REAL $$$ Making Dropship Store vs. A FAILING Store (Dropshipping Store Examples & Review)

By | August 23, 2019

– Hey, everybody. So today I’m gonna be comparing
a failing dropshipping store from one our Wholesale Ted
subscribers, Dragon Slayer Chest, against a successful dropshipping store selling similar items, Norse Blood. In this video, I’m gonna be explaining why Norse Blood has been able to successfully sell these products and Dragon Slayer Chest has, well, not. And I think some of the
things that I’m gonna say might genuinely surprise some people. It might challenge some
of your ideas and beliefs, especially in the latter
part of the video. And if you do disagree with me, feel free to let me know
in the comments section. So let’s get started. Now there is a something that a lot of people often say to me. “Sarah, I’ve followed all of your advice, “but my store is still losing money. “I don’t understand why
other stores are successful “and mine is not. SOS. Please help.” All right, John. So you seem like a lovely person. And I know I say it every time I review a subscriber’s store, but I just want to let you know I might be kind of harsh on you. In fact, I will be harsh on you. But it’s only because I care. Okay, so sorry in advance. I hope I don’t offend you. So in the comment, John said
that he watched my video literally titled Why
You Aren’t Making Sales. In that video, I give every store that is struggling to get
customers to buy from them despite having traffic a
15-point checklist to go through to see if their store is
missing anything important. Now John said he’s watched the video and that he’s done all 15 things right. Let’s see if his store really
does tick all of the boxes. So let me start out by
just showing everyone John’s store, Dragon Slayer Chest. Now, as I review this store, if you’ve got any advice for John, please leave it in the
comments section below. I don’t have time to talk about everything in a YouTube video, so any
advice you have for him I’m sure would be appreciated. So as you can see, John’s store
is in the niche of dragons, Vikings, that sort of area,
medieval fantasy and mythology. Unfortunately, I know
nothing about this niche from a personal perspective. I’m not the target audience. But I know a fair bit about it, how well it does sales-wise online. So down here, we can see that
John has a refund policy, a shipping policy, terms
of service, legal pages. And that’s a relief. You wouldn’t believe how
many stores don’t have this, so that’s good. Let’s now go and check
out some of the products that you’ve got listed here, John. And so here we go. As you can see, John’s store is selling lots of unique items,
mostly dragon-themed items. Check out these rings. They’re all very strongly dragon-themed. And something I’ve noticed is that John had varied up
the prices a lot in his store, which is something I strongly recommend. What that means then is that
when you see this ring here on sale for $90, it is a
psychological marketing technique to anchor the price for our brains and make this $15 ring here
feel like a much better deal. Varying up prices is something
I recommend most stores do, so I appreciate that you
took the time to do this. So that’s John’s store. Now let’s review it. To keep this video from
getting insanely long, I’m going to stick to
talking about three things. We’re going to review
his product selection, we’re going to review his
advertising and traffic strategies and we’re going to
review his store design. So let’s move on to the first one. One, did John pick good
products to dropship? The answer here is yes, you did. Well, mostly. There are definitely a few
questionable products in there. This one in particular stood out to me. You seem, John, like you’re an actual fan of the niche yourself,
which is a good thing. So I’m not quite sure why
you chose to include this. These are candy skull earrings. The candy skull niche is
based on the Mexican holiday of the Day of the Dead. Now don’t get me wrong. There is a lot of money
in the candy skull niche. My friend and Wholesale
Ted regular contributor Michael Shih made over $1
million from his pair of shoes that he made in his print-on-demand store. But your store, John, is in the fantasy medieval mythology niche and has nothing to do with
the Mexican mythology niche. So this looks really out of place. But, as I said, you do have
lots of other products in here that have performed really
well for dropshipping stores. For example, back to the rings. Now, a lot of these
dragon-themed rings that you have and are selling, these
have performed very well for dropshippers and still do to this day. These are viral-worthy products. They appeal to an extremely
passionate fan base and they are very unique. You cannot just go buy
them at your local mall. Take this ring here. This has performed very well. Check out this ad on Facebook. 23,000 engagements, over 300
comments, over 590 shares. This is a viral product. And this ring that you’re selling here, this one has done super
well on Facebook too. Check it out. This ad posted by Norse
Blood did extremely well. Over 18,000 engagements,
over 1,000 comments, over 3,000 shares. So yes, you’ve definitely
picked some items that have huge dropshipping potential. And actually, I think
that this is a good time for a bonus tip.
(cheering) So this ad here, it did crazy good. And interestingly enough, a lot of people actually ended up posting that they purchased them
as engagement rings, which makes a lot of sense,
given its premium price point. You see, Norse Blood, the
successful money-making dropshipping store, they are
selling this ring for $50. That’s a lot of dollars,
especially when you consider how many dollars it costs them to buy it. Right now, this ring, depending
on which size you pick, costs between 12 to $14
to buy and ship to the USA with ePacket shipping. That is a huge markup, and the reason why they
can have such a huge markup is because if you scroll down the page, you’ll see on the AliExpress listing that they can engrave a name
inside this ring for free. Now when you offer a
customization like that, it does two things. Firstly, almost no one would question that you actually have the rings yourself. Most people would assume that you are the one doing the engraving. Secondly, no matter
who does the engraving, it turns this mass-produced
product into a handmade item. The ring you now have
is unique and special. And thirdly, because the ring
is now unique and special, the value is ambiguous. There is no way to find
a dragon-themed ring at your local store that is
also engraved with your name. So customers can’t price-anchor it against a similar-cost item, which of course means that
the value is ambiguous, meaning you have more
leeway to mark it up. And, you know, there are a
surprising amount of products that can be customized that you can dropship from AliExpress. So that’s definitely
something to keep in mind when you’re doing product research and choosing products
