MONEY MAKING Print On Demand Store vs. LOSING Store (Subscriber Shopify Store Reviews)

By | September 7, 2019

– Hey there it’s me Sarah
here from Wholesale Ted coming to you today with
another video from Calgary while I’m recovering from my operation. (chuckles) So again, I’m sorry for
the different visual and audio quality of this video. So today I’m gonna be comparing two different print-on-demand stores. Now one is a winning store
that is making lots of money and the other is not. And don’t worry if you are watching this and you’re dropshipping and
you’re not doing print-on-demand because I’ve actually got some
dropshipping-specific tips in this video as well, so I highly recommend
that you keep watching. One of the stores is this
print-on-demand store submitted to me for review, Domainer Swag. So here we are. As you can see it’s a Shopify store created to sell domainer
items and accessories. Now I was pretty such that
I knew what domainer meant but I still had to double check. It’s someone who purchases
domain names and holds them hoping that people will
want to purchase them later for a higher price. It’s sort of like an investment. So for example I recently went ahead and
purchased the domain name for my personal name
in case for some reason I ever wanted to create
a personal brand website. Now if someone had been savvy
they could have anticipated that at some point I’d want
to buy my own domain name so they could’ve purchased it and held it and waiting for me to want it and then I’d have to negotiate with them and buy it from them directly. This is exactly what a domainer would do. And so if you scroll down you’ll see that they’ve
got different shirts with different jokes aimed at
people who are well domainers. And if we keep scrolling down you can see the rest of
their homepage design including the footer and if we come back up we
can check out the products that Domainer Swag has
listed, all six of them, which immediately is way less
than the usual 20 I recommend. Although, as you’ll see later they are secretly stocking more than six. So yes, this is their store. Now unfortunately Domainer
Swag, the truth is your store isn’t very good. Right now the items in your
store are not going to sell and that’s for three reasons. One, the product selection is too niche, too many of your products
are poorly designed, and three the store does
not look trustworthy. Now, as I said, in
addition to explaining why I don’t think that this store is set to be a profitable, successful store I’m also going to be
comparing it to a store that is a currently profitable,
successful, winning store. So here’s a store that I’ve featured before
on this site, Smash Transit. They are a successful
print-on-demand store run by a millennial couple
making their own fortune. Their store is doing very well. They’ve picked a niche that is
popular but not too popular, they’ve designed great products, and their store is very trustworthy. So let’s see what Domainer Swag does wrong and what Smash Transit does right. And again, a lot of these mistakes apply to dropshipping stores as well so if you have downloaded our ebook, The Six Steps That Six-Figure
Dropshipping Stores Follow to Make Over $10,000 a Month, then you should be sure to keep watching. And if you haven’t downloaded our ebook and you’d like to get it,
you can download it for free by clicking on the download link in the video description below. One, the product selection is too niche. Here is a very crucial problem. The moment that I looked at the store I knew that the product selection was going to be way, way too niche. Now this store is following pretty much
none of my SEO advice That I gave in my SEO tutorial. So I’m going to assume Domainer Swag, that the main source of
traffic for your site is going to be Facebook ads. The problem with that though, there are not enough customers
on Facebook in this niche to build a successful store around. You see, before you either go and invest and create a print-on-demand design or ad an AliExpress product to your store, it is a really great idea to go onto Facebook’s advertising tools and make sure that there is
enough demand for your product. And this is something that I talked about on one of this channel’s
most popular videos. It’s a really great idea to go
in and test your design idea by creating a dummy Facebook ad. You want to go in there, create an ad and cross two relevant niches together and see if you can reach at
least 100,000 to 500,000 people. If you can do that then that means that
