Quickly Find the Best SEO Keywords to Leverage for Your Site

By | October 9, 2019


Hi, this is Patrick
from SpyFu.com Today, we’re going to learn a simple
way to find SEO keywords in your niche using SpyFu. At its core, SpyFu is a
competitive intelligence tool. Which means you’ll
get the best insights if you spy on a larger
successful competitor in your industry. In this search box, I’m going to
type “behr.com” and hit Enter. And we’re greeted by
this overview page. It has a lot of interesting
information about this domain. But since we’re
focusing on SEO today, let’s click over to
the SEO Research tab. This is the SEO
overview of this domain. It will also give you a lot
of good general information. But when working
with SEO keywords, I believe the best
place you can go is, well, the SEO Keywords tab. What we’re getting on
this page is every keyword that SpyFu has seen Behr
ranking on organically as of last month. Here’s the keyword
itself and what URL this keyword will guide you to. You can even click
on this little Go To icon and see the
actual web page. It might be a home
page or a landing page. It could be a product page, or
even something from their blog. This number is the
current rank of this keyword for this domain
as of our last update. We also show you how it
changed since our last update, either moving up or
down in the ranks. For example, Behr is currently
ranked ninth for paints. And they’re up one from
the previous month, meaning they had the
10th spot last month. Following this are some
columns with some useful data, including cost per click, which
is what this keyword would have cost Behr if they
decided to run ads on it, the ranking
difficulty, which is a measurement
of how hard it is to rank highly on this keyword. If companies like
Amazon or YouTube are vying for this
keyword, it’s going to be more difficult for
you to rank highly on it. Behr is a big company. And the keyword “paints”
is pretty competitive. So it has a fairly high
ranking difficulty. We’ll come back to
this in a minute. Searches Per Month, which is
how many times this keyword was searched overall, the
Estimated Clicks Per Month, which takes the total
searches per month and adjusts it depending
on where Behr ranks on this keyword, and finally,
the Estimated Click Value Per Month, which is a slightly
more complicated formula. But the basics are the
Estimated Clicks Per Month multiplied by the
cost per click, basically providing you with
how much money they potentially saved this month by ranking
on this keyword organically rather than advertising on
it in Google AdWords, which is a really handy
metric for SEOs who are trying to explain
their value in terms of actual dollars. The stats that are probably
the most important to you today are the Searches Per Month
and the Ranking Difficulty. So let’s click on the
Searches Per Month title to sort it by
highly-search keywords. What you want to find
are those keywords that are searched for a
lot but have a relatively low ranking difficulty. Makes sense, right? These are the keywords
that a lot of people are looking for right now
but are not highly sought after by strong competitors. Here’s your opportunity
to swoop in and get ranked on some of those keywords before
your competition finds out about them. Let’s go deeper into
Ranking Difficulty. First, let’s sort by that
column just like we did before. Technically, Ranking Difficulty
is on a scale from 1 to 100. But a better, more useful way to
think about it is by industry. In this case, 79 is
the highest number. So we can assume that it’s one
of the most difficult keywords in this industry. “Paints” yeah, that makes sense. So we’ll use 79 as our ceiling. Let’s scroll down
to find our floor. It looks like 44 is our floor. But keep in mind that
there are almost 11,000 rows for us to sift through. That might be best done
by exporting all of this to a CSV, which you can do. But for now, we
generally recommend that you stay in the bottom
half of this keyword list, in this case keywords
between 44 and 64, that have a reasonably
high search volume. That is a super quick way to
jumpstart your keyword research using search data. But there’s one more thing
to keep in mind aside from these metrics, and that
is, how relevant is this keyword to you? How confident you feel about
writing about this keyword? Does it fit into your meta tags? You can load up
dozens of keywords. But if they don’t
apply to you, or you’re stumped on how to
approach them, you might just be wasting
your time trying to leverage them for your site. But in a nutshell, SEO
Keywords is a great way to find low-hanging fruit that
you can use for your site. One final note, there are
a bunch of handy filters premade for you. You can use these for your
competitors’ keywords, or even better, your own domain,
maybe to find keywords that are almost there, meaning
almost on the first page, and try and focus on them. In the next video, we’ll talk
about finding your competitors high-ranking organic content. As always, thank
you for watching.

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