an example of landing page that converts much higher than the average?!

    Reply
  44. gabriel cebria Post author

    Great content Neil! One small comment. Your push notifications are not easy to see on my phone, since the font is black and there's not much contrast with darkish backgrounds! Maybe you could have a look at this πŸ™‚
    Keep the good work!

    Reply
  45. Kasra Moghaddam Post author

    Should I let Google index my pop-up or should no follow it?

    Reply
  46. yunis haikal Post author

    Hey neil,you always make best video,how to find desprate buyer in internet?

    Reply
  47. RuchiSinghTalks Post author

    Hi Neil, another great video. One query… is it ok to use snippets of someone else’s video in my video, if I give credit to that person.

    Reply
  48. TheYoosuf Post author

    And also I think you forgot to mention Neil, that one way of overcoming duplicate content issues is by using the cross domain canonical from the third party site back to yours

    Reply
  49. Rohit Gupta Post author

    Do you use Yoast premium and 5 keywords on post?

    Reply
  50. Cheap Cheap! Post author

    I'm an Adult Affiliate, none of this stuff works, Google doesn't rank my affiliate content at all, it all gets indexed but zero clicks. I used to earn a living from doing this 10 years ago, I used to be in the top 5 results for 2 term adult related keywords but now there's no chance.

    Reply
  51. seo png Post author

    How to use Internal Links, External Links, tags, image in a single post, And please tell us only single post seo?

    Reply
  52. Tun Karnjanakul Post author

    I post English blog language 1 per week or 4 blog per month Compare to translate post in second language. I will have 8 blog post per week or 3 language I will have 12 per week… how google rank it?

    Reply
  53. luuke luketer Post author

    Hello Neil……You are the same bloke who cofounded Daily Caller ???

    Reply
  54. Bhagyesh Patel Post author

    I am using script by Labnol (Digital Inspiration) to embed youtube videos and make video pages load faster with that script…

    How does google bot take it? As a video or image.

    Reply
  55. sudipto maity Post author

    Hi.
    Thanks for sharing this awesome video.
    But I have a question.
    How I tell Google "hay Google don't index my YouTube videos in my blog page"???

    Reply
  56. Sidney Silva Post author

    If 2 ecommerce sites publish the same content, will the site you post first be more relevant?

    Reply
  57. Flavius Alexandru Post author

    Hey Neil, is blog commenting still worth it?

    Reply
  58. bancho gaming Post author

    As u said that you don't let google crawlers to crawl your youtube embedded video on your website , so how to stop google crawlers to stop crawling that video content whether that may be embedded youtube video . What to do please tell me so that crawlers can't understand that video content to increase ranking

    Reply
  59. bancho gaming Post author

    Is it possible to take the interview of great legend neil sir over internet

    Reply
  60. Kasra Moghaddam Post author

    So since Google won't rank the content that I copy from other site should I be using no index for those blog post?

    Reply
  61. Honey Sharma Post author

    Pls make a q/a for spin content… May i use spin content or not… Is it spamy or not

    Reply
  62. Paul Marren Post author

    Thanks for confirming this for me. Everything I publish is sent out to all of my properties. Re writing it that many times would create such a headache.

    Reply
  63. Come with ME Post author

    Really helpful for me and i will try my best to apply these things to my site.

    Reply
  64. Nitin Knight Post author

    Sir, am getting 3k impression a day with 10 click but my cpc is low as 0.02 as compare to last week my earning down to 90%😒. I dont know whats the reason from last 7 days my earning are low but my impression are high.give me some guideline sir.

    Reply
  65. Erik Hill Post author

    What’s the best method for using other people’s content for your own. Is it just simply putting it in your own words and citing their article as the source?

    Reply
  66. Geelong Cable Locations Post author

    Hey Neil,
    Thank you once again, so another great video.
    I am a little confused however with the whole putting videos on your own website.
    Before watching this video I had planned on putting all my video content that I have on YouTube and other social media platforms that has all been transcripted on to my website, to try and get some more Google juice.
    But then when you said you did it, but out no follows on them I nearly fell of my chair. But then you when Adam said that he did you, but that he just wrote a post about it as well, you said it was a great idea and to make sure you have the video linked in there.
    So mate, I'm confused. If it is a good process to have then why don't you do it with your stuff?
    Also a second question for you (if I can)
    If we are embedding videos to our website for which we have content written on that page as well about that video, then are we better off using YouTube as the platform to host the video, or one of the other video hosting sites, like Vimeo or Wisteria?
    Regards Ben

    Reply
  67. Christian Dwi Wijaya Post author

    Thanks, Neil, I can confirm that your explanation was right. I have a blog about lyric and it's 100 percent copy-paste content from another site, yet I don't link the source where I get the lyric. However, I provide more value like embedding video related to the content and creating a picture whit song lyric inside it. That's has incrasing my rank significantly since other competitors don't give any value more than text-based post.

