Off Page SEO Case Study: 110% More Traffic in 14-Days

By | August 12, 2019


How do you get authoritative sites in your
niche to link to you, even if you don’t have a Fortune 500 marketing budget or connections
with influential bloggers? If you’ve ever asked yourself this question, then you’ll
love The Skyscraper Technique. It’s a strategy that I’ve used to build high quality backlinks
to sites in pretty much every niche under the sun, from internships to insurance. I’m
Brian Dean, the founder of Backlinko, the place where marketers turn for higher rankings
and more traffic, and in this video I’m going to show you exactly how you can use The Skyscraper
Technique to generate links and traffic to your site. Keep watching. Before I get into the nuts and bolts of The
Skyscraper Technique, let me tell you a quick story. When I started my blog, Backlinko.com,
I knew that I was entering one of the most noisy, competitive spaces online, internet
marketing. And I knew from growing other sites in competitive industries that unless I did
something crazy to stand out, I was going to end up like pretty much every other site
in the internet marketing space – no traffic, and buried on the 10th page of Google. And
I also knew that publishing great content was one of those things that sounded nice
but didn’t really work in the real world. Maybe you’ve seen this yourself – you work
hard to publish great content on your site all the time, but you barely get any links
and traffic for your effort. So I knew that, and that’s when I decided to utilize The Skyscraper
Technique, and I -literally- doubled my search engine traffic in two weeks. And here’s exactly
how I did it, and exactly how you can do the same thing for your site. So it’s time to break down the exact three
step process that I use. So the first step is to find content in your industry that’s
already done well in terms of attracting links, social shares, comments, and traffic. One
of the easiest ways to do this is just to search for competitive keywords in Google.
Because if you find a piece of content that’s ranking well in Google, you better believe
that there are a lot of links pointing to it. And if you want to just double check and
make sure that it’s actually an authoritative page, you can put it into a tool like ahrefs,
MajesticSEO, and Open Site Explorer to see if there are a lot of links pointing to it.
In my case, I noticed that content around things like ‘Google’s ranking factors’ and
‘Google’s 200 ranking symbols’ tended to attract a lot of links and that’s the content I decided
to use as the base of my skyscraper. So now that you’ve identified a piece of content
with a proven track record of generating links, it’s time to create something even better.
And actually this is why this strategy is called The Skyscraper Technique. You probably
never wondered what the 11th tallest building in the world is, right? Everyone’s attracted
to number one, so what you’re doing with step #2 is taking the base content that you found
in step #1 and then slapping twenty stories on top of it, and all of the sudden you have
the piece of content that everyone’s talking about. So how can you make something heads and shoulders
above what’s already out there? Well, there are three strategies that work really well.
The first is to make your content more thorough. In my case, I noticed that most of the content
out there that talked about Google ranking factors talked about how there -were- 200,
but they didn’t even list all 200! And despite that, they still generated a ton of links
and social shares. You can also make your content more up to date. I’ve found that despite
Google’s supposed preference for fresh content, there’s a lot of outdated stuff sitting on
Google’s first page. So just making something that’s out of date and updating it for today
is one of the easiest and best ways to make content that’s clearly better than what’s
already out there. And finally, you can make the content better designed than what’s already
out there. Now make no mistake, design is huge, because it influences how valuable people
perceive your content to be. In general, the better designed it is, the higher the perceived
value. In my case, I noticed most of the Google Ranking Factors content was not only not thorough
and out of date, but also really ugly. So I decided to invest in nice custom banners
for my blog posts. Now, once you have something that’s clearly
the best out there, it’s time to get the word out. Now, how do you get the word out about
your content? With good old-fashioned email outreach. Now, most people approach email
outreach link-building the wrong way; they just email random people and beg for a link,
and that’s not what we’re doing here. We’re strategically reaching out to people who are
very likely to link to us, specifically, people that linked to the inferior content that you
used as your base. And here’s the exact word-for-word script that I use to generate dozens of links
to my piece of content. “Hey Dave, I was checking out some of the articles on
your site and found your post about SEO strategies. Great stuff! I couldn’t help but notice you linked to that
classic article about Google’s ranking factors. I also love that resource. In fact, it inspired me to create a more thorough
and up-to-date version. Here’s the link in case you want to check it out. It might be worth a mention in your article. Either way, keep up the awesome work!” That simple email script converted over 15%,
which is significantly higher than most email outreach campaigns. And as you know, today
with links it’s all about -quality- not quantity, and a lot of those 15% were real gems, including
a page rank 5 pagelink on a D-moz listed site. And besides, the results speak for themselves:
Less than two weeks after publishing and promoting my post, my organic search engine traffic
doubled. So that’s the power of The Skyscraper Technique,
something myself and dozens of Backlinko readers have used to get better results from their
content. Did you learn something new from this video? Then subscribe to my YouTube channel
right now. Or better yet, head over to Backlinko.com and sign up for the newsletter, where I share
exclusive marketing tips and strategies.

