Page Optimizer Pro: SEO Workshop with Kyle Roof + Andrew Steven (Free Promo Code)

By | August 10, 2019

I’m Andy this is Kyle we’re the co-founders of
High Voltage SEO. And we’re here today also we also with Marco he’s kind of hosting us in the Netherlands he’s also an SEO based here. We’ve prepared a bit of a workshop on On-Page SEO it’s part of the wider SEO and it’s our focus for
today so hopefully we take you through some of the things that we’ve learnt
over the years and we teach you how to get some quick wins for your own SEO. So first a little
bit about myself and Kyle we’ve both been doing SEO for nearly 10 years. Our agency
is about three years old and we have clients in Australia and in Europe and
also in the United States about 50 projects that we’re working on at any
one time we have a team of 12 of us and we did all kinds of
businesses like local businesses purely online businesses ecommerce larger
corporate businesses we do have a lot of different types of SEO to work on. One
of the big differences in our agency to other agencies is that in the
last two years we have conducted over 200 scientific tests on Google’s
algorithm most of those tests we take down to a
single variable and we see if something is or is not a ranking factor so what
we’re going to talk about today is not so much our experience as SEOs but
also the scientific approach that we take to SEO it also has a lot of math on them as well. And taking those concepts and putting them
into practice. So we’re going to cover four things the SEO fundamentals for
on-page some methods of keyword research that maybe haven’t seen before. The
structuring of the content on your web pages and how to then optimize the
content on those pages so firstly can everyone see that this is what we called
the reverse silo and it’s a small part of the site architecture but we have at
the top here are the supporting pages to our target page I’ll explain that in a
second in the middle is the target page that’s the page you are trying to rank
in the search engine and that’s usually where we have our product or a service
or our offering on that page that’s what we’re trying to get customers to
then there’s the home page it may or may not be the same as the target page
depending on how big your website is you might have a home page which then links
out to all of your products or maybe you just do one thing so in that case that
would be the same these supporting articles in the top are kind of like
blog posts and related content that can link into your target page you can use
those to build up content on your website attract traffic and link into
the target page so this is the model I’m going to be showing you an example of
we’re going to use this website throughout the presentation it’s a
client of ours and they’re called New Zealand scheme packages they’re an
online travel and we’re helping them grow their their business through SEO
and the primary keyword which we’re looking at here is New Zealand scheme
packages and then you can see here we’ve done these these are the supporting
pages so this is a paper page which links back into that home page and it’s
an article about the best places to ski in New Zealand and we have another
article which is about the lift ticket prices for mountains in New Zealand and
another one for families so the best family ski results in each of these
pages we’ve tried to write really high quality content which is going to be
something that’s found in the search engines because it’s a phrase that
people are searching for the answer and then we curate the content so it’s
pretty high quality and we’ve got table data there so using just the resources
that the client has we’ve put together like a comparison of all the different
ski results Google really likes to see this because if you do it right and if
the page is already ranking quite well in Google there’s a good chance that you
can get that to appear in the knowledge graph within the search results so you
can have a piece of information from this page actually showing within Google
which is something that can really help click-through rates to your website as
well so going back to the reverse silo it’s starting to look like this it’s a
bit hard to read maybe but at the top we have these three article pages they’re
linking to one another and they’re linking back into the target page as
well and you can see at the very top there’s external backlinks coming in to
those supporting pages so this is one of the reasons why we
build that the content is way is because you’re more likely to be able to attract
backlinks to content that’s not really selling anything it’s actually providing
value to users on the web if you do outreach to a bunch of different
bloggers or publishers and you ask them to send them that send the link into
your website then if you’re selling something on that page they’re not going
to really be interested unless you pay them a lot of money but if you’re
actually providing something that’s a value to their their community then you
got a much higher chance of getting links which then link into your target
page directly an important point with the silo as well is that you may not be
able to see but the URLs at the top we’re all different for those supporting
pages one was calm slash post but one was interior calm slash category slash
post it doesn’t matter these can live anywhere on the website
but the idea is that you’ve chosen them to support your target page and linked
in so you don’t actually need like a parent-child structure you might seem
