Law Firm Marketing Trick: Get More Google Reviews Quickly & Easily

By | August 10, 2019


Hey everybody, Andy Stickler here. Just wanted to, you know, I was
talking to a client earlier today and I had an idea for a video after talking to him. So I figured I would share
this quick tip with you guys. So, like a lot of attorneys
there’s always a struggle of getting your clients to leave you reviews and there’s a lot of law firms that
it’s really easy to get reviews, like if you’re a business attorney or
if you do, I don’t know, personal injury, different things like that and actually
even that is not extremely easy because a lot of times people
will say they don’t want to, people will say they’ll leave you a
review and they just don’t do it but there’s also sometimes when you’re in an industry
where people don’t want to leave reviews. If you’re a divorce lawyer for example,
if you’re a criminal defense lawyer, people don’t necessarily want to go on Google
and thank their criminal defense lawyer for getting that pesky DUI
charge dropped, for example. So one thing that I tell my clients is that if you’re having trouble getting
people to leave you reviews. One thing you can consider is character reviews, on Google they don’t necessarily say
client reviews and it’s kind of a gray area and I think that they probably,
if you would ask them they probably mean, they probably mean client reviews but
what we typically do a lot of times is if you can’t necessarily get
people to leave you reviews because leaving reviews is very difficult but
that doesn’t mean that you cannot get reviews. So, sometimes we’ll tell our
clients to do character reviews, so that means that you can go to your next
door neighbor or you can go to whoever it is, go to your brother in law, go to your, you know,
your friend from college, whoever it is and get them to leave you review that says,
John Smith, something along the lines like, John Smith is extremely
knowledgeable in family law and if I ever needed a divorce
he would be the guy I’d call or, you know, Bill Johnson
is extremely knowledgeable, he knows the law, he cares about his clients, if I got a DUI, he’s the first person
I would call, something like that. None of its incorrect but it’s an easy way for
you to get a client’s or not necessarily clients but it’s easy way for you to build up your reviews because a lot of times we’ll
see on Google My Business, if you’re in the maps but
you don’t have the most reviews or say there’s one law firm that has 20
reviews and you only have five reviews. The law firm with 20 reviews is
usually going to get the phone call. So, you’ve got a figure out a way to get
as many five star reviews as possible. So, that’s just something we do,
again, it’s kind of on the gray hat side, I know that Google probably won’t necessarily,
if you call them and ask them can I do this, they’ll probably say no
but if you use it sparingly and you use it so that you can get some
reviews in times when you can’t get reviews and you need reviews, it works really well. We’ve never had a client have an issue with it, I don’t think that there’s a way that
you could have an issue with it because that would require them
actually going through and manually reading all of these reviews
and it’s just isn’t possible. So, quick tip for the day, if you guys have any questions let me know and let me know what other tricks,
let me know on the comments what other tricks you guys use to get reviews when you’re having trouble
getting clients to leave you reviews. Talk to you soon.

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