Off Page SEO and Backlinks in 2018 Explained

By | August 15, 2019


Hello, and welcome back to ASKyH! My name is Daniel, and I will be your SEO
guide for today. A question that always pops up is – what is
off-page SEO? Is it different from on-page SEO? Stay tuned to find out! Most people in the online marketing biz generally
know this as ‘links’, or ‘link building’. Now, that’s not completely wrong – it’s
just part of it, and here’s why: Off-page SEO is not implemented directly on
your website’s pages – so it is not on-page SEO, but rather, off-page. Off-page SEO includes links created to your
website, and any mentions or citations of your brand on another website – meaning
it is done OFF PAGE. In order to be able to improve its rankings and authority,
a website needs a healthy backlink profile. This happens when a website manages to achieve
constant new links directing to it. However, more important than the number of
links that a website receives, is the quality of the links pointing to it. In an ideal world, any huge website, such
as CNN, the official website of Homeland Security, or Madonna’s website would not only mention
a small local bakery’s website, but it would also link to it. The implications of a link from very big websites
do not only mean more traffic diverted to a small website, but it would also mean that
Google would consider that as authority being shared onto the smaller site. This would improve a small bakery’s website’s
authority and performance, leading to better rankings and more traffic. In reality, however, not all mentions of your
brand or your website will link to your site. This might be not ideal, but it does occasionally
happen. On the bright side, however, such mentions
will not be considered as spammy links by Google, and they will help increase your website’s
online exposure and visibility. Getting tons of links to your website is nice,
but Google does not like irrelevant links – it actually sees those as spammy and can
potentially penalize a website for being linked from them. A healthy backlink profile means that you
must have relevant links only. Diversity among the websites linking to yours
is good, but keep in mind that a link from a football website to, let’s say – mousetraps.com
– might seem somewhat bizarre. There are many more aspects to linkbuilding,
backlink profiles and different types of links your website can have, but we will have to
discuss these another time. Got unanswered questions? Let me know in the comments section and don’t
forget to check out our blogs in the link over here. Subscribe to the channel for updates on all
your digital marketing needs. Once again, I’m Daniel and we’ll see you
next time on ASKyH!

2 thoughts on “Off Page SEO and Backlinks in 2018 Explained

  1. Niklas Münch Post author

    What if the links are non-revelant but no follow link.
    Should I bother trying to remove those?

    Reply

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