to list in your store. And, by the way, if you
are enjoying this video and learning something,
be sure to subscribe, so that you can learn even more about building a successful online store. Anyway, back to the review. So John, you have definitely picked some good products for sure. However, let’s take this product
that you’re selling here, this dragon ring. Now I’ve got a quiz question for everyone, and if you get it right,
you’ll win 10 points. Yay! So this page is missing something that the Norse Blood page has, and you need to figure out what that is. You’ve got five more
seconds to look at this. Five, four, three, two, one. All right, now over to the
Norse Blood product page. As I’ve said, John’s product
page is missing something that this product page has. I’m gonna tell you what it is in five, four, three, two, one. And time’s up. All right, drum roll please.
(drum roll) The answer for 10 whole points
is there is, inexplicably, no product description
for John’s product page. If you guessed that correctly,
then you win 10 points. Yay. And actually, it’s even worse, because check out these
bullet points here. All John has done is taken
the product specifications from over at his AliExpress
supplier’s listing. Dropshipping Shopify apps like Oberlo usually do this as a default option. That’s why he has this
weird bullet point here, Shape/pattern: Animal. It’s because his AliExpress supplier has that as one of his product
specification bullet points. Now let me ask you a question. What do you think is going to happen when a new potential
customer comes and sees this? They’re gonna be like… Now John, do you remember
what you said to me? “I watched your video and believe
I satisfied the criteria.” Well, I would beg to differ,
John, because in that video, one of the crucial questions
that I ask you is this: Question 10, did you
add product descriptions to each of the products
that you are selling? The answer, John, is that you haven’t. Now I’ve been looking through your store. I can see that for most items,
you’ve either just pulled the AliExpress product specifications or at times, wrote in
no description at all. And for some of them, they
have this really awkward variant dropdown menu
which you haven’t fixed. And several of these have
really low-quality images, which is something I talk about avoiding in that video as well. Except for this product here, this one product that you’ve
put a lot of work into, even though it’s only very loosely tied to your store’s niche. And nothing in your description plays up that connection at all. This is all extremely generic copy. And the the fact that Norse Blood has added unique product
descriptions and that you haven’t is actually a lot more important
that you might realize, and I’ll address why later in the video. For now though, let’s
move on to the next part of the store review. Two, do you have an effective
advertising strategy to drive new customers
and sales to your store? The answer here is a straight-up no. No, no, no, you have not done this. And honestly, this is
probably the number-one reason that you’ve made no sales,
because you’ve done so little to get customers into your store. Now normally on this channel,
I recommend that beginners that want to make fast sales
to products in their store invest in a paid advertising
strategy such as Facebook Ads. This is the fastest way to drive targeted, high-quality traffic. But I also understand that not everybody wants to pay for ads. And I’m sorry, John, if I am wrong. I just couldn’t find any evidence that you were actually using
them, so I can’t critique them. But what I did see is that
you are trying to drive free Instagram traffic, and
I’m going to explain to you why it’s not working for you and why this traffic strategy
is working for others. So here is what I saw John doing. He’s using free Instagram
traffic to drive customers and traffic to his store. And so what he’s doing is
he’s posting lots of cool, relevant pictures to the account, using related hashtags to drive viewers. He’s built up a fan base of followers so that he can then make posts like these, advertising products in his store, putting the link to
the product in his bio. Now this is a free traffic
strategy, and it’s works. For example, it’s worked for
this Instagram page here, CatCurio. Now if we go to the store that they’ve linked to in their bio, we’ll be taken to, surprise, surprise, an AliExpress dropshipping
store built with Shopify. They’ve been doing this
now for quite a long time, since 2017, and so over time, they’ve added over 200
products to their store. So CatCurio is of course
following the same strategy that John is trying to copy. They have posted lots and
lots of viral-worthy pictures and videos to Instagram, slowly
building up their fan base. And they’ll come from time to time here and advertise products like
this one here on their page, which, of course, they are
selling in their store, that they are dropshipping for
big markups from AliExpress. So, you know, back to the question. Why is CatCurio making money and sales from this traffic method and
Dragon Slayer Chest isn’t? Well, the answer is
actually really simple. They’ve been doing this since 2017, and John, you’ve been
doing this for a month. And over that period of time, they have organically grown
to over 60,000 followers, whereas you have just 1,000 followers, and give how many pages you are following, a lot of these will be low-quality follows that you’ve gained from
the follow/unfollow method. And to be honest, John, this
is not a scalable strategy like paid ads are, so you’ll
never see the same results as you would from those. But regardless, while
scrolling through your page, I noticed something else that you missed from my 15-point checklist, and that is that you
should try to advertise at least 20 products. While scrolling through your page, I only saw direct ads with calls to action for just six products,
which honestly, makes sense, because again, you have only
been doing this for one month. Not only is that way too short of a time to have built up any significant
traffic or conversion data, but no matter what, your traffic quality is
going to be way worse than CatCurio’s. And that’s because they’ve
been doing this for years. Over time, they’ve built up a relationship with their page’s fans,
and because of that, they’ll convert better. You can’t build a relationship in a month. A relationship takes time. Basically, John, you have
unrealistic expectations. You can’t expect to be
an overnight success. If you want to have CatCurio’s success, then you need to be
willing to put in the time like they did. And Norse Blood have also
used a similar strategy, except they’ve built up
a huge Facebook fan page with 80,000 fans, and they’ve
built up a big Facebook group of dedicated Norse mythology fans. And so because of this, when we do go and post a
product on their Facebook page, their fans like them enough to go and actually buy the products. All right, so on to the final thing that I’m going to be reviewing
