Module 3 Lesson 2 – Site Audit

By | August 10, 2019

Hi there! In this lesson, we will check and improve
your website’s health with the help of the SEMrush Site Audit tool. It analyzes your website’s technical and
on-page issues and allows you to boost your SEO. Let’s learn more about Site Audit. You can find the Site Audit tool within your
projects list. To set it up: Enter your crawl scope (it can be a domain,
a subdomain, or a subfolder). Set the limit of crawled pages (you can crawl
up to 20 000 pages at a time). Choose a user agent to crawl your site(It
can be either the mobile or desktop version of the SEMrush Bot or the Google Bot). Apply allow/disallow rules to include or exclude
the exact parts of your site from the audit. Specify URL parameters you want to be ignored
during crawling. Finally, you can schedule automatic audits,
setting the preferred day of the week for the audit. Inside the report, you will see: The Total Score metric that reflects the density
of your website’s problems. Three types of issues that prevent your website
from getting high rankings or cause a bad user experience. These types are grouped by their impact on
your website’s health – errors, warnings, and notices. We advise you to focus on errors first, since
these affect your SEO efforts the most. The tool allows you to: Define the issues to be fixed and see your
progress. Hide issues you’ve fixed, or consider irrelevant
or unimportant, so you can focus on current issues. Fix problem by problem using the “Issues”
report, or optimize page by page using the “Pages” report. Connect your Google Analytics account to find
issues related to your top pages. Export the tasks regarding the issues directly
to Trello. Overall, Site Audit offers you more than 60
checks, but let’s have a look at the main ones. Crawlability and indexability issues such
as: Crawl budget waste
Internal linking Crawl depth
Sitemap relevance Http code distribution
HTTPS implementation issues including: Certificate validity
Security protocols currency SNI and HSTS protocols support
Mixed content Internal links to HTTP pages and so on
International SEO issues (if applicable). On-page and on-site issues like:
Duplicate content Meta description
Title and h1 tag issues Image-related issues
Links with nofollow attribute Sitemap and robots.txt errors
And many more. You can also analyze how good you are at using
markup data or creating AMPs and more. So let’s sum up. You can learn about your website’s technical
and on-page issues with the help of the Site Audit tool, which has more than 60 checks. You can also set up weekly email notifications
to stay informed of your progress. The tool is constantly evolving, so use it
often! Also, go to the “Read Further” section,
refer to our Knowledge Base and take a look at our blog to learn more about Site Audit.

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