62 thoughts on “Off Page SEO Case Study: 110% More Traffic in 14-Days

  1. Ondrej Kubala Post author

    Hey Brian, great stuff. I'm big fan

    Reply
  2. Brad Sacks Post author

    Well done! Your videos are very helpful and keep it to the point!

    Reply
  3. Sharmeen Ferdousi Post author

    Hey Brian! I have been to Backlinko a few times and had always found it so useful. I don't think anyone else could make things as clear to understand as you can. Great stuff man! Will be always keep a look out on your videos. 🙂 A BIG thanks to you!

    Reply
  4. Simone Loganathan Post author

    Hi Brian, you just conquered an extra follower, your content is great! Keep it up please! 🙂

    Reply
  5. Learnit Tsering Post author

    you are awesome i used to follow matt cutts now you are on the top list 🙂 keep up doing good job

    Reply
  6. 100 Life Lessons Post author

    Helpful video. All your material is always very well done. For example, good video, perfect video discription in Youtube, suggestions for viewers. You put alot of thought and energy into all your stuff.

    Reply
  7. Sahil Goyal Post author

    Hey @Brian Dean you Contents are awesome .Hey are helpful for newbies as well as old ones. But i think that you should have to figure out values like when i was reading your pdf" google's 200 factors" for ranking you did not described the percentage of keyword density.
    I am a new bie ,so take care of these small infos for new ones.

    Reply
  8. Eugene Song Post author

    Very smart strategies! Subscribed to your channel and also your emails on Backlinko. Excited about trying them out now.

    Reply
  9. Mike Lee Post author

    Over a year and your content (and video) are still going strong. Just proves your point about extra-great content, right?

    Reply
  10. Marc Belley Post author

    Hey Brian, I've been going on your website for a couple months now and I just want to commend you for what you're doing, I think it's awesome. I've been using some of your strategies and I've managed to get only a few backlinks and the reason behind that is definitely because I hadn't seen that video. Now I think I'm going to start fresh, make a second website and make sure to follow the skyscraper technique which I think is just brilliant and I'm sure the results will be better. Thanks man!

    Reply
  11. Online Marketing Prosperity Post author

    Hello Brian. This is Peter Beckenham from Thailand. Many thanks for sharing this superb strategy – skyscraper indeed!

    Reply
  12. Zelenac Novy Post author

    Hey Brian,
    awesome study, one question. How did you achieve a hyperlink in video description? We are trying to optimize our youtube video too but can´t find this option 🙁 http://prntscr.com/agegra

    Thanks for advice

    Lenka Lacová

    Reply
  13. Christian Benedict Post author

    Thanks for the excellent vid. Great idea. And I wonder: What if my competitor uses the same strategy after I have built my next skycraper?

    Reply
  14. Bianca Adam Post author

    Awesome tips Brian! You should do more videos like this!

    Thanks!

    Reply
  15. Stephen Leung Post author

    This is such great stuff! and I love how this technique combine content marketing, SEO, and the deep root of why SEO works – creating higher value for searchers (and linkers!!)

    Thanks so much, will definitely be implementing this and teaching my clients about this.

    Reply
  16. Iffi Rao Post author

    for building a website a new domain is better or expired domain having high da,pa and tf ???

    Reply
  17. The09eric09 Post author

    Now I want to know what the 11th tallest building is.

