SEO FOR PHOTOGRAPHERS ( and bloggers + small business owners)

By | August 24, 2019


– Hey, hey, Jordan here, and welcome back to another episode. I am so excited to see you. Today we’re doing something
a little bit different in talking about SEO, specifically how a wedding
photographer could use SEO to grow their online presence
and booked more clients. But you could use these SEO strategies even if you’re not a wedding photographer and also if you own an online shop. (upbeat music) Today I’m sharing steps that
you can take right now today to start ranking high on Google. While SEO is like wine and it
only gets better with time, I think you’re gonna start
to see some traction soon. Using these strategies, I’ve grown my blog to one of the top blogs in the US. And when I say top blog, I don’t mean like Google or Facebook
or anything like that, but right now it’s sitting
at like right around the 100,000 mark, which for me
I’m super pumped about that. I would love to share with you what I’ve learned along the way so that you can just
hit the ground running, so that you can get found on Google, too. First thing’s first. When it comes to SEO, your first step is to find your Alexa ranking, and you do that by going to Alexa.com and then entering in your URL. It will give you your
overall world ranking and then also your US ranking. And just keep in mind a
service-based business, if you don’t have an
online shop, you know, you don’t have to rank super high. You don’t need a ton of
traffic to book clients. You just need a site that converts. Think about you are Alexa ranking like the power you have
SEO-wise, so your SEO power. Step two is to enter in your
URL on a site called Ranking. The thing I love about this site is that it will tell you
the earning potential that you have based on your site traffic. The way I like to think about it is if you go on there, you enter your URL, and then down in the description it says that you can make X amount of dollars based on the site traffic and
you’re not making that yet, then you have earning potential. You have more traffic than
you have optimized yet, and that just means that you can raise your prices, offer products. You have areas where you
can grow your revenue. And then if you’re actually earning more than the site is estimating, then you have a site, a process, a system, that converts really, really well. So whatever you find on this site, just use it to your advantage. It is good news, no matter what it is. Step three, install Keywords Everywhere. It’s a free Google Chrome extension. You can actually use it on any browser, and once you have it installed, it will give you keywords like everywhere. There are three parts of
the Keywords Everywhere that I want you to look at: the results, the
competition, and the volume. Results is all about how much content is out there right now about your keyword. Competition is just about how many people right now are really
going after that keyword. And then volume is the number of people who are searching for
your keyword each month. When you’re just getting
started with Keywords, stick to a lower volume. Something with 70 to 300 would
be a great starting place. So let’s say you’re a wedding photographer based out of Branson, Missouri. Here’s what you would do. Keywords Everywhere is
gonna show you the volume, which is zero per month. There are only a handful
of people searching for this keyword, if that. So over here on the right,
you’ll see related keywords. These would actually be the keywords that you want to target, not Branson Missouri wedding photographer. What this tells me is that if someone’s having
their wedding in Branson, then they’re searching
Branson Missouri photographer, or they’re willing to even pay for travel from a photographer
anywhere inside Missouri. So let’s just type in
Branson MO photographer and see what comes up there. So it’s telling us 210
a month are searching for this keyword, and then
they are also searching for wedding photographers Springfield MO, Missouri photographers, Branson photo. Whenever you start blogging, this is the exact keyword
phrase combination that you would want to use. You don’t want to mix up these words. You want to use them just as they are. Step four would be to
put this all into use and blog your work. Share a blog post of your recent
Branson, Missouri, wedding and use the exact keyword, and I mean the exact
wording that you found with Google Keywords Everywhere. Ideally, you’d put this in the title or in the header of your
post and also in the URL. By putting at your keywords
in the headers of your post, it not only helps keep your content organized for your readers, but it also helps to boost your SEO game when you’re using headers and
sorting your content that way. Step five, you want to
drive traffic to this post. Do not keep it hidden on your blog. Share this post everywhere. Pin it, put it on your
Facebook business page, put it on Instagram, put
it in the Instagram feed, put it in an Instagram
story, make a slideshow. I’ll link that at the
top of this video, too. Make a Lightroom slideshow
and put it on IG TV. Without you paying a
dime with advertising, you can do this all organically. They can find you for free on the internet just with a little bit of SEO work. Each week I draw. (record scratching) (soft music) Right now, it’s sitting at like right around the 100,000 mark, which for me I’m super pumped about that. Believe me, it did not
start out like that. For the first five years, things were not, things were crickets. When it comes to building
a blog and using SEO, I know what to do because for five years, it didn’t work for me. When I finally got Google
Analytics all set up, I think I was getting 100 users a month, and if you’re starting from that place, that is not a bad place. I was running a thriving
photography business at that point. Because you just don’t
need a ton of traffic in order to run a great
service-based business. But as soon as my SEO game got strong, the demand for my services went way up. And when that happens, you
know you can raise your prices, and that’s always good for business. Sitting there in St. Louis on
our couch and typing something about how I just discovered chocolate peanut butter frappuccinos, I hit publish on my post,
turned on Gilmore Girls, and started editing a wedding. Guys, I did not share the
blog post with anyone. How and world was, what
was my, what was my plan for how my blog was gonna get discovered? I think I loved the idea of blogging, and honestly, I was kind of nervous about the idea of growing an audience. But if you’re gonna blog, the way to have success with
it is to share about it. Tell people to read it. Tell your friends, share it on social, and share it with an email list. If you don’t have one, start one today. It’s a great way to build a relationship with people who are
stumbling across your website and they kind of want to book you, they’re not really sure, and they get on your email
list, they get to know you, and bam, you have the
know-like-trust factor. Well, you don’t have it just
because they get on your list. You share your latest work, you share inspiring things with them, and over time you build
this know-like-trust factor and you book the wedding. But yeah, as far as my own blog post, I thought that was so
1999 to send out an email to people saying hey,
I have a blog post up, so I didn’t do that. So because I didn’t necessarily get started on the right foot, I thought it’d be fun
to just share a few tips on how to get your blog off the ground so that it’s working for
you and your business. Tip number one, choose a
topic and stick with it. If you’re a wedding photographer,
talk about weddings, blog your weddings, share
about wedding things. And I love the community
over competition movement. I think it’s amazing. At a get together and people are like, hey, where do you get prints? Share it! When people are like, hey,
how do you book clients? Share it! But it doesn’t mean that you have to break down your strategy
and give away everything that you’ve learned with other people. You get to keep some of that to yourself. Now that being said, if you
love teaching other people and you specifically want
to teach photography so bad, I mean, talking about
teaching photography so bad that you quit your
wedding photography career and go teach it at a
high school somewhere. If that’s your passion, then definitely share that on your blog. But if you don’t find yourself
super passionate about it, then don’t blog about it. It would serve you better in the long run to blog about different
color schemes for weddings, or how to choose the right florist. You know, where are they looking before they’re even finding you? They’re looking at venues,
so blog about some venues. Do some venue tours on your blog. Something like that is gonna
perform really well on Google, and it’s going to book you the clients that you need for your business. Number two, write great copy. Images are amazing, but you have to tell
people on your website exactly what you want them to do, or they will get sidetracked
and they won’t do it. That’s part of why having
an email list is amazing. So on your website, like
on your gallery page, step one would just be
to put a book now button that links to your contact page. That way, they’re
looking at your galleries and they’re wondering
hmm, what do I do next? And you just tell them, book. You like what you see, book with me. I’ve talked about this a ton it, but tip three would be
to start an email list. You could use something like MailChimp to just get started
and grow an email list. Send them your latest work. You could link to Instagram,
you can link to your blog, wherever you’re putting content, just link to that and share it with the people who have
signed up for your list. And then a bonus tip, get started with an amazing
web design host platform, and for that I hands-down
recommend Squarespace. I cannot tell you enough how Squarespace has completely changed my business. If you’re using WordPress, you
can install something like, I think it’s called SEO
Yoast, but I love Squarespace. So many things are
already optimized for you, and they just, everything
is drag-and-drop. It’s super easy to use. My designer convinced me to switch over a couple of years ago, and
I have not looked back. Seriously, what was I doing before? (record scratches) (soft music) Each week, I dropped a new
video all on photo and editing, and apparently, sometimes
a little SEO trick or tip. I would love to see you here
next time, so hit subscribe. You can tap that little bell icon if you want to get notified
every time I post a video. Leave a like on this video if you found something
that I shared helpful or you didn’t know
something that you know now. And leave a comment below. I would love to hear how you’re
feeling about SEO right now and what you’re gonna
do next to take action and bump up your SEO game. If you just follow a simple
step-by-step process each time, this is gonna work for you, and it’s gonna pay off in clients. It’s been great hanging out today. I will see you next
time in the next video.

