Rank High on Google With SEO Monster Pages

By | August 26, 2019


– [Instructor] Hey, this
is JB with Marketing 360. Welcome to Webinar Wednesday here. In this live session we’re
gonna be walking through SEO Monster Pages. SEO Monster Pages are
pages that rank highly on your website for very
competitive keywords, short tail keywords that
are difficult to rank highly for on Google. An SEO Monster Page is a page
built specifically to rank high for short tail competitive keywords. And so we have an infographic
that we put together here that’s gonna help
illustrate this and walk you through the anatomy of an
SEO Monster Page and how to construct that page
so that it can rank high on Google, then we’re
gonna take a look at a real life example, one of the
pages on our website. And then we’re gonna take a
look at a couple other examples of how you can help really
enforce the power of this page so it does rank high on Google. So I’m gonna go back over
here to the infographic and help break this thing down. So what you’re looking at
here is several things, but let’s start right here in the middle. This plant graphic here,
this is representing that Monster Page. So this is one page on your
website that’s optimized specifically for a term
that is competitive and typically short tail. It’s basically a term that’s
hard to rank for on Google. This is a page dedicated to that. And so when you look over
here, SEO Monster Page, you can see that again, it’s optimized
for the most competitive short tail keyword on your website. Once you build a Monster
Page for this short tail keyword, you can of course
build another Monster Page for another keyword, your
website doesn’t need to have just one of these, it
can have many of these. But what we’re breaking
down is the example of just one here. And so what is an SEO Monster Page? Well it’s the perfectly
optimized SEO page at the end of the day, and so
there’s a number of things here with regards to SEO
that you wanna focus on, and make sure that page
is fully optimized. So let’s take a look and break that down. First off, the keyword’s in the url. So what that means, if we
go over here to our real life example here, I’m gonna
get out of full screen mode here so we can see the url. Up here in the url you
can see that the keyword remarketing software and
retargeting ads is in that url. And so that is the url
component of this that you wanna focus on for this aspect. Keyword in the url. In this case, retargeting
software and remarketing ads is essentially the keywords
that we’re focusing on on this Monster Page. Those are competitive keywords
when you’re talking about remarketing software,
highly competitive, and so we have a dedicated Monster Page for that. Now you see keyword in the title. That’s gonna be the title
tag of the actual page. And so when we go back over
here to this particular page, again I’m gonna pop out
of full screen mode, take a look at the title tag here. You can see in the title
tag we have retargeting ads and remarketing software,
those keywords both live within the title of this
page, and so that’s good. Come back over here,
keyword in the h1 heading. And so perfect, let’s go
ahead and take a look at the example page again. You can see keyword here in
the h1 heading is retargeting ads, you can see the sub
heading here, which is also an h2 heading, has retargeting as well. And as I scroll down the
page you can see there’s actually remarketing in
multiple headings, if I come here, I can see remarketing
software in that heading. One thing to note here,
this says h1 heading. Google doesn’t actually really
care too much if it’s an h1, h2, h3, as long as
there’s a heading on your page and the keyword’s in it, that’s
gonna be pretty effective. Okay, keyword in the content. That just means the
keyword’s integrated into the actual content of the page,
so as I scroll over here, you can see I’m in the
keyword is integrated into the content of the
page in several places, and so that’s good. Now one thing you want
to keep in mind here is don’t be spammy. You’re gonna want to make
sure that they keyword’s integrated into the content,
but it’s in a natural way with regards to how you’re
delivering the content, your writing style, it needs
to be friendly to the reader. If it feels forced and
it feels spammy, it’s not gonna help, it actually could
hurt the rankings in the page. Another rule of thumb here
is you wanna stay in the 1% area of content overall. So if you have 100 keywords on the page, really only one of those you’d
wanna have as the keyword you’re optimizing for. And so if you have 2000 words
on the page, you can integrate that in more times, 20
something times, then you’re gonna be okay. Don’t overdo it, though, and
again, just write naturally. If you’re writing about
that topic you’re gonna naturally work it into
the content whether you like it or not, that’s how you
should be thinking about it, don’t think about forcing it. Strong design, beautified. So when I come over here,
Google algorithm it knows if the page is designed
well, if it looks good, if it’s user friendly, and
if it loads well on mobile. So make sure your site’s
mobile friendly, it looks good, feels good, it’s just an
appealing page to look at to the eye, and that’s
gonna help you with regards to rankings. Relevant call to action. Relevant call to action is
important because you just need to be relevant to the page. And so here you can see
the whole page is really dedicated to talking about
remarketing software, retargeting, it’s asking,
the call to action here is plans and pricing so that
