Practical SEO Guide For 2019 And Beyond πŸš€

By | August 15, 2019

Why you need a practical SEO guide? Optimizing content for search engines is big
business. Being able to identify the correct keywords
relevant to your business, create content which can rank well for those keywords, and
then optimizing the content to take the top spots for those keywords can make or break
an online business. How do you navigate this sea of information? Where should you focus your time? Which “tips and tricks” are actually useful? SEO is deliberately complicated
If it’s complicated, you either need to spend a lot of money on fancy SEO tools (which,
no doubt, pour out a ton of data), or you need to leave it to the experts. Plus, because the search engines’ algorithms
are tightly guarded secrets, it’s very difficult to verify who is actually right. This just leads to more and more complication. None of this is to say “SEO is useless”;
SEO is very valuable, but for most people it doesn’t need to be as complicated as
it appears. Understanding search results
Let’s first talk about search results, or SERPs. This is where a search engine user is going
to type in a search term, and then click the result which they think is going to be most
relevant. The search engine itself wants to make life
easy for its users, so it’s going to try to display the most relevant result first
on the page. Search engines have gotten very good at doing
this over recent years, so users now generally trust that the first search result is going
to be the most relevant result and indeed, the focus of a lot of SEO is to rank higher. Most studies agree that: roughly three-quarters
of clicks go to the top three results. Putting it all together, we can estimate that
one third to half of all search clicks go to the single top result. Your focus should be on getting to the very
top of the first page. This forces you to radically readjust your
thinking around content: you have to be the very best. If you’re targeting a search term, just
do a search! Click on the top three results: can you honestly
say that your content is definitely better than what is currently ranking? This has to be your test, and this has to
be how you think about search results. How to do keyword research
Keyword research is pretty much what it sounds: the process of selecting which keyword or
keywords your given page should target. Keyword research is an incredibly important
part of the SEO process. You’ll need a keyword research tool to do
your keyword research. The most popular of these is Google’s Keyword
Planner, this gives you three pieces of really useful information about any search term:
The number of average monthly searches for the search term. The competition for ads targeted against the
search term Keywords related to the search term. For bonus-level keyword research, I like to
use the (paid) tool KWFinder, which is a lot friendlier to use, and includes a lot more
detail, pulling extra information about the results (such as how many people have linked
to, or tweeted a page) Good SEO starts with good keyword research. Once you know how and what you’re competing
against, you can move on to the next stage: optimizing your content. Mastering on-page optimization
On-page optimization is the art of making your target page as attractive as possible
to search engines. The very first point to make here is you must
have the best possible content. Everything else is secondary: you can do all
the optimization in the world, but if your content is not good, you will not get anywhere. If Google is faced with two excellent pieces
of content, it will almost certainly favor the one which does these on-page optimizations
better. This stuff is really valuable, and well worth
doing. WordPress users are blessed with a number
of excellent SEO plugins, which do some of the hard work of on-page optimization for
you. By far the most popular of these is Yoast
SEO. If you’re not already using Yoast SEO, now
is the time to install it! It’s free, and can be installed right from
the WordPress Dashboard. You’ll then want to head to the plugin’s
settings, and follow the setup prompts. For plugin’s settings, follow the setup
prompts from the link in the description. Head to the post or page you want to optimize,
and scroll down to the bottom of the page. Here you’ll find Yoast’s traffic-light
system. You should treat this as your checklist, make
the lights as green as possible. Okay, so here’s how you want to use each
section of Yoast SEO: (1)
Set a focus keyword This is perhaps the most crucial Yoast setting
that you need to check off. (2)
Make sure the focus keyword is included in: The post’s title. | The post’s URL. | The post’s meta description. The first paragraph of the post, if possible
One or two subheads used in the post. Several times throughout the post. Yoast’s Analysis section will tell you the
keyword density; make sure this section is green. (3)
Edit the SEO title and meta description again. Is the length of the title good? How does it look on mobile? Is the description enticing? Would you click it? Ask these questions, and make any changes
