Link Building Case Study: My #1 Strategy For 2019

By | September 12, 2019


– How do you get authority
bloggers and journalists to link to your website? Believe it or not, but
landing mentions of backlinks from popular sites in your industry is easier than you might think. The secret, a technique
that I call guestographics. It’s a simple five step
formula that I recently used to boost my organic traffic by 175.5% Guestographics also helped one
of my readers Perrin increase his new blogs organic search
engine traffic by 963%. I’m Brian Dean, the founder of Backlinko, the place where marketers turn for high rankings and more traffic. And in this video I’m gonna
show you the exact process that Perrin and I used step by step. Keep watching. (light techno music) So a few months ago one of my readers, Perrin Carrell, had a problem. You see Perrin recently launched a site in the dog space called Chewie Says. And he was having a really hard time outranking his competitors
on Google’s first page. Does this sound familiar to you? Perrin knew that to have a
chance against these big brand competitors he’d have to
build high quality backlinks. But as someone with a new site, with literally zero connections, how could Perrin possibly build the backlinks that he needed? Fortunately for Perrin
he stumbled on an article on my blog called How to Get
Backlinks with Guestographics. After Perrin read about how guestographics helped me increase my
search engine traffic, he decided to give it a shot. The result, a 963% boost
in organic traffic, in just six weeks. Not to mention an influx of
over 1,000 targeted visitors from all those mentions
he got around the web. Here’s the exact five step
process that Perrin used. Step one, post an
infographic on your site. Step two, find sites that write about your infographic’s topic. Step three, show them your infographic. Step four, offer them unique content, also know as the bribe. Step five, get your contextual backlinks. Now it’s time to break down
each step in detail for you. Your first step is to create and publish a high quality infographic on your site. Perrin’s infographic was a
well designed infographic called 22 Ways Dogs Make Humans Healthier. Okay, so once you have a high quality infographic on your site, it’s time for step number two. Find sites that write about
your infographic’s topic. This step is important. If you want people to share your content, they need to see it. This may sound obvious but it’s a step that a lot of people mess up. That’s because the secret
to content promotion and outreach is finding the right people. In fact, because Perrin focused
on reaching out to the right people he got replies to
his outreach like this. Now, I’ll show you the
word-for-word email script that Perrin sent to people in a minute. But before you hit send on a single email, it’s important that you
find the right people. So, who are the right people? That’s simple, people that already write about your infographic’s topic. Really, that’s it. And how do you find them? A simple Google search. Again, really, that’s it. Let me show you how to do it. Let’s say that you just published an infographic about the paleo diet. You’d simply google key
words like paleo diet, paleo diet recipes, what is
the paleo diet, et cetera. And Google will show you a list of blogs that tend to cover that topic. Simple, right? Once you have a list of
people to reach out to, it’s time for step number three, which is to show these
people your infographic. This is one of the reasons
that guestographics is so different than how most
people promote content online. You see, most people
that promote their site with email outreach are way too pushy. But, with guestographics
you flip the script. Instead of a pushy email
that begs for a link, you ask the person if they
wanna see your infographic. This shows that you respect
their time and opinion. Here’s the exact email
script to send them. Hey name, I was looking for
some information on your topic this morning and came across
your article, article title. Good stuff, I especially like
how you mention something they said in the article. Actually, I just put together
an infographic on your topic, let me know if you want to check it out. Thanks, your name. Once you get a reply back from someone that says sure send it over, it’s time to send them your infographic, which is step number four. Here’s another twist that makes
guestographics so powerful. Instead of simply showing
your infographic to someone and hoping that they share it, you sweeten the deal with a little bribe. Don’t worry, this bribe
is totally above board. So, what’s the bribe I’m talking about? A unique introduction to go
along with the infographic. You see, when someone wants to share your infographic on their site, there’s a huge barrier
that usually stops them. What is it? The fact that they have to write a unique introduction to go along with it. After all, no reputable
blogger is going to take your infographic, slap it on
their site and call it a day. Their readers expect unique content. That’s why you offer
people that show interest in your infographic a unique introduction. Here’s a script to send them. Here you go name, let me know
if you ever want to share the infographic on your
site, I’ll be happy to write a unique introduction to go along with it. Thanks, your name. And when they get back to you saying sure, I’d love a unique introduction, like this email that Perrin received, whip up a high quality
200-300 word introduction. Now, there are two things
you wanna keep in mind with this unique introduction. Thing one, the blogger expects
your intro to be great. So make it guest post
level quality content. Thing two, make sure you include one link back to your site in the introduction. Here’s an example of how
your link should look. I’ll explain why the
placement of your link is so important for SEO in a minute. Okay, when your intro is ready send it over to them using this script. I just put the finishing
touches on your introduction, attached, let me know if
you need anything else. Thanks, your name. Now it’s time for the last step, building contextual backlinks. Unlike most backlinks that
you get from infographics, that show up as a source
link underneath the image, guestographics result in the type of contextual backlinks
that Google values most. That means that the links
you get from guestographics are significantly more
powerful than if someone just pasted the
infographic in a blog post. And as you already saw,
guestographics make it significantly more likely that someone will share your infographic in the first place. Did you learn something
new from this video? Then make sure to subscribe
to my YouTube channel, for more actionable
videos just like this one. Click on the button
right here to subscribe. Or better yet, head over to backlinko.com and sign up for the newsletter. That’s where I share
exclusive marketing tips, strategies and case studies. Now I wanna hear from you. How do you plan on using
guestographics to land mentions and links from
authority sites in your industry? Leave a comment below right now. Backlinko TV take one, alright. Alright, warmed up. I think the key was to say it slowly. No, take two, Backlinko TV take two. The (mumbles) that’s.

