Did you know that SEM is a very effective
way to increase your website traffic rapidly and grow your business? Hm, that sounds great, but what is it exactly? SEM, or Search Engine Marketing, is a way of driving qualified traffic to a page of your preference by purchasing ads on search engines, like Google for instance. You might be wondering: what is the difference
between SEM and SEO? As opposed to SEO (Search engine optimization)
which has long term positive effects, but takes longer to start up, SEM produces immediate results and has an instant ROI. You can launch an SEM campaign in the morning and start to see results just a few hours later! But as soon as you stop your SEM campaigns,
your ads will stop showing up. That’s why we recommend to do SEO and SEM at the same
time, to combine the immediate results of SEM with the long lasting ones of SEO.
SEM can be a very cost-effective marketing tool: It gives you the ability to target people
at one of the best moments: when they search for you or for your activity. And you only
need to pay when they actually take action – click on your ad or call your company. Very
few other advertising mediums can do that, which is why SEM can be very powerful! So now you know why you should consider an
SEM campaign. But do you know how to do it? Starting an efficient SEM campaign requires
a lot of time and expertise. You need to carry out a market research to determine your target market; find the right keywords, and write a clear
and concise ad that will appeal to your customers; carefully select the right settings, launch
and monitor your campaign… It’s not trivial, and a mistake might undermine its efficiency and make you burn a lot of cash But don’t worry, Localsphere can help you!
Our team of experts can create an amazing SEM campaign that will make your local business
stand out. We’ll make it simple and clear, and provide you with all the necessary data
to assess the efficiency of your campaign. We will make you love this new digital world.