    Reply
  18. Imer Imran Post author

    It’s great to know a new tactic and a very eye-opening one. Thanks Brian

    Reply
  19. Roel Mahalin Post author

    Great Strategy, I want to learn everything in seo specially your strategies. you are master Hokage 🙂

    Reply
  20. PokeVlogger Post author

    I liked that you showed the outdated example but I would have appreciated the updated version you created.

    Reply
  21. Tyler Creed Post author

    Eleventh tallest building in the world: Willis (Sears) Tower

    Reply
  22. Tipsso Post author

    Hay Brain. thank you for the video. One question how you can figure out which other sites are linking to the same page as you do?

    Reply
  23. Sofor's Diary Post author

    Brian you didn't mention what should be the Subject of email.

    Reply
  24. Altay Gursel Post author

    Thanks for Sharing! In my opinion, there is no term of SEO exist in 2017 and further will not be. SEO was a good thing to talk about in 2002. Competition is so steep even in paid advertising, let alone organic traffic, you have to spend a fortune for the exposure of your website. Id say the era is the taking advantage of 2nd and maybe 3rd tier search and advertising networks that is just going into market instead of the popular ones.

    Reply
  25. Fromcents toretirement Post author

    Do you answer emails Brian? Sent you one, no response so far. :/

    Reply
  26. PRITHVIRAJ SINGH RAJPUT Post author

    Hi Brian, Great stuff ….Can you please tell me top ten SEO process which is generally used in Off page….?

    Reply
  27. SEO MCR - SEO Agency Manchester Post author

    Couldn't agree more! Forget PBN's and trying to manipulate the system, just focus on producing the highest quality written and visual content and give people a reason to share it.

    Reply
  28. Naveen Kumar Post author

    Hello Brian my website page loads in 7 seconds. Is that bad for seo

    Reply
  29. Neeshu S Post author

    Video title should mention the skyscrapper technique it does not show up for it.

    Reply
  30. Asma Manzoor Post author

    Awesome , great tips. I love your videos about seo. Thank you.

    Reply
  31. Faze Gusy Post author

    silly question mate how can I link my furniture removalist website?

    Reply
  32. Vincent Maladière Post author

    That's a funny way of wearing a cardigan : you should instead either attach every button except the lowest one, or open it up totally
    How you're looking is as important at first glance as what you are saying, growth hack your appearance too 😉

    Reply
  33. I'm Simply A Dad Post author

    Hi Brian, do you have any recommendations for good subject lines when reaching out for backlinks using any of your methods: skyscraper, moving man… Thanks for putting together quality content. You really have put a lot of value out there for me, and I am very grateful. You inspired me to focus more on fewer post but higher quality. In fact, I just published a brand new 14K word article for my site. Great stuff Brian! I can't wait to hear your thoughts on subject lines. Be Well!

    Reply
  34. Anja Broxter Post author

    Thanks for the information does anyone has a recommondation for a free program substituting ahrefs.com? Thanks

    Reply
  35. Powder White - Ski Chalets Hotels & Apartments Post author

    amazing! Thank you for your tips

    Reply
  36. Billy Lowe Post author

    I Love the walk and talk at the beginning. Brian you've come a long way. Billy Lowe – National Beauty Expert, Founder o f Gloss & Toss Hair Care; Media Expert. You guys if you're looking at press or media for your business – it's nokt about knowing your content – it's about being engaging – which Brian always is. But you also need to be familiar w/ the blunders and processes of being on set. Brian your tips are priceless!!!!

    Reply
  37. nitin sharma Post author

    i want to use skyscraper technique but i don't know any coding
    how can i use – rel=canonical tag

    Reply
  38. The Power Moves Post author

    Damn, I knew that looked like Berlin!
    Then I checked your website and it all made sense. Best city in the world (just the winters a bit cold :D).
    Cheers from Tiergarten!

    Reply
  39. Gianni Fiore Post author

    Hi Brian, I do not think your suggestions are good in real life. I did everything you say and the result was 0 views. The only answer I received via e-mail is how much I would pay for link building. In Italy nobody links to other sites without receiving a payment in exchange for how exceptional your content can be

    Reply
  40. Top Up Digital Post author

    Why. …you always use weight loss…niche or blogs in your video

    Reply
  41. Raja Kumar Post author

    This does not work for me. Almost 99% bloggers i contacted using this link asked for money to link.

    Reply

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