100 thoughts on “Link Building Case Study: My #1 Strategy For 2019

  1. Tim Halloran Post author

    Great video – I've never done an info-graphic but will look into it. Has anyone got any advice on creating an info-graphic?

    Reply
  2. Vânia Oliveira Post author

    Hi There Brian, You share good and simple ideas on yours videos and you speak too fast ! 😀 I need to see each video twice! But, no problem with that! keep going with the Great Work! 🙂

    Reply
  3. Charlie Clark Post author

    Thanks! Giving this a go today 🙂

    Reply
  4. josh lepak Post author

    this is common sense but awesome video quality so ill sub and like

    Reply
  5. Rouge Garments Post author

    Brilliant idea. Thank you.
    now how to make an infographic and make great content for it.

    Reply
  6. Vegans Rising Post author

    I subbed and liked it, this was great.

    Reply
  7. Profile Booster Post author

    Love the way you come up with unique names for your strategies. Great idea and well implemented.

    Reply
  8. Grace Kwak Post author

    this is what i was looking for months!.?×+÷%€£¥

    Reply
  9. Ammar Pervez Post author

    Bro, the problem is mostly people don't reply to email 🙁

    Reply
  10. MCNM Marketing Post author

    Really great information Mr. Dean. I can't stop watching. Now it's time to implement all your tips to my site. I have my work cut out for me but it is what I love to do. Thank you very much for the tips. After I get it all set up I would love to link my site back to you. You deserve the credit.

    Reply
  11. Linda Scarpato Post author

    These are tips that i plan on testing right away as I have spent much time working inside my site. I'm excited and anxious to see what your tips can do for me ! Thank you

    Reply
  12. Raees Ch Post author

    Hello Brian Dean its very awesome video. But i have some confusions about this video .
    1. We will give oir website link to them or specific post link?

    Thanks,
    Raees

    Reply
  13. Trevor Weaver Post author

    Hi Brian – any suggestions for what software to use to create strong guestographics or infographics?

    Reply
  14. Bryn van Nuissenburg Post author

    Yeah, love this! And guestographics aren't that hard to create!

    Reply
  15. Deli Sandor Post author

    Brian…. you are fuckn genious my friend… best of luck from Hungary

    Reply
  16. Mythic Guitar Company Post author

    Am i the only one who googled "guest-o-graphics" thinking it was yet another web based software thing i had to sign up for? lol

    Reply
  17. HEALTH / ENTERTAINMENT Post author

    nice i am your biggest fan, i visit you blog regularly i like your site thanks for information

    Reply
  18. Imer Imran Post author

    Awesome tactic Brian! And looking forward to more videos. Thanks

    Reply
  19. Friendly Cleaning Services Post author

    What program do you suggest to use to creat Infrographics?

    Reply
  20. franc66 Post author

    The info in this video is copied straight of one of your blog articles, so I think this video is more about SEO for you than for anybody else.

    Reply
  21. HowToBuildAWebsiteNow.com Post author

    Great video, please do more. I'm definitely gonna use some of these tips.

    Reply
  22. Himanshu Suri Post author

    Hey Brian, I have been creating infographics and have been trying to reach out to people with similar interest but with no success. Is there a way other than reaching out to them through mails?

    Reply
  23. Guillermo Vélez Post author

    Hi Brian. Thanks for this video. Nice work. However, I wonder, if the infographic would be not seen as duplicated content by Google.

    Reply
  24. Origym Personal Trainer Courses Post author

    Just been through 30 videos on back linking etc, the best strategy I have seen, thanks for sharing

    Reply
  25. john denneboom Post author

    Hi Brian, First of all thank you very much for this educative video! I have a question about the infographics: Did you ever have problems with people who copied your inforgraphic idea about a topic? I think that if you send a good infographic to someone, there is a chance that she or he could copy the idea and "steal" your infographic idea. How did you handle this isue? I hope to hear from you soon!

