Questions People Will Ask You When You’re First Starting Your Coaching Business

By | August 13, 2019


What’s up, side hustlers? Welcome back to my channel. If you’re an early-stage entrepreneur, you’ve
probably been approached by your friends, family, or even strangers asking you what
you’re up to. Does these questions sound familiar to you? “Are you an influencer now?” “Have you gotten your first client yet?” “How are you credible?” I know how frustrating these questions can
be and sometimes even awkward when you don’t actually know how to respond. That is why in today’s video, I’ll be sharing
three common questions that I got asked when I was first starting out in my entrepreneurial
journey. Sometimes we can be so protective of our business
because we’ve spent so much time on it, and it’s literally our baby. Instead of having a negative mindset around
people asking you these questions, start shifting your mindset into a more positive one, and
inspire and educate people so that they could understand what you’re doing. Know that people that are asking you these
questions are probably curious because what you’re doing is very unorthodox. So take this opportunity to actually motivate
and inspire them to potentially start a business of their own. So the first common question that I get asked
is, “Are you an influencer?” Now, as an online business owner, it can be
very easily interpreted that you are actually an influencer now. This is understandable because there are so
many content creators out there that are leveraging social platforms such as YouTube and Instagram
nowadays. However, it’s important to understand that
there are actually a lot of types of influencers out there. The online space is blurry, especially with
media channels such as YouTube and Instagram. When people ask me if I’m an influencer, I
take this opportunity to educate people that I actually use social platforms such as YouTube
and Instagram as part of my marketing strategy. The primary goal of my digital presence is
so that people can gain awareness of me and what I do and also to share knowledge and
value with people completely free so that they can learn from me. I specifically focused on telling people that
I am a content creator and educator rather than a influencer. I also use these platforms as lead generation
so that people can go into my free Facebook group and potentially turn into a paying client. I don’t use social media as social platforms
for vanity metrics and to be quite honest, number of followers and subscribers that you
have shouldn’t be important to you. There was an article wrote by Kevin Kelly,
who is the executive director of Wired, that talks about the 1,000 true fans theory. To sum it up, for you to have a successful
business, you actually only need 1,000 true people that are going to be interested in
purchasing your products or your services and for them to be your raving fans. What this means is that these 1,000 people
are going to be there for you through thick and thin, and they are going to be your biggest
supporters and your cheerleaders. That is why it’s important to educate your
friends, family, and strangers that you don’t desire to have one million followers on Instagram. Rather, you want to build true relationships
with 1,000 people only. Educate people that you are leveraging these
social channels to provide true value for your ideal audience completely for free and
that you actually want to book genuine relationships and connections with them. The second common question that I got asked
when I was first starting out in my journey is, “Have you gotten your first clients yet?” So once people get a better understanding
of what you do, the most common question I get asked is if I have gotten my first client
yet. This is probably the most frustrating question
that I get asked. This is because people around us are probably
not familiar with the online coaching space and don’t know that it actually takes quite
a lot of time to build credibility. As such, as we know that overnight success
isn’t real, we need to take this opportunity to educate our friends, family, and peers
that it typically takes around two to three months to actually start gaining traction
in your business. And in most cases, it actually takes even
longer than that. Much like learning a new sport, you won’t
be good at it or become a Olympian overnight or even be good at it right away. This is very much like building a business. For you to be seen as an industry leader,
it takes time for you to build credibility and to build know, like, and trust from your
IPO clients and to attract your ideal clients into your business. My tip for you, if people are asking if you’ve
worked with real clients before, is that I would suggest for you to actually work with
two to three beta test clients completely for free. This will not only improve yourself as a coach,
but also educate your friends, and family, and peers to know that you’ve actually worked
with real people before and have given them the result, even if they haven’t paid you. At least when they ask you, you can tell them
that you’ve actually worked with real people before, and have given them the results, and
are working to finesse your coaching program so that you can start charging people in the
future. In this video over here, I talk about validating
your niche and working with people for free before launching your product or your service
to the masses. So if you haven’t checked it out yet, be sure
to check it out. If people keep asking and digging and are
asking you if you have gotten paid clients yet, I would be very honest and tell them,
“No.” Especially when I was in the early stages
of my business, this was such an awkward question to be asked and sometimes, I wouldn’t even
know how to respond to it because I didn’t want my friends and family to look down on
me. I also didn’t want them to look down on the
progress that I’ve already made in my business. Sometimes, it might be difficult for them
to see all of the progress you’ve made if you haven’t gotten your first client yet. However, I would educate them that it actually
takes a long time to build your business. The fact that you already have, say, a website
or a YouTube channel out there is already a step in progressing you to get your first
paid client. I also educate them that in the coaching industry,
it takes around 21 touchpoints with your ideal client for them to actually want to pull out
their credit card and hire you for your products or your services. Meaning that if you’ve only posted one video
on YouTube and one post on Instagram, you still have 19 touchpoints to gain trust from
