SEO Anchor Text: Optimize Link Anchor Text for More Organic Traffic (Walkthrough)

By | August 15, 2019


– What’s up everyone, so today we’re gonna talk
about link anchor text. This is a super vital
and important part of the entire search engine
optimization equation. We’re gonna take a look
at good anchor text, bad anchor text, how to pick
the right anchor text for you, and all the different options you have when you’re doing this. So stay for the whole video, because we’re gonna go
through the exact process that you need to follow to
pick what’s best for you. I’m Tommy Griffith with
ClickMinded.com, let’s get going. (booting up intro) okay, so link anchor text. So we’re gonna dive into this and really narrow it out a
little bit, get in the weeds. But before we do that, I just
want to do a quick reminder kinda set the context here. We’re talking about link anchor text, and that’s really the SEO right. SEO is only one piece of your
entire digital marketing pie. Or this is kinda one channel of the many different things
that you could be doing. So do keep that in mind
when we’re diving into this, and even within SEO, link anchor text is just
one piece of that right. So we’re talking about one
component of one channel of a much broader picture. So keep that in mind while
we dive into the details on what this is. Okay, so link anchor text right. The basic idea here is this. That links from pages on your site to pages on your site matter right. Those are called internal
links and those matter, those are helpful for users, those are helpful for search engines, and those generally move you
up in search engine rankings. Now the text used in those links matters as well and
that’s called anchor text or link anchor text. Right so the actual text in
the link is a ranking element. It’s helpful for users, it’s
helpful for search engines, and it gives the search
engine a better idea of what that document is about right. So kinda one ranking factor among many different
ranking factors right. The anchor text is the
clickable link text right. So in general, most modern web browsers you move your mouse cursor over a link, it will change a little bit, it’s usually in blue and underlined, although that can differ a
lot with CSS these days, but the basic idea is that it’s the hyper link
text in document right. The one thing to keep in
mind here a lot of people mess this up when they’re
first getting into this, is that the anchor text is valuable to the document you’re pointing to, right. In general when you’re
linking out to a page, the anchor text that you’re using is sort of giving credibility to that page for the anchor you’re using for that page, right. So the basic idea is
you what to be sort of using the right anchors for
the page you’re pointing to not the page that you’re currently on. So here’s an example, right. So we have some text out on
the web and it’s a sentence. It says this is a great
search engine called Google. You can see a great search
engine called Google is hyper linked and check it out. And so if you look below at the code here, this is a href the URL right,
and then the actual text before the closing /a tag right. So a great search engine
called Google in this case is our anchor text. Right so just to further
convey what we’re talking about the actual anchor text
are these two little guys right here. Okay so let’s take a look at an example. So let’s say we own a website. That website is yourwebsite.com and there’s a different
website that we don’t own called differentwebsite.com and we have a page on our
website called blue-barracudas right, it’s about blue barracudas, it’s on the URL:
yourwebsite.com/blue-barracudas and we want it to rank
number one on Google for the term: Blue Barracudas. An internal link with good
anchor text might look like this. Right, so yourwebsite.com/about-us, this is our about us page, we’re linking to our blue barracudas page, and the anchor text is
blue barracudas right. Look at our great page on
anchor text, blue barracudas. This is an internal link. We have a link on a different website. It’s on differentwebsite.com/links and the text is: wow,
I really love this page link about blue barracudas. The anchor text in this example is about blue barracudas. This is an external link. This is a link on a different
website pointing to us. One’s an internal link,
one’s an external link. They’re both valuable, and
they both have anchor text. The anchor text of the internal
link is blue barracudas, the anchor text of the external link is about blue barracudas right. Both of these are helpful. In general when you’re
going about this right, external links are generally
called linked building, that’s the process of
link building, right. And internal links are
generally the process called internal linking, right. The reason we usually want to internal linking first is because you control it, right. In general, you’re the web master, or you’re in direct contact
with the web master, you have a team that
can change this for you, you can generally control this, whereas external linking or link building is much, much more difficult, much more art than science, and is generally the act of getting other web masters to link to you. Which is a very difficult, that’s a video for a different day. But the point here is that anchor text is the actual text of the link and it applies to both
internal and external links. Okay, so now we understand
what anchor text is, let’s talk a little about the different types of anchor text. There’s a bunch of different
ways that you can link different documents on your website. Let’s talk about them at a high-level then we’ll dive deep in a moment. So the first is is exact-match right. Exact-match anchor text is exactly the keyword that
you are trying to optimize for. If you’ve done your keyword research, you know what type of keyword
you want your page ranking for Using an exact-match anchor
would be exactly that word. Partial-match is a
close variation of that. It’s very similar, we’re gonna
do examples in a little bit. Branded would just your company brand, or your own personal
brand, or maybe your name. Actually completed
unrelated to your keyword. An image would be the hyper
link in an actual image. Naked URL is just that URL used as the anchor. And then generic would be
a very generic term like click here or learn more this website. We’re gonna dive into all of these next. So exact-match, let’s look at that. So if was nike.com, and
I was selling shoes, and I was trying to get a
page on my website ranking for cheap shoes, and I was setting up some of my anchors, an exact-match anchor for my page about cheap shoes would be cheap shoes, right. You can see a href, whatever URL I want, and my anchor is the exact
match phrase: cheap shoes. Okay so next up is partial-match. So partial-match includes
the primary keyword I want, but might have a couple