for Dragon Slayer chest. Three, is your store designed well? Is it trustworthy? I’m just gonna say this right now. No, no, no, your store
does not look trustworthy. But, you know, it’s not just
because it has design flaws; it’s because of the specific
type of design flaws that it has. Now this is the part of the
review where I said that some people might disagree with me. Usually at this part in the store review, you’d be just critiquing design flaws left, right, and center. But the honest truth is
that in a niche store, if you build it right, you
can get away with some. Now I’m not gonna sit here and say that not having a nice design doesn’t help, it most certainly does help, but you can still run a
profitable store making sales with some design flaws,
again, if you do it right. Case in point, we’re
back at Norse Blood here. Now check this out. This is the ring of theirs that they advertised that blew up. This page is ugly, so ugly. I’m really bad at explaining
why things are ugly. Web design is not my area of expertise. But even I can point some things out. For one thing, look at
this big ugly white space next to their ring image gallery. This looks terrible. And look down here. They’ve just got this
big picture of the ring indented to the left. Just lots of really awkward white space below more awkward white space. And they’ve got these
massive paragraph spaces which add even more awkward white space. And look at their ring sizing chart that they’ve just ripped from AliExpress. It’s a completely different font, and it’s even a little pixelated
and clearly low-quality. So, you know, not a well-designed
page in the slightest. A lot of ugly, strange design choices. And yet despite these
interesting design choices, Norse Blood is still
making money and sales, so why is that? You see, here’s the thing. Usually when you see a poorly
designed page like this, you go, “Oh, what a horrible
design. How unprofessional. “How can I trust a store like this?” And that’s the thing. Poor design choices hurt
your trust with the customer. But Norse Blood are actually
able to overcome this objection because of elements like these that they’ve added throughout
their entire store. Check this out. They actually link to
different dragon stories throughout Norse mythology. Now, why is this so effective? Well, it’s effective because now people aren’t just buying a ring; they are buying the story behind the ring. Now let’s take a look at the page for your exact same ring. What have you listed here? You’ve listed product specifications. This is not why people buy it. This, the story, this is why they buy it. Norse Blood puts this ring into the context of Norse mythology, and so now when people buy it, it makes them feel like they
are a part of this world, and they give this love for
all of the major products that they advertise and push. Take this wolf pendant here. They are selling this in their
store, and as you can see, they’ve had a lot of success
advertising this on Facebook. And well, honestly, this is just a cool-looking
fantasy Viking wolf pendant. That’s all the AliExpress
supplier has advertised it as, a Viking-inspired wolf pendant. But look. They didn’t just
call it a wolf pendant; they gave it a story. They have called this
the Fenrir Wolf Pendant. Fenrir is a major wolf
figure in Norse mythology, and in the description,
they use it as a chance to further connect wolves to
Norse and Viking mythology and to tell a story with this product. And here is the thing: by adding this, they’ve proved their
love, passion, knowledge, and thus authority in the niche, and they’ve done this in other ways too. They have written a bunch of blog posts that all talk about
elements of Norse Mythology that are related to the
products that they sell. And they consistently post
new pictures and videos to their Facebook fan page that fans of this passionate
niche actually appreciate. And so when people land on this page and they see these horrible design flaws, it’s a lot more easily forgiven, and that’s because Norse
Blood proved themselves to be trustworthy because
of showcasing knowledge and by crafting an experience
around their products. And so when you see these design flaws, like this horrible white empty space, you’re like, “Eh. Web design,
that’s not their expertise. “Norse mythology is.” Now that’s the thing
about Dragon Slayer Chest is that by having this
generic product specification description box, it
doesn’t just look lazy. It makes it look like you know nothing about the product or the niche at all, and so you build up no good will or trust to offset the design mistakes that I’m gonna point out right now. And one of those mistakes is down here. Now, you’ve got these green buttons which I think is a mistake. This doesn’t fit with your
niche and it looks terrible, but if you’d built up an
experience like Norse Blood did, you could probably still
have gotten away with this. Of course, it’s an easy fix,
so you know, why not fix it? And if we come to your homepage, this banner image here, this is ugly, and the other banner image
you have is ugly too. But again, that level of imperfection could have been overlooked
by potential customers if they trusted you otherwise. Down below the banner,
I can see you’re using Shopify’s category homepage widget. I really hate this widget. Most people who use it don’t use it well. It almost always looks ugly. My advice for you is to switch this out and just list your favorite products here. This will look way nicer than just listing your product categories. But again, if people had
built up trust with you in other ways, you could
probably have mistakes like this, just like Norse Blood
do, and still have sales. But there are some mistakes
that are worse than others. This design mistake here
of having this picture of a generic girl next to
images of generic earrings, this is way worse than a poorly
designed bad banner image. Why? Because with the banner image, at least you tried to make it
related to medieval mythology. This has literally nothing to do with it, which again, doesn’t
just make you look lazy; much worse, it makes it look like you don’t understand this niche at all, so it hurts your authority. But given these stories that
you’ve written down here, I suspect you actually do know
and really like this niche, which is great, because you know what? This is how Norse Blood have
been able to successfully sell the same products you’re
struggling to sell. They took the time to
build up their authority and connect their products to their niche. And so John, if you want to have success, this is what you should do too. Thanks for watching this
video, and as always, if you would like to learn even more about how to build and grow and scale your own successful dropshipping store, then you should be sure to
download our free ebook, which teaches the six steps that six-figure online stores follow to make over $10,000 a month. And you’ll find the link to download that in the video description below.

