SEO Case Study 2019: How to Rank for Competitive Keywords

By | August 13, 2019


– Today I’m going to explain how I rank for the navigational keyword for blogspot, which gets 127,000 searches
per month according to Ahrefs. First I’ll explain how I
reached the first page, and then I’ll explain the
one action you need to take before you create your page to ensure that your rankings actually stick. Let’s jump right in. So the first step is to extract
ideas from your competitors. Now the best way to do
this is to use Ahrefs or any backlink analysis tool. For this case, I extracted
the keyword idea blogspot from ShoutMeLoud’s
organic keyword footprint. And I figured this word
would be too competitive because A, it’s a head keyword, and B, it’s a branded keyword
with navigational intent. But since I enjoy analyzing
search, strange I know, I decided to dig in. This led me to step number two, which is to identify weaknesses. Now most SEOs spend
their time thinking about and comparing metrics. And I do that as well. But there’s one thing I do differently. I study the SERPs and
try to find weaknesses on a qualitative basis. So the truth is, it’s easy
to eliminate keyword targets because they’re too competitive using traditional quantitative metrics. But sometimes these metrics
can lead you astray. For example, blogspot has
a keyword difficulty of 72. Now most rational people
would avoid this keyword right out the bat if they saw that number. But I decided to dig deeper and realized that all of the non-branded
results targeting this keyword were about how to start a Blogspot blog. Now sure, I could have
created a super epic guide on how to start a Blogspot blog. But A, I’m super over those
types of generic guides. And B, it wouldn’t perform
as well because it’s missing the most important ingredient, which is step number three, which is to create something different. Now I hammer this point
in my SEO content guide. And it’s a key part of
the strategy I teach in Gotch SEO Academy. But in short, you need to focus on being different and better. The truth is, different
doesn’t have competition. But jumping on the vicious
cycle of trying to create longer pieces of content on the same topic makes your SEO life much harder. Now with that said, it was
easy to identify a unique angle because I already had
experience with Blogspot, mostly a negative experience. So what did I do? I decided to outline the reasons why you shouldn’t use Blogspot. And I used a combination of storytelling and practical SEO information without being overly technical. But another big reason I
wanted to create something that was off-the-wall was for CTR reasons. Now before I explain
this, I wanna be clear about a few things. First, I don’t always structure content for CTR at the onset. And lastly, I don’t
always let click metrics dictate my keyword targeting decisions. Now with that out of the
way, my decision to structure the page for maximum
CTR was based on data. According to Ahrefs, 81% of
searches for the keyword phrase blogpost result in a click. And that’s because it’s branded
and has navigational intent. And I also knew that ranking
for navigational keywords produces low CTR compared
to other types of intent. So I wanted to create a
page that could counter these effects as much as possible. That’s how I decided to do an
oppositional type of content. After the content was completed, I then moved into link acquisition. And I’ve said for a very
long time that you need to be extremely selective with
your anchor text selections. And my favorite way to hack
anchor text optimization is to isolate my exact
or partial match anchors on the best opportunities. Using that thought process,
I acquired a contextual link on a relevant DR63 website. And from there, I just waited. Now I say this frequently to the members of Gotch SEO Academy, but I
only push for more backlinks when my page’s rankings have stalled. I try to go as far as I possibly can with only content
development, on-page SEO, UX optimization, and internal linking. And these efforts, along with patience, can get you to the first page. But in most cases, you’ll need backlinks. So now let’s talk about the results. The page went live on July 10, 2018 and it reached the first page for blogspot on August 7, 2018. And it’s held pretty
strong since August 16. As of October, this page
is generating over 6,000 organic search page views,
and the average SERPs ETR is 1.5% according to
Google Search Console. And one big takeaway from
this data is that keywords with navigational intent
produce low click-through rates. And I’ve personally seen this demonstrated across many keywords I’ve ranked for. I should also mention that low CTR is only for the non-branded result. Branded searches have incredibly high CTR when it’s your brand. Here’s an example of my
branded keywords Gotch SEO, which generates close to 70% CTR. And the last big idea I hope
you’ll take away from this is that writing more words isn’t the key to ranking well. Sure, it’s definitely important, but writing words just to
write words doesn’t work. One of the most effective
ranking methods you can use is to produce content that’s
different than what exists. You essentially eliminate
competition when you do this. So that’s all I have for you today. I hope this case study
was helpful for you. And if you have any questions whatsoever, please leave a comment below. And please like this video
if you got value from it. Also, if you want to
achieve similar SEO results like what I showed you today, then make sure you hop on the
Gotch SEO Academy wait list, and I’ll have a link below this video. Thank you so much for watching, and I’ll see you in the next video.

14 thoughts on “SEO Case Study 2019: How to Rank for Competitive Keywords

  1. Nathan Gotch Post author

    Want to take your SEO skills to another level (and easily make a full-time income online)? Join the Gotch SEO Academy waitlist because we open for enrollment soon: http://bit.ly/2rRuTeA

    Reply
  2. Dennis Marinus Scholtus - Ekxo Post author

    Nathan, how do you isolate your anchors?

    Reply
  3. Dennis Marinus Scholtus - Ekxo Post author

    Hello Nathan, Great video! Can you explain how you find weaknesses and find oppertunities to create something different.

    Reply
  4. Custom Leads Direct Post author

    @Nathan Gotch I was wondering what is the longest post that you've ever made (word count) and what did you use of the following? Infographics, graphics, videos, pod casts, etc… Just trying to get an idea of what you're largest post is like? Thank you

    Reply
  5. Jason Duckworth Post author

    Another great video, thanks for sharing your knowledge. Much appreciated.

    Reply
  6. Sachin Khanna Post author

    This is the first video which I have enjoyed. Well edited by you or your team this time 🙂

    Reply
  7. Lalit Soni Post author

    how you ranked the keyword in all over the world? i mean, what you've selected in google search console's INTERNATIONAL TARGETING? or how you did it worldwide? PLEASE, EXPLAIN…🙂

    Reply
  8. Osama Tahir Post author

    Great video, Gotch! I had a question: If the top SERPs are all along the lines of "how to star a blogspot blog", then that means that is the search intent of most users. If you create something that goes against the grain for this keyword, isn't that straying too far from the search intent and ending up with poor rankings?

    Reply
  9. Maid sama Post author

    Hi Nathan, love these methods!But do they work for product review sites? It’s pretty hard to acquire backlinks for these kind of sites

    Reply
  10. Android Apps and Games APK Post author

    most of my keywords are ranking on google first page5-10 or 2nd page 10-15 eith on page, what to do to make this no1 ? If backlinks then Can you suggest me Some Sellers?

    Reply

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