My Biggest SEO Fail (Unbelievable Rookie Mistake)

By | August 15, 2019


– If you look at me you see someone who’s probably done well in SEO. Most of you guys see me as a SEO. Not really a marketer or entrepreneur, but specifically a SEO. And a lot of you guys are
like, “Hey, whatever Neil does he succeeds when it comes to SEO.” But I’ve had a really huge failure in SEO. And funny enough, it’s not just one. I’ve had many. The thing about me is I’ve gotten decent or good at SEO not because
I’m smarter than you. There’s so many people out there who know more about SEO than
me, or who are smarter. It’s that I’m relentless. I keep experimenting, testing, and trying until I figure something out. It’s just my personality. I’m obsessive. And one of the biggest failures I had was I would buy websites that were expired. I would spend a lot of money building their links, getting their rankings. And eventually Google
would hit me with a penalty ’cause I was too aggressive. I bought links that you shouldn’t have. I was using expired domain names on things like “national parks” because they had all these EDU
and government links and then turning them into a casino site. I was just asking for it. But I ranked really high up on page one for terms like “online casino.” And yeah, I did get caught. But the thing I learned about SEO, my biggest mistake was being shortsighted. It’s not necessarily a tactic because there’s a lot of tactics
that I failed with that got me quick results,
but most of the ones that got me quick results
made me quick money, but that money went away
really fast as well. And the biggest SEO mistake I made was having the mindset
of being shortsighted. With SEO, think long run. Yes it takes you a long
time to get rankings if you do it right and
you don’t take shortcuts. But the rankings stay
there for a very long time. Creates stability. Will create genuine solid income for your business that you can rely on. Don’t be shortsighted like I was when I was a kid starting out as a SEO. You can experiment, you
can do some fun stuff. I understand you can break rules. I don’t recommend it,
but if you wanna do it for experimentation and fun purposes don’t hurt anyone else. Don’t do anything unethical. Experiment. You’ll learn that way. And eventually you’ll learn that, hey, it’s the stuff that is providing value. Doing what’s best for the
user is what’s gonna rank you the highest and keep
you there in the long run. ‘Cause Google’s not
about, “Oh, if this site has more links it should
be ranked at the top.” The way Google thinks
is, hey, whatever’s best for the user is what we
wanna place at the top. That is really the core purpose
of their search algorithm. Yes, they don’t want
people manipulating it and they’re using things like links and brand signals and on-page SEO to help determine where a
website should be ranked, but if you look a the
over-arching picture, in their mind the website that provides the best value to the user, not to Google, but to the user, is who they
wanna be placed at the top. So if you do what’s best for the user, you may not get the best
results in the short-term. Heck, I would bet you’re not gonna get the best results in the short-term. But you will get the best
results in the long run.

50 thoughts on “My Biggest SEO Fail (Unbelievable Rookie Mistake)

  1. RAJKUMAR Post author

    Greatness Is About Obsession – Gary vee – Its True!

    Reply
  2. Ankit Dubey Post author

    Does Restricting copy of content ( Right Click ) affect SEO ?

    Reply
  3. Bhavesh Salunkhe Post author

    Hey Neil, thanks for this advice
    Was stuck between something now the path is clear.

    Reply
  4. Mike Kollin's - Crack The Female Code Post author

    I'm a Rookie, ok maybe an advanced beginner! 🙂

    Reply
  5. Bir Singh Post author

    You are not only best in SEO you are also very honest. Thank you very much for always provide best advice. 👍

    Reply
  6. Drop the Chalupa! Post author

    My biggest dumb rookie mistake in SEO was with permalink structure and not setting up redirects at the time. Only had a year and a half of actually doing it at a small startup company. Easy to read some articles online on best SEO practices and not see the full picture of what could possibly happen. Just because it sounds good on paper doesn't mean it will work out for the client in reality.

    Learned the hard way and got a paycut cause of it, but live and learn. That moment made more interested in learning about the technical side of the field and becoming a full stack developer (which I was going to go all the way and resign from my current job regardless of whatever happened and whether I still had my raise or not) and remembering that there's always something new to learn in the field. That was my bit of shortsightedness. I also learned that blog posts alone on a website aren't always enough to really get that far in SEO, it's become a lot more about social media marketing too.

    Reply
  7. WhatGear Post author

    Good stuff. I had considered buying expired domains…I guess it's a bad idea then.

    Reply
  8. Shubham Sharma Post author

    Sir is there any free SEO tool??? And Is it possible to get an AdSense Approval with a country based TLD like tk .ml etc or with a domain like .ooo????

    Reply
  9. Kloonike Post author

    Neil is right. I've experienced it myself. All the spam I posted is dead, yet the "high quality" site is outranking most of the trashy competition. Quality over quantity guys.

    Reply
  10. Gab Jornacion Post author

    I love how honest you are with your mistakes and sharing it to us for us to learn something from your experience. 😀
    Thank you!

    Reply
  11. Sachin Khanna Post author

    I have simple strategy:
    I build 20-30 forum, comment links daily to my short run sites. It just takes me around 30-40 minutes daily. I used that tactics because it works well. But as you said these are short run. So, for my long run sites I spend 4-5 hours daily on outreach.