100 thoughts on “REAL $$$ Making Dropship Store vs. A FAILING Store (Dropshipping Store Examples & Review)

  1. Wholesale Ted Post author

    Do you AGREE 👍 or DISAGREE 👎 with my final point that even ugly stores can be successful stores? 🤑

  2. Mikes Place Post author

    Hi Sarah DropShip Club member myself, just recently signed up. Thought I had picked a niche and my 20 products to ad to shopify store and start advertising until I saw this . Crap, back to beginning again. Glad I haven't bought any ads yet though, so thanks for saving me some $$. I'll try again.

  3. JV Diseños Post author

    Great video as always, very informative. We can learn so much form these reviews.. Just a note, maybe they are using FB Ads that are hidding or difficult to find…Is it necessary to create a fanpage to make the ads? Or could one make it from a personal profile?

  4. Andy Slater Post author

    Sarah, I’d be interested to know what you think about the kind of discounting that we see on this store.

    At approx 2:30 in the video you mention a $90 ring being used to make a $14 ring seem like a better deal. Which is a good point (though I have seen it backfire). However the $90 ring is reduced from $200. Below it is a ring reduced from $80 to $26. And there are 4 other discounted items including the $14 ring which we are told is reduce from $17.

    Do you think potential buyers actually still believe this kind of thing? I mean: if the store is having a clearance / closing down sale then fair enough. But to my mind this technique creates trust issues:

    If we believe a $200 ring can be on sale at £90 (and even crazier an $80 ring at $26)… then surely we must question whether they were ever worth the original price… and thus whether anything else in the store is worth its stated price.

    And if we don’t believe they were or should be on sale at the higher price, then how can we believe anything else the store tells us?