WordPress or other CMS’s these can actually be pages or posts and the ideas
that they’re anywhere on your website linking in to your target page that’s on
page fundamentals there are two things that you want to think about with on
pages relevance and rank relevance is Google understanding what the pages
about and that’s usually just getting a keyword on the page rank is then how
many times you use your keyword and where you use them and that’s the vent
will move you up in Google results these are the top places that you can put a
keyword on your website and they’re in grouped by strength through making the
strongest signal so if you have a keyword that you want to win you
probably want to get into they with meta title h1 body content and
URL those are the top places with the meta title that should being the most
important place to put a keyword group B is the next most important those are the
rest of your age tags or h2 h3 h4 s and anchor text that’s clickable text that’s
on the page so not a backlink coming in but an actual link on your news that
contains the keyword group C those are less important they’re not very strong
but they do provide a little bit and that’s your bold italic and the image
alt tag and they group these a little bit different search engines are the
only ones that see those humans don’t see this group but schema are tags that
go inside your page Open Graph is for facebook even those for Facebook Google
crawls and reads it and actually counts it as a ranking factor and then the last
one is HTML tags the structure of your page if you’ve named tags Google sees
that counts that as a ranking factor perhaps the most important concept today
if you take one thing from this workshop is that one keyword is one page if you
have something that you really want to rank for so so when somebody searches it
and you want to page us you must have a page dedicated to that keyword the good
news is that if you properly optimize for one main keyword you will win
secondary keywords that come with it so you don’t have to optimize for every
possible keyword you might want to win you need to figure out your main keyword
optimize for that and then you will win your secondary keywords and we’ll show
you how to get those so how do we find those keywords
well Presley keyword research is really like the market research for the 21st
century there’s so much data you can find these in different online tools
that are going to give you a lot of information on your customer behavior
online and so spending time choosing those right for keywords before you
begin optimizing pages buying links or any kind of other SEO activity this is
the best place to stop a little more on the primary versus
secondary keywords the car was just talking about
so both need to be on the target page primary keyword is is the main topic we
just have one primary keyword on a page so we don’t confuse Google the second
that primary keyword is normally keywords that have the most amount of
search traffic people searching for those terms each month they usually
highly relevant to the topic or the product that you’re trying to sell quite
haven’t a strong commercial intent and they’re often almost always one of the
most competitive terms on the page sorry so that means they’re harder to rank for
the primary keyword it’s gonna take longer to rank for the primary keyword
because it’s more difficult but if you win it you get a lot of traffic then you
have the secondary keywords related to the primary keywords it might be a like
a different way of saying the same thing or it might be a slight niche
subcategory of the more broad category they could be longer words as well so
typically the longer the phrase the less traffic and the less competition it will
have in search it could be a little more targeted for instance and if you look
through a fork showing what kind of words your page is ranking for and
you’re getting impressions and clicks fall you’ll see that your traffic is
made up of hundreds of secondary keywords so even though they’re they’re
kind of that runners-up most of the traffic on the page is not going to be
coming from your primary keyword it’s gonna be coming from the combination of
all your secondary keywords so how do we actually do that research is anyone used
words keyword planner before or has anyone done keyword research you have a
little bit you have any other tools you would use but keyword research no
just that one yeah it’s a great tool yes so the process for doing the keyword
research we’re really firstly building a list of different keywords which might
be possibilities then we’re confirming whether they good looking at the volume
of search traffic and how hard they are to rank and then we’re using a filtering
process to find out which ones are going to be the best out of those so usually
we start with just a spreadsheet and do a little bit of brainstorming don’t
really see that so just from your own knowledge of the topic if you’re working
with a client you can do it come on if you’re doing colleague whatever just get
some words out and then you need to expand on those words the first set is
probably pretty obvious things like yeah you sell more games so something related
to board game to the type of games those are the most obvious so you can type in
one of those phrases into Google and just see what comes up look at your
competitors see what keywords they’re using in their time tags
that’s what’s showing up here at the top in blue is their title tags it’s the
most important SEO signal on the page so probably they’re putting the most
