Module 1 Lesson 4 – Organic Traffic Insights

By | August 28, 2019

Hi! In this lesson, I will tell you about SEMrush
Organic Traffic Insights. It is based on real data taken from SEMrush,
Google Analytics and Google Search Console. This tool offers a solution to the Google’s
“not provided” issue, helping you discover the keywords that generate traffic to your
website. Let’s see what kind of information the tool
will open up and what to do with it. To set up the tool, go to the Project Dashboard
by clicking the ‘Projects’ section and choosing the ‘Organic Traffic Insights’. Keep in mind that in order to be able to use
this tool properly, you need to have access to your Google Analytics and Google Search
Console accounts. SEMrush will ask you to connect your Google
Analytics account in the very beginning. We recommend that you also pair it with Google
Search Console to unleash all the tool’s features. After the setup, you will see the table with
main organic traffic data taken from your Google Analytics account. It shows the top 50 landing pages of your
domain sorted by number of sessions by default. I would like to draw your attention to the
table with your domain’s landing pages. It demonstrates the correlation between the
pre-click data (like ‘impressions’ and ‘position’) and the post-click data (like
‘bounce rate’ and ‘goal completion)’. Based on this information, you can judge which
of your landing pages are performing well and which ones are underperforming. Choose a landing page, and click on its keyword
count in the ‘Google Search Console’ or ‘SEMrush’ column. The tool will direct you to the detailed report
about this page. As you can see, the keywords that were previously
labelled as ‘not provided’ in the Google Analytics, are now ready for analysis! Furthermore, this report will also allow you
to analyze: How the keywords perform daily. How their performance affects your traffic,
your audience’s behaviour and your goal completion. And how efficient your current SEO campaign
is. One important feature is that you can filter
keywords by the keyword type: new, lost, winner or loser, as well as by its metrics: Position/Volume/Keyword
Difficulty/Traffic Share. With the help of these filters you can find,
for instance, a batch of newly acquired keywords which you might want to work on further. You can send any keywords of interest to the
Position Tracking tool to monitor your and your competitors’ results for these keywords. So, let’s review. to see the real data of your website’s traffic
and to cope with the Google’s “not provided” issue you can use Organic Traffic Insights. Remember that practice gives skill, so try
taking the same steps on your own. Then, consult further materials, refer to
our Knowledge Base and see related posts on our blog to learn more.

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