words before or after. It’s not exactly there right. So again our primary
keyword is cheap shoes. Still the same URL, right. But maybe I would use an
anchor like cool cheap shoes right or cheap shoes for sale right, or cheap shoes everybody loves right, but I have the primary
keyword in there: cheap shoes. And there’s a little bit of variation; this is called partial-match. Same thing going on here, a
href, whatever URL I want, and then the partial-match
anchor text in there. Next one is branded. And so branded is just your company name or your name or whatever sort of branded term or phrase that you’re using, and completely agnostic
of your primary keyword. So we have our URL. It’s the same URL. We still want it to rank number one in Google for cheap shoes. In this particular case,
we have a branded anchor and that anchor is Nike, right. So we’re still linking
to the same document. A href, nike.com/cheap-shoes, but the anchor here is the brand, Nike. Next up is an image anchor, right. So you can hyper link images, and in general when
search engines crawl them, there’s no anchor text, but
there’s an alt tag, right. So the alt tag is indicative of a description of what that image is about. Right, that’s effectively your anchor. In this case, so in this particular case, we have a link to the same site, right: nike.com/cheapshoes. The image source is a
picture of a Nike shoe, nike.gif, and the alt tag is black
Nike shoe, right so. This is an image anchor. The alt text in general is
considered to be less valuable than actual text links, but in this particular
case, Google’s gonna infer that the document is still
about black Nike shoes. Next up is the Naked URL. This one’s really simple. There’s no anchor text all, there’s no exact-match,
there’s no partial-match, there’s no branded anything. It’s really just the URL, right so we’re linking to nike.com/cheap-shoes and the actual anchor
is the exact same thing, nike.com/cheap-shoes. In the SEO world we call this a naked URL. Next up are generic. So in a generic anchor text, you’re really using that
has completely unrelated to the actual document
that you’re linking to. This is very, very, very common. Click here, learn more, this website, link here, right all of
these are very common. You also see this very repeated in for example, in like communities where you can set up a user profile, a lot of the times the anchor text is set to a default like this like visit website or something like that. In this situation where we
have the exact same thing, a href, same URL, nike.com/cheap-shoes, and the anchor text is click here. So those are some of
the types of anchor text that you can implement on your site. Let’s talk about, let’s put
this in context a little bit and give some tips on how do this as well. So first of all if you’ve heard
of Google’s Penguin update, this was really what is was targeting. Google’s Penguin update really targeted link profiles that looked
like the anchor text had too much manipulation in them, right. So Google’s Penguin update specifically targeted websites
who had too much exact-match anchor text. People started to really reverse engineer what Google was looking for, and they just kinda overdid it, right. And what Google started to realize is if you look at these link profiles, and you look at sort
of how people normally behaviorally link, they’re
not linking the way SEOs do it, the way people could serve selfishly build links
to their own websites, and so Google tried to
identify a lot of this link manipulation they
found out in the web and they penalized a lot of people for it. So do keep that in mind. Basically this was overdone, and there’s sort of
now safeguards in place to kind of prevent this going forward. I really want to stress this: getting a little bit of
everything is okay, right. No, you don’t want all generic anchors. If you have a 100 links and
all 100 links say click here, that’s not great, right. But if you have all, if
you have a 100 links in, all 100 hundred links say cheap shoes, that’s not great either, right. And so the way to think about this is how would, given no intervention by you, what would your link profile look like. How many people would
be linking with the term cheap shoes and how many
would be linking with the term click here and learn more. We’ve actually gone, I’ve seen a number of situations where people will intentionally build generic links with
generic link anchor text because they kind of have
too much exact-match, so think about the
balance a little bit here. Getting a little bit
of everything is okay. Natural link profiles are messy. They’re really messy. The internet is a messed up place. People mess stuff up all the time. There’s broken links and broken
anchors and misspellings, that’s fine, so don’t worry
too much about getting exact-match all the time, because not only is it not natural, but it can start to look
very, very synthetic and you can prone to an
over-optimization penalty from Google, so watch out there. Great rule of thumb here: look at Wikipedia. Wikipedia does a phenomenal
job of internal linking, and a really good,
descriptive anchor text. That’s a really good
sort of rule of thumb, because the idea here
is you want to be useful to users and search engines, right. So sure do your keyword research, sure make sure that your
primary keyword is top of mind, but be descriptive as
well about the documents you’re linking out too. It’s good for users, it’s
good for search engines, and keep your keyword in mind, but ultimately, if you’re
really descriptive about the documents you’re linking
to, you should be all set. Our personal favorite here is branded partial-match. It’s a mix of the two, right. So not exact-match, but getting a variation of the core keyword in there and our brand into the anchor text, right. So we have a page we’re trying to rank for SEO checklist and we often
link to with a phrase something like: great SEO
checklist from Clickminded, right. Or AwesomeSEOChecklist-clickminded. Branded partial match is a
great, nice, healthy balance of kinda getting everything in there. And so that’s it. That’s a high-level overview
of how link anchor text works. So I hope that was useful. If it was helpful and you
learned something today, go ahead and click subscribe down below for even more awesome
digital marketing tactics and tips from us. If you’re on YouTube,
we would love a comment. What did you think? What kind of anchor text
allocation do you do, what have you seen out in the wild, I’d love to hear from you. I read every single one. Finally, if you want our super
comprehensive SEO checklist that covers all this and a whole lot more, you can download it for
free on our website. Go ahead and click the down
below to ClickMinded.com right now to get that free SEO checklist. Thanks a lot. (shutting down outro) (dance music)