  5. Sara Lake Post author

    Fabulous video as ever. I wish I understood web design more. You're saying 'this page is really ugly' and I'm thinking 'looks fine to me..?' I have no clues in this area, clearly.

  6. daniel rios Post author

    If I win the lotto I would buy you
    You are awesome but I’m to scare to get started please help

  7. Joseph Herring Post author

    From my experience thus far, it takes time to build up a social media following around a brand or store. One month wouldn’t cut it. But we do hear of so many of these overnight success stories that I wonder how they did it. 🤔

  8. Scott Tovey Post author

    Good video Sarah!
    At the beginning I was thinking that John needed to be a bit more patient. My intuition was correct.

    In our fast food society, people expect everything to be served up instantly including success. I agree that John needs to do a lot more work on his store. He is fortunate in that he has only been doing this for a month. His unknown status allows him to correct the errors in his store and if he does so, he has a chance of outdoing the successful store you compared his too.

    Take care. Will watch you in the next video. 🌹😎

  9. Martin Ramirez Mi5 Post author

    Hey Sarah, need to feature you on my channel.

  10. Rendra Pradana Post author

    Hi, a new subscriber here. Thank you for the helpful pointer Sarah.

    I wonder why Sarah has many (what seems to be) dropshipping product laying around in her house, eg: the coffee cup in this video, self stirring mug, the lens mug, microwave doll cleaner.
    I understand those goes well with the dropshipping theme as props for the video. But other than that, does she order one for her self to confirm the product quality? or does she buy them in bulk, have them delivered to her house and market it online?

  11. AQuietNight Post author

    Geez, if this was Medieval times, she would had the poor guy in thumbscrews and on the rack.

  12. Lenny Ramirez Post author

    Damn son! you have been burned to dust but you will rise a dragon lol

  13. Skyler Stewart Post author

    Can you do a POD Shopify tips list? I have a cause that customers buy into in Christianity religious niche. I do a range of original designs. I don’t know how to schedule marketing posts on social media like how often to post and what content to supplement with. Also FB ads are inconsistently successful so far. Only been a month. I did great this weekend because I used a national convention to hashtag a design I made based off a speakers message at the convention and got free traffic and followers.

    My followers are passionate and strictly organic with no real follow for follows. I am planning a product giveaway based on who tags the most friends to follow my page. But I want to fill my feed first with good content and product placements.

    Sorry for the long message. I love your explanations but I don’t do drop shipping from AliExpress. If you don’t feel you can provide value because of experience that’s fine. I’m just hungry for some help.

  14. Jay Post author

    Buffett says you can't get a child in one month by getting 9 girls pregnant

  15. Antosky The Russian Post author

    I think you like a lot that shirt you wear it a lot

  16. mayank aggarwal Post author

    I love u sarah…. very awesome information….god bless u 🙂

  17. Tom Meaney Post author

    As a website designer I can say that product descriptions and quality photos are CRITICAL. Think it like this. You are not selling a steak but the sizzel. What this analogy means is that people can see the ring but when they learn more about it they get a sense of its quality, texture, etc. It's like going for a steak dinner the picture in the menu might look good but when you see it being delivered to a customer around, then that image of the steak and the sound of the sizzle and the aroma helps you make a decision to get that product… Like a steak. Sorry for the food talk and I hope it helps make the point easier to understand.

  18. SuperJonny Post author

    Could you review my store, I would love to get some advice!

  19. bobby jones Post author

    Who else actually went to his store to see it for yourself?

  20. Yoav Binyamini Post author

    Just got 10 Points 😅 Yey… Great video, Very 'to the point.

  21. Pablo AR Post author

    I have a question, for who knows how to respond… im from argentina, but i did the shopify store for EEUU, , i have paypal account, and when i want to configure payments didn have a "shopify payments" option; I know it is not available in some countries… so What is the best solution??? thanks

  22. Mario C Post author

    He just got a BIG traffic boost with this video at 345k views and growing.

  23. Sergey Kalachev Post author

    Hi Sarah! Great video! Why didn't you check the mobile version of the product page? It seems that the design was optimized for mobile traffic.

  24. Parviz899 Parviz899 Post author

    hi dear friend.i opened seller center to amazon but i as the opener my accaunt suspend, can you help me?

  25. richard slack Post author

    hi sarah do you actually check out peoples stores if they want you to??

  26. girrafescream Post author

    That ring with free engraving was being sold at a jeweler in the mall for over $100 and I had just seen it online so I called it out and they claimed those were knock off versions, so I asked to see it, and it was definitely this same cheap tungsten carbide Chinese made ring. When I asked how long it took to engrave they said something like 4 weeks due to demand 😂

  27. Jason Biondo Post author

    Hey Sarah. Great content as always. I was wondering if you could give me feedback on my Shopify store. You can view it at I am getting a few sales but not much for the amount of traffic I am driving in. Can you let me know what I can do better to increase conversions? I’m currently not running any paid campaigns because the ones I have run so far have been unsuccessful.

