Keyword Research: 5 Untapped Strategies

By | August 22, 2019


It’s no secret that keyword research is the
most important part of any SEO campaign. Keywords determine your content, your competition,
even your customers. But how can you find high volume, profitable keywords that your
competition doesn’t know about without needing weeks of research or expensive keyword research
software? I’m Brian Dean, the founder of Backlinko, the place where marketers turn for higher
rankings and more traffic, and in this video, I’m going to show you 5 of my all-time favorite
keyword research strategies for finding underground keyword opportunities that your competition
doesn’t know about. Keep watching. It turns out that most people go about keyword
research the complete wrong way. What am I talking about? Well, when most people start
off their keyword research process, they fire up the good ‘ole Google keyword planner. But,
believe it or not, the Google keyword planner is one of the last places you want to look
for awesome keyword ideas for your business. And the reason I say that is because there’s
two huge problems with the Google keyword planner. The first one is that it tends to
give you very close variations of the keyword that you put into it. So, for example, if
you put the keyword ‘weight loss’ into the planner, it spits out really close variation
like ‘weight loss tips’ and ‘weight loss strategies’. It doesn�t give you intelligent related
keywords like ‘nutrition’ or ‘exercise’ or things like that. The other problem is that
it tends to give the same exact keywords to everybody, including your competition. So
in order to find keywords that are profitable and your competition doesn’t know about, you
need to step outside of the Google keyword planner and use one of the five strategies
that I’m going to outline for you in this video. So let’s start off with one of my all-time
favorite keyword research goldmines, forums. Now, I’ll admit forums are a little bit old
school, but where else can you find a place where your target audience hangs out and has
discussions 24/7? So in order to use forums you want to head over to a forum and look
at threads that people have started. And usually when someone starts a thread in a forum, it
means that they don’t know the answer to the question, or they’re having a problem that
they can’t find a solution to online. And these are the same types of words and phrases
that they use when they head over to Google and use Google search. So they’re great keywords
for you to put into the Google keyword planner to drill down specifics like monthly search
volume and cost-per-click. So next up we have Wikipedia, one of the most
underutilized keyword research resources online. Where else can you find topics that are curated
by thousands of experts and organized into neat little categories. To use Wikipedia for
keyword research, just head over to Wikipedia and enter a broad keyword related to your
name. So for example, let’s say that you’re a personal trainer, head over to Wikipedia
and put in a broad keyword like ‘fitness’. And then when you look at that Wikipedia entry,
take a look at the contents on that page. Each of the contents are basically see keywords
that you can put into the Google keyword planner to see the search volume and also to generate
new keyword ideas. So the next strategy is a little bit weird,
it’s a way to use Google to find keyword ideas without using the Google keyword planner.
So there’s this little area at the bottom of Google search results that you may not
have even noticed, and it’s one of the best places to find new keyword ideas. It’s called
“searches related to”. And “searches related to” is basically Google’s way of showing you
thematically-related keywords to the keyword that you put in. So to use “searches related
to”, just enter a keyword related to your name- again, if you’re a personal trainer
you could put something like ‘fitness’, scroll down to the bottom of the page and look at
searches related to. A lot of times, these are keywords that the Google keyword planner
will never show you. And sometimes they’re close variations to the keyword put in there,
but a lot of times, they’re more like keywords that are related but are something that’s
a little but tangentially related, so it’s something that the Google keyword planner
would never ever show you. Believe it or not, Amazon is one of my all-time
favorite keyword research websites. So you’re probably wondering how do you use Amazon for
keyword research. Well, just head over to Amazon, enter a keyword in the book section,
and find a popular book in your niche. Then click on “look inside”. And this will show
you the table of contents of that book. It’s basically each chapter within the table of
contents are great keyword ideas in and of themselves, and they’re also great SEO keywords
that you can put into the Google keyword planner to find some close variations. So the four strategies that I’ve shown you
so far are great, but I think you’ll agree that I’ve saved the best for last. Last up,
we have the holy grail of keyword research, Quora.com. Now if you’re not familiar with
it, Quora.com is basically like Yahoo Answers except the answers are actually useful. And
another feature it has that’s really nice is that when you search for a keyword in Quora,
it shows you the most popular questions. Which basically means things that people are interested
in; in other words, keywords that people search for in Google. So just head over to Quora.com
and put in a keyword related to your niche, and you can find questions and answers. So
you actually want to look at the questions, find keywords that come up again and again,
put those into the Google keyword planner, and you can also read the threads themselves
to see if there are any followup questions, which are also potentially really great keyword
ideas. Are you looking for more insanely practical
SEO guides just like this one? Then subscribe to my YouTube channel right now. Or better
yet, head over to Backlinko.com and sign up for the newsletter where I share my very best
marketing

91 thoughts on “Keyword Research: 5 Untapped Strategies

  1. Marcelo Bacchi Post author

    Hi Brian, I use Market Samurai to do a keyword research. As the MS gets the keyword ideas from Google Planner, do you think I should do your method for gathering keywords and them use MS, to finalise the kW research or use MS for the entire Keyword research?

