Hi YouTubers. It’s Kate from How To Media
YouTube Channel. In this video I am going to talk about YouTube S E O – KEYWORDS. You will learn :
What is a keyword ? What is the purpose of keywords ?
What types of keywords exist ? Where we should use keywords in our video
file ? How to find high ranking keywords ?
How to boost the ranking of our YouTube Videos and our YouTube Channel ?
And watch till the end to find out some of the top free keyword tools and sites what
you can use to optimize your YouTube videos and your YouTube channel. Okay let’s start. What is a keyword? – Keyword is a single word or phrase of great
significance. – Internet users use keywords as a search
query to find some data usually important for them.
– Creators, Publishers and Advertisers use keywords to optimize their content to appear
on search engines when usually someone will search for that keyword. What is the purpose of keywords ? – The purpose of keywords is to help other
researchers to find your content when they are conducting a search on the topic using
different search engines. – The keywords in our content let YouTube,
Google and other search engines to easily find out about what is our content.
– Then, search engines measure how much content we have and compare with the content of our
competition about that topic and if our content is bigger and optimized get’s visibility in
front of the researchers, then they use ranking factors
from the audience. Type of keywords : – Money keywords.
Keywords with high search volume and high competition, which usually commercial websites
use for purchase intention. Examples for money keywords : Buy domain,
Buy a car and etc.. – Brand keywords. A brand keyword contains the brand name of
a company or variations of it. Here are a few examples
: Coca Cola, Reebok, Nike and etc. – Compound keywords. Combination of a money keyword and a brand
keyword. Example : Buy Reebok Football Shoes. -Short-tail keywords. A short-tail keyword consists of three or
fewer words. A short-tail keyword has a high search volume and is subject usually to strong
competition. – Long-tail keywords. A long-tail keyword consists of three or more
words. Long-tail keywords usually have a low search volume
and low competition. Long-tail keywords currently play an increasingly
important role in Search Engine Optimization for voice searches with mobile devices and
low competition. WHERE WE SHOULD USE KEYWORDS IN OUR VIDEO
? – Targeted keyword should appear in the title,
description, tags, raw file and in your transcript. IMPORTANT : Your keywords should correspond
with whatever best describes your video accurately … OPTIMIZE FOR THE MOST USED WORDS AND PHRASES
THAT USERS ENTER IN SEARCH ENGINES TO FIND CONTENT EXACTLY OR SIMILAR LIKE YOURS… For example, if you publish a video about
photoshop tutorials, make sure you optimize the title, description, and tags for the phrase
“photoshop tutorials”. Look for keyword variations with less competition. Say your targeted KEYWORD in Your Video. Write your keyword in your raw video file
before to upload. Watch our other tutorial for how to optimize
the metadata of your video file. YouTube uses your transcript and captions
to rank your video accordingly. That’s why it is important to include an accurate
transcript to avoid YouTube auto-captions to botch your keyword! HOW TO FIND HIGH RANKING KEYWORDS ? # You can use YouTube’s Search Suggest to
find a keyword for your video. # These keywords are usually words or phrases
that people are searching for. # Type a word or phrase into the YouTube Search
Bar and you will see the suggestions (“keywords”) that YouTube offers.
# Remember : A good keyword always has low-competition and a good amount of volume=search queries. HOW WE BOOST OUR RANKING ? With each optimized video what we will upload
on YouTube we boost our videos and our channel to rank higher and higher. MORE CONTENT BRING MORE VIEWS & MORE SUBSCRIBERS
… SO KEEP MAKING VIDEOS … Content is King. Okay, let’s find out some of the top KEYWORD
TOOLS AND SITES : Number 1: GOOGLE ADWORDS KEYWORD PLANNER. Number 2: GOOGLE TRENDS and YouTube TRENDS. Number 3: KEYWORDS EVERYWHERE ADDON BROWSER
EXTENSION. Number 4: TubeBuddy ADDON BROWSER EXTENSION. Number 5: vidIQ ADDON BROWSER EXTENSION. You can find the Links for all these keyword
tools, keyword addons and keyword sites in the description of this YouTube video Keywords