Meta Keywords SEO: The Internet’s Saddest Little Meta Tag

By | August 22, 2019

Today you’re gonna learn about the worst thing
to happen to the internet, the meta-keywords tag. This tag sucks. We’re gonna talk a little-bit about the meta
keywords tag, why it’s terrible, why you shouldn’t use it. At this point I’m supposed to tell you to
stay for the whole video cause you’re gonna learn some secret at the end, it’s not true,
just don’t use meta-keywords tags, but if you want to learn more about why you shouldn’t
use them and what you should use instead, stay for the whole video. I’m Tommy Griffith with Let’s get going. All right, the meta-keywords tag, this tag
sucks. You should not be using this tag. If you’re doing a query for this, you’re looking
for more information on the meta-keywords tag, you might be new to digital marketing,
or you might be new to search engine optimization, just want to clarify some of the misconceptions
out there on what this is. Before we dig into that though, just a quick
reminder, if you’re looking up the meta-keywords tag, you’re probably interested in search
engine optimization. Keep in mind as we talk about this, search
optimization is only one piece of digital marketing, so we’re gonna dive into this,
into meta-keywords and into search engine optimization general, but it’s really only
one piece of a more comprehensive digital marketing strategy. So do keep that in mind and then any meta-tag
at all, specifically meta-keywords, but any meta-tag at all is only one piece of SEO. So as we talk about this, do keep that in
mind. This is just one component of a much larger
picture. So meta-keywords are dead. Do not use them. The meta-keywords tag was really designed
in 1995 for very archaic old search engines and some could argue that the rise of Google
was actually because of older search engines reliant on this tag. The basic idea was, web masters were designing
pages and they were indicating to search engines what that page was about by populating the
meta-keywords tag with the keywords they wanted to rank for. Surprise, surprise. Every single web master in the world spammed
this as hard as they could, right? So web masters were genuinely very disingenuous
about this. Myself included in 1999. Everyone that did it was. They weren’t showing … they weren’t using
relevant keywords. They were adding keywords that weren’t necessary. It was a land grab for traffic, right? There was a really great incentive to be super
honest because you wanted more traffic in general. So the rise of Google … Google was what,
the 11th or 13th search engine. It wasn’t the first search engine, but Google
realized this was a huge problem and basically started saying, “Let’s stop relying on web
masters for this type of data. Let’s stop trusting web masters and let’s
look at a more comprehensive picture to try and rank documents.” So let’s look at all the elements on the page. Let’s look at all the links pointing back
to that page. Google kind of got their start by saying,
“Let’s stop trusting web masters so much.” Meta-keywords is an inherent problem in this. Meta-keywords were used by search engines
from 1995 to 2009. It’s rumored that most search engines really
stopped using this well before 2009, but 2009 was the year that Google categorically said,
“We no longer use this as a ranking factor.” They probably weren’t using it very much at
all starting in 2000, 2001, but they were overused. They were too easy to spam with and almost
all search engines have discontinued support for this meta-tag. If you want to take a look at what it looks
like, let’s say we were optimizing an emoji site. Trying to rank for different terms or on emojis
like blue emojis, red emojis, smiley emojis, sad emojis, this is how it would look. My meta-name equals keywords, content keyword,
keyword, keyword and this would be in the head of your document. Long story short, don’t use meta-keywords. Use this SEO checklist instead. We have an SEO checklist down here for you. I hope this was helpful. If it was useful, go ahead and click subscribe
down below to get even more digital marketing tactics and tips from us. And I would love a comment from you. What do you think about meta-keywords, what
do you think about this video, is it helpful, do leave a comment if you’re on YouTube. I read every single one. Finally, as I mentioned we have an SEO checklist
for you. Go ahead and click that link down below to to get a real SEO checklist on how to really optimize your site for traffic
in a way that modern search engines will use, not the meta-keywords tag. Thanks a lot.

5 thoughts on “Meta Keywords SEO: The Internet’s Saddest Little Meta Tag

  1. Tradie Web Guys Post author

    I'm curious Tommy.
    You stated on the web page that "Even SEO tools like Yoast have discontinued their usage – and you should too regardless of how you edit your metadata (from the source code or by using any kind of tool)".

    Does that mean that tools like SEO Yoast are no longer effective? I use it all the time.

    Cheers mate.

  2. keziah simon Post author

    Thankyou Sir………It actually helped me in the interview…….

  3. GOPAL CH. DAS Post author

    *Thank you sir for your valuable information.
    I am an SEO learner. I knew Meta Keywords are very important. But you informed it is totally useless. Then please inform me, by using what I can increase my page ranking and what is the actual procedure of making meta Title and Meta Description?
    And also explain me why will we analysis the keyword? If keyword doesn't play any role, what is the actual fact behind keyword ranking? I am really confused, kindly you clear my confusion. Thanks*

  4. Inspira Biz Post author

    Thanks for your video! Your video is amazing. However i wonder should we fill the meta keywords tag or just leave it blank? Thanks


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