Link Reclamation Best Practices

By | August 26, 2019


What’s up, everybody, and welcome back to WooRankTV
for our third installment in a series on link building strategies! I’m Natalie, and today
we’re going off the beaten path a bit – instead of talking about new links, we’re talking
about links that you already have and how to make sure you’re getting value from them!
It’ll be short and sweet, so let’s get started. Link reclamation is essentially the SEO version
of shaking what your mother gave you – it’s the process of reclaiming links that were
once passing equity to your website. You’ve already got them – it’d be a waste if you
didn’t get equity from them, right? The value from these links may have been diluted
or lost entirely due a number of reasons, Maybe the redirects are wrong, or maybe they
never got added. Maybe you updated your site or moved the resource! Maybe it’s just because
we’re all human, and stuff happens. While link reclamation isn’t technically
building new links, it’s a quick win and is totally legitimate, provided that the original
links are not low quality. Restoring broken links can also yield much more value than
other link building efforts compared to the time invested, since the links are already
in place. Here are a few issues that you can start sorting
out right away: 404 errors occur when a user or a bot attempts
to access a page that doesn’t exist. It’s usually caused by a page either being removed
or moved to another URL without putting a redirection in place. It can also be triggered
by a link that points to an invalid URL. Up to 1,000 404 errors can be exported at
a time from your Google Search Console account, (or if you want to get technical, 1,000 errors
per geo-target subfolder if several properties have been created at this level). Other tools
like Screaming Frog can also help you identify internal broken links on your website. Luckily for you, 404 errors are easy to fix
by updating links that no longer work. It can be a pretty quick process for internal
links that you have control over, but might be harder when the broken link is located
on another site. Ideally you can just contact the linking site and ask them to update to
the new URL, but if this isn’t possible, you can just add 301 redirects to redirect
the equity (and users) from the old URL to the new. Ahrefs and Majestic both help you to spot
broken or deleted links, which can be very useful for investigating the cause of the
missing links in order to have them fixed/replaced. It’s important to make sure you’re using
the 301 redirect when permanently redirecting one page to another. While other redirects
may look like they’re sending everything to the new page, they don’t pass link equity,
so the new page won’t benefit from the ranking power on the old page. Screaming Frog lets
you filter redirects by type, which helps you to check if any of your internal links
redirect using anything other that a 301. Alright guys, time for this video to end so
you can get to it! If you liked what we had to say in this video, hit the thumbs up to
let us know, and tell us what you’d like to see future videos about in the comments
below! Our series is going to finish next week with everybody’s favorite topic – social
media! I know you don’t want to miss it, so subscribe below! It’s for your own good.

2 thoughts on “Link Reclamation Best Practices

  1. Peter Mead Post author

    Yes, agree you should maintain your existing links. Especially if they are good quality links that have been lost. A bit of effort to fix them up is worth it.

    Reply
  2. sankalp nagar Post author

    The significance of link reclaimanation is cracked very nice thankyou keep it up

    Reply

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