Rank Tracker Webinar [SEO PowerSuite Webinar Series]

By | October 16, 2019


Welcome to Rank Tracker webinar In this video, I’m going to show you how you may set up your first project as well as
describe the main features and settings which are available in the software as
soon as you install Rank Tracker on your computer you will find the application
icon on your desktop just double-click to start the
application. Once the application starts it will offer you to create your first
project, so you have to enter the domain name that you would like to monitor. At
Step 2 it will offer you to connect your Google Analytics and search console
accounts. These accounts are required by Rank Tracker to collect your traffic
stats, also impressions and click-through rates. But at the same time if you are
not sure whether you want to connect your Google account to the software, you
may just keep this tab because you will be able to do this later at any time
after your project is ready. Step 3 here you can enter your target
keywords since Rank Tracker is a desktop application you may basically
add as many keywords to a project as you want. So if you have a list of keywords
at hand just paste them and press next At Step 4,
you will be offered to connect your preferred search engines. By default
Rank Tracker analyzes your domain and offers the search engines which are
associated with your country, however if you would like to check your wanted and
monitor your positions in other countries you just click the ‘Add more search engines’ button and this will open up a list of countries which are
available for you to add to the project. Just press the plus button and the
respective search engine will be added to your list. Note that in Rank Tracker, there are
special settings which help you monitor positions from specific areas,
geographical areas, countries, and cities. For instance, if you’re located in Europe
but you would like to see how your rankings are seen from a specific
country in the U.S, you just have to find the USA Google search engine and
click this add custom button this will open up the window with different
settings, but basically you don’t need to use any of those at the top, what you have to
do is to find this preferred location field where you have to enter the name
of their city, state, country, or even a zip code for the area that you would
like to monitor. Let’s add Boston. Just type in the name of the town or city
that you would like to monitor, click apply and the software picks up the
location. Then just give a short name and click OK and this new search engine
appears in your list. The same way you may add multiple search engines for
different geographical areas, for example I would like to add New York as well. Give a short name, click apply, and now we
have the search engine in our preferred location list. As soon as the project is ready, you will
find your default project workspace that will contain your target keywords
and their ranking positions in the selected search engines. This workspace
is editable so if you would like to remove some columns or add more columns
to the workspace, just click this edit visible columns button and this will
open up a list and the special menu with the list of different columns available
for you to add to the current workspace. So just select the columns that you
would like to add, click OK and they will appear here at the very end of the list. The same way you may delete some columns
from the workspace by going to the same menu and just removing those columns
from your workspace. If you would like to export the results from this workspace,
there are two ways that you may do that if you are the enterprise user, you just
have to click this quick export button and the software will suggest you to
save the results in a CSV file to your local hard drive. If you’re a
professional user unfortunately exporting data is not available for you,
however there are there is a way that you may copy the results from the workspace.
Just press the ALT button, and then select the
records that you would like to export in the workspace, then press CTRL + C and
the records will be copied so then you may open any spreadsheet file or any
other such as Excel or any other document and paste the results there. Rank
Tracker allows you to monitor not only the positions of your main project
domain but also to add competitors to your current project. To add a
competitor open Preferences, Competitors click Add and then type in the address
of the competitor that you would like to monitor. Click OK, and as you see now we have
the new website added to the project, so your rank column splits into two columns
so the first one is for your project domain and the second one is for the
competitor and if you check rankings once again now, the software will
update positions both for your main project domain and for your competitors
as well. The Professional version lets you monitor up to five competitors
per project, while in enterprise you are able to add up to 40 competitors per
project. Apart from the exact ranking positions, in Rank Tracker
there are several metrics that can help you evaluate and see the quality of your
keywords, and these are keywords effectiveness index and keyword
difficulty. The keyword difficulty metric is available just right at the
bottom of your workspace, there is a separate tab there, so once you update
keyword difficulty it will show you the difficulty score which will basically
indicate how tough your competitors are. The higher the score, the more
difficult it will be for you to outrank your top ten competitors. So once you
update keyword difficulty, it will show you the list of top 10 ranking
competitors, for every competitor it will provide the difficulty score and a few
other metrics such as In-Link Rank, the main In-Link Rank, the total number of
sites linking to that specific ranking page, and also the total number of sites
linking to that domain. So you may check the difficulty score of every competitor
it picks and decide whether you wish to try and compete for that keyword or
not. Basically the difficulty score which is over 70% in the case that your
competitors are really tough, so it will take you a lot of time effort and money
to get you to top ten results. Maybe in some cases it makes
sense not to try and not to compete for this specific keyword but maybe try a
longtail version or search for some synonym. The second metric which can help
you evaluate the quality of your keyword, is called the keyword effectiveness
index. You may find this if you enable this Edit workspace menu and then type
it type KEI and add this column to your workspace.
So basically KEI indicates how profitable a keyword might be for your