you can get plans and pricing with regards to retargeting
software and remarketing, so it’s obviously relevant
to the topic here. Relevant video on the page. Relevant video on the page
is important, video is king these days with regards to
content, so you want to have video on your site. You can see here there’s a
watch video button right there, which will break down this
retargeting ad software and how it works, and so it’s
super relevant to the page, it’s good rich media content on the page. That’s gonna help the page rank better. Relevant blog posts. Relevant blog posts is huge. So if you scroll down to the
bottom of this page here, you’ll see we have this
section here related articles from our blog, and you’ll
notice that it’s dynamically pulling in recent articles
that involve content related to retargeting ads
and remarketing software. And so this is pulling in
relevant blogs automatically and dynamically into this
page whenever we do a blog post within our blog around these topics. This keeps the page super
relevant and fresh right? So now every time Google
comes and crawls this page, it’s saying there is new
content, maybe this article wasn’t there last time it
crawled the page, now it is. This is additional value
ad, relevant content to the topic, Google likes that. Every day you don’t update
your page it’s becoming less relevant in Google’s
eyes, and just like anything, if something isn’t updated
or touched for a long time, it starts to deteriorate
and so Google is assuming if you haven’t updated
this page for some time, it’s less relevant and it’s
gonna try to rank pages that are more recently
updated above you because those would be considered more relevant. So it’s important to
constantly update your page, don’t just set it and forget it. One easy way to automate
this is to pull in recent articles like we’ve done
here, where you don’t need to lift a finger, but that
page is constantly being updated with relevant and new content. So that’s gonna help
you rank a lot higher. Paid and social traffic. We drive a tremendous amount
of paid and social traffic to this particular page, so
this page just isn’t getting traffic organically from
Google rankings, it’s also getting traffic sent via
paid ads from social media, organic campaigns on social
media, from retargeting campaigns from paid search campaigns. And so there’s traffic being
driven to this page from multiple sources. This is telling Google this
page is relevant and it’s active and people are looking at
it every day and so it must be good, and so let’s rank it high. Internal links to the page. Internal links to the page
means that other pages, in particular supporting pages,
are linking to this page. So one easy way of
accomplishing that is putting blog articles out on a
frequent basis that include links back to this page. So it makes perfect sense right? All these blogs involve the
topic of retargeting ads and remarketing software
and therefore it would make sense inside of those
particular blogs and stories to have a small link to link
back for more information about those programs, which
would of course link to this Monster Page. So this Monster Page is
receiving a constant influx of inbound links to this
page that are building really a site architecture
for this page that’s basically telling Google that there’s
multiple votes for this page. The pages on this site are
all pointing to this page for this topic, so this
is the most important page on the site with regards to
this topic, and therefore it should rank it higher. You can see link and main
navigation is important on a Monster Page. Of course when you look on
our site here, we have a link right there in our main navigation
under marketing platform, you have retargeting ads. That’s gonna be more impactful
than if I scroll down here seeing a footer link for
retargeting, which we have right there, retargeting ads,
there’s a footer link there. But Google’s smart enough
to know that a footer link is not as valuable as a
link in the main navigation. So for your Monster Pages
it’s important to put a link in the main navigation,
which is like the most important vote of all in Google’s eyes, and so it’s declaring that
page on your site to be important, and so it’s
gonna help it rank higher. So that’s the anatomy of a
Monster Page, now let’s look at some of these supporting pages. So when you look down here
into the root system of this page, you can see
this page is supported by multiple pages. So all these little green
dots down here on the root system really illustrate
other pages on the website that are supporting content
to this Monster Page that are linking to it. And so the way you want to
think about these is that Monster Pages optimize
for the most competitive short tail keywords here. The supporting pages down
here in the root system, these are optimized for long
tail keywords that support the main short tail keyword. So in other words, these
would be more long tail phrases that are relevant
to this short tail phrase that support it. And so what this is is
essentially, most of the time this is gonna be through
supporting blog articles that link back to this main page, right? So we just took a look at
that, we had down here our relevant blog articles right
here, and these are all long tail keywords,
essentially the titles of these articles are long tail keywords
that people are actually searching, so it’s optimized for that. It’s not as competitive because
it’s a long tail keyword so this article by itself
could probably rank high on Google as well. But then within this long
