Link Juice – What is it & how can it help your website

By | August 11, 2019

What’s up, YouTube? This is Natalie from Woorank and today we’re talking about link juice. No, it’s not the latest craze in a
healthy breakfast. Instead, it’s a really important part of your site’s SEO strategy,
and we’re going to tell you what it is, how it flows, and how you can get even
more of it. All that and more coming up on Woorank TV Link juice is just a term we use
the SEO world to refer to the power passed to a site through links. It basically
serves as a vote of confidence for your site, and since we all know how much
Google likes to give people more what they’re looking for, that means it’s one
of the most important factors in increasing your site’s search ranking. One of
your first priorities for improving your search ranking has to be earning those
votes of confidence from other sites. There are a lot of ways to do this.
Sometimes you want to go the direct route. That mean specific link building
techniques like document sharing, guest posting, social media marketing, press
releases, and more. If you want more specific and helpful guidelines on this
click the link on your screen. Remember, we are never talking about trading links
for money. That is a huge no no, and you shouldn’t do it! We hate it, Google hates it, and it makes you look
like a giant jerk. Please, people, don’t be lazy.
Earn your links! Now the direct approach is
great, but the backbone of your link building strategy has to come from
presenting excellent content on your website that causes viewers to share it around
the web. When consumers make it obvious that they love your stuff, Google only
wants to give them more of what they want! Now, the amount of link juice that you get
from links depends on the site linking to you. We’ll look at how that’s calculated
next. So, suppose you have two sites. Because we
like to keep things creative, let’s call them Site A and Site B. If all other
ranking factors are the same, and Site A has one link from external site pointing to
it and B has none, Site A will rank higher in search results because of the
link juice it receives. So what happens if both sites have links pointing to them? Then it gets a little bit more complicated.
Let’s say Site A receives links from two sites and Site B receives a link from one site.
We’re assuming here that all of the linking sites have the exact amount of
authority. Since Site A receives links from more sites, it receives more link
juice, which means A is likely to rank higher in search results. But what if we
thicken the plot? Link juice gets spread out over all the links being sent out
from a site, so now, let’s say that sites linking to A also link to other sites,
whereas the site linking to B links exclusively to B. Depending on how many
sites A’s referers are linking to, B will pull even or might pull ahead. Now, for a
long time people have tried to control the flow of link juice with nofollow
and dofollow tags. With dofollow links it’s easy; the transfer of link juice is equally
distributed among all links going out from a webpage. It used to be the case
that the nofollow attribute meant people could send more link juice to certain sites
and none to others. This process was known as PageRank sculpting. It was done
to concentrate authority on certain links of a site rather than spreading
them evenly over all the outgoing links. PageRank sculpting was possible when
a webmaster added a nofollow attribute to one of the outgoing links which meant
that the link juice would not transfer to the page that’s nofollowed, but would
instead be redistributed to the other links. That is no longer the case.
Now link juice will not get redistributed when you use nofollow. Instead the juice
that would’ve gone to the nofollowed site gets dumped into the
internet abyss. Since that’s the case, you may be worried about the link juice
leaking from your homepage to nofollow links on your footer or sidebar. We don’t think
you should be terribly worried about that, but remember that the amount of link juice your homepage passes is
divided among the number of links that you have, nofollow or not, so try not
overcrowd it. All that said, when it comes to internal links on a site, it’s good
practice to allow the natural flow of link juice rather than controlling it
with nofollow attributes. The link juice obtained and distributed within your
site keeps your inner pages popular on the web as well as your homepage which
helps your entire site with rankings. If you like this video, don’t forget to give
it a thumbs up, and let us know in the comments what you’d like to see future videos
on. For more tips on digital marketing and SEO, subscribe below!

9 thoughts on “Link Juice – What is it & how can it help your website

  1. Jason K Post author

    I'd like some content explaining how I get good links. What's the most legit and best way?

  2. Akyros93 Post author

    Hi, i would like an advice and excuse me if u already meant it in the video. If somebody pays us to have a link of his site on our site. Should we do this nofollow link? and if he pays us so the link hasnt the attribute nofollow what should we do?
    Thanks in advance.

  3. Michael Post author

    Awesome video, very helpful for a beginner ๐Ÿ™‚

  4. sankalp nagar Post author

    wow awesome video thankyou to make this your viewers are low but content is terrificly awesome
    very nice keep it up

  5. GoSmart Media Post author

    Very well explained Natalie! Link Juice is a real thing…whether it comes from an internal link or an external link (within related markets) or even domain forwarding, it all gets passed to the site in question. Looking forward to more tips!

    go Smart Media (dot) com

  6. joel huang Post author

    Really if we do a good link building on our site with link quality juice, the chances of getting in the top positions of Google is much better. A very good article, thanks for sharing it. One more blog related to SEO that is worth sharing is


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