you’ve chosen a product with a big enough audience
that you can advertise and scale to. If you can’t though, it means that your product
is too specific and too niche and this is exactly what you
have done, Domainer Swag. Let me show you what I mean. So I’m here on the
Facebook ad creator tool. Now you can click on any of
these, it doesn’t matter what. Once inside, come down to locations. Add United States ’cause it’s the country that
we recommend starting with here at Wholesale Ted as it’s the country which is most commonly
available for fast shipping with print-on-demand and
make sure to select it to show people living in the USA as well. Now come to Detail Targeting and try to find an interest
that matches your niche. So for me I try typing
in domainer and honestly, as you can see, I got nothing. So I try to type in domain
parking and I got nothing again. So I got desperate, I typed
in buying domains, nothing. And finally I tried cyber
investor and nope, nothing. And so immediately these
store designs were failures out of the gate unfortunately because there was no one to target to and advertise to on Facebook. Yes, this niche is so specific and it’s so small that
there are no interests that you can select with the
Facebook ad targeting tool. So with that in mind, let’s
compare it to Smash Transit. Okay, so this store is one that
focuses on creating T shirts that showcase local icons
and locations for cities. So some of the shirts they sell showcase different city stadiums and different railway stations but their most popular line
of T shirts that they sell are the ones that are
all about city airports. In particular, their line of shirts that
feature airport name codes. Now eagle-eyed subscribers
may have noticed that I am indeed someone that
likes planes and traveling. I’m definitely their target customer. So let’s see if we can
find a big enough audience on Facebook for the LAX T shirt. Let’s first put in our
most important interest, that being Los Angeles
Airport, since this is LAX, and yep we’ve got 4.5
million people interested. So now you want to come
and click Narrow Audience. So now we want to think of keywords that will target frequent flyers like me and you know who is a frequent flyer, someone who has gained status
in a frequent flyer program. So let’s add in the first of
the big three USA programs, Mileage Plus from United. Cool, so let’s now add in
another, SkyMiles from Delta. Well there we go, we’re getting close. So now let’s add in the final
of the three AA Advantage from American Airlines. And we are close. So let’s add in Oneworld
which is the Airline Alliance that American Airlines is a part of. And with that of course we’ve
easily been able to target over 100,000 people for this shirt. And so while Smash Transit is definitely targeting a
passionate niche audience, it’s big enough to target and scale with, unlike Domainer Swag. And again, this is a great idea to do if you’re running an AliExpress
dropshipping store as well and you want to make sure
that you’re adding in items that have enough demand. So you can go in and
create a dummy Facebook ad for your AliExpress items and then choose two cross
relevant interests and see if you can get an audience
size of between 100,000 to 500,000 people, which
is kind of the sweet spot. So let’s take a staple
example AliExpress product on this channel, the
camera lens travel mug. Well, if we do a dummy Facebook ad for it we can target photographers
that love drinking coffee through cross targeting two
highly relevant interests, Professional Photographers of America, an organization for
professional photographers that sell their services, and Starbucks. And if we cross target
these two interests together we’ll be within the magic range. So, onto the second issue. Too many products are poorly designed. So I am not going to critique
the jokes or references because I am not the target
niche and I will admit that I am myself not a designer, and so trying to give good feedback other than uck that looks ugly is gonna be really, really hard. But it doesn’t take a genius to figure out that with several of your
designs you have been very lazy. So let me switch back to Domainer Swag to show you what I mean. Alright, so I think it’s very
clear that some of the designs have had more thought put
into them than others. So take this shirt here. This looks good. It’s simple, but that’s fine