    Reply
  68. charles dessa Post author

    Hey Neil! I am about to release my new WordPress website with 7 blog posts. I had a previous website just for testing and stuff which include 2 of the 2 out of the 7 blog posts I have. I want to change domain but will my new site get any problem for duplicate content as my previous site contains 2 of my blogs?

    Reply
  69. Akash Post author

    Excellent Video
    What about E-Commerce sites…
    I have an E-Commerce site, I can't get unique content about product descriptions.
    I copy content from products official website with referral links, I handle the duplicate content issue with YOST SEO tool, but it does not work for me. I am still getting 40%+ duplicate content. how can I solve my issue? (How to make the uploaded content unique?)

    Reply
  70. Marcus Bircher Post author

    Thanks for the insights. What are SEO implications of pasting your same content into two different blog posts on your site. Like if the same three paragraphs of text apply to multiple different posts you have so you past into both. Ex: maximize your trip to Staples Center and a Maximize your visit to LA Coliseum post and pasting same "Downtown LA attractions" section into both posts. Will google punish this? A way to have this duplicate content without being hurt by Google?

    Reply
  71. POPRAVI SAM Post author

    Your tips are making the difference!
    TIP FOR EVERYONE:
    Make sure you watch every Neil's video till the end, he gives advices that turn things around in this short videos.
    It might be life changing tip for you just in this last 20 seconds of the video!

    Great job Neil!

    Reply
  72. thanzil Thannu Post author

    Neil, how to check duplicate & unique content for our website please get the reply sir.

    Reply
  73. Jason Stallworth Post author

    Hi Neil, at about the 4:00 mark you talk about having social videos on your pages not getting Google love..

    Is it ok to embeds YouTube videos on your blog posts for Google love? Basically writing content from the video but also using the video as a supplemental/addition to your post (maybe towards the end)?

    Reply
  74. Henry de todoaleman Post author

    Great SEO hack, thanks for sharing! That leaves me wondering…I have some strong YouTube videos that rank on the first page on Google search for certain keywords. If I create an article around it, embed the video as you suggested, is there a chance that not only my videos rank on the first page, but also my website with the blog article about the keyword? Is that something that you recommend? If yes, can I just use the videos transcript and make it, say, "readable" and fun to read? PS: On my website, I am using a java script that buffers embedded videos only if users click on it. Does the video embed need to be via iframe or is it "okay" for Google to have the java script embed?

    Thanks for sharing your knowledge!
    Henry

    Reply
  75. COMMANDER VLOGS Post author

    Some great tips guys. Thank You. πŸ™‚

    Reply
  76. Jason Stallworth Post author

    Neil, dude, as always, thank you!! Could you please tell me if the below strategy is ok? Sounds like it would be…

    I am looking to consolidate 2 websites to 1 (easier to manage). So I'm wanting to copy the relevant blogs from the 1 site and post these on the other site. I will redirect the 1 site to the other, but ultimately I want to take down that site.

    Brief Background: I'm a metal musician, and my artist page is the one I'm keeping and putting everything on. The other site was for guitar players (writing content based on my YouTube guitar related videos). The thing is, most of my music fans are guitar players, so it doesn't really make sense to have 2 sites. For some reason I have been struggling with this decision for a long time, but I'm ready to move forward…sometimes we let emotions get in the way of what we really need to do!

    Thank you again!! (sorry for the little book here…)

    Reply
  77. Sveta Katsy Post author

    Hi Neil! Is it good for SEO to transform video transcript into blog article (text remains actually the same)? I am afraid it can be seen as a duplicate. Thanks!

    Reply
  78. Matthew Pollard - Rapid Growth Coach Post author

    Neil – great answer mate. Thank you.
    Question – if I write a 500-1500 post around a video, is there any value in posting the videos transcript too. Or is that a waste? Worth adding it to Yoast Video?

    Reply

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