important keyword in that placement on the title so we can see here like the
best New Zealand scheme package learn to ski and snowboard in Queenstown ski
packages Queenstown so some of these we might want to just take an ad to the
spreadsheet that we’ve got then we can expand using tools like the keyword
planner it’s from AdWords so it’s Google’s
advertising platform but you can also use it SEO as well as AdWords you can
get an account for free if you just search Adwords
you can set it up and there’s some free tools here you can see that on the tools
Kubek planner search for new keywords so there’s a few
ways you can use this the first way is you can just take a few of your keywords
that you’ve found already and if you can paste them in here and Google will look
for a lot of different ideas and you can then go and add those to your list or this is a way that not many people know
to use the tool you can actually do competitor research with it as well
so if you pasted in here the name of the competitors ranking page you can get
Google to crawl the page read the content and then spit out a bunch of
ideas which your competitors are trying to rank for most people it says your
keep your landing page so most people think you can only put in your site you
can actually put in your competitors and Google will tell you what they’re doing
there are a lot of tools that cost hundreds of dollars a month to do this
competitive research and you can just get it for free yeah so let’s come back
with about 300 on keywords not all isn’t been going to be good so just spending
five minutes going through the list and you just select the ones you like it’ll
go into a separate plan you can open that in a spreadsheet and copy those
into your main into main list it’s also giving you the monthly search volumes
here so you can see here are 19 searches a month 480 searches a month that’s a
search point another really cool way of doing keyword research is if you’ve got
something called search console set up on your website zero and got search
console set up eat it okay I can see why sitting at the front of the class no
it’s a free tool as well from Google and it connects your website to the search
engine gives you a lot of different information about how Google is looking
at your side they’ll let you know if there’s any errors that might be causing
problems a search engine but the tour which I’m using right now is called
search pal leaks and shows you all the phrases which people are using to bring
out your website and a lot of them you will never have thought of before it’ll
be a lot of surprises in there you’ll be like wow look at this
we’re actually ranking for something I had no idea about so these can make
opportunities for your SEO if you’re ranking for something by accident then
chances are if you do a little bit of work then you can really improve their
results and drive new traffic so here you can see a range of different phrases
will zoom in a bit there’s literally hundreds of these terms which the
website is ranking for some of them were optimized for some of them we haven’t
and you can see how many clicks in the last 28 days how many impressions
click-through rate and also that average position in Google and it’s a really
cool tool as well because it’s got a lot of filters so if you want to just look
at for instance the rankings and the traffic in your local country you can do
that or if you want to look at like say desktop this mobile rankings you can
filter that range of different things so by this stage you got a whole range of
keywords you know I’ve got about 20 but now we need to work out what’s going to
be a primary keyword so we’re going to look at ones that stand out and we’re
gonna maybe shortlist to five or six and we’re getting together the search
volumes from keyword planner by month and we’re also going to look at
something called the difficulty score and the difficulty score is something it
comes from pigs of SEO software called mods and where is their and it’s a rank
out of 100 telling you how hard it is to rank for that that keyword in Google how
much effort it will be based on the amount of competition so as a general
rule we try to stay under score of date because anything over 30 actually gets
very difficult in competing against a very big sites so at this point most
people stop here they pull out one keyword that they like based on the
volume and the difficulty score the problems need to go one step farther
because member we talked about those secondary keywords so if you optimize
for one of these keywords you’re going to win your secondary keywords we need
to look at those and make sure they’re the right ones as well to find your
secondary keywords you take a keyword and do a Google search scroll to the
bottom of the page you can see related searches you can win all of those turns
right there by properly optimizing that top level phrase so what you want to do
at this point for say four or five of those primary they like based on the
volume and difficulty grab the related searches and get the volume for those
sometimes you’ll find the volume is super low so that’s not a great primary
keyword sometimes I find the volume is really high and that could be a great
one you also want to check the difficulty for it as well because the
cluster might be very difficult or the cluster might be very easy in this
situation New Zealand scheme packages has about a thousand searches with the
cluster all those secondary terms have over 10,000 so then we look at our list
