SEO For EverWeb Video Course – Keyword Research

By | August 28, 2019


Before optimizing your website, the most important
thing you will need to do is keyword research. What this entails is determining what keywords
you are going to target on your website. Choosing the right keywords can be the difference
between ranking 1st and not ranking at all. But what do I mean by the right keywords?
Well first let’s take a look at an example of a wrong keyword. I have Google open here so I am going to do
a search for a keyword that would be very popular – computers. As you can see, there are a lot of results
for this keyword, several hundred million. You can also see the types of sites that rank
in the top 10 for these keywords. They are some of the worlds largest and most well known
websites and companies. Targeting a keyword like ‘computers’ is a
mistake for two main reasons. Number one, it is way too broad of a search term, and
two, it will be nearly impossible to compete with these websites. So let’s begin our keyword research and learn
about what keywords to target. The first thing I want you to do is go to
Google and do a search for Google AdWords Keyword Planner. The first result should be for Google AdWords
Keyword Planner, so click on that result. In order to use this tool, you will need to
have a Google AdWords account, so if you don’t have one, pause this video now and sign up
for one. Once you are signed in, you should see the
Keyword Planner page which looks like what you see here. Click on the link that says
Search for new keyword and ad group ideas. In the first box, type in a term that is related
to your website. So for example, if your site is an online golf shop, you can type in something
that describes one of the items you sell. For this example, I will type in Golf Clubs. I will leave the rest of the options in this
form blank, and click on the Get Ideas button. The next thing I will do is click on the Keyword
Ideas tab. I now have a list of keywords related to my search which was Golf Clubs. For each
key-term there is an average monthly searches number, as well as a Competition ranking. My goal is to find a key-term that has a high
number of monthly searches with Low or medium competition. Here is where you will need to
use a bit of judgement because the number of searches is a relative number and it will
differ based on the industry you are in. When you have located a key-term that you
believe is a good fit for your website, it can be a good idea to do a Google search on
that term. Taking a look at the results, how many results do you see? Is there a really
high number of results? What about the number of ads. Are there a lot of Google Ads for
this search that are all competing for business? What about the search results? Are the websites
ranking in the top 10 high authority websites that most likely will not be outranked by
a new comer such as yourself? These are things to keep in mind when selecting which keywords
to target. Moving forward with our keywords, what I recommend
is choosing 2 keywords per page that you will target. One key-term will be your primary
key-term and the other will be your secondary key-term. This method is only a suggestion,
but it will be the method that is demonstrated and applied in the remainder of this video
course. So in other words, if you have a one page website, you should not attempt to target
5, or 10, or even 50 keywords. Targeting 2 per page will allow you to focus each page,
and give Google and other search engines a much better idea of what each page is about. This also means that if you are targeting
a key-term on a page, that you don’t necessarily need to target that same key-term on another
page. This would only result in you competing with yourself. Instead, you should find other
keywords and different variations of keywords that you can target. Remember, not everyone
looking for left handed golf clubs will search for that exact phrase. There will be many
different ways to perform that search, so make sure to focus each page, and also broaden
your chances at ranking by having different keywords and different variations.

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