and I even get the fun twist that you’ve put on it. So while I continue to question the merits in targeting this niche, this shirt is simple but goodlooking. But what’s not simple and goodlooking is this mess of a T shirt here. This font is first of all extremely ugly and difficult to read. I had to strain my eyes
and brain to take it all in because of the curly,
difficult-to-read text and honestly this reeks of laziness. Look at this, it starts out
with the lowercase word for with but then after the full stop you start with an
uppercase word for create. This looks like a design that you put together in two minutes, which does terrible things
for your credibility. See, here’s the thing. Perhaps I come into your store
and see this T shirt design that I like and I think oh that’s cool but then I see this lazy
design in the products and I think what on Earth? Quite frankly, it’s
insulting to sell something that has a grammatical mistake in it. Why would anybody want to buy that? The truth is is that I
would look at that shirt and think whoever designed that clearly put no effort into
trying to create a good product. Wait a minute, that
same person, this store is the one trying to sell me this T shirt that I actually like. I like the original shirt but the fact that you had the audacity to try to sell the shirt
with the grammatical mistake makes me trust you less. And so now I’m far less
likely to buy the shirt that I liked in the first place. And so the consequences of being lazy with that one shirt design aren’t just that that
designs not gonna sell, it can impact and hurt your
other well-designed shirts too. And I think the laziness
and lack of thought for creating a great product can be especially seen in this shirt here. Now at first I saw this and
I had a physical reaction and I was like ugh, what’s that? Apart from the image sizing
being way too big and unbalanced which I won’t go into because again I’m not a designer by trade. I can’t explain why this shirt really
stood out as offensive. So I went to Google and I
looked up stop sign T shirts, which was when I figured it out. This shirt you’ve created here looks nothing like a stop sign. A stop sign is quite iconic. It has the white internal
border and capitalized text. It’s what we all associate
with stop design. And so when you create a
T shirt that features this it looks so far removed from
what a stop sign actually is that it looks insanely lazy. You didn’t even both to add
the white stop sign border inside the octagon. And as a customer, I can
tell that you put no effort into this design at all. Now if we compare to
Smash Transit’s T shirts it’s like night and day. Now again, I’m not a designer
so I can’t point out to you the intricacies of why these
designs look good but they do. It doesn’t take a genius to
figure out that this design, while simple, was created by someone who is a proper designer
thanks to the little details such as the distressed marks on it. But, not all their
designs are complicated. Take this one here, it’s just text but this particular style
of font is regularly used when writing out street addresses. Now I’m sure a lot of
you will see this and go, ah I’ve seen street
addresses be written out in that style of font before. And so Smash Transit weren’t
lazy with this design despite it being merely text art. Instead, they were very
careful in selecting a font that is associated with street addresses. And remember, if you’re not a designer it is not expensive to hire
someone to create them for you. On Fiverr you can
purchase designs from gigs that have over a thousand
plus positive reviews starting at just $5. If designing isn’t your strength I highly recommend outsourcing it. Three, the store design
looks very untrustworthy. I think all of us can agree that even though Smash
Transit’s design is very simple it’s also very effective and there’s a lot of lessons
that other print-on-demand and dropshipping stores
can learn from them. Just looking at their store we can see that a lot
of love went into it. They have a custom logo that
fits with the types of items that they’re selling. They use their logo’s custom
color with little touches throughout the site. They have a favicon using
the S icon from their logo and they have high-quality,
engaging images showing off the products they’re selling and they have a simple, clean,
inoffensive homepage design by highlighting their products
rather than stock images and they even add a
personal touch in the footer with their About Us section, further letting you know that they are humans behind the store who care about the products
that they’re selling which gives you confidence that they will care about
