SEO 101: What You Need to Know To Sell SEO (2018)

By | August 6, 2019


what’s up guys this is Andrew with the
Hoth coming to you with another video in this video it’s going to be SEO 101 the
basics of SEO what is SEO you say think about it as new-age marketing if you
will I have a lot of people that I explain to on the phone that are saying
Andrew I’m still investing in Yellow Pages I’m still investing in Valpak I’m
advertising on the radio stop stop wasting your marketing dollars
we want to take this these these dollars that you have over here and let’s let’s
convert them into your online marketing presence SEO search engine optimization
we don’t need to know the most about SEO in general but we need to know how to
sell and how to feel confident selling it so right now what I’m going to take
you through is the very simple SEO process first we’re gonna start off with
keyword research and why is keyword research important is because it’s gonna
allow us to establish what keywords that you should be ranking for and what
keywords you currently already are ranking for from there we want to do
on-page once we establish the keywords that you should be ranking for and
keywords that we want to be targeting we want to make sure that the pages on your
website are also explaining to Google what it is your company does so we don’t
want to just be like Joe schmo’s fire-protection right we want to make
sure that we’re telling Google that hey we also service extinguishers we also do
access panel doors we also do sprinkler systems so each page should be optimized
for the specific product or service that that we’re trying to target with the
keywords that we just researched previously so if we’ve got a page on our
website talking about fire extinguishers we want to make sure that it’s Joe
schmo’s fire extinguisher services we want to make sure that the content on
there is supporting the fact that we go out and service fire extinguishers in a
certain area maybe as well if you’re in Detroit st. Petersburg Florida
Atlanta etc so we want to make sure that when Google goes to crawl and index your
site that they’re seen specifically what it is that you do and we’re making it
easy for them what do we do once we’ve got the keyword research done and the
on-page satisfied we want to make sure that your website has more backlinks
than your competitor these are gonna be like a vote for your
website to make it rank better it’s basically giving you a shot to win the
election right to get on to the first page of Google to rank higher than your
competition the more backlinks you have and the more votes that you get the
better chance you have at getting that end result awesome guys I really hope
you enjoyed this video about on-page keyword research and backlinks hopefully
if you liked it go down there and hit that like button and also make sure you
subscribe to our channel it’s really gonna help us grow and we want that
feedback on what you guys want to hear as well so feel free to drop a comment
let us know what you think and we’ll be back for more Thanks

4 thoughts on “SEO 101: What You Need to Know To Sell SEO (2018)

  1. wedoebe Post author

    Yes, they need to stop wasting their marketing dollars on things that get very little results.

    Reply
  2. Zukais [SEO CONSULTANT] Post author

    Nice one, you pretty much covered how to rank: KEYWORD RESEARCH ==> ON -PAGE SEO ==> BACKLINKS. I might do a video about this topic as well.

    Reply
  3. Kevin Chaves Post author

    Does link building helps increasing page views

    Reply
  4. Matze Karajanov Post author

    hi you should check consolety, it is a WordPress Plugin that matching your blog posts with other consolety users in the consolety network based on title's, your tags category and language. Meaning acquiring backlinks based on your published blog posts all done for you by the consolety network. you can find it on wordpress plugins section simply by searching for the name consolety. Please let me know what you think of it

    Reply

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