    Great video as always! I have already subscribed to your newsletter… Love your blog posts they are full of great content!

    I'm a big fan 🙂

    Thanks

    Reply
  2. Ondrej Kubala Post author

    Hey Brian, thanks for cool keyword research tools. Keep up the good work…

    Reply
  3. j pages Post author

    Awesome video!
    Very useful, and time saving information. I feel more productive already, Thanks!

    Reply
  4. Dorayd Travel with Purpose Post author

    Watching all your video Brian.. I'm so naive with seo. 🙁
    Can't find the content of my website in google.. 🙁
    www.doraydtravel.com

    Reply
  5. Sam Yan Post author

    I am appreciated you want to share those information for Free!

    You are one of the Top SEO Expert in my opinion, not just skills, The most important is you can make Brain Storm!

    Reply
  6. David Gibson Post author

    you have contributed to my seo knowledge and confidence level very much. With the knowledge i have learn from you, ill be stepping out into the backlinking world, which is a task i always paid companies to do. Now that i look at it, they werent doing very effective backlinking. I wasnt ranking for fairly low competition keywords, they didnt give me any on page seo tips or anything. I guess the want a slow and recurring process so they can keep billing clients.

    Reply
  7. Twinhead Thomson Post author

    Great tips and ideas Brian, you and Patel are my current favs for seo information thats actually useful (unlike most folks who pretend to be seo Einsteins). I have some information I'd like to present you with that i think will be to your liking (seriously). Shoot me a message on skype when you got a min… Alexseo.831

    Cheers,
    Alex

    Reply
  8. Biron Clark Post author

    Awesome video! Found it on your website, really good info

    Reply
  9. THIAGO SALES Post author

    Hello Brian,
    what cam did you use to make this video that you are walking on a street?
    Best Regards,
    Thiago

    Reply
  10. Pargat Singh Post author

    first of all AWESOME VIDEO, I'm using quora for long time but never think that way Thanks

    Reply
  11. Hedy Risman Post author

    thanks brian for share your knowledge, you have great concept about SEO,unique and different.
    but how you can have this knowledge? i hope succes too like you, are there post about  history of your life? it's must be very insteresting can learn a lesson from your life,spirit and he others

    I  want to change my life too

    Reply
  12. Kurt Waugh Post author

    i'm new to SEO, but I think your videos are terrific!

    Reply
  13. Shakil Chikodi Post author

    Thanks Brian. I have already used two of the strategies from the five listed. Thanks again for sharing it…

    Reply
  14. Bernard Burce Post author

    Within 5 minutes, I've learned a lot more than my online course that I've bought last week. And this is already FREE since last year. No more missed opportunities from now on. No more. NO MORE! Thanks Brian. Thank you very much!…

    Reply
  15. alain mbouche Post author

    I'm a Wedding Photographer and I really feel that none of these strategies would work. What strategy would you recommend to use as a Wedding Photographer ? Thx !

    Reply
  16. Howardo8 Post author

    Damn dude. This is some brilliant stuff. Thanks! Can you do a vid on local business search? Just got here, maybe I'll check duhh

    Reply
  17. Max's Best Bootcamp Post author

    Good tips! Another source is right here on YouTube…just start typing your main keyword(s) into the search box & see what keyword phrases pop up as you're typing. The ones that do are the top inquiries 🙂

    Reply
  18. Susie Landsem Post author

    Newbie question – how do you find forums for your niche?
    Great videos – I usually have to listen twice because the information is so great, and you talk so fast!
    Thanks, Susie

    Reply
  19. Office Writing Post author

    Awesome information. I been working on my keyword strategy and this is extremely helpful. Thanks so much!

    Reply
  20. Dennis Bitare Francisco Post author

    Hi Brian, your videos are very helpful to all of us who are starting learning SEO, keyword research and digital marketing..

    We are revamping our website, not changing the URL though .. we are redesigning the look and feel and add and improve contents.. I couple of questions, I hope you can help me with. After I have done with my keyword research .. where should I put them? do these keywords have to be used in the contents? what is the significant of researching keyword once reaearch is done?

    Reply
  21. Asher Kabir Post author

    Please publish some videos on how to select the keywords from Google Adwords Keywords list. At times, we have customers who want us to search and select the most profitable keyword for their niche.

    Reply
  22. Marie-Eve Plamondon - Communications Post author

    Thanks for your videos. Very useful! I have one question. I'm writting in French. In Quebec, Canada (where I'm based) people user the keyword "infolettre" when looking for info on how to send newsletters. But in France (which could be a bigger market) people use the word "newsletter", as in English. Should I try to include both words in blog posts? Do you have any other advice for people writting in another language than English? Keywords search results always seem to be very low…

    Reply
  23. FrittenfettSenpai Post author

    the trick with the forum + keyword thing was great, thanks mate

    Reply
  24. Pianu Post author

    this lighting makes homeboy look like a 90's-movie God cameo. 👼

    Reply
  25. Présence Web Express Post author

    Thank you for these tricks, It is always tough for me to get ideas.

