One Simple Hack To Leverage Social Media When You Have no Money or Followers

By | August 11, 2019


You have no money, you have no followers, there’s no way you can
leverage social media, right? It’s only for the big sites. Hi everyone, I’m Neil Patel and today I’m going to share
with you one simple hack for you to leverage social media when you have no followers
and you have no money. (soft, upbeat music) Before we get started,
make sure you subscribe to this channel and if you’re on YouTube, make sure you click
the alert notification. That way when I go live,
you’ll get notified. Anyone who says that you need money to leverage social media is full of it. I don’t care if you don’t
have money to spend on ads, you can still do well with social media. Now, I’m going to share with
you one hack that you can use and this will allow you to
do well with social media, again, if you have no traffic, you have no money, you have no followers. Now, after I break in how you do this, the first version I’m going to give you is with the paid tool
that costs $99 a month. I’m also, after that, going to break down how you can do it for free but make sure you listen step-by-step to how you do it with the paid version because you’re going to
need some of that stuff even if you don’t pay for the tool because there is a free way
to do it so let’s get started. What is this hack? Well, it’s through writing content first. If you don’t write content first, there’s not much you can
promote on the social web. Now, with social media,
you don’t need followers, you don’t need to promote
to your own account. You can get other people who have a social following to promote for you. Hey, that will probably
get you more traffic than if you promoted on your own profile when you have very little to
no followers and no money. So, what I like doing is, I first, and this, again, is the paid version, the hack, I first go to buzzsumo.com. I put in a keyword, I look at all the most popular blog posts. It will show me what
people are writing on, what they’re sharing, what people link to, what they like, what they don’t like. In other words, it tells
me if you write content like this, you’ll do well. If you don’t write content like this, you probably won’t do as well. In other words, writing more of the stuff that people are already
sharing is better for you than writing stuff that
no-one really wants to share. So, if you leverage Brian
Dean’s Skyscraper Technique. If you’re not familiar with
the Skyscraper Technique, just think of buildings in this world. There’ll be the tallest building
in the world in one part of the region and what do
you think someone else does? Another country will be like, we’re going to build a building
that’s double the height then someone else is going to be like, we’ll get a building that’s
four times the height. Hey, next thing you know, people are going to start
building buildings in the cloud and they’re going to have to
pump oxygen in your condo unit so then that way, or in your office unit, so that way you can still breathe. It’s going to get crazy,
it’s just a question of when. So, like a Skyscraper Technique, people just go above and beyond. You need to do the same with your content. If you already see that, hey, this is a really popular
article on online marketing and I want to create something similar and you make yours not one
or two times more detailed but five times, 10 times more detailed, what do you think’s going to happen? People are less likely to copy you and then you integrate some fancy design through, like, Fiverr, you
know, pay someone a few bucks to make some animated gifs
or design, visualize things, or if you don’t even want that, you can use free tools like Canva, so now you got your amazing content. You want to go back to Buzzsumo and look at the original article
and clicked on view shares. This will show you all the people who shared that original piece of content. Then I want you to go to
all those people on Twitter, Google for their email address,
you’ll find a lot of them, and I want you to message them. Hey John, I noticed you shared XY and Z article on online marketing. I have a similar one that just came out but mine has 25 more
tips, check it out here. If you like it, feel free and share it. Cheers, Neil, P.S. if I
can do anything for you or share any of your
articles, let me know. The P.S. is really important
because by you willing to reciprocate, and
letting them know that, they’re much more likely
to share your content. In addition to that, if someone
already shared one article that’s similar to yours but
yours is five, 10 times better, don’t you think they’d be more willing to share your article? Of course they will. That’s what I used to
do when I started off and I still do that every
time I create new websites. It’s that effective. The free way of doing it is, you, instead of using Buzzsumo, use Ubersuggest, you type in a keyword and there’s a content ideas report. The content ideas report
shows you all the blog posts are popular and, unlike Buzzsumo, it will show you more than just 10 or 20, it shows you an unlimited
list pretty much for free and it shows you who
linked to those articles. It doesn’t show you who shared it though but it shows you what keywords the article ranks for
and who’s linked to it. This will give you idea of
what keywords to include in the article, how detailed
to get but what I like doing, assuming you want to go the free way, once you find the articles
and you see that it has a lot of social shares because
Ubersuggest shows you the number of social shares per
article, I take that URL, I put it into search.twitter.com
and it will show me all the people who tweeted
out or shared that article. I then go hit them up,
find their email address and copy the same process. The only big differences is,
you go to search.twitter.com to put in the URL instead of
clicking a view shares button in Buzzsumo to see that list. If you do that, you’ll
start getting social traffic every time you write a blog post, even if you don’t have money, even if you don’t have any followers, even if you’re new to marketing and you have a brand new site. It works, my team still
leverages it for our clients, that’s why I know it works so
well and you should do it too. Don’t have that mentality that, hey, I need money to do well on Facebook because Facebook’s already so tough. Know there’s other ways
to get the traffic. Thank you for watching. If you need help with your social traffic or your social media marketing, check out my ad agency,
Neil Patel Digital. If you enjoyed this
video, like it, share it, tell other people about it, cheers.

