Module 1 Lesson 1 – Organic Research

By | August 16, 2019

Hi there! Welcome to the first lesson of the SEMrush
course for SEO specialists! This is the beginning of the ‘LEARN’ module,
in which we will learn how to conduct organic research, do keyword, backlink and traffic
analysis and much more. We’ll start our journey from learning how
to use the Organic Research section. It will help you to perform competitive research
and to find the gaps in your competitors’ strategies. This knowledge you can use to create a better
campaign and outperform your competition. There are lots of benefits to using these
reports – analyzing your competitors’ keywords helps you get higher rankings, or you can
see where your competitors lose positions that you can aim at. Of course, there are many other functions
that you may want to explore on your own. Now, let’s take a look at how it works. All webmasters use Google Search Console and
Google Analytics to see their own top performing pages.But when it comes to analyzing your
competitors, our Domain Analytics is definitely a good choice. Click the Domain Analytics dropdown arrow
at the very top of the left-side menu and then click ‘Overview’. Enter your competitor’s domain and click
the Search button. Then choose your target country. Scroll down until you see the Top Organic
Keywords list and click “View full report”. Now let’s analyze the Organic Search Positions
table. These are the keywords your competitor is
ranking for, sorted by traffic share by default. You can sort and filter keywords by any parameter
you want such as Volume or KD. You can apply more than one filter at once. Add all the keywords you want to target to
the Export manager to keep them in one place. Check whether your competitor has any SERP
features in the appropriate section. We’ll go directly to the Pages report now. There you will see your competitor’s best
performing pages sorted by traffic share. See the keywords that a page is ranking for
by clicking on the keywords count. There is a similar report where subdomains
are sorted by traffic share. If you want to dive deeper into your competitor’s
strategy, take a look at our Position Changes report. It shows your competitor’s new keywords
as well as those they have lost over time. You will also be able to see their keyword
dynamics, meaning the keywords that they have improved their positions for as well as those
keywords which weren’t doing a good job. Let’s take a look at the last report in
domain analytics called ‘Competitors’. These are your main competitors based on your
common keywords. You can explore them in more detail by clicking
on ‘common keywords’. The tool will take you to the Keyword Gap
report which is very handy when it comes to comparison. Type in your competitor’s domain first,
and then yours. Next, apply the filter called “unique to
the first domain’s keywords” to find all the keywords your competitor is already ranking
for, while you are not. You can always add any keyword to the Export
manager. So let’s recap. To perform competitive research and to learn
about your competitors’ strategies, use the Organic Research section. Remember that practice is the key to your
knowledge, so try performing different research on your own. It is crucial to study the Read Further section
since it contains more information needed to pass the exam. Refer to our knowledge base and take a look
at our blog to learn more.

5 thoughts on “Module 1 Lesson 1 – Organic Research

  1. Christopher Labbate Post author

    I have to say I learned a lot more after certification, I was under utilizing the power of SEMrush. Great course and I signed up to take the content marketing certification as well.

  2. Jason Paden Post author

    High Value Content for the New and Old Users alike. If the price has scared you away up until this point then this module is the video for you. Watch and let SEMrush prove their value in under 5 minutes.

    Or you could do this the easy way and take my word for it, That Place is a Digital Diamond Mine.

    SEMrush, thank you for the informative video, if you don't mind I'd like to suggest three video optimization options that are worth consideration.

    1. Pin a Comment
    2. Add an End Screen
    3. Add more tags, YT allows up to 500 characters worth of tags.
    Here's some long tail tags that will def help boost your others and your traffic ( seo keyword research, keyword research tutorial, keyword research for seo, search engine optimization, search engine marketing tutorial )

    Thanks SEMrush!!

  3. rwingender Post author

    This is not training. It's a product overview. Big difference. Nothing she said answered the question: "Why?"


Leave a Reply

Your email address will not be published. Required fields are marked *