domain. This KEI factor is based on two metrics: the search volume and the number
of competitors who are trying to compete. The search volume; this is the number
of people who are trying to search for that keyword regularly in Google, and the
higher is the search volume and the lower is the number of competitors. The high is
going to be the KEI index so basically the idea is to look through the KEI column
and search for keywords that have high KEI. They will also be marked with the
green color. So basically if you promote your website on top positions for the
keywords that have high KEI, this means that you might expect a lot of traffic
from these keywords. So taking into account these two metrics can help you
evaluate the quality of your keywords and whether it’s worth or not worth
trying to promote your website for them. Very often people ask whether it’s
possible to see not only the exact ranking positions, but also to see the
list of competitors who are trying to compete and who are already in top list of
results for every keyword and there is such a feature in Rank Tracker, to see
the list of ranking results you have to go to the SERP analysis and click to
record SERP data. Rank Tracker will quickly collect and
provide you with the list of top 30 ranking competitors for that selected
keyword. And every time you check rankings this list will get updated so
you will be able to see whether the list of competitors has been changing over
time and if you see some dramatic changes this can give you some
hints that maybe some new Google algorithm has been applied or maybe
your competitors are trying some new approaches in their SEO campaign so you
may check their websites to find out what’s going on. If you would like to get
some new keyword suggestions from Rank Tracker and keyword ideas, you have to go
to the keyword research section keyword research this is the module which
contains different research methods and where you can get your new keyword ideas.
As you see, the left panel contains different research methods which are
available for you and you may use any of those. Let’s have a closer look. The
ranking keywords this is one of the most popular modules used by our users, and
basically this method lets you find the list of keywords that a domain is
already ranking in Google. So all you have to do is just to enter the domain
that you would like to analyze and click search, and just within a few seconds you
will be provided with the list of keywords that this specific domain is
already ranking in Google. So as you see, now we have the result and for every
keyword here, you can see the exact ranking position, we also
automatically update the search volume, the number of visits, expected visits
that you may receive from this keyword, the competition level and some other
metrics. You may also filter these results by using the additional menus,
for instance you may search not only for the desktop results, but also search for
mobile. Keywords, and also you may switch from
organic but to checking keywords that are ranking in specific SERP features,
as well as narrow down the search for instance to see on the Top 10, Top 20, or
Top 50 ranking keywords. The next module which is available for you, is called
Keyword Gap, and this one offers to find the keywords that your best and main
competitors are already ranking for, but you are not ranking yet. So how it works,
you enter your project domain URL in the field, and then you add your competitor
that you would like to monitor. Here you can also select the research method, as
you see it offers several methods for you so if you would like to see your
only your competitors keywords that your competitors are already ranking for but
not your site, this is the one you have to choose. Click Search and now
within just a few seconds it will provide us with the results. So now we
have our results and these are the keywords that my competitor is ranking,
but my project website is not ranking yet, so this can give you a lot of good
ideas for what keywords to use in your SEO campaign. But of course, you are free to
use other search methods as well for instance you may connect
your Google search console to pick up some suggestions from your Google
console, you may use keyword planner to get suggestions from Google Adwords
Keyword planner, using autocomplete tools from Google, Bing, Yahoo, Amazon, YouTube,
Ask or Yandex, Related Searches, TF-IDF explorer, and keyword
combinations. All of those are working and available for you. All the
suggestions that you get are automatically saved into the keyword
sandbox section. So keyword sandbox, this is sort of a
draft section which keeps all your suggestions, and moreover it
automatically groups them into semantic categories. So in case you have a lot of
suggestions and it might be really difficult for you to go through all of
them and just trying to group them into categories, no you don’t have to do that
they will get automatically grouped, and so you may just work with the ready-made
groups. If you find some suggestions to be useful, you may easily remove those
keywords from the keyword research to the target keywords module, to the main
project. So to move a keyword from one section to another, you just select your
keywords right-click, choose move to selected keywords to rank tracking, and
move with current groups. So now if we go to back to our project, now we find these
keywords here in the list. Just right here. So next step is to check their
ranking positions and you will see again how your project domain and your main
competitors ranking for them. The next module which is available for you in Rank
Tracker, is called competitor research. Using competitor research, you may
discover your main competitors in the niche you’re trying to promote your
website in. So once you switch to the competitor research section, you will see two sections, the main competitors. The main competitors,
this lets you find competitors of the trend in Google for the same keywords as
your target domain. So basically you may enter either your root domain here, or you
may even specify an exact landing page. So just enter your domain, click search
and now we’ll find the list of competitors that are trying to promote
their websites in the same niche as your project domain. So here they are,
so this section includes not only the list of competitors
domain, so the domains that ranking for the same keywords that your project
domain and for every competitor here you are able to see different stats;
including the number of keywords that this domain is ranking in google, unique
keywords so only this competitor is ranking in google. Total number
