Organic search explained

By | November 5, 2019

Hey. Are you ready to dive
into the world of organic search? Here, we’re going to explain
what organic or unpaid results are. We’ll find out what search engine
optimization means, and discover how good website content
affects the organic search results. Okay, let’s get started. Back to the coffee shop, and imagine that you’ve just
started offering authentic French macarons
using an old family recipe. You’re really excited to share
the news with other macaron lovers living in your city. Perhaps some of them
are already searching for these international treats online. So, how do you help them find you? Well, when someone searches
for something using a search engine, the result page they see contains
a list of organic or unpaid results. Organic results typically appear
in the center of the page and are the results
the search engine decides are the best match for the words
that were typed in, which is called the search query. Result pages will also display
advertisements or paid results, though they’ll be separate
and labeled as ads. Although organic results and ads
appear on the same page, there is one big difference. There’s no cost to appear
in the organic results. Websites do not and cannot pay
to appear here. So, if you want to improve
your website’s chances of appearing in the unpaid results, it all comes down to quality. Think of it this way. The search engine’s primary goal is to help people find
what they’re looking for. If you can help the search engine decide that your website
is what people are searching for, you’re in pretty good shape. If you’re making improvements
to your website to help it appear in organic results that’s called search engine optimization, or SEO. Good SEO involves helping a search engine
find and understand your site. So, what do search engines like? Good relevant content. Think about exactly what
your coffee shop’s potential customers might be searching for. If they want a macaron,
they might search for that word. but that’s a pretty broad search and it could also mean the searcher
is looking for a recipe, an image, or even the history of the pastry. If your aim is to appear on searches
for homemade macarons in your city, try to create relevant,
original content to reinforce this. You could focus on the how, being that all of your macarons
are made from scratch at your location. Or focus on the where, being that your macarons
are available at your bakery, or delivered to certain areas. This can help your website appear
on searches for “macaron bakery”, or related searches
like “best macarons in Cotswolds”. Or “readymade macaron for pick-up now”. That’s organic search results. Showing up in them is a great way
to help customers find you, and it won’t cost you a thing. All you have to do is make sure
your content is relevant to the people searching, so they’ll click and visit to learn more. We’ve got more coming up on this,
so stick with us.

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