we pull out our clusters just like these so for each primary possible primary
keyword now we’re down to say 5 we’re gonna look at the entire cluster and the
difficulty so in this situation we let these keywords because they’ll by our
intent they they’re gonna give us the right type of client we want
they have great volume cumulative Lee and
all the difficulty scores are 30 or under so we chose the one in yellow even
though the one below it has eight times as much traffic but you can see that the
one in yellow has it’s closer to not just decision because someone’s actually
looking at a product a package there there’s much higher chance we’re going
to get a customer out of that and if you look at the difficulty score it’s nearly
half that so it’s going to be much easier for us to get that traffic and
then hopefully easiest to convert it into a customer for an offline so the
reverse Tyler looks like this now we’ve got the primary keyword we’ve also added
those secondary terms as a general rule just to get you started
say optimize for between 3 and 5 secondary keywords on on the page and
those return we’re going to put directly on the page as we optimize for that top
level phrase yep and they come from those related searches so how do we find
those ideas for blog articles for our support pages they’re different to the
target keywords because they don’t necessarily have a commercial intent
which means that the AdWords tool the keyword planner which we used is not
such a good tool because it’s built for advertisers so if people are wanting to
spend money they’ll be bidding on that keyword but in the case of a lot of
these blog article kind of phrases no one’s really wanting to spend any money
on those keywords so they’re not really coming up in the keyword plan so again
starting with some brainstorming we’re looking at the kind of question Todd
phrases like suggestions for what weather can you expect play best places
to go we already so like live ticket prices they’re like how to where are
like these types of phrases and what so there’s a few other places where you
can go to get these kinds of ideas for blog articles forums is a really good
one because it’s where people on the web go to find answers to their questions
they go in they find the best forum whether it’s just for one particular
subject or whether it’s a broad forum like Reddit or something like that
we’re also Facebook groups has now taken over a lot of forums as well you can go
in there and just have a look through the relevant group see what kind of
questions people are asking the ones that you’ve generally have like the
longest threads from them are usually going to be the best kind of topics and
even what about in the case of New Zealand ski packages they’re in trouble
the biggest travel forum is TripAdvisor and they have a search engine where you
can just type in the top right just to key word and you get here we’ve got 56
different pages on all the questions people have been asking which we can use
as well content there’s also a section in the Google results page here it says
people also ask that gives you great ideas for questions which people have
asked into Google already so you know there’s traffic for those doesn’t come
up at every phrase but if you look for long enough you’ll find something and
there’s a great tool it’s free it’s called answer the public calm it’s a
search engine for these types of phrases where you can just get a data
visualization all the types of questions which people are asking on a certain
subject I just typed in New Zealand skiing or something like that
how good is New Zealand scheme when does New Zealand ski season stop there’s
endless amounts of ideas that you can turn into blog content for those
supporting pages and Link those into your target page so
it begins to look something like this what we showed you before you see at the
top there there’s those external backlinks and this is part of the reason
we’re using these supporting pages because it’s important to be generating
backlinks to these pages and it’s much easier to generate backlinks to these
supporting article pages then pages where you’re trying to sell something if
you’re doing outreach to publishers to bloggers trying to get them to link to
your your page pages on your website they’re not really going to want to link
to your page we’re just telling your service but if you can convince them
that the community would get benefit out of reading this article you’ve published
you’re much more likely to get a link which then things into your target page
indirectly one thing you’ll notice the best places to ski in New Zealand is a
secondary term so we’re going to put it on that page it can also be a supporting
article if you don’t mind that the supporting articles might outrank the
target page for that particular term then that’s good to do if that’s a
problem perhaps for a client or you just don’t want that happen then don’t use a
secondary term as a supporting article as well alright so that’s the keyword
research now we kind of want to look at the structure of the content your
structure you want to emulate a Roman numeral outline so in this example how
to make taco shells is the key word I wanna rank for and that’s my Roman
numeral one my am might be then support this top level phrase so my name might
be our hardshell tacos and soft shell tacos for two types of tacos and then my
ones support their aim of ease so our tacos corn tortillas soft shell tacos
flour cookies you can see that now that turns into a web page outline with my H
tags are only numeral one my most important thing my main topic my primary
