Search Engine Optimization (A 2019 Step by Step Video Explainer)

By | September 5, 2019


Lets talk about S.E.O. a bit. A lot of people think its some kind of magic
but thats not the case. Just take a look at it from your perspective: What do YOU do when you want to find something
on the Internet? You search for it, right? And then you click on one of the links on
the first page of the search results. In fact, more than 90% visitors will behave
exactly the same way Ever wonder how those web pages at the top
of your search results got there? Its because they were Search Engine Optimized. Exactly how search engines work is a closely
guarded secret, but the main principles are known. Theyre based on two main factors: Keywords
and links. Lets focus on keywords first. Your chances for a better ranking grow when
your website contains the same words that are being searched. Keywords are especially effective when theyre
found in a website title, address or headings. But careful! Quality over quantity should be your rule
of thumb! Some so-called SEO experts try to fool the
search engines with some ridiculous keyword occurrence instead of focusing on quality
content first. And how about the links? Websites that link to yours basically tell
search engines that you have some good stuff there. But again: Quality over quantity! Links from irrelevant sites wont help you
get a better rank. Now, what weve just talked about provides
a basic introduction to SEO. In reality, its not a simple task, and youll
definitely need someone to help you with it. Someone like us! Well develop a custom SEO strategy specifically
for your business: identify the right keywords, write friendly site code, and figure out the best linking tactics. But most importantly, well help you find ways
to provide high-quality content for your visitors and search engines as well. So do not hesitate and contact us today!

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