The series continues.
Journey to rank number one for zip codes. Some super exciting stuff happening since the
last video which was only maybe a week ago. We have landed on page one or top of
page two for Las Vegas Zip Code as an average. Based on the device and the
location and all that it’s going to be different. But what I did see immediately
was a spike in traffic and I took the number one spot for web traffic in Las Vegas.
I’m now jockeying with that number one position with two others
she has it one day, he has it one day. I have it one day but now that
I’m in the running again for zip codes I’m also taking that top spot so traffic
immediately increased and got some cool stuff coming here. Let me go back
to the dashboard. So you can see again what the benefit is.
This is the website we’re working on today. We went up 18.07% organic traffic. Pretty huge so now we have
the same problem we did have. We’re still having this problem with this
cannibalization happening of the child pages. What we know is that it’s working.
As we are removing, we’re doing redirects from the child pages and passing
that link flow to the parent page It’s working we now have our head
term in the running the problem is it’s the keyword is still bouncing
around between child pages so let me show you what I mean. Let’s go to view
full report. If we were to look at Las Vegas zip code it’s the wrong page
ranking. Let me click that and so what happened is it bounced again to another
child page it’s crazy. I know it’s because these child pages are less competitive. It’s obvious that’s why I don’t think it
has anything to do with quality of the parent page I think it’s just as soon as
it bounces one of these smaller pages they get a better response
because people are googling like Northwest Las Vegas zip code and
finding this page and they’re interacting and and they’re engaging
immediately and so that’s why. What we want to see is once we do redirects on
all these child pages, where does it go after that we’re hoping and
eventually lands in that top one. Here’s what we’re going to do.
We’re going to open the goal page again. We’re going to make sure that we already have
Northwest Zip Codes on this page so that we’re not deleting content. We want to
make sure we have no links going to that Northwest page, we do not. We’re okay
to do a redirect. All we’re going to do is take this page here That’s interesting I can
actually do the redirect from the Northwest Las Vegas and I could shoot
them down to the exact spot on the page that has Northwest but actually I’m not
going to do that either because what we’re trying to do is redirect the parent.
The main keyword the head term Las Vegas Zip Code so let me just take that.
I am going to take Northwest Las Vegas let’s do edit showcase we are getting
there one to redirect at a time weren’t we. We’re going to scroll all the way down and we are going to get to our redirect.
Make redirect active. Click the button then we’re to view the
page we’re going to make sure this now goes to that parent page. Remember that
what the redirect does is it leaves the page intact the page is still on our
website in case we ever want to go back to it we’re not deleting anything .
We’re simply adding one strain that creates a redirect that
says hey Google if anybody finds this link going over here to the Northwest
Las Vegas zip code page I want it to redirect and go to the parent Greater
Las Vegas zip code page but it doesn’t delete the first one, It just
takes them around it so that way we’ve got some room to make changes later
should we decide to do so. That’s what we’re going to do today now
what’s fascinating to me is that we are seeing some increase in other terms DMV
I was looking at this the other day and seeing some other ones that are rising
up and I think it may be related to that parent page climbing and
some of the other pages are not benefiting so we’re going to continue
to watch that as this climbs but that was our focus for today I’m going to go
back and work on our other series in a minute. Thank you for joining me with
journey to rank number one for Las Vegas Zip Codes on Google.
It is working let’s continue with the process. I’m Lori Ballen.