Learn SEO Tutorial: How Google Finds, Analyzes, and Ranks Content

By | August 15, 2019


(calming synthesizer music) – I find the best way to explain how search engines rank content is using the library metaphor. After all, Google is just a giant library. Let’s pretend for a moment
you work in a library. You have a ton of books
in a pile in front of you and you need to figure
out where in the library these books need to be stored. This is a great way to think
about how Google finds, analyzes, and ranks content. Your first step is to
find all of these books. This is crawling. If a book isn’t in the stack to begin with or you can’t see it, you won’t
be able to put it on a shelf. That’s the discovery stage. In the sense of a website, do
you have a piece of content and can the search engines access it? The second step is to
categorize the books. This is indexing. The books in your library
cover all sorts of topics: fiction, nonfiction, science,
history, and technology. How do you sort them? This is where you assess the
relevance of a book to a topic by looking at the title,
flipping through some pages, seeing who the author is
and whether they’re known for writing around certain topics. Search engine bots index content on a website in a similar way. They crawl the content and say, what are the contents of this webpage? What do they mean? Then they bucket them
into some sort of topic and start to create some semantic
associations between them. Your third step is figuring
out which books to feature. What should go on your bestseller shelf? Which book should you make
easier to find than others? This is ranking. The way you determine which books are most easily discoverable
for visitors to your library is mostly based on whether the book comes from credible sources.

11 thoughts on “Learn SEO Tutorial: How Google Finds, Analyzes, and Ranks Content

  1. HubSpot Academy Post author

    How are you optimizing for SEO in 2018? Tell us in the comments below!

    Reply
  2. Cagmas Post author

    I want to be able to get my videos on the top and I want to be discovered.

    Reply
  3. AwesomeBlackDude Post author

    Can somebody from the Trump Administration kindly redirect Trump to this channel to learn about how the bubble sort search engine works.

    Reply
  4. Sprint Rollingon Post author

    Don’t be biased and be fair, The public is not stupid

    Reply
  5. Ltvn1968 Post author

    Google is out to destroy free speech and in the end destroy America. Google is a Communist/Socialist controlled assault on the existence of freedom. They are a greater enemy to America than any foreign government. Google can go to Hell! They have already consorted with China to further enslave the Chinese people.

    Reply
  6. Urban Hesse Post author

    Google is a criminal element. And Google is against free speech Google is a bunch of hatemonger globelest

    Reply
  7. E Sandoval Post author

    Easy: the content that glorify Google is #1 the one that critized Google is deleted

    Reply

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