If you’re getting started with Local SEO,
you probably know how important it is to have accurate business listings. But the task of
getting all of your inaccurate business listings corrected can seem overwhelming.
Over 40% of local business listings have errors in address information and 85% of customers
will likely not return to a business if the address or hours are listed incorrectly.
That means less revenue for your business plus a bad reputation, and we certainly don’t
want that. So how do we go about correcting this information
on all of the hundreds of online business directories that are out there?
Business listings get information from many sources. The most important place however,
are the 4 major data providers. Neustar/Localeze, Acxiom, Factual, Infogroup.
If your business has an incorrect listing with one of the 4 major data providers, that
wrong information will be disseminated all over the web. Business owners can try to manually
change each and every listing, but many of them are un-editable, change back over time
and new ones are added every day. This is a huge waste of time and money that
doesn’t provide a scalable solution. But don’t get frustrated. We can help.
With our listing distribution service, we’re able to enter your information into your business
profile one time. This information will then be pushed to all 4 major data providers.
You can log in to your business center and see when the correct information has been
accepted, and when our system detects that your information is correct.
Then, all you’ll have to do is wait and watch as hundreds of listing sites get your
accurate listing information over time. Listing distribution is an easy and important
first step toward accurate listings. It benefits your local SEO and makes it easier for your
customers to find you. With correct information on these 4 major
data providers, you’ll have a lasting solution to data accuracy. For a faster solution check
out our video about Listing Sync Pro. With a combination of listing distribution and
listing sync pro, you’ll be well on your way to a better local online presence.