of keywords that it is ranking in google, and your unique keywords so how many
keywords you have ranking for the specified target settings. And it also
provides you with this intersecting level. So how many keywords you have in
common, how many keywords you have unique etc. So you may analyze and see
what are your most or closest competitors, and what level of
intersection you have with them. The second one, the second section is called
topic competitors and the ideas to search for competitors not
by domain, but by your target keywords. So you enter your keywords, click search,
and now again it will pick up and provide us with the results within just
a few seconds. So as you see, these are the results, the list of competitors that
Rank Tracker has collected for us by our target keywords, and again for every
competitor here we are able to check different data. As you see now it says
that how many keywords in total this specific domain is ranking in Google in
the selected targeting settings, also we are able to check the organic traffic
or estimated traffic which indicates how much traffic this specific competitor
receives through its keywords and all so some other metrics including the In-Link rank, domain In-Link rank, the number of sites linking to the ranking
page, and the number of sites linking to the root domain itself. And this
intersection column indicates whether this specific competitor is ranking for
either all keywords that we provided or only part of them for instance we have
added two keywords and we see that the intersection level is 100% which means
that this competitor is ranking for both of these keywords. If this intersection
level is 50% this means that this specific competitor is ranking only for
one of the keywords that we have provided. So that’s how the competition
research works in Rank Tracker. And in all SEO paths with tools including Rank
Tracker, you may also find the reporting section. So in the reporting section, you
are able to save and publish reports based on the statistical information
that Rank Tracker has collected for you. But please note that reporting is
available only for the enterprise level users so if you are the professional
user then unfortunately you’re not able to save or publish these reports you can
only review them inside the software. So to be able to save them you have to use
the enterprise license. But if you are the enterprise user then you are able to
quickly save these reports either in HTML or PDF format, to do that click
this quick Save button and then select the place on a hard drive where the
reports should be saved, or there is an option how you may publish your reports
online, just click this share button and Rank Tracker will generate this
shareable link which you may copy and open in your external browser.
So you might send this link to clients they may open it in their browser and
they will be able to see the same report online which you have here. These reports
as you see there are several reports available for you but they are
customizable which means that you may add or remove widgets from these reports
in any way you like. So to edit a report template, you just
click this edit button, this will open up the template window which
you can scroll down and for example I don’t like this widget and I want to
remove it so just click the delete widget button and it will be deleted
from your report. And instead I would like to add some other widgets and you
may find them here on the Left panel so you just scroll find the widget that you
would like to use click plus and it will be added here, and moreover its even
possible to edit every widget as well so as you see it offers this edit button
which you may click and select what type of information should be included into
these specific widgets so it will be added right there. It is even possible to
edit the language and skin settings of your reports. There is the additional
Settings button which you may switch to, and select your color and phone settings
for example you would like to use the dark theme and even change the
localization for instance you would like to generate report not in English, but in
Spanish so you select it, click apply save and now you have the reports in
your selected theme. And again you may save and deliver your reports online,
there are several options for you available if you have the enterprise
level license. There is one more thing that I would
like to add about Rank Tracker, and the settings available there. Since Rank
Tracker and all SEO PowerSuite tools are desktop applications, this means that all
the tasks that you want to perform they should be started manually. So if you
want to check rankings you have to go to the rank tracking module, select the
positions that you would like to update the keywords that you would like to
update, and click check rankings. Or if you would like to update the KEI
factor, you have to click this update SEO PPC data and click OK.
Of course, if you have many projects and you do not have much time, in Rank Tracker you may find a way how to automate this task. It’s called the
scheduler, and to create a scheduled task you have to go to Preferences, Scheduler,
click Add and select the type of the tasks that you would like to add. For
example you would like to automatically check rankings, so you select this type
of task, click Next then choose your involved project.
At Step 3, choose your timing settings and give the name for that task. Hit
finish, now we have the task ready and at the given day and time Rank Tracker will
automatically update your ranking positions. But please note that to be
able to do that you have to keep your computer running and Rank Tracker
should be also running otherwise if you switch it off, if you switch your
computer off then the software will not be able to execute the task.
Well that is all about the Rank Tracker main settings and I hope the information
was helpful for you, in case you have any questions or you would like to share
your feedback please feel free to send us emails at [email protected]

2 thoughts on “Rank Tracker Webinar [SEO PowerSuite Webinar Series]

  1. SEO PowerSuite Post author

    Here's what you'll learn from this video:

    0:24 Create a new project

    3:45 View and edit your project workspace

    4:42 Export data from Rank Tracker

    6:48 Keyword Difficulty and KEI metrics

    9:52 SERP analysis dashboard

    11:03 Keyword research: ranking keywords

    12:52 Keyword Gap

    14:09 Using other keyword research methods

    14:41 Keyword Sandbox

    16:08 Competitor Research

    20:11 Create and customize reports

    23:28 Schedule rank checking

    Reply

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