PINTEREST VS INSTAGRAM for Marketing and Business | What is the Best For Your Goals??

By | November 6, 2019

Pinterest versus Instagram! Knowing me as
a Pinterest marketing expert you probably might expect that Pinterest is
going to win this comparison game but the truth is that there can be no winner
because everything will depend on your type of business and your goals on the
platform. Hi! I’m Anastasia of I’m a Pinterest marketing
expert and I publish new Pinterest tips on this channel every Thursday. If you
want to get more content like this video from me hit the subscribe and don’t
forget the Bell button to get notifications when my new videos go live.
Let’s first look at Pinterest and Instagram from the bird eye view. So what
are regular users, not marketers, what are regular users doing on Pinterest? So on
Pinterest, a user’s intent is primarily focused on the discovery and on curation
of other users content, it’s similar to a search engine. Users can use Pinterest to
search for specific content, products, they can create visually appealing
boards by pinning and grouping the content they discovered. And what are
regular users looking for on Instagram? they’re looking for a much more personal
experience with the brands and with the people they follow on Instagram the
content which you share on this platform should give you your audience an
authentic view into your business or your personal brand. On Instagram
followers expect to see visual content about you: your events, your personality
as business and your human side. And what is the outcome from your marketing
efforts on Pinterest? On Pinterest, every pin is a link to the source of that
image. Usually it’s an external website that’s why one of the common goals for
businesses on Pinterest is generating website traffic and using Pinterest as a
search engine. What should marketers be expecting to get from Instagram on the
other hand? Instagram works best for building a deeper connection with your
audience and for growing a tribe of real fans on Instagram you should be prepared
as a business to communicate with your audience even via direct
messages. This doesn’t happen on Pinterest: people rarely even leave
comments on pins. And sending a private message on Pinterest is
extremely rare. Another factor you should consider when you’re comparing
these two platforms is the type of audience you’re getting. So, Instagram has
more than 1 billion monthly active users across the globe.
Pinterest audience is currently at over 300 million monthly active users but the
majority of this audience is in the United States and unlike Instagram the
majority of Pinterest users is about 80 percent of users happen to be women. So,
Pinterest has the biggest gender difference in comparison to every other
social network out there and you have to keep that in mind
because not all the products or niches will work equally well for female
audience. So depending on your goals with your platform you can see which one of
them works the best for you. On Pinterest as I mentioned all the pins can be
linked to your blog, to your YouTube videos, your landing pages, your
e-commerce site etc. Basically Pinterest is a traffic generating
machine people find you on Pinterest but they don’t engage with you much on the
platform itself. They will click through to your external source and then you can
convert as visitors on your side. On Instagram, on the other hand, it’s very
hard to get users off the platform Instagram doesn’t give you many options
to add your links it’s basically just the link in the profile bio and also
links from stories but keep in mind that stories are only available for accounts
with over 10,000 followers and stories alive for only 24 hours so any post or
photo you published can only work for you to drive traffic from Instagram for
a maximum of 24 hours and then you have to publish a new story to keep getting
more clicks or you have to use ads on Instagram on Pinterest you will link
from a pin to your website and it can stay on the platform for many years and
it will consistently drive you traffic another major difference between the
platforms is that Pinterest works very similarly to Google it’s a visual search
engine the main user activity on Pinterest is
searching for ideas and content curation meaning that users are saving pins to
their boards based on the similarity of the topic so as a marketer or a business
owner when you’re trying to grow on Pinterest you have to learn SEO search
engine optimization basics and I have a cool Pinterest SEO checklist to help you
get started with it I will give you a link to this checklist in the top right
corner of the screen and in the description below this video you can
download it and use it on your computer or you can even print it out. And even
though Pinterest has certain features of a social media platform overall it’s
very different from Instagram. The fundamental difference for me is how
these platforms are treating the following numbers. Tt’s really not so
important on Pinterest to actively work on growing your following numbers it
doesn’t matter that much if you have 10,000 followers or 50,000 on Pinterest
what matters is your traffic volume from this platform and how well keyworded
are your pins and your boards and your pin design. You can have
significantly lower following numbers on Pinterest than your competitors and you
will still get higher reach and more traffic to your website and I made
another video with more details about followers on Pinterest and why it’s
important to have maybe lower number of followers but very high quality of
followers meaning you need to grow your account only with the followers who
genuinely care about your content and who will engage with your pins. I will
give you a link to that video in the top right corner and also in the description
below this video and if you know a little bit about Instagram it’s very
important there to grow your following base and moreover it’s also crucial to
engage with your followers almost on the one on one level in the comments and in
the direct messages. Now let me try to wrap up all of this information that I
gave you in this video if you’re trying to reach as many people interested in
your niche your products or services if you are struggling to get more
and visitors to your site then you definitely need to focus on Pinterest
and it will help you get targeted traffic and if you are already getting
traffic from somewhere else if this task is not an issue for your
business and if all you need now is to establish a stronger connection between
your brand and your followers your tribe if you’re working on building a personal
brand as well then you should focus more on Instagram because this platform will
help you have a really strong bond with your audience as you probably know by
now I’m an expert in Pinterest marketing so if you’re trying to get as many eyes
as possible on your website or your business I’m the girl I have a free
Pinterest Masterclass which will show you how you can use Pinterest platform
for drawing your online business and getting more traffic to your website I
will give you a link to it in the top right corner and in the description
below this video meanwhile you can check more of my Pinterest tips here and there
and if you found this video useful give me a thumbs up comment below the video
and I’ll see you next week! Bye!