8 thoughts on “SEO FOR PHOTOGRAPHERS ( and bloggers + small business owners)

  1. Jordan Brittley Post author

    How are you feeling about SEO?! I love that you can find your site worth and develop a growth strategy from there! You can read the full blog post here: https://jordanbrittley.com/blog/seo-for-photographers

    Reply
  2. Kevin Carter Post author

    I love this! So useful and Definitely using these strategies

    Reply
  3. Vienna Sparrow Post author

    Girl, you are talking to my struggles! With my wedding season finally slowing down , I hope to try these tips out! Thank you!

    Reply
  4. Melody Gravely Post author

    You mention putting the keywords on the site EXACTLY how they are displayed. I've noticed that often they just aren't grammatically correct. Can I add commas or hyphens to make them make a little more sense or does that negatively impact my SEO?

    Reply
  5. Soulseeker Post author

    Good tips, nice stories. In my opinion you're to close to the lens when you vlog.

    Reply
  6. Jamie Timko Post author

    Thank you for this information. It really is good for any type of business. 🙂

    Reply
  7. Jamie Scura Post author

    Jordan Brittley, thank you so much for sharing this. I love your Brittley Presets and watch every YouTube Vlog several times. I am so thankful that your share your knowledge with us! As a side note, you have amazing hair and beautiful skin! Anyways, definitely using your strategies!!!!

    Reply

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