keyword is my h1 remember that’s remaining today the most important one
of those four blessed’s with a keyword my eighth and B’s and
– becomes H 2 s and H 3 s member that’s from Group B the next most important and
that’s where they go so this is the outline you want to do when you do your
writing you want to form it in a Roman numeral outline first to organize your
page now one thing you’ll notice this is about taco if there’s nothing about
enchiladas where burritos in here as soon as I start talking about enchiladas
that’s a new page and food examples are simple and funny but if you’ve written
web content look at your taco page and I bet you’ve got some enchiladas in there
and you need to pull them out and they need to become their own web content
with this structure and you got so familiar with what H tags say if we just
bring that concept back to new zealand ski packages here we’ve got the related
search terms highlighted in blue from our primary keyword that we’ve chosen
and we need to put those into the page structure on our target page so it might
look something like this everything that’s underlined is either the primary
keyword at the top in the h1 and also in the title of the page and the others are
the related search terms in make very exact match they don’t have to be just
the key word you can see here but it’s being put into a longer phrase that’s
totally fine but just try to fit the related searches into the h2s the h3 is
the body copy and so on down the page in accordance with the different areas of
tail showed in the beginning about the most important is your h1 and your
titles the set primary and secondary keywords fit into
your h2s and your h3 and your your body popping out into other places on the
page quick recap on more gone through so far the reverse side learning model how
to connect your pages together in a way that’s best for ranking we understand
how to what what attire pages rest of the supporting pages how to do keyword
research how to choose those primary keywords that fit with the secondary
keywords and how to structure a page outline all of that with relevance we
talked about there’s relevance and rank so that’s getting the keeper on the page
that’s relevant to our sample pages don’t talk about rank and that’s moving
about elements up there four elements of rank using your exact keyword which is
any places so that’s New Zealand ski packages exactly particular placement
specific places variations of that latent semantic indexing and we’ll talk
about what that is at work when we talk about the 200 test that we’ve done a lot
this right here’s shown that these are right now that’s a typically ok so right
now we’re count is a ranking factor if you have pages that only have 250 words
of content on them and you’re trying to compete on a keyword you competitors
have 2,000 words on their page and already you’re at a huge disadvantage
and that’s a really common problem that we first have to fix is it we’re working
with mice it isn’t he comments pages over weight
mention about weight we’re just a general test if you’ve got many many
products often assisted so as a general rule of thumb maybe 250 words but again
the best thing to do is to look at what the competitors are doing go right up
and talk with the results for that keyword and unique content a lot of
people get very concerned about duplicate content on their pages the
threshold is actually very low your content only needs to be 51% unique to
get past Google’s filter so if you have a hundred words that meaning everybody
had asked for a particular product on your page you only need one hundred and
ten words extra to get past the duplicate content filter and Google will
and consider that a unique page we use on copyscape for that it’s not free but
it’s very cheap ten dollars will probably get you
through your project that’ll show you how unique all your pages are according
to the weather LSI latent semantic indexing in latent semantic indexing a
lot of people get this confused LSI are words that come up in a
conversation about something so if I’m talking about kitchens LSI our sink
stove refrigerator pantry cooking those are other terms that come up when you’re
talking about a kitchen a lot of people think that LSI is synonyms and it’s not
just the other words the latent semantics we use any topic it’s also
very very cheap it’s about ten dollars it looks like this putting your content
here and then the tool spits out possible LSI terms for you don’t worry
about the score it’s easy to gain and not very useful but what you want to
look for terms in here that are not your keyword not your primary keyword or
secondary viewer but other terms will come up in a conversation the red means
that they don’t exist in the copy you don’t need to jam them in it’s just
natural writing pepper them in so it sounds correct but that’s the kind of
thing that Google is looking forward to see good content exact matches are the exact phrase the
primary keyword you’ve got on your page without any variables in it so in this
case New Zealand ski packages the variations the things that I will show
you in a minute come up in bold when you do that search in Google and they could
be like really closely related words like synonyms they could be just partial
matches of the longer phrase so just single words or part of that longer
phrase that could be just little modifiers or abbreviations and it looks
kinda like this okay so if you do a search in Google you’ll see that the
results come up with certain words in the in the gray of the results in bold