40 thoughts on “One Simple Hack To Leverage Social Media When You Have no Money or Followers

  1. Avvijitt vatsa Post author

    Hey neil, is it possible to start a men's lifestyle blog and yet get success?

    Reply
  2. Mills UE Post author

    Thanks Neil for this video
    Love from a Nigerian YouTuber 🇳🇬

    Reply
  3. Carlos Rodera Post author

    @Neil Patel always giving gold ! Thanks man! 💙

    Reply
  4. Leah CL Moses Post author

    Love your content Neil. All the way from Trinidad and Tobago 🇹🇹

    Reply
  5. Patrick Cogen Post author

    Good tips Neil. It takes lot of work but it can be worth it. Keep it up. Love from a small youtuber 🙂

    Reply
  6. loveforthelife Post author

    I just have a query. If I ask someone else to share my content because it is more extensive don't you think they will feel competition?

    Reply
  7. Mike Ryan Post author

    Not only is this a great way to get social traffic, but it is a great way to write content that is likely to not be a waste of your time since it already resonates with your target audience. Thanks Neil! Really nice share!

    Reply
  8. Promothash Boruah Post author

    Nice tips. I think you can build that feature on Ubersuggest. Ubersuggest is the best SEO/Content ideas tool.

    Reply
  9. Farhan Sheikh Ahmad Post author

    Great hack neil!

    However, can you give some success rate percentage or a number for the last one?
    just like 7-5% I get while doing email outreach.

    Thanks

    Reply
  10. Last minute Enterprenuer Post author

    Hi Neil can you make video on tiktok how to get viral there

    Reply
  11. Passive Income Tom Post author

    I agree, it is funny how we make more connections when others share our content.👍

    Reply
  12. mainak biswas Post author

    Hi Neil, this one sounds really interesting and unique.. i will definitely try this way in for my next 3-5 articles and gauge the impact.
    Thanks a lot.
    Cheers

    Reply
  13. Prashant Karn Post author

    Bro why don't you make video in hindi. Jab tum sakal se hi indian lagte ho bc

    Reply
  14. Blue Square Management Post author

    Nice video Neil. Always great tips and advice

    Reply
  15. Ryan Hildreth Post author

    Social media provides the greatest opportunity for startup entrepreneurs with no capital💰🔥 I leveraged social media with 0 followers to making my first $1,000,000 by 26💯💰🙌🏼

    Reply
  16. Udit Kumar Post author

    Why we need anything else when we have uber suggest 🤘

    Reply
  17. Нармин Гулиева Post author

    the coverage of my publications has fallen dramatically(in my FACEBOOK page). Having 10,000 subscribers covers only 300 people. I post every day. I know when my subscribers are active and publish in the language of my audience (in Arabic). how can i fix this situation. Previously, coverage reached 6,000 people per publication, but now it has fallen many times. I have not used any adds before for my page , and my audience has always been active (like, write comments, share publications of my page on their own page). what am I doing wrong?

    Reply
  18. SamT Post author

    Man, Neil.. you just pop the seed of writing for medium in my head last video but now, more new seeds for site articles. My brain juice are drying 😂😂😂. Great upload 👍

    Reply
  19. George Willis Post author

    Thanks for the video and your right but theres one problem. Social media sites learn from creative people who find a way to get followers without money. This means let's say their algorithm is programmed to allow you the least amount of followers or fans because the more of these you get for nothing the less money you'll spend and the less money they'll make. Like Twitter for example which is a brilliant site and developers are awesome. But years ago Twitter first a little after Allen Degenerous put them on the map you could get thousands hundreds and thousands of followers for nothing as long as you plugged the right name in people would find when they searched. If that didnt work you had hundreds of sites that would give you followers for a small fee and some for nothing but a sign up to their site; these are the sites Twitter said, holy crap let's crab their idea and make it work for us, so now no matter what you plug into for people to will search for and no matter how relevant your content is etc organically you get less and less followers if you spend nothing and more and more impressions and engagements but notice this time people watch and check you out but dont follow( bots ). Now Facebook is different because their being a little upfront with you their ssying in order to start a page you have to advertise so your better off started a group but guarantee if tons of people do well with that theyll find a way to make that less effective for your free advertise campaign. All the freebies techniques are drying up especially with automation slowly taking over. Also you have developers who work for these companies that also watch for these new ideas or hacks and find ways to make their products better. Anyway, you have to pay for something these days we're in a capitalist era right now so far I pay for Twitter 100 dollars a month and then I can just write it off at the end of the year for my small shopify site.

    Reply
  20. IG With Steve Post author

    Thanks for this video Neil, super helpful stuff! I have been following your work for a while now and it has really helped me elevate my game on social media so thank you! 👌

    Reply
  21. 59 Post author

    do you need twitter followers check > Freelacner SEOClerks<

    Reply
  22. Akshay Shingare Post author

    Please give us a comparison of wix and wordpress on the basis of rankings, seo etc for blog and business sites combined

    Reply

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