you as a customer as well. Unfortunately, Domainer Swag store does not look like somebody
put care and effort into trying to make it
into a branded store. It looks incredibly generic and they make other mistakes as well. Alright, so as we can see they
do not have a custom logo. As a customer this makes me worried. Why would a store that
takes pride in what it sells not have a logo and if
we check the browser tab there’s no favicon. As a customer, this makes me worried. Why would they not put effort into making their store
look better with a favicon? And look at the splash image here. It’s a stock image. Now stock images aren’t necessarily bad but they do feel very impersonal
so do try to avoid them. But what’s very bad here
is that it’s pixelated. As a customer I think if
they don’t take the effort to choose a picture that’s big
enough and isn’t stretched, how can I trust them to put effort into their customer service? And if I click on one of the
products that you’re selling and scroll down I see
that you haven’t bothered to set up different product
pages for the items. As a customer, this sets off alarm bells. Why didn’t you take the time to crease individual product pages? This feels like a
time-saving choice for you at the expense for me
browsing through your site and having a better user experience, which makes me wonder if you
put your customers first. And so then to top it off if I have a question and
I got to the FAQ page I’ll see that you’ve actually connected it to the wrong type of
page, a Contact Us page. As a customer, this is a red flag that will make me wonder
did you not test your store? If you won’t take the
time to check for errors, again how can I trust
you with my credit card? The truth is if I’m a potential customer who’s clicked on a Facebook
ad and arrived at this store, these mistakes will make
me think one of two things. One, I’ll either think
that you are inexperienced, which will make me trust
you less with my credit card and my money or two, you’re
lazy and self centered and aren’t thinking about creating a great user experience for me which again makes me trust you less and means that I am far less likely to
trust you with my credit card and my money. And the same thing applies
to dropshipping stores too. Now I have to deeply apologize Emileo because you were so nice to me and I’m about to be so harsh to you but when I saw the name of your store I instantly realized that
you had not created a store with the intention of serving
a specific niche of customers. And instead you simply created a store with a bunch of products that you yourself are interested in. Now Emileo, you may have
had wonderful intentions and I really hope I don’t offend you but when I look at your store it comes off as though it was created to serve you and not serve your customers. For example, look at your logo. It is sitting inside a massive black box that you haven’t bothered to remove and as a result it’s stretching
out the store design, making it really, really
bad user experience. As a potential customer, I think why would he not
take the time to fix that? And to be honest, this is so glaring that I might not even notice
that you didn’t take the time to add a favicon either. And if I did take the time to scroll down I would see that just like Domainer Swag you did not take time to choose a photo big enough for your image slider and so now it’s stretched
out, ugly, and pixelated. And so I would bounce from this store pretty much immediately Emileo. Even if I did click on a
Facebook ad for the product because I would not
trust your store at all. And this pretty much sums it up. Do what Smash Transit did
and focus on building a store that serves your target
customers and not yourself. Now honestly, laziness and
self centeredness is harsh. For me people these mistakes
will be due to inexperience and in that case it’s best to stick to
a simple, clean design which is easy to do with Shopify. If you watch my tutorial where I show how to create
a Shopify dropshipping store you’ll see a tried and true
tested store design and layout. It’s simple, it’s clean, and
I’ve tested it numerous times and yes it sells. That design also works with
print-on-demand stores too. So there you go and if
you guys watching this have any advice for Domainer Swag please leave it in the
comments section below and if you learned
something from this video then you should be sure to subscribe and click that little
notification bell next to it so that you don’t miss
out on any of our videos.