text and the bold text is what Google is considered considering a variation of
the key word so a more or less the same and is connecting a lot of these
different variations of the key word to the key word itself and the reason this
is important is because a lot of pages if you check the use of the exact match
keywords on the page for the the keyword that you’re trying to rank for you’ll
actually find out that they might have just used it once on the page or they
might have just not used it at all on the page but they’re still ranking at
the top of google so if you go through it and put that ten times throughout the
page Google compares your page to the other pages that are ranking and it’s
gonna say is this page is trying to gain the algorithm it’s not in line with the
rest of the pages that are being rewarded for it so we’re gonna drop it
down so the key is to using a lot of the variations of the keyword throughout the
page and maybe using a little bit less of the exact match
my otherwise think that makes sense all right so the rough and dirty
approach to optimization you just need to get it done we got to write this
content we got to get it out it needs to be SEO this is the quick way to do it so
you want to get your target keyword in the top in Group A so that’s your meta
title your url your h1 and body copy your exact match needs to go there you
want your meta title and your h1 to be the same and you should only have one h1
on the page yeah everything else your secondary keywords your and variations
they go on your h2 h3 h4 s image old old italic lists and your text in the meta
description so if you properly outlined as we as we show that that’s pretty much
the rough and dirty approach taking your outline and just kind of putting it
directly in on the page will get it done and that’s gonna do it pretty well for
less competitive terms it’s also get you indexed and ranking not bad even even
for the competitive ones they’ll move in the right direction the scientific
approach is a lot more difficult and it’s all more time consuming so these
are the when you really want to rank for something that’s when you would invest
this time but the thing is the the secret optimization is hiding in plain
sight google has shown you a roadmap for ranked and those are the terms is the
the pages that are currently winning a particular term what you have to go in
and do is count how many times they are using their keywords in places in the
different groups a B and C how many times are easy and where they’re using
and what those variations are you create a critical min max or range the cool
rewarding and then you write your pages you optimize your pages according to
that range a huge thing that we learned last year is that optimization isn’t by
the page it’s by the individual signal each signal is in its own vertical and
has to be optimized on its own many people make the mistake and say I think
this page is over optimized I think this page is under optimized usually what we
find is pages are both over and under at the same time it’s because the
individual signals need to be check so some signals are over optimized
but some signals are under optimized and that’s what most people get stuck in
their SEO gets stuck on page 2 or H 3 it’s because they’re tweaking the whole
page and not individual signals so you can’t just say I don’t have to with this
keyword in it but that’s okay because I put it five times in an h3 it doesn’t
work like that sorry we can do this manually there’s a few
tools I would put down there which you can have a look at SEO quick will help
you to count the work count on a page it will help you work out the density of
target descriptions and keywords on a page there’s a couple others there that
it’s a lot of manual work and we kind of worked out that this is maybe the key to
fixing your on-page which you can make a real difference to rankings and so we
started kind of building our own tool that we’d kind of do it because it was
really nothing out there and we’ve recently released the tool it’s called
page optimizer and we’re just going to give you a kind of a demo on how it
works there’s also a promo code there you can use it for free if you put in
that promo code it’s just 50 guys I was hoping we could get someone
willing to volunteer their website and I’m afraid they try to rank in Google
and we can see how they perform doing an English especially beside or
anything they have the best easier if we do not practice our demonstrations of it we have the expression actually in
Australia if someone’s talking what’s the name of the site is it unpacked it’s just I so what’s something you’re trying to
rank the homepage if anything it doesn’t have to be perfect my learning yeah to lineage there is it allows the whole
terms which other variations do that would you say any of these he recognized which uses editors who want to choose
the sites that are clearly winning because of their on page
it’s like YouTube is meeting you for something that’s probably not because
they’re waiting for other Diesel’s you also want to choose sites that are above
you and mean some that are below either look really strong primarily the ones
that’s because what the tool is gonna do it’s gonna compare any more cycles
you’re doing they’re doing suggestions Nova Scotia we chose that as
a key because these guys didn’t so we put a page on our site so this is our
agency site where there’s nobody dude with motorcycles or horses at Nova
Scotia baby’s still there yeah so you can up th one is let’s go check that one