necessary. (4)
Make sure any images included in the post have ALT text, with the focus keyword included
in one or two of these. (5)
Link to a couple of other posts on your site, using the other posts’ focus keyword as
the link text. This won’t boost this post now, but if you
do it every time you publish, eventually it will. That five-step process is all you need to
do! This is a very easy way of getting 95% of
the benefits of on-page optimization, in a process that only takes you a couple of minutes. For the vast majority of WordPress sites,
this is the best option: it’s easy-to-do and this alone makes it a winner. Off-page optimization
Search engines obviously don’t just look at your post or page when deciding how to
rank it against a search term. They look at a lot of other information too:
social sharing, and outreach. An increasingly important signal for search
engines is how many people are talking about a post on social media. The key off-page optimization: increase the
likelihood of your post being wildly successful on social media. It’s important to take the time to understand
the culture of the site you want to approach before posting. In the long-term, give your posts a second
wind of sharing by using a plugin such as Revive Old Post to automate social sharing. You should also make sure your WordPress theme
makes it easy for readers to share the post using whichever medium they’re comfortable
with. You can use the free Jetpack plugin in order
to add these buttons. This is a simple one-off change which can
bring long-term benefits. The second part of this off-page optimization
puzzle is outreach. Outreach gets a bad press, so let me elaborate:
by this, I mean send your posts to people with influence, who have a track record of
regularly sharing new content. This is an easy way of getting links, extra
clicks, and extra shares on your content. All of these are good off-page signals to
Google that you’re doing a good job and your content should be ranked higher. You’ll want to put together a list of around
five influencers who you send content. As these influencers are regularly sharing
new content, they’ll always be on the lookout for high quality content, so only send them
highly relevant and very good links. Over time, you’ll build a relationship and
they’ll come to trust a link from you as high quality. This works for both of you: the influencer
gets quality content to share, and you get the good off-page signals. The main focus with on-page optimization is
getting really good content. The main focus with off-page optimization
is giving your post the best possible chance of being seen by people, and noticed by search
engines. None of this is especially difficult; you’ve
just got to do it every time. Make use of this SEO guide We’ve argued that SEO isn’t hard, and
this has aimed to be a practical SEO guide that you can actually use. The key part here is over to you: you need
to actually use this SEO guide. To make things easy for you, here’s a convenient
recap of the heuristics we discussed: The SEO industry is incentivized to make SEO
as complicated as possible. Think about search results from the search
engine’s point of view. Target the very first spot, not just the very
first page. Doing the SEO work is just a case of following
a checklist. Here’s a recap of the key points covered
in this SEO guide: Do keyword research using Google’s Keyword
Planner to find the most effective keywords for your posts. On-page optimization is, at its heart, just
making really good content. You must have really good content before you
attempt any technical optimization. Yoast SEO is excellent for guiding you through
the technical on-page optimization process. Set your focus keyword, then make all of the
plugin’s traffic lights green. Off-page optimization is about doing the legwork
to get your article in front of more people. Use two checklists: one for submitting to
social sharing sites, and another for influencers or sharing gatekeepers to contact. Don’t forget to join our crash course on
speeding up your WordPress site. With some simple fixes, you can reduce your
loading time by even 50 to 80%.

3 thoughts on “Practical SEO Guide For 2019 And Beyond πŸš€

  1. Santosh Biswal Post author

    Pretty good guide, excellent for beginners. Oh !! Btw can you guys tell me what tool you've used to create this awesome animated video?? πŸ˜„πŸ˜„

  2. Zachary Babcock Post author

    This was very practical and very useful. Thank you.

  3. Matze Karajanov Post author

    hey you should try consolety, it's a WordPress Plugin that matches your content with other consolety users in the network of consolety based on your titles, tags categories and language of the post. Meaning acquiring backlinks based on your published blog posts all done for you by the consolety network. simply by searching for the name consolety. Please let me know what you think of it


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