    Reply
  26. GemmaDoyleOfficial Post author

    Basic question: Is it beneficial to my SEO ranking/purpose, if I include lots of links to Other relative websites/colleagues/clients I am performing for etc on My website? Thank you, Gemma Louise Doyle (Music Artist)

    Reply
  27. Farmacy Bliss Post author

    Hi Brian. Great video. Would you expect the host to place the infographic on their site or provide a link to the infographic, which links to your site? Also, when you mention contextual links, do you mean that a link would point to a particular section of your site, which relates to something in the intro? Thanks!

    Reply
  28. Mike Kollin Elite Dating and Relationship Coaching Post author

    Hey? Where did my picture go? Youtube took my picture off. Did this happen to anyone else?

    Reply
  29. johndowTeam Post author

    Hi Brian, firstly great work and keep it up we need people like you !

    I did subscribe and even commenting on the video.

    Why did I do this ?

    I did a search on you tube for link building.

    Result your video comes up.
    I like the coherent and clear straightforward explanation you have given about the magic of infographics. No hidden elements no hidden marketing bullshit.

    Do you have any email address I could contact you?

    My best regards

    Reply
  30. Evolution Treks Peru Post author

    Hi Brian, hi everyone. I am new to this, a million questions came to my mind when i saw this. The number one is what to do when all of the sites displaying my keyword results on google are my competitors? I know that my content is way better than theirs but i don't think is a good idea for me to offer them an infographic. does anyone here have an answer for this?

    Reply
  31. Danny Margagliano - 30a Local Properties Post author

    Brian- I have a question. Great video. I love this idea. When you say to create a custom intro when someone is interested in putting it on their site, are you suggesting actually writing a new intro for every single person that agrees to post the info graphic on their site? That seems like it would be nearly impossible to write something new and original 50, 100, 200 or even 10 times. Thanks so much! I'll be looking forward to hearing your input. – Danny

    Reply
  32. Ashwin Desai Post author

    Can you please publish one video about SEO and everything related to SEO for beginner?

    Reply
  33. BadAss Glass Post author

    When you send them the infographic, are we sending them the image, or is it supposed to be a img src URL. How can we make sure that we are credited at least for our image.

    Reply
  34. Gio Kakhniashvili Post author

    I always think of these email comments with "hey just found out your blog blabla" as a spam and never ever read them through. I have doubts that it can actually work but I guess I'm wrong..

    Reply
  35. MATT SEIBEL Post author

    does putting links on my web pages to my partners have a negative or positive SEO score

    Reply
  36. Chris Bouchard Post author

    Brian, does this strategy require getting multiple authoritative blogs to post your infographic with a unique introduction? If so, how many "unique" variations of the intro can you write before they start sounding similar?

    Reply
  37. SEO MCR - SEO Agency Manchester Post author

    Great video, any reason you don't just send the infographic rather than sending plain text and asking them to reply if they want to see the infographic?

    Reply
  38. Fashion Webz Post author

    Nice Information shared in this video. Brian Dean is top in backlink.

    Reply
  39. Kamel Lahmadi Post author

    THANK YOU VERY MUCH, so great stuff as usual.

    Reply
  40. David Alexander Post author

    Hi Brian, longtime fan here, what do you use for your video editing etc? I love the way you present your material.

    Reply
  41. Jade Leung Post author

    Thanks Brian! Looking forward to see more of your good works

    Reply
  42. Beautiful Angels Post author

    Hi Brian, I really love your video topics. I'm learning a lot and can't wait to share your suggestions with my management. I was wondering if you can create videos about other on-page SEO tactics such as creating robots.txt, schema code, xml site map. Thanks!

    Reply
  43. Lori English Post author

    Brian, I am trying to get links to my website and have to start from the beginning. I wonder whats the difference in contextual links versus other links.Thanks, I love your videos. Lori English

    Reply
  44. Abhishek V Post author

    hii….Brian ….Thank you for your all videos..will you please help me to find broken backlinks to my website from other sites?

    Reply
  45. Marcus Jovanovich Post author

    Possibly the coolest SEO videos on the Tube…EVER!!

    Reply
  46. DM P Post author

    your videos are so helpful! Straight to the point, easy to understand, and very specific info! I'm learning more from your 5 minute videos than I did in 5 years at University. Keep it up

    Reply
  47. PaidPal Post author

    Hi Brian!

    Do you write individual introduction for each blogger that agrees on posting the infographics, or the same one for all of them?