    Reply
  12. KG.codes Post author

    It's cliché but a lot of times simply consistency and relentlessness are the "hacks" people are looking for. Thanks for this!

    Reply
  13. Prabhjot Singh Post author

    Is there any Possibility that our business opponentsa re doing somehting to make our business listing out of the google maps? is it possible

    Reply
  14. Bhagyesh Patel Post author

    While i was new in seo, i purchased links from fiverr. Now, that user is using same database for all new websites so that guy is earning more 💰 from new websites and i am earning more spammy links 😂. My site was like football in serp today on 2nd page, tomorrow out of results and after while back to 2nd for some time.

    I started learning SEO from moz and Neil PATEL 😎 and performed all tactics. Now my site is improving day by day.

    Thank You Neil Patel and Team.

    Reply
  15. Stuart Kelly Post author

    What a humble man, Neil, I look forward to learning from you,
    I have been on the web for a long long time and know many things, but never implemented them,
    SILLY ME. Thank you for your time and sharing your knowledge.

    Reply
  16. punit dhawan Post author

    Hey Neil,
    Thank you so much for sharing your experience. I would like to ask you just one question which you've not covered yet.

    Is this necessary to put keywords in H1 or h2 for SEO? I know h1 should be related to title but if i'll not put keywords in h1, will that be okay? Please reply!

    Warmest Regards,
    Punit!

    Reply
  17. Hot Clasher -COC Post author

    Motivation Video
    Thank you sir

    Please make video on Motivation those guy's who Give up in Blogging.

    I also one of them!. I Think i could not do well. Please I requested to you motivate us🙌🙇🙏

    Reply
  18. Manav Singh Post author

    Hey Neil, did you noticed any drop in your traffic after the algorithm change by Google??

    Reply
  19. Baldeep Birak Post author

    Great to hear.. I'll keep adding value to my website for visitors. Increase repeat visitors and generate customers long term that way even if I'm not winning currently.

    Reply
  20. Peter Faber Post author

    Do you have videos about experiments you have done? (not black hat experiments)

    Reply
  21. Punjabimeo Post author

    Niel You always refer expired domains .. but told us what to should we avoid completely or we ca take it as – that domain suits to our business ..

    Reply
  22. Nikhil Chauhan Post author

    Does its always required to “Fetch As Google” after every post in google search console

    Reply
  23. HCBCHEMISTRYoCOM Post author

    I wouldn't know what kind shady of tactics bring fast money, but in sure most people here are desperate to try anything lol. Great video, maybe next time say why it failed and for how long. Why the money went away as fast as it came.

    Reply
  24. Tanu here Post author

    Thanks for your advice. You are right. I have seen same thing. I believe in both branding and user's point of view.

    Reply
  25. Usman Akram Post author

    Hey Neil, You and many other marketers often give a "Broken link" Strategy to ask for a Backlink. But it seems like people don't respond to this. I tried it and its not working very well. Any tips for getting backlinks?

    Reply
  26. Usman Akram Post author

    Neil do you think Guest posting is a good way of building backlinks to rank higher on google? If not, why?

    Reply
  27. Brayan Lee Post author

    Hey Neil,
    Can i use seo clerk . com for link building? Or can you please suggest me any site for link building?
    Thank You

    Reply
  28. just another girl Post author

    Neil, do you think you might be starting an online course on blogging anytime soon? I will be interested in joining the course if and when you decide to start.

    Reply
  29. BVM INDIA Post author

    Hey Neil, If i am ranking no.1 on google is because of you. i dont have enough money but your guidelines have helped me very much. I will never forget you. Thanks for teaching us for free. 🤗

    Reply
  30. Harinderpreet singh Post author

    Hi, in my niche I have to buy backlinks from other blogs. I buy backlinks with good traffic related to my niche. There are some blogs that have Good da, pa but does not have good traffic. Should I buy backlink from that blogs

    Reply
  31. Sidney Silva Post author

    I have an ecommerce, is it better to work the SEO on the product page or the category page? On a product page I have to put only the contents of the supplier

    Reply
  32. Barbie Figueroa Post author

    I love these behind the scenes videos! I appreciate your honesty and it’s true.. our long term vision for success has to be about others and not about self gain! Love your content Neil! 😊😊😊

    Reply
  33. Vladimir Claveus Post author

    I spent time watching your videos and I am learning a lot. Thanks for these lessons.

    Reply
  34. Shakila Reed Post author

    How do you build backlinks in a market where everyone is your competitor? With my niche there are no forums or blogs that I can get backlinks from because the blogs/forums belongs to online store owners. And of course, who would really link to a website that could take their potential customers.

    Reply
  35. N.K.C org Post author

    Hey Neil, got one qn man. Why are people paying over $100/mth for seo tools when Google provides similar tools like analytics for free?

    Reply
  36. Sam Samo Post author

    When choosing a domain name, if you will buy 2 words domain, which option is the best one, using "and" or "-" or nothing, example:
    1-shirtsandbags
    2-shirts-bags
    3-shirtsbags

    which one the best one, and which one is the bad one.

    Thanks

    Reply

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