Meta Description SEO Optimization – 2019 Best Practice

By | August 13, 2019


Darren Taylor: Your
description tag isn’t as important as it used to
be when it comes to SEO. In fact, it’s something that
used to be spammed quite a lot and a lot of people
still think a lot of these spammy techniques on
your description tag in SEO still work, but, there
are some things you need to consider when optimizing
your description tag and in this video, I’m gonna
run you through those and make sure you create the
best description tag to get the best results for
your website, coming up. [music] Hey, guys. Darren Taylor of
thebigmarketer.co.uk here and my job is to teach you all about
search engine marketing. If that’s up your street, you should
consider subscribing to my channel. In this video, we are optimizing
the description tag and in SEO terms, this used to
be quite an important tag. It’s lost some importance,
but there are still some key things you need to do to make
sure you optimize this tag. First of all, what is
the description tag? The description tag is
essentially a tag within the HTML of your website, that
describes your webpage. It often shows within
the Google search results, underneath the clickable link, which is your
title tag, underneath that you’ll see your description. Now, this description
tag is something that is very good for
users to see what your page is all
about, so that’s quite important from that
regard, let alone SEO. Historically, people used to optimize
their description tag with keywords. Whenever you target your website
towards your keywords, people often used to put their keywords
into their description tag, multiple instances of their
keyword and try and repeat their keyword in that tag and try and
stuff the tag full of keywords. Now, first of all,
generally speaking, keyword stuffing in SEO
is bad anyway, but even now, the description
tag, keyword-wise, has no impact
whatsoever on your SEO. It used to, it used to be
something that was a good indicator for Google, but
because so many people have gamed the system over time,
Google have taken away the weight of the description
purely on SEO basis. If you’re thinking of including your
keyword in your description and multiple instances
of it, go ahead, but it’s not going to work for you. It’s not going to have any tangible
impact on the search results page. From that respect, however, the description becomes
important, because it provides your click-through
rate from your search results. If a user sees a page
full of results and they see your result
and they like what they read, they’re more
likely to click your result and what does
that mean for you? Well, what it means for
you, is that you benefit from a high click-through
rate from Google and when Google sees
your website has a high click-through rate,
you do get rewarded. It is a ranking factor, one
that’s not discussed very often, but it’s definitely
something that helps you rank. If you’re getting a good
share of the clicks, it means people perceive your
site is more relevant. Google is all about
relevancy, so if you do that successfully,
you’re going to win. Something else to consider
as well, is that a lot of people don’t actually
write a description tag. They leave it blank, or don’t even complete one, so what
happens is, Google pulls in the first
instances of text on the page, to make
your description tag. Sometimes, this works out okay,
it looks like something that could be tangible, maybe you’ll
get a good number of clicks. Maybe the first part of your
website text makes sense to go in there, but what you should be
doing, is writing your description. Write your website a
good description. Write the description that will make
people want to click your link. Make sure it’s really helpful,
make sure it sells what you do and make sure people really want to
click it, because again, going back to what I said before, it’s really
going to help your click-through rate and that’s really going to
help your rankings in the long run. Treat your listing on
the search results page like an ad, like a Google ad. When you write ads
for PPC, you want to make them appealing and
clickable, to get a good click-through rate,
to get a good quality score, and that’s
what you want to do. You should treat your organic
listing in the same way. Make sure you get the click-through
rate you need to get better rankings. Write them like an ad. One more thing, your
description tag should generally be under 300
characters and if you can, get closer
to 280, to make sure you’re safe and Google
doesn’t truncate your description, because
again, if you’re writing it like an ad, it’s
really important it reads well and if you
don’t make it read well, you’re less likely
to get the click. Make sure you keep it
not too short, but also not too long,
it’s a balancing act. When you write your description, try
and stay within that 280 to 300 character limit, and
then you can maximize that performance of your listing. Now, you guys know exactly
what a description is, how to optimize it for SEO and understand the importance
of the description tag when it comes to
your SEO as well. Thank you guys so much
for watching this video. If you liked it, please
leave a like below. Let me know in the comments if you’re
rewriting all your description tags, because you haven’t included any,
and Google’s pulling your text in. More important than that,
don’t forget to subscribe. Check out the other
content on my channel and I’ll see you guys
on my next video.

4 thoughts on “Meta Description SEO Optimization – 2019 Best Practice

  1. The Big Marketer Post author

    This video is part of the upcoming "utlimate SEO guide"

    https://thebigmarketer.co.uk/ultimate-seo-checklist/

    Reply
  2. Amarilly Carrasquillo Post author

    Thank you for your video. I am trying to write meta description for my site and it was very helpful

    Reply

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