    Reply
  26. Valoir Contentus Post author

    Awesome. My viewers' are not showing below my videos. Why???

    Reply
  27. Aayo Padhe Post author

    i am one of your subscriber and i am new youtuber can you tell me one thing my channel is Aayo padhe but people suggesting to me change it to Aao padhe is that okay

    Reply
  28. Ramesh Kumar Post author

    Good Tips Brian. Which video software you used for creating/editing these videos?

    Reply
  29. Paulo Rigueira Post author

    Hi Brian.. it seems to me that you conduct your keyword research two ways – as it relates to your content marketing strategy. One way is using the skyscraper technique. You would look at buzzsumo or ahrefs to look for content opportunities around a particular keyword (how would you find these opportunities-keywords is still a mystery to me). The second way is what this video recommends (forums, google suggest, etc. ). I am struggling to make sense of this keyword research theme – there are three hundred ways to do this and most of the times what I feel is that people do not have a coherent and solid answer to this process. Cheers in advanced.

    Reply
  30. William Sharifie Post author

    This video is slam packed with value. Thanks Brian

    Reply
  31. Mike Haines Post author

    Hey Dean…sheer gold….txs for sharing. I was amazed at the effort expended on one post but can see how it pays off. I'm planning a similar aporoach today. For your readers I find Google Alerts useful as it updates me daily on articles it finds containing a particular word. Txs again Mike.

    Reply
  32. Sweet Tapping ASMR Post author

    Hey Brain! Well iam one of the greenies here on youtube..first video did ok..then follow ups ..cricketsss..haha..iam going to try your advise see whats going to happen!;)..really needed some starter help!

    Reply
  33. Erez Elias Post author

    Very interesting!
    Things that you look for are right in front of you…

    Reply
  34. SEO MCR - SEO Agency Manchester Post author

    Thanks Brian, another great video! Always used to just use Google keyword planner! Note: 'Keyword + forum', 'keyword + board', Wikipedia (broad keyword review contents section). Bottom of Google results page 'Searches related to' (keywords often not found in keyword planner). Amazon (enter keyword in books section, look inside). Quora.com (find questions and answers, also good for follow up questions)

    Reply
  35. Waheed Khan Post author

    Hey Brian, thanks for cool keyword research tools.

    Reply
  36. Matt LaClear Post author

    Ha, using Wikipedia to help research keywords is a superb idea.

    Reply
  37. Juan Carlos Barragan Post author

    Great stuff Brian..You are the best at this!
    Keep them tutorials coming.

    Reply
  38. Geoffrey Ashok Post author

    Wow Brian! That's some awesome stuff. Learnt a lot and now it's time to implement 🙂

    Reply
  39. DustinJJ98 Post author

    i thought this video was an ad when it first came on. i was just looking away for the skip button :). This video is professionally done!

    Reply
  40. Extreme Workout Dude Post author

    Great stuff bro! Do you sell online courses?

    Reply
  41. Abdul Khalek Post author

    thanks for the informative lesson. please more update tutorial.

    Reply
  42. THE URBAN HEADSHOP Post author

    GREAT JOB! Brian insight I would never have thought of…cool!

    Reply
  43. Smartphone Pros Post author

    no one knows about it except for the 60,678 people who view this video.

    Reply
  44. Ali's Archive Post author

    Unconventional method or you can say predatory thinking

    Reply
  45. Bhashana Harischandra Post author

    great!!!
    When is the new video comes?

    Reply
  46. LifeWires Post author

    U inspired me to be a blogger just 30 blog and in top results. sure will do such effort similar kind of situation self studying seo fr more 1.5 years.thanks

    Reply
  47. Crypto Investors Post author

    Thanks bro new information to me good work keep it up..Awesome video again thanks…?

    Reply
  48. Young Michael Post author

    Dude can you make a video about a new way to find how many youtube results show up whe you search a keyword? Cause Im tryna find out how much competition I have but YouTube recently stopped showing how many results there are

    Reply
  49. Spectrum Talents Post author

    Brian Dean I love this tutorial a lot . You are very intelligent

    Reply
  50. Narendra Kumar Post author

    I have tried to sign up on backlinko but not confirmation email comes in my email. From which I could not use "backlinko".

    Reply
  51. kusum rautela Post author

    Hey brian.
    I really like your videos
    But I like to suggest you to add more videos.
    I like to know about ppc/adword/inorganic search,requesting you to upload videos on these topic

    Reply
  52. BizBOOSTER Digital Post author

    I'm going to apply those strategies for my keyword research, super useful video

    Reply

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