    Here is some sample data from my store simulated if I drive 4000 visitors:

    View Content Traffic 4000
    Add to Cart Rate 8%
    Add to Cart Traffic 320
    Initiate Checkout Rate 29%
    Initiate Checkout Traffic 92.8
    Purchase Conversion Rate 16%
    Completed Purchases 14.848

    Average Order 52
    Average Profit Margin 44.10%
    Average Profit 22.932
    Expected Revenue 772.096
    Expected Profit before Ad Spend 340.494336
    Breakeven CPC 0.085123584

    I'm not sure if this is normal for a new store, but based on my simulation and the data I have, I would need to get $0.08 CPC in order to break even. What are your thoughts?

  28. VideoTzar19 Post author

    The secret to your success if your shirt. I see that either that shirt is your uniform, your favorite, or have several of them. :-). Very insightful critique . till looking through your other videos regarding products for drop shipping and tee printing. No matter what kind of business you're starting it takes time to build up a customer base, advertising and for word to get around. There are sites that are really well designed and have great products and look very trustworthy but I have only found out by word of mouth. They don't come up on search engines unless you use VERY specific works.

    Unless you've covered it in another video the topic of realistic expectations when starting your business would be a critical one for those of us looking into this as a want to earn income. Yes, there are some people who do all the right things but their site still takes a long time to get off the ground. There are others who seem to break every rule and rake it in. Be patient and be persistent. Also be willing to change things up and accept criticism if your idea is not working out. Don't expect to build a site over a couple of days with a pre-made template and replace your current income within a month.

    Yes, it's a lot of work but it will be worth it. Nothing worth doing is easy.

  29. Karen Bensdon Post author

    Thanks for affirming the content strategy for marketing by engaging visitors. Love the new YouTube banner with a drawing of you, Sarah! Always wondered who Ted was and why he featured so prominently.

  30. Abelton Senna Post author

    I have an off topic question. Since I wonder every time I am looking one of your videos, in which part of Australia do you live? I am asking because I am curious about your accent. Where is it from? Thank you for aaaaaall the great advice and content !

  31. Gabor Szabados Post author

    Hello Sarah,

    I have just learnt that in the European Union it has been made illegal to provide false or deceiving information on websites. Especially applying psychological pressure. For example, fake discounts, claiming to have only a few items left in stock (unless it is true), putting pressure on customers with misleading messages such as "Maria from Portugal, mother of four, has just brought this product and thrown away her crutches" are illegal and come with a hefty fine.

    These are often considered clever tricks. But they are rather exploitive of customers and take unfair advantage of them. Can you please make some expert research on the topic and let us know how to build or adjust our web shops to keep the law? Thank you!

  32. Ji Ji Post author

    Good points Sarah as ever 🙂 However regarding design flaws , the 'white space' issue may not be evident on mobile – you were reviewing on desktop and as we know most social media traffic happens via mobile ; also putting links on a product page that take you off site is a risky strategic approach – I would avoid doing so .. I mean its hard enough ( and costly! ) to get people to come to your site … so not a good idea to direct them off to somewhere else off your site!

  33. TheGamingShow Post author

    Hi, I am 15 years old and am doing dropshipping! My question is: 1 Are there any 15-year-olds doing dropshipping? 2 My second question is: is it good that I start dropshipping when I am 15?

  34. Alexandru Vasile Post author

    is the ebook still available? cause i tried to get with 3 different emails and i didn t reveiced it on any of them…

  35. Random Videos Post author

    I built a following on Instagram to 16k followers (I get nearly 2-3k likes per photo) I started selling products with my own logo. Took my own pictures. Paid an influencer with 1.7m followers to advertise my stuff. But I’ve made 0 sales. What am I doing wrong??? – insta @thelivehim

  36. M Maravii Post author

    So if a thoudand people buy yoir product do you have to type in a thousand different adresses on ali? Is there a way that you can skip this and have the customer fill in their adress and it can be shipped to them without redirecting them to ali??

  37. Ben Kucenski Post author

    People envy the results, but not the work. They also have a very skewed idea of how much work something takes. The internet isn't a magical money machine. The cost of real world goods is about 50% advertising expenses. When you're marking up a product 300% it's because you expect to spend 150% of the wholesale price of the item advertising it. Facebook has pretty reasonable rates for advertising. I'm spending $100 each for two ads running for 10 days that are reaching 10's of thousands of people. Another cheap option is dollar theaters. Though I'm not sure how effective they are. Spend a few bucks to see a show and watch what kinds of ads are showing. Check their web-site or call up the corporate number to get the rates. Unless you've built up a reputation on forums or have a wide network of friends, you're probably going to need to dig into your pockets and spend no small amount getting your brand out there.