39 thoughts on “MONEY MAKING Print On Demand Store vs. LOSING Store (Subscriber Shopify Store Reviews)

  1. Wholesale Ted Post author

    So, do YOU have any advice to give to Domainer Swag? 😎

  2. Henry Chinaski Post author

    Hi Sarah, I launched my website in May, and I am running Facebook Ads but so far I have not made any sales 🙁 I make surely some mistakes of which I am not aware, even though I have watched many of your videos, do you have a suggestion? Lorenzo

  3. JoLu’s Life Post author

    Just because I want to make you laugh, I know of a fantastic grammatical error phrase that would sell well… or at least would have a few years ago lol.

    All your base are belong to us!

  4. Dave Cruickshank Post author

    You're in Calgary? Cool. I'm not far from you at all. Love the videos. Glad your recovery is going well… Keep up the videos.

  5. Juan Carlos Soteldo Picon Post author

    Isn't that Bart Simpson T-shirt on the Smash website copyrighted? Please let me know.

  6. AndyDOHD1 Post author

    I have watched a few of your videos now. They are all very interesting. I am in Scotland, offer web design services but would be very interested in dropshipping; the main issue is finding that "niche". So hopefully I'll learn enough from your great channel.

  7. Alejandro Rodriguez Post author

    The way you Flex target is so damn amazing, Sarah. I'm always impressed.

  8. George Constantin Post author

    Hi Sarah! How do I get you to build one of those profitable print on demand websites for me? I want to avoid all the beginners mistakes. I am willing to pay. Thanks

  9. Vanessa A. Ryan Post author

    Print on demand t-shirts are expensive. How do you make a profit with them on Ebay? They sell them so cheaply.

  10. Alana Glaser Post author

    Hi, I'm starting an online business, and I'm a little confused. If I'm selling my own print-on-demand pillows through my Shopify store with PRINTFUL, and an order is made, do I have to pay for the pillow and wait 4 weeks for the customers money to come in? Or does it come in immediately and I don't have to worry about personally covering the cost for four weeks?

  11. Christopher Staples Post author

    interesting I ran into Domainer Swag while buying my last domain name .. was before .com

  12. Brian Fuller Post author

    New to your channel and you nail it. Your presentation is spot on and your information is accurate and helpful. My dad spent decades helping people in their brick and mortar stores. Sometimes it was was in starting the business and sometimes it was help in expanding an existing one. Often people wanted to refocus a business.

  13. QuadBox Post author

    "I'm a art teacher" as an example of good?? Not correct. It is "I am AN art teacher"..

  14. NS Marketing Post author

    I love watching your videos. They are so informative.

  15. Debora De Marco Post author

    how can I increse the trust for my customer???

  16. lovely me Post author

    I feel like d/l her free book is a trick. What does she gain? I’m sure she makes something? Personal information perhaps?

  17. Fausto Zarria Post author

    Recuperate pronto Sara saludos desde Ecuador

  18. Naveet Wahi Post author

    Hi Sarah, thanks so much for the helpful content. I am just starting out my POD website. It would be great if you could review it

    Much love. 🙂

  19. craig me Post author

    Great thunks, bloody brilliant! You talk a little fast for my old brain, but ill watch again so ut all sunks n.

    You are my fav e-commerce teacher – i watch way too many.

    I ordered your ebook, never got it please hulp!

  20. girrafescream Post author

    If I start a business called Zoogbots R Us, and afterwards someone buys the domain "" to try and sell it to me, I have a legal case to go after them with. However, if they bought that domain before I started the business then I don't really have a leg to stand on.

    There are gray areas, like what if they just buy (and I didn't trademark it)? Dunno I'm not a lawyer, but I did used to work in the domain registration industry and had to advise customers against trying to do this kind of stuff. It can end up costing them way more in legal fees than it's worth. I'm no genius or lawyer so take what I say with a grain of salt, and it's been 7 years since I worked in that industry.

  21. girrafescream Post author's page today 08/11/2019 says "we'll be back soon"

  22. loud fast Post author

    you are my online spirit animal. Clear actionable advice and charming too 😉 right on.

  23. Kyle Kitlinski Post author

    Hello I was wondering if you could review my site

  24. Lauren Jefferson Post author

    I LOVE these store critique videos! Do more of these! <3

  25. kris matt Post author

    You keep on showing your coffee pug shirt. Is it the only thing you ever sold?

  26. david moshe Post author

    hi, thank you for your great work. I try several to download ebook but didn't work

  27. The Hassler Post author

    Feel well, your channel is great! Thank you so much for all the tips. I'm going to gring everything you teaching until I'll make some money. Failure is not an option. Thank you so much again!

  28. Steve Struthers Post author

    I've tried designing a t-shirt with a funny caption and producing them via Printful and linked to my account, although the listing is also active on So far, only 198 views and no sales. As I live in Canada, the USD – CAD exchange rate differential likely comes into play, as it seems no one wants to buy a t-shirt that will cost $32 – 35 CAD (shipping included).

    So either my t-shirt design sucks, the price is too high (and all or most of the profit goes to Printful and eBay with little or nothing left over for me), or your idea of selling print-on-demand t-shirts doesn't work.


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