your ideal audience. Building these touchpoints for your audience
to know what you do and to actually trust in the value that you provide to them takes
time. I educate my friends, family, and peers that
it’s important to stay the course and that the early stages are a lot harder to get clients
because you don’t have the volume of content compared to people that have been doing this
for longer periods of time and therefore, have a lesser reach. The most important thing is not to get discouraged
if you haven’t gotten your first client yet. Over time and consistency, you will start
to attract your ideal clients and start having people want to purchase your products and
your services. Make sure you stay the course and stay in
your own lane and get hyper-focused with your purpose and intention for your business. The third common question I get asked is,
“How are you credible?” If you’re an online coach, most people actually
don’t understand the online coaching space and will question your credibility. They might ask you what education, qualification,
or certifications you have that makes you credible and makes you a good coach. It can be frustrating and degrading to know
that people don’t think that you’re an expert in the particular space that you’re in. What I normally do is educate people on what
the coaching industry is. The real definition of coaching is to help
a client in achieving a specific personal or professional goal through training and
guidance. I want to emphasize on the guidance part because
this is what I truly feel is special and unique to coaches. As coaches, we are using our past experiences,
knowledge, and resourcefulness to provide guidance for our ideal clients. We are not providing them with the exact answers. Rather, they need to put in the actual work
to get the results that they want, and we are nudging them and pushing them in the right
direction to actually get to that point. When people ask me why I’m credible, and how
I can charge for my coaching services, I tell them that I have literally built my business
from the ground up with no help, and I have used my own resourcefulness to be able to
consistently put out content every single week and to provide value to my ideal audience
and also actually get paying clients that trust me. I have been able to teach myself the result
that I want, but also the result that my ideal client wants as well. I’ve never had a client come up to me and
ask me how I’m credible, and that is because they trust me in actually providing the value,
and the step by step of how I built my business, and how they can build their successful business
as well. They trust me because they’ve been able to
see the result that I’ve gotten for myself through being resourceful, and through trial
and error, and how I have actually positioned myself as an expert in this online space. Think about this analogy. If you’re overweight, would you rather work
with a nutritionist that studied for four years and is very scientific and just tells
you what to eat based on your symptoms, or would you rather hire someone that has been
overweight before and has been able to lose 30 pounds within the span of one year through
proper dieting and exercise? Probably, the latter because you are seeing
the result. You see, you don’t need to have a fancy certificate
to call yourself a coach. You just need to ensure that you can get your
ideal clients to their point B and can nurture them to get to that stage. Your experiences of getting yourself to this
point is enough for you to call yourself a coach. Remember, you only need to be a few stages
ahead of your ideal client for them to actually see value in what you’re providing them. Now, if you’ve gotten this far in the video,
you would have learned the three questions that I got asked when I was first starting
out in my online coaching business. Now, I will say that even after educating
my friends and family, sometimes they still don’t get it. And that is why I want to leave you with one
reminder and that is you don’t need to prove anything to anyone. When you’re first starting out, you are probably
so excited and want to show your family and friends that what you are doing is legitimate. However, you don’t need to prove anything
to them and don’t let them dim your light. Taking the step to start your business is
already something that is out of the norm and what most people don’t have the courage
and guts to do. You should feel proud of yourself for taking
the step to actually be a visionary, and have disruptor, and to be doing something that
is completely out of your comfort zone and out of most people’s comfort zones. You are being a maverick. A lot of people might start asking you about
what you are doing because they are straight up nosy and don’t want you to succeed. Focus on staying in your own lane and don’t
get influenced by what your surroundings are thinking or talking about you. Those who support you and truly want you to
succeed will be there by your sides. When people start seeing the results that
you’ve had in your business, they naturally will want to ask and be curious about what
you are doing. You can then use this opportunity to be a
leader and to actually inspire them to start a business of their own. I hope this video was helpful for the next
time when someone asks you an awkward question when you were first starting out in your entrepreneurial
journey. If you like this video, be sure to give it
a big thumbs up and consider subscribing because I post videos every single Saturday. Now, in my next video, I will be specifically
talking about how to grow a loyal tribe on Instagram and on Facebook. So if you’re interested in this video, be
sure to turn on your notification bell on so that you get notified when this video goes
live. As always, I hope you guys have an awesome
day. Go out there, hustle on, and I’ll see you
in the next video. Bye, guys.

2 thoughts on “Questions People Will Ask You When You’re First Starting Your Coaching Business

  1. Tiff Cheng Post author

    Welcome side hustlers! Happy weekend! If you're first starting out in your online coaching business, you've probably been approached by friends, family or strangers asking you a few common questions. In today's video I'll be talking about the questions people will ask you when you are first starting out in your coaching coaching business. Hope you enjoy!

    Reply
  2. Anna Ponsolle Post author

    For the moment I got lot of negative reactions about my business idea~~ but i will do it!! Thank you so much for this video ~

    Reply

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