tail phrase you also have the short tail keywords
like retargeting ads, remarketing software, which
are all being linked to this Monster Page. So when we go back over here,
you can see there’s a constant influx and building process
of supporting content for the short tail keyword
in this Monster Page. All of these individual
articles can rank in and of themselves for those long
tail phrases and terms. But they also link and
support this short tail phrase and term, so that this Monster
Page really can rank high over time and have huge value, right? Because it’s interconnected
to all these other supporting topics, so Google could look
at this Monster Page really as the one stop shop, most
valuable page in the world on the internet for that
topic and therefore what is it gonna do? It’s gonna obviously rank
it high above other pages. So down here we also touched
on these things already, a link in the main navigation,
we already touched on that, that’s good, and then off
site links to that page are important too. So let’s go ahead and take a
look at an example of that. So for this particular
page I’m gonna go ahead and toggle over a couple windows. We have this video on our
website and you can see the description in this video. This video is talking about
how to rank high on Google, keywords for landing pages on your site. And you can see here on the
description it’s actually linking to that page, to the Monster Page. So this is an off site
link from a relevant source like YouTube that is linking back to that Monster Page as well. So when I toggle back over
here to the infographic, all these little green
dots aren’t necessarily pages on your website, they
can also be pages on social channels and other news
sources that link back to this Monster Page too, further
supporting that content and really voting for that
page in Google’s eyes. Now this little blurb over
here, we touched on this a little bit but with
regards to our NLA program, it’s a credit based system,
so what we talk about is constantly watering the
Monster Page with NLA credits which, in other words, just
means constantly working on the page, constantly
optimizing it, constantly adding content to it. The page as it gets old,
it falls in rankings and we already talked about that. And so one way we recommend
doing this is just constantly building additional
supporting content that links to the page, and making sure
that your recent blog articles dynamically pull into this
page so that page is fresh every time Google crawls the page. So always be watering this
with SEO work and content creation and that page will
continually stay ranking high. And finally if you do all
of these things right, you’re going to have Google
shine light on this page. And so what does that mean? That means Google is
going to rank it higher. It shines light on it by
ranking it higher, right? More people see it. And so some things to keep in
mind here, white hat tactics. Never do anything black hat,
never try to cheat the system. Google will eventually
get you, your page will be basically blacklisted, it will fall. Black hat tactics don’t work. They may work temporarily but
they don’t work long term. Always do what’s right,
which is build a page with valuable content, there’s
not a lot of fluff, there’s a lot of meat on the bone. If somebody wants
information about that topic, they should be able to point
to that page and really find the information that
they’re looking for and see tremendous value in the page. If you do those things
right, Google’s gonna always shine light on that page,
it’s gonna rank high. Fresh and relevant content
on a constant basis is important and we talked about that. Content needs to look good,
which we talked about, traffic from many sources. And so these pieces here
as well as the full anatomy of the SEO Monster Page,
building the supporting content, constantly watering it with
new and constant SEO work and content creation, is
going to make the page most valuable in Google’s
eyes, make it rank high. So let’s take a look at this. So we have our page here on our site. If I toggle over to Google,
look at remarketing software there, which was the Monster
keyword we were after, you can see here our page
is ranking number one. Marketing 360, there’s the
page we were just looking at, number one ranking organically. Of course we’re also running an ad here. So in this scenario when
somebody searches this, we have two listings
really above the fold on the first page of Google,
whether you’re looking on your mobile phone or you’re
looking on the desktop, that’s hugely valuable, right? The best real estate these
days is digital real estate, so where do you rank for
your most important keywords, and if you’re ranking twice
above the fold, somebody doesn’t even need to scroll
down to see two listings, you’re gonna get a
tremendous amount of sales. And so it all starts
from building out a great Monster Page here, this is
not just a great page to rank high organically, it
also becomes a tremendously valuable landing page
for your paid search ads. And so it’s synergistic, it’s a win-win, it’s highly valuable. So if you have any questions,
guys, please leave a comment, like the video, share it if
you like the content here, follow us for more content
like this in the future. If you have ideas for content
you’d like us to cover in the future, please leave
a comment for that as well. We’re always looking for new topic ideas. Thanks for your time today, and happy SEO. Thanks.

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