SEO Duplicate Content – The Good The Bad and The Ugly

By | November 10, 2019

Darren Taylor: In this video,
I’m going to break down the good, the bad and the ugly when it comes
to duplicate content in SEO terms. How do you identify
duplicate content? What do you do when you
find duplicate content? What kind of duplicate
content does Google actually care about and actually want
you to optimize and fix? Well, all of that will be
revealed and more coming up. Hey guys. Darren Taylor of the here, and my job is to teach you all
about digital marketing. Now, if that sounds
up your street, you should consider
subscribing to my channel. In this video,
as I said in the intro, we are going to break down the good,
the bad and the ugly when it comes to duplicate content and SEO. I think the first place to start is identifying what is
duplicate content anyway? Well, it’s exactly as it sounds. Duplicate content
means that the copy and the content on your web pages is duplicated either
on your own websites or another website across the web. If you have a page with content and
text on, and that exact copy of that text is put on another page of your
website, that is duplicate content. Again, if you have that same
text but on another page on a different website as well,
that is also duplicate content. In terms of actual duplicate
content, it all depends on one key factor and that is the
volume of duplicate content. Now, what do I mean by that? What I mean is,
if you have a website, like a lot of websites
have, where you have a repeat amount
of content on every single page that’s fixed in place, this could be a footer, it could be widgets,
it could be contact regions, it could be a fixed piece of content on
your websites, that is usually okay. If you have a page that fits that
criteria and you are duplicating that piece of content across your
websites, you won’t be penalized by that because the volume of that
much content is quite low, Google expects the footer to be duplicated
and that’s absolutely fine. Now where the problem comes
up is if the volume, in terms of the content on the page,
is highly duplicated as well. This is where it becomes a problem. Now, what I mean by that
is, if I have a web page with,
for example, 300 words on it, and of those 300
words of body content, excluding the footer and excluding other fixed elements in
place, if those 300 words are replicated on another page of my website,
word for word, then I have a duplicate content problem. Again, if I go into
that, and say, if I duplicate that content or someone else takes that content and
duplicates it on another page across the web,
then that’s also a duplicate content crossover and Google will look at that and decide what
to do depending on the scenario. Let’s start off with the first
one, which is what are the implications of duplicating
content across your website? Well, simply put,
it confuses the hell out of Google. When you have duplicate
content across two pages of your website,
Google will look at those two pages that are trying to, I guess,
answer a question that somebody would potentially
type into Google and they think to themselves,
“Which one of these two pages should I give the
answer to the user for?” If they’re identical,
then there’s a problem so Google decides to do
something which is indecision. What might happen is–
It’s called flux in the SEO world is that
one page might be ranking highly and
then all of a sudden, it will switch and
they’ll keep switching places because the
content is so similar, and then eventually, Google will ultimately not make a
decision, and it will really negatively
impact your ranking. It’s really important to
stay on top of your duplicate content and make sure you
tell Google which page to index or remove the
page that’s not relevant and just keep one fresh piece
of content that’s unique. As I said there,
you might need to keep both pages because even though the content is duplicated,
they might still serve a purpose of your website. In that scenario, what can you do? Well, what you’d need to
do in that scenario is tell Google which version of
the page you want to index. Now, a way of doing that
is using a canonical tag. A canonical tag is simply a way
of telling Google which page holds the master or the
original piece of content that you want Google to index. What would happen is
on your main page, you’d have a canonical
tag self-referencing itself and on the
secondary page that you don’t necessarily want Google to index,
you’ll have a canonical tag referencing the
original piece so Google will know at that
point what page should be indexed on the search engines. You’ll see an example
of a canonical tag on the screen right now and this
is exactly what the tag is. This tag should be added to
the head tag of your websites in order for Google to find
it and to utilize it as well. Another thing to mention
about duplicate content is that it doesn’t just
come down to having multiple instances of
a page you know about, it can also come down
to your URL structure. Now, historically,
I’ve made videos about the best types of
URL structure to use for your blogs and articles but what might happen is that
the type of website you’re building or
the type of content management system you’re using might create multiple
variations of the same page because the URL
might be different. For example,
one URL might have a trailing slash after the URL
another one might not. One might have dot php at the
end, another one might not. Another one could also have a query
string on the end of it as well. If all of these are being
indexed, then technically, they’re all duplicate content pieces and canonical tagging
can help resolve this as well. That’s another thing to think about
when it comes to duplicate content. Now, I mentioned at the
beginning of the video that there are implications of
external duplication as well. If somebody copies the content
on your websites, or if you copy the content on someone
else’s website, or indeed if there’s an agreement in terms of new syndication where
a story could be generated by multiple websites and shared, what
is the implications of that on SEO? Well, first of all, if someone
tries to copy your content, and you’ve identified that
they’ve copied your text word for word, and it’s a
competitor or it’s a website spamming, then you can actually
report these to Google. If you go to the URL on the
screen right now, then Google will actually be able to look into
the issue and resolve it for you. This issue is something Google
will have to resolve themselves. The same goes for you by the way. If you copy someone else’s
website, they can more than likely report
you to Google as well and again, it can have a
negative effect on your SEO so guys,
just don’t copy people’s content. I know you won’t anyway. Finally, when it comes to
syndication of content and copying articles that are meant to
be syndicated in an agreement then the original poster,
and the original person who listed the content and indexed it will
get the benefit from an SEO point of view so it won’t
necessarily be a good thing if you’re a content syndication
site and you’re publishing the content on behalf of someone
else, the person who published it originally will have the
better SEO results long term. That’s something else
to think about as well. I know some of these
things can’t be avoided. There are obviously content
syndication platforms and content does get passed
around by that syndication method and there’s nothing
that can be done about that but that’s just something
to be aware of as well. Now you guys know the good,
the bad and the ugly when it comes down to duplicate content
and the implications on SEO. I really hope you
guys understand that and I’ve linked up
in the description below further reading
for SEO and further videos around SEO for you as well. Thank you guys so much
for watching this video. If you liked it, leave a like below. Let me know in the
comments if you’ve come across any duplicate content issues or maybe a competitor
has stolen all of your content,
let me know in the comments. More important than that,
don’t forget to subscribe. Check out the other
content on my channel and I’ll see you guys
on my next video.

3 thoughts on “SEO Duplicate Content – The Good The Bad and The Ugly

  1. The Big Marketer Post author

    This video is part of the ultimate SEO video checklist guide!

  2. Jacob LE Post author

    Great video! How about publishing your articles to LinkedIn and medium in addition to your blog. Could you get penalized for duplicates?

  3. Erco Hanneli Post author

    Duplicate content is completion between your own webpages and in that case Google might penalty the site unless used canonical tags to tell master copy of content page


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