16 thoughts on “PINTEREST VS INSTAGRAM for Marketing and Business | What is the Best For Your Goals??

  1. Shoepera Türkiye Yüksek Ökçeler Kulübü Post author

    This is the content that I was looking for nowadays. Thank you for your efforts.

  2. Indian Hobby Tamil Post author

    Madam, I am Tamil Guy, But i understand your english easily, and you give lot of ideas,That lot of ideas are unique , I learn lot of thinks to your channel

  3. Vik JC Post author

    Hello Anastasia, awesome content!! I'm looking for new partners, so I have sent an email and something over IG. Let connect and discuss! Speak soon! Vik

  4. Just News Post author

    Please make full tutorial on pinterest pin SEO,
    For dropshippers

  5. Devesh Dharmsaktu Post author

    It's all about strategy and techniques and patience to success in marketing.A very useful video .Thanks For this Video 👍👍👍👌👌

  6. Taimoor Hussain Post author

    But now days pinterest not working gud they suspend accounts….

  7. Anastasia Blogger Post author




  8. Faisal International Rugs Post author

    Thanks you Anni ma'am. I don't find much time so I'll still keep the focus on growing on Pinterest. Your tips are working wonderfully for me. Thanks again. 🙏

  9. Ahmad Ali Post author

    Basically, if you want to be popular, then Instagram. If you want business leads to website, then Pinterest 🙂

  10. crisoren channel Post author

    I want to watch this again so that i understand the pinterest and pin

  11. Just Frugal Me Post author

    Thanks for the information and tips! My have a related channel and you have really served as an inspiration.

  12. Anastasia & Tomer Generation Nomads Post author

    Hi Anastasia, thank you for this video! We are constantly discussing the benefits of Instagram and this actually helps to define our goals for each platform better. I have a question about Pinterest: Do you think that 11 pins a day (7 own content + 4 third party content) are sufficient? I am stagnating since a couple of days on the monthly unique viewers and wonder if increasing the PIN number per day to 20 would help? Thank you!

  13. Андрей Торганский Post author

    Really BIG thanks for this greate video! I just want to ask you one thing. What is the number of group boards that I can save on them the same pin? What is your advice about it?

  14. Imons Official Post author

    Hi dear!
    Congrats in advance for 5K subscriber!
    👇like me guys


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