SEO copywriting training: preparing your text

By | September 22, 2019


For SEO reasons
and even for all web text, you should formulate your message
in the first paragraph of your post. In printed text you often
start off with a teaser, you won’t give away the topic
of your text just yet, you want people to start reading
your article entirely. For web text, you should really do it
the other way around. You should start with your message and tell people what this post
or this text is going to be about. You have only like eight seconds to convince
people to stay and read your post, so do that in the first paragraph. And for SEO reasons,
it’s a good tip as well, So, it will make it easier to rank, if you take that message and
that keyword in the very first paragraph.

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