  38. franzabananza Post author

    I totally just bought your courses and I’ve only just watched the first video but it’s amazing! And I appreciate the transcript version so now I don’t have to worry about using up my data at work. It’s so so so amazing I LOVE it. I couldn’t find a place on there to put it so I’m putting it here ♥️♥️

  39. Columba Jr Nnemeka Post author

    Good video but talks to much. Go straight to the point.

  40. Annie's Vegan Journey Post author

    I loved these tips. I know what I need to do to perfect my store before launching now! And to also have a realistic expectation of the first few months, thank you!

  41. daniel rankin Post author

    This kind of intel shouldn't be available for free on youtube!

  42. Limitless Alpha Post author

    If his store was a dragen, she'd be the king arther of dragon slayers…his store was completely slaughtered

  43. starfox300 Post author

    Does anyone know, is it smart to target children with your store or should you rather target adults?

  44. No Name Post author

    Don't ever get emotional with whatever your selling or it may come back to haunt you.

  45. Sailing Fanatic Post author

    Help ! Losing money on a custom domain teechip store . How much you charge for advice ?

  46. John Turle Post author

    Hi Sarah, firstly please allow me to apologise for misspelling your name.

    I thoroughly enjoyed and appreciated you review of my site. I was absolutely perplexed yesterday when my organic store sessions jumped from 8 to 200! And even more baffled at the absence of sales from my new customers!

    I think the biggest lesson I gained is to really engage with the customers in my niche. This is certainly my weak point and I hold the belief that it will render my Ads more successful.

    I would like to provide clarity on a couple of points you raised as I feel that it is necessary for people to get the full picture. I as a subscriber take these videos as gospel and it is important to me that people understand the context of my design and marketing choices.

    I did run facebook Ads to 3 or 4 products and instagram influencer Ads to 2 items totaling $375. I was gaining no traction with the flex targeting methods on $5-10 per day busgets so I moved to Insta influencers to strengthen my pixel and had two sales for the 'skull ice cube mould'. The second time I ran the Ad I got no sales. The subsequent products (gold dragon keychain and Horned mug) flunked too despite the high sales of the former on Aliexpress & Amazon (jungle scout verified!).

    The ring which you critiqued was a filler product, hence the lack of product description. I only polished the product pages I was running Ads to as I thought it would be more wise than to perfect descriptions to all 100+ products beforehand.

    Sarah, I can't express my gratitude for this review and value it dearly. I would be keen to participate in a follow up review in 6 months or 1 years time if the store does become successful and share my journey 🙂

    Warm regards,

  47. Vasare K Post author

    Hi, I wonder why I haven't received an e-book after signing in for it?

  48. ashok e Post author

    Do you want domain name for dropshipping?

  49. Chon Tech & Life Post author

    Hi Sarah,

    I've created a print on demand shopify store featuring one design on different shirts, bags, sweaters, etc and haven't had many sales, and most of them have been through Instagram marketing. I've updated my product descriptions to improve the SEO, but since the design is basically the same on all items, there's only minor differences in wording of each item. Do you recommend that I change the product descriptions of every single item to be more unique? Thanks for your help!

  50. qqqwood Post author

    I know you have a lot of comments/ emails, you may not have time to read mine.
    in case, you have read this one.
    just wondering do you build a ready to go drop shipping store for sell?

  51. BUY BEST PHONE Post author

    Hi Sarah. I was inspired by your advice. I create my channel. I have only 200 sales from my channel (for 5 mouth)! Sarah or Anybody can to tell me, why wrong with my YouTube channel! I don't understand, what I did wrong!

  52. INFONIZATION Post author

    Hi Sarah,
    Can you use other sites instead of Shopify to drop ship as I have more knowledge of Wix and none with Shopify ! Could you do a comparison video ??

  53. ramonemiro1 Post author

    To me the worst part is having a fixed budget, the budget should be a daily one let's say i can spend $10 daily. Not i have $200 and if i don't make money with that, that's the end.

  54. Yến Hạ Post author


  55. Tashiro Sato Post author

    Another great dos and don'ts dropshipping store video

  56. Djoko97 Post author

    Don't you know that fake discounts are illegal? Or are you hiding it to lure credulous people?

