Mobile First Indexing Best Practices for SEO

By | August 27, 2019


(light upbeat music) – [Instructor] First and foremost,
one of the biggest topics that I talk about right now, definitely a conversation I’m
having with anyone I work with is going to be Mobile First Indexing. So what does Mobile First Indexing mean? Think that’s gonna be
the most important part to cover first. What that means is Google
uses the mobile version of your page for indexing and ranking. Ranking, I do wanna stress,
I don’t mean for everyone. We’ll get into a little
bit more information here, but only some people may see
effects of rankings right now. Definitely stress right now
as well as I said before, things can change drastically day to day, week to week, month to month in SEO. So definitely be aware that
this isn’t going to effect everyone’s rankings but can
have an effect on rankings. It’s mainly going to be about indexing. So in March of 2018
that’s when Google started the process of migrating sites
to Mobile First Indexing. It definitely wasn’t complete by 2018, and now that the new year has hit Google is ready to go with indexing mobile first. So just as a reminder of
indexing and your metrics, so indexing doesn’t necessarily
have a direct effect on your metrics but can. And this all depends on your optimizations and your content, your site
architecture, et cetera. So when we think of Mobile First Indexing, I do wanna stress again if you see some sort of ranking changes as a result of the Mobile First Indexing, it’s probably for a couple reasons. If your content differs
from device to device, whether you did this as a
quick fix for speed or design because of sizing and spacing et cetera, problems will occur if the
missing content contains major ranking signals. Which sometimes, dependent
on how well thought out and thorough your content is
it might be very hard for you to see what of that content is the exact major ranking signals. So big suggestion is if you have some sort of content
discrepancies device to device, fix it now. You definitely gotta fix that
’cause it will start to effect your ranking signals. It will start to have those negative ramifications on your ranks. And secondly, if your website is not built for optimized responsiveness or general multi-device optimizations, issues are gonna come up with your ranks. So this again is another
negative ramification if you do not have a
responsively designed website. And that could mean a
few different things, but one of the biggest
things is going to be if your site does not adapt to
the size of your user screen it’s gonna be a huge issue. If your site isn’t optimized
for speed for mobile as well, things like that. So definitely things to
take into consideration, making sure your content is
consistent, things like that. These are gonna be pretty important as, as of 2018 50% of users
are on mobile devices. So that means your first
touch with the consumer is likely to be through mobile. So we wanna make sure
that your impression, your first impression with a user, is going to be as good on mobile
as it would be on desktop. So speaking to mobile optimizations and kind of digging into
these a little bit deeper. Again, it’s not a one size fits all. Your site may have been optimized
when it was first built, but year over year the details of how you can optimize your site, they get more in depth. They change from time to
time on what’s important. It changes how you can optimize, so you’ll want to be up to date with the latest optimization
styles, things like that. So make sure you research,
you test, you analyze, and you diagnose for your unique site. But keep in mind there are a couple of top mobile optimization topics, and these topics are
going to be site speed and responsive web design. So speed is a top priority
within user friendliness, always. Desktop, mobile, any
device, having a speedy site is going to make the difference in a user-friendly experience. And thinking, too, this
about mobile devices, due to possible connection issues dependent on where the user
is located at that time and how stable their internet access is, making sure that your mobile speed optimization is up to date is going to be one of the most important factors to optimizing your site at this point. And we’ll talk about a little bit later, but optimizing for mobile, you can’t just optimize for desktop. It’s while you’re optimizing for desktop keeping in mind certain
tweaks you need to add to your optimization, to
your speed optimization on your desktop that will
have positive effects on your mobile as well. So think of both at the same time because there are certain
areas of desktop speed that don’t exactly translate to mobile. So making sure that you know how to adjust how you’re optimizing to benefit both is gonna
be really important there. Then of course responsive web design. So designing your site for
ideal responsiveness means you’ll provide the same
content across devices and your site will be flexible and adapt to the user’s screen size. Those are gonna be the top optimizations that will kind of be across the board, that if you have an optimize
for speed for mobile, your content has discrepancies
device to device, your site isn’t flexible to
adapting to the user’s screen, things like that. That’s gonna be something that
everyone needs to implement. And then go from there. There’s obviously gonna
be other unique styles of optimizations that your
particular site needs, but these are definitely
the top few things that you’ll need to consider now that Mobile First Indexing is happening.

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