You likely want to get your business in front of as many people as possible and one of the ways to do that is through search engines like Google, Bing, and Yahoo. Now, I’m sure you may have heard the term “Search Engine Optimization” and here at Marwick Marketing, we like to work with our clients to really try to optimize their websites and get them in front of as many people as possible. Optimizing your page titles, meta descriptions, creating valuable content for your consumers, we want to work with you from the very beginning and explain to you the steps that we’re doing to get you there. One of the elements that we inspect and audit on your website and your competition is your backlink portfolio, which, in late 2013, has been an important part of your SEO strategy. Many websites have found that their search rankings have dropped because of the recent Google updates, Penguin, Panda, and Humminbird updates, so we moniter these backlinks, identify any backlinks that are causing your website to drop in the rankings, and work with you to eliminate those bad backlinks. We can actually even look at your competitions backlinks and see where their high rankings are coming from and also see what poor links they have as well so it’s quite a comprehensive report and SEO strategy. One of the first things we do when taking on your SEO campaign is moniter and analyze your competition. There is no point SEOing your website if you don’t know what your competition are doing, so our in-house unique SEO software analyzes your website against 4 or 5 competitors in your sector and geographically in your area. We take a look at how well their website is performing, how well it’s built, and then we work towards that to crush the competition.