  57. asmrInDaWoods asmrInDaWoods Post author

    Wholesale ted is a conentrepreneur

  58. TheGarrett58 Post author

    Hey, I've been running my store for a little over a month and I've seen some sales but my FB ad spend is too high to be profitable, if anyone wants to take a look I appreciate any tips you can give me. Thanks!
    Not sure if I'm going wrong with niche, ads, or site design

  59. Rich Lake Post author

    Greeting , We appreciate your advice, as you continue to share your experience and knowledge, greatly appreciated as the industry continues to change and grow , best regards [email protected]

  60. Tio Caiman Post author

    We need to find urgently alternatives to buy from China's authoritarian dictatorship. Buying from China is like buying from Nazi Germany. Look how they are treating Falun Gong followers, dissidents and the minorities.. And what they are doing in Hong Kong! It would be great if you can make a video about Hong Kong, the situation is turning very bad

  61. Leah Davis Post author

    Hey! I’ve had my site up for a week and I only made one sale. Could you please check my site out!

  62. A Murica Post author

    You are such a gem of a person! It's great to have other women with channels on affiliate marketing and dropshipping stores. Thanks for adding so much value!

  63. HenryPkzin Post author

    Hey, do you sell a full in depth online tutorial for dropshipping? or is that just the "dropship club"? i

  64. Paid for Driving Post author

    How do you convince buyers to purchase if they know they have to wait for weeks to get the product from China?

  65. Guillermo Castro Post author

    Thanks a lot…! This kind of example is exactly what we need to check the things we have to improve, thanks again!

  66. La Familia Online Store Post author

    Hey can you teach us how to disable the Add to Cart button for certain products?

  67. Llll Kljhgg Post author

    Hey Sarah hope your doing very good❤
    So in these last two day i made my FIRST Sale!!! It is VERY EXCITING to finally know that it is possible

    I followed every step on your premium course videos and it worked,I made my first SALE!
    Thank you for the effort and guidance you give, because without it, it is very hard to make it through! ❤

  68. Matt buys houses Investor Post author

    love your personality….i wanna kissu

  69. Ernest Sauer Post author

    Sarah. Do you think an Ali Express dropship store could make money during a recession? If not, what would ?

  70. miriam.k tz Post author

    Another GREAT video!
    Thank You
    Thank You
    Thank You

  71. Christopher Purnell Post author

    Hello Sarah. I have spent my entire life in either sales or marketing, and at times both. I taught myself java and html; then went on to learn SEO and algorithms. Those were the days when backlinks were the secret. Anyway, I am utterly amazed at how far the ecommerce platform has come from the Ebay days. As I stated above I have years of experience but it's constantly evolving. What I know is about 10-15% of what I need to know to be successful in dropshipping. I follow your videos religiously. I'm Irish so I love your matter of fact humor. Most importantly; I find your information to be tried and true. I have spent countless hours watching so called gurus and read countless ebooks that haven't actually shown me a tenth of what I have learned from your videos. I am still trying to decide pn my niche, but after that I will be following your blueprint. Thank you so much for your real and valued information and guidance. I wish you and yours nothing but good times and happy days. God's speed.

  72. Nickole07 Post author

    I know I’m being impatient but it’s frustrating. Thank you for the video, I’ve done a few paid Facebook ads and I honestly am just winging it. I am not tech savvy at all but after reading all these comments from people saying that you have to be doing this for a little bit before you make a sale is true. I think I get caught up with some of these videos with super high profits, but I do realize it’s clickbait. I just have to keep being patient and promoting my little store, my time will come

  73. Stf Numbad Post author

    🔥Hi Sarah! I really appreciate your work because it helps me and us a lot. I implemented all the things that you teach but still got 0 sales… Can you review my store: and tell me your opinion please? Thanks in advance!✨👋

  74. Michael Abbott Post author

    I have a question about ads. I know in one video it was said that the more you spend per day the more likely it is to reach actual buyers. Well if you have a budget, is it better to spend more per day for a short duration, or spend same about but have it run for longer days?

  75. Guilty Tech Post author

    Knowing that most of the traffic from social ads come from mobile devices, it's weird to attack the website via desktop. Those white spaces would go nicely into order when viewed via mobile.

  76. Baillie O'Grady Post author

    Great advice but is it me or does Facebook block every new website that you create a facebook page for, the validation process takes a very long time by that time a trend could've finished

  77. DarkSagan Post author

    You need a Nawr! Nawrr!! Nawrrr!! soundboard button that you can push whenever someone didn't listen to your advice. Nice vid as usual.

  78. Khadija Sesay Post author

    I’ve been watching your vid like everyday. It’s very good. I want to join your dropping shipping club. But first I’ll need a good laptop n internet. Watching your reviews has taught me things I’ve been missing. Wish I’d saw this b4. Expect me soon 🙋🏽‍♀️


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