11 thoughts on “SEO Anchor Text: Optimize Link Anchor Text for More Organic Traffic (Walkthrough)

  1. Luke Westwood Post author

    Hi Tommy, loving your videos. I would like to suggest putting your camera at eye level. I'm a body language trainer and it feels a bit uncomfortable looking up at you as a viewer. Hope you don't mind my feedback and finding your videos really useful. Luke

    Reply
  2. Ryan Soper-Powell Post author

    Fantastic video Tommy. Really useful tips and a valuable recap, thanks.

    Reply
  3. Ana Luiza Carvalho Post author

    The best tutorial about anchor text.. Very easy to understand!! Mate, you are the best undoubtedly. And your English is rock …many thanks!!!!!!! 🙂

    Reply
  4. I Want A 6 Pack Motivation Post author

    This was a fun video to watch, thanks much!

    Reply
  5. Theodore Martin Post author

    Excellent . I was able to understand and follow his explanations . Thumbs up .

    Reply
  6. Alana Harrison-Parks Post author

    this was so useful! i found this video because i just took a course on SEO and it was pretty confusing. this video really cleared things up for me

    Reply
  7. Inspira Biz Post author

    Thank you so much for you video. Your video is blowing my mind! Keep up the good work

    Reply
  8. Kristian Hansen Post author

    Loved this videos it really explained it all for me thank you! I look forward to watching all your videos!! :

    Reply
  9. Ahmed AlaaElDin Post author

    Man, you are AWESOME ! every and each video is super simple and informative, THANK YOU !

    Reply

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