    Reply
  48. Sabir Ali Post author

    Does Huge sudden traffic from social media cause ban of google adsense??

    Reply
  49. Vincent Ng Post author

    Great that your No1 strategy for 2018 is published on Dec 2015.

    Reply
  50. Mike Wiseman Post author

    No offense but this is a bullshit strategy, lol! Good luck trying to get a response, no one cares about your crappy infographics and why the heck would I post your content on my website in the first place?

    Reply
  51. Col832 Post author

    Published December 2015, this should be titled how to trick googles AI and rank videos higher.

    Reply
  52. Minh Saggers Post author

    Really useful distribution info, thanks Brian! We've transcribed the video and included it in our content distribution series – https://blog.upscope.io/link-building-case-study-my-1-strategy-for-2018-brian-dean-1755b4188a41

    Reply
  53. Заработок В ИНТЕРНЕТЕ Post author

    I want to share my experience with buying backlinks. I work in a difficult niche – real estate. Therefore I need a huge amount quality backlinks every 1-2 months. I tried a lot of providers selling 5 backlinks for $1 to $100 a link. It is hard to mark each, but I believe they did result. I strongly recommend – bet on guest posts and PBN(private blog network). Not an ad, but look at the jokerok com packages, they know how to rank your website, I moved keywords from 70 to top 20. Since the last few months my site earn $100 passive a day! I am sorry for my bad english

    Reply
  54. Nithin Thomas Post author

    why is the video dated 2015 and its about 2018 Brian? Bw, love your contents.

    Reply
  55. salifeline Post author

    Took notes and will be testing this. I'll report on how these steps helped. (Although this was posted in 2015 – is it still applicable in 2018?)

    Reply
  56. Bergwasser Canyoning & Rafting Post author

    Hi Brian, nice clip, but how to get around the "nofollow" issue?

    Reply
  57. Sayed Bhuyan Post author

    Hello Brian Dean, I just opened a website. But I don't know how to do SEO or marketing staff like this. I look for peoples in social media/ youtube/quara/reddit etc. and message them and invite them to my site. but i don't get any traffic. Any suggestion for me please? here is my site: [Store Bismillah | https://storebismillah.com]

    Reply
  58. eLuminous Technologies Digital Marketing Post author

    Thank you, Brian For Sharing Incredible Video.
    We follow your all Videos, website etc..
    etdigitalmarketing.com

    Reply
  59. Network Marketing Guide Post author

    Great knowledge you provide to grow us .
    Hope you will rise more and more than yours goals

    Reply
  60. Queen of kitchen Post author

    Hey, is this going to help me, in getting traffic to my YouTube channel in any way, pls reply

    Reply
  61. Paul Reyes Post author

    this is brilliant thank you so much seriously your video are awesome

    Reply
  62. Sumit Yadav Post author

    this is exactly from Neil Patel's video, I watched 5min ago 😂

    Reply
  63. STORY MEDIA - Marketing Agency Post author

    Thx Brian. Top video. Backlinks are really shitting me and this video is the first one I have found that offers a proper easy to follow solution to getting some quality backlinks. Power on. Cheers.

    Reply
  64. Megha Mathews Post author

    You have mentioned that you can find out people who write about your infographic just by searching google. What I do not understand is that the list which comes from Google will mostly be from the competitor links. How can we approach them and tell about our infographic?

    Reply
  65. Pareto8020 Post author

    What if they say "no we don't need any introductory text"

    Reply
  66. Gaurav Post author

    How to changed the title description to rank every year 😝

    Reply
  67. Roman Grunis Post author

    Got a response like this ….

    Thanks for checking out my site. I do try to cover as much regarding driving as I can.
    When I do accept guest posts, they are sponsored posts only. Let me know if this interests you.

    Regards,

    Scott

    Reply
  68. Bhavesh Dewasi Post author

    Hello sir, i want to use images from others website for my website images gallery, can i do that ? " my website is in India but those are not dealing in India"

    Reply
  69. RankWatch | SEO Software Post author

    Building quality backlinBuilding quality backlinks is a cumbersome task for someone who has a new website with zero connections and contacts. But, these strategies like 'Guestographics' have been making life easier for link seekers. However, the whole process can be a bit time-consuming but can be effective at the same time.

    And, It is impressive to see you coming up with new strategies and creative names for them.

    Looking forward to knowing more about such strategies.

    Cheers.

    Reply
  70. Maria Hargis Post author

    The only problem about doing an infographic is founding the time to research a topic to create one when one is spending so much time working on other project. Is there another method without using infographics to get backlink?

    Reply
  71. vatsambuj Post author

    Your approach has made my life a lot easier. Keep creating and sharing.

    Reply

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