cycle training course which that’s a related search that’s an h2 we did the
rough and dirty approach so put the outline up and put it on the cycles so
the primary keyword ranked on page two but notice the original training course
Nova Scotian you can see that’s an h2 it’s only on the page one time and also
a page two same with the Nova Scotian works like a balanced test that’s also
only on the page one time and it also hit page two and this happened about
on the launch doing that outline we then oh it’s a northern mater so it has no
links from the site no internal links are coming into it and no external links
it’s completely on its own this is the Excel version of our tool and you can
get that community you can see that the target man target max so for the meta
titles target man format or work or leave assets she couldn’t see in those
different signals documented groups a overspeed group see reduce reduce and
reduce again until will tell you that in this signal increase or decrease play
this monitoring for your food leave essence it’s been shown that for the
variations at the exact match in chicago so this is the exact exact match each score compared to those comparisons
we then relaunch the page and reinvest and we have a page we hit number four I
think if you search from Holland I think we’re like the type 6 on this server
that’s how what I want to show you what I want to show you is that this is the
page sin then we used Mormont’s of it so we figured out how many words we needed
then we use lorem ipsum infinite and we just copied and pasted our exact match
and our variation or LSI is the total goal is to do – according to our
competitors when it’s people can’t read you here you must have the best time would you and that’s not true ranking is
counting what you need to do and putting it into the right places in the rest of
the residents Villa Rasmussen that’s not obviously a good content because once
you divide and they want the bitter act but when it comes to rank I’m gonna do
with it what it comes down to his men and crunching the numbers on where you
need to place your keywords how many happy to place them right place or
variations put it into play and you’ll get your right so so interesting rank
rain is something which Google is really promoting has a really heavily weighted
signal inside of their algorithm which is like so placement based on AI machine
learning where Google is tracking how people are using your page and deciding
whether it could experience them so that experience
a lot of having a terrible experience down there time we stop it still means
awesome on topic there also any companies that are buying let’s turn to
and Nova Scotia is not a big place so it’s it’s highly competitive are there
ten companies actively doing SEO actively trying to get this term and
there was so this this is the outlet that you get so it shows you your
exactly mr. mayor – how many are unmarried knocking over that makes it
staying according to those competitors you’ve got three executives that are so this is what the pool is not just
like that spreadsheet so in this situation you can see that your
competitors aren’t using the exact amount of grace this is pretty common
for longer phrases this is where a lot will get in trouble because they start
throwing the keyword the exact word on the page a lot and they instantly the
lower so according to the tool what you want to do is just put it in your meta
title on your h1 that’s all you need to do for your exact match keyword then on
the variations side because he’s looking at me once
where you going to add increase in him in different places according to other
the we also have a word count there so you’re spot on so in this situation you
probably don’t need to add the content or new state Hostin so here you can see
like if you’re way off I guess better set pages you’ve already been counting
tag toys what this does is this shows you what your page to look like so how
many images are my competitors are they using the videos are these in forms
look like so here crafting the page to get an idea of along and singeth whether
they’re optimized or not but just how the page looks and then the last one is
the summary in country that see what you’ve done so those are competitors as
you’re variations in your score that’s just comparing two competitors
now you download an excel sheet there were bestowed like 110 money supporting
on equals linking to one another we keep you to the target page and advise investing pages out of the keyword
research and then choose the primary because the secondary keywords how to
structure the page outline on each of your pages and how does it optimize your
content within 30 I’ll put it in a scientific way so just
enjoy yourself the tools to be used if you want to give
you a copy of these if you want to use them yourself okay on the back is a
little cool SEO expert on the ground he doesn’t then Dutch SEO we go yeah that’s
pretty much it

3 thoughts on “Page Optimizer Pro: SEO Workshop with Kyle Roof + Andrew Steven (Free Promo Code)

  1. Marshela Adriaan Post author

    Awesome content! I can’t make out the words in some of the slides, where can I download a copy??

  2. Steven Buchanan Post author

    Ever have a light bulb go off after watching something. I think I finally get it. Thanks for the great video!

  3. Ernest Dodson Post author

    This content is crazy! I'm sure there is some guru out there, who is charging $1000s for what was given out so freely here. Thanks


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