Medical SEO

By | August 14, 2019


If you’re a dentist, a chiropractor or
any other medical field, you know what it’s like to be offered SEO services.
Watch this video and I’m going to show you some tricks and ways to check the
work that these people are doing for you. And make sure you’re truly findable
online. So, if you’re in a medical profession,
you’re a doctor, you’re a plastic surgeon, you’re a dentist, you know, I’m sure you
get bombarded by people trying to sell you SEO services. You have to be careful
because clearly, you’re not an SEO expert; You’re a doctor. You’re a clinic, you’re a
plastic surgeon. You don’t know anything about SEO. And it’s really easy to spend
too much money and then all of a sudden you pay all this money every month. They
keep saying they’re doing all this work for you. And you hear crickets in the
background. There’s no phone calls, there’s no additional traffic. You’re not
getting more leaves off your website. So you have to really be careful. I mean as
a medical practitioner you need to make sure that you are picking experts in
your life carefully. So, a couple things to think about when you’re hiring
someone who does SEO or online marketing, first of all, go old-school. Check their
references. (What!?) Check their references. Get some references. Call them. Say what’s
the worst thing about them, what was the best thing about them, did you see
results did you get any kind of reports or anything that showed you what it was
like to work with them? Also think about other ways to be findable under a
specific search. So, let’s go to my computer and let me show you some ways
to think about SEO differently for the medical industry. As a medical
professional, I’m going to walk you through how to really take a look at what is the
best way to be the most findable doctor Dentist
Clinic in your space. So, let’s go and look at my Google search results. I’ve
typed in dentist near me. Now a couple things to remember first of all is your
Google Local listing. This is google.com/ business. Very important that you
get this tricked out. And let me show you why. Take a look at my screen here. The
first thing you’ll see here is Park City dentistry. Park City dental and mountain
dentistry. So we want to think about how are we calling our business what we do?
So, a better way to think about it is if your name is Park City Dentistry, you
might want to also have something in the description about dentist or dental
office or cavities, fillings, emergency dentist. Things
that nature are very important because that’s what people are searching. But
this is all about where my physical location is right now. And then Google
Local goes out and says, “Okay, you’re at this one position.” It’s going to look in
a radius around that and see what matches your search. So, it’s important
for you to think about how can I purchase a domain that has what I do in
the domain? So, one of our clients was Coloradoplasticsurgery.com, brilliant
domain because it had exactly the way people searched. Coloradoplasticsurgery.com. Not the could not the doctor’s name, not something he made up. But actually
the search that people were doing. So, what that does is it gives you an
instant relevance for that keyword. And he ranks number 1 under that phrase. So,
let’s take a look at what else we can do to leverage on a search result page. So,
Google business that’s what you’re seeing up here with the map. Now, another
very important search engine is Yelp. Now, Yelp… Some people have a love/hate
relationship with Yelp. I get it. But it is still part of the marketing mix
online. Yelp in itself is a very powerful tool. So, remember Yelp is also a search
engine. So, we need to think about how can I be findable inside of Yelp. When we
look here, you’ll see here that… I’m going to go ahead and put dentist. Now, it knows
where I’m currently located. I can change this to any destination, so I’m going to
change this to Denver. Okay, now let’s take a look. Now, we have sponsored
results those are the people that are paying for ads in Yelp. So, let’s come
down to the non sponsored ads. Now, one thing that dentists do really well and
and you know doctors is get your photo up there. People tend to click on images
of faces so much more than just images of a logo. So, really try to lead with
your personality. People work with and hire people they know like and trust. So,
it’s very important that we remember, I’m going to like your face. Do you look
friendly? I use someone I want to you know… Are you someone I want to work
with? So make sure you’ll see that they got some really nice pictures of
the actual dentists here. Now, let’s go. Now, all results, this is where you can
optimize your Yelp listing. This is so important especially the medical
industry because you guys have so much competition. So, here you’ll see I’m going
to go ahead and just do a find… A find feature is just where you do command F
or ctrl F on your laptop. Pulls up a little fine feature. Now, I’m going to
type in Denver. And you’ll see that it highlights on the search results in the
ads. So, you’ll see here I’ve got Denver in my description. It’s the icon dental
Denver. It has dental and it has Denver in the title of the page. So, when you’re
thinking about becoming the most findable medical practitioner, speak like
you the people who are searching for you. Don’t talk all doctor like. Like a lot of
like med spas. They love to call themselves Med Spa. But no one searches
that way. They search for Botox or they search for fillers or they search for
the thing that they need, not the way in which you’re marketing your business.
This is really important distinction around creativity and findability.
Creativity is about being unique .iI’s about being different. It’s about unique selling propositions. Unique tag lines. You might want to write
this down: Uniqueness is the enemy of findability because the more unique you
are, the less findable you are. So are you starting to see the light a little bit
about just use the way I talk, don’t try to alienate me by using
words that I’m never going to search for. I’m going to go and put Botox Denver. I’m
going to go and put fillers Denver. I’m going to go put dentist Denver. Speak very
specifically about what you do and you will be the most findable medical
practitioner in your space. So the first thing we looked at was Google business
local listing then we looked at Yelp. Let’s keep seeing what else we can
leverage in here. So, I’m going to go back to search results again for Denver dentist.
Let’s see what else we see here. Now in dentistry. Parks… Oh, that’s a good one
–Park City Dental. Because I’m in Park City right now that’s why it’s trying to
match me. I typed in part dentist. It knows I’m in
city. So therefore it’s trying to match me with the most relevant searches that
have Park City dental or dentist in that description.
He bought a domain or she bought a domain. ParkCityDental.org. Now “.org” is
not profess not preferable. I like “.com” better. But they have the keywords right
in their domain. It’s so simple and effective. Another client of mine is DFWdentist.com. That’s Dallas, Fort, Worth, dentist. People type in that area
“DFW”. So, we bought DFWdentists.com. She kills it. She rings for all the df’
dentistry keywords. And sometimes we overthink our online marketing strategy.
So, as you’re looking through this, take advantage of what comes up under here.
Now, what you’ll see here is all the different ways that people search. So,
these are the questions that they have and then these are the things they add
on at the bottom here like the dental spa, mountain high dental, PC dental, Park
City. So, difference in PC and Park City. So,
remember that yes it is localized based on your IP address where you’re sitting
here right now. But remember that I’m just going to look for what’s happening
with me. With my medical needs not necessarily how you want me to find you. Either you can be the most findable website based on how people are
searching or you can have a totally unfindable domain with an unfiled a
glide with an unfiindeble description on your home page. Do you see how hard
you’re working to not connect with the right audience? Use their language. Be
simple about how you describe what you do. And make sure that everything in your
online marketing mix points toward that outcome. Like DFW dentist. Coloradoplasticsurgery.com. Don’t overthink it. If you’re interested in learning more
about how you can empower yourself to be the most findable business online,
ring the bell. You’ll see there’s a bell right below this video. If you click that
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