Is WordPress or Blogger better for SEO?

By | August 15, 2019


Today’s question comes
from vicki2810. Vicki asks, I’ve used Blogger
for three years, but now everyone tells me that WordPress
is superior for SEO. After scouring many sites, I’ve
been unable to find the SEO advantages to
using Blogger– are there any? Great question– comparing and contrasting. I work for a company that
provides Blogger. On my personal blog,
I use WordPress. So I can see the advantages
on both sides. On one hand, Blogger is very
simple to get started. It’s very easy, and
it’s in the cloud. You don’t need to download and
install any software yourself. And for better or for worse,
if you install software yourself, you’re usually not
patching it, so it’s easier to get hacked. So if you just want to do casual
blogging, if you’re just starting out, Blogger
is fantastic. WordPress has a lot
of flexibility. You can customize everything. In particular, you can say– I want my post to be having this
specific URL, and you can choose those words. At least back in the day with
Blogger, when you wrote your post, whatever you wrote would
determine what the URL would be, and you didn’t have the
ability to individually control that. So they both have
pros and cons. Both can work very well in
terms of ranking well for search engines. If you get good links and if you
have great content, it’s absolutely the case that you can
rank well on both Blogger and on WordPress. Blogger is probably a little
simpler to start out, and it’s good in the fact that, since
it’s in the cloud, you don’t need to worry about
getting hacked. WordPress is maybe a little more
effort, because you can configure it yourself. But ultimately, it gives you
more flexibility and maybe a little bit more power. So there’s a lot of good
pros and cons. Whichever one you feel most
comfortable with, I would give it a try. And if one has a better user
experience, or you just feel like one meshes with the way
that you like to write a little bit better, that’s the
one that I’d go with. And then eventually over
time, you can always– I think both have ways
where you can import and export your posts. So it’s not like you’re
necessarily locked in forever. But definitely try them both
out, because both can work very well in terms of SEO.

100 thoughts on “Is WordPress or Blogger better for SEO?

  1. Scott True Post author

    Great explanation AJ. Just wondering if you know off hand what you are limited to in blogger.

    Reply
  2. Olawale Daniel Post author

    Yes, WordPress makes it easier to configure your site the way you want it and I love that….but Google limits everything on Blogger. Thanks AJ for this piece

    Reply
  3. Scott True Post author

    So what exactly are we limited on in Blogger?

    Reply
  4. AJ Wilcox Post author

    You are really limited on both blogger and wp[dot]com. WP[dot]com you can't use any of the WP plugins available in WP[dot]org, and to monetize any portion of the site is against terms. Blogger, if memory serves me correctly, lets you access the html of the homepage (which allows you to do title, metas, OG, etc), but past that, besides CSS template, you're extremely limited. Not actually sure if there's anything else you can change besides the custom domain.

    Reply
  5. Ileane Smith Post author

    Blogger is easier to use unless you want to customize your blog – then you need at least a basic understanding of how to use HTML or CSS to make your blog unique. WordPress is more complicated but tutorials are everywhere so it's not hard to learn, it just takes time.

    Reply
  6. Mahendra Choudhary Post author

    I love blogger its just very simple and I found that for small sites blogger is the best.

    Reply
  7. Вася Post author

    The correct answer is: the one you have more control over. I don't understand all this fuss about WP, anything what gives 100% control over the HT TP content output(everything what is after HT TP header, the HTML,CSS, etc.) and ability to control at least most HT TP response headers is the best. Nowadays, people do that through languages like PHP, Perl, ASP. Anything what is written on those languages has the potential. Now, can we stop this WP advertising?

    Reply
  8. Muhammad Saeed Post author

    Hi Matt, Could you please sort out youtube safety issue? We are unable to turned off safety mode, while there is no such post in google help forum to sort out this problem.

    Reply
  9. Caroline Post author

    My advice: Don't bother start using Blogger at all. You'll probably look for a bigger experience later and go WordPress. Especially if you already been start thinking about SEO and so on!

    Reply
  10. EyesX Post author

    Wow, this vid didn't answer the question about SEO at all.

    The simple answer is WordPress (not WP.com), because you can control it.

    Reply
  11. UNCLEBOB Post author

    I knew he would say this crap. Wp better of course.

    Reply
  12. stoic Post author

    use blogger with g plus, they love putting g plus everywhere. bottom line, use both.

    Reply
  13. United Gaming Post author

    WordPress is great for seo.blogger is crap

    Reply
  14. backcenter2 Post author

    How about wordpress vs custom made websites Matt?

    Reply
  15. D Dey Post author

    what a bullshit video .. wasted my precious 2 minutes 🙁

    Reply
  16. Bharati Ahuja Post author

    If the WordPress blog in the subfolder gets hacked then the main site on the root domain and the blog in the sub folder both get adversely affected and lose the search presence.

    But, if you have the blog on a sub domain which is not hosted on your server as in case of Blogger then both the entities remain separate and even if the blog gets hacked then atleast the main site continues to do well on the search engines.

    Reply
  17. Bloomengns Post author

    Gets asked for SEO, talks about user experience…
    Also, you can change now blogger urls as well.

    Reply
  18. Wasim Alatrash Post author

    where is the answer !? are you kidding with me ?

    Reply
  19. David Kutcher Post author

    There is little to 0 SEO "advantage", and he seems to allude to this by saying that it is instead dependent upon your CONTENT and LINKS.

    Reply
  20. Leon Quinn Post author

    Round and round, question not answered. WordPress can be configured to be better for SEO, Blogger can't. WordPress wins..

    Reply
  21. boomerrang75 Post author

    Translation: I love my job at Google so I will pretend this is actually a good question and that Blogger is competitive even though we all know it's not even remotely close

    Reply
  22. Boni Satani Post author

    thanks matt for answering the question…cheers!

    Reply
  23. Suresh Khanal Post author

    I really started to wonder why I'm still subscribing this channel. Did I watched this video because I did not have anything else to do? Is this what you expect from Matt ?

    Reply
  24. Luc Siebens Post author

    Is a html site better than a cms site for SEO.

    Reply
  25. Ray Noel Post author

    So you think the dumber questions shouldn't get an answer then?

    Reply
  26. Gordon Hudson Post author

    Blogger does allow you to specify permalinks. It has done for a while. Matt is wrong on this occasion.

    Reply
  27. Sam Pizzo Post author

    WordPress is horrible and slow, don't know why Google likes it so much. Horrible page speed too. Custom sites are simply the best.

    Reply
  28. Divya Dev Post author

    WordPress is the king of blogging platforms you must try it to its full extent then only you people know how powerful it is.

    Reply
  29. Shaan Haider Post author

    Matt is a big idiot. His videos and blog posts never help bloggers and never provide any concrete info… He is a Google employee and he don't even know that Blogger provides the facility of having custom links since last many months.

    Reply
  30. Claudio Alberti Post author

    In Italia noi chiamiamo risposte come questa "da democristiano"…

    Reply
  31. Jesse Garboden Post author

    I have used both Blogger and WordPress. Blogger is free. WordPress is crap unless you pay for upgrade.

    Reply
  32. Alik Griffin Post author

    He basically said WordPress without saying WordPress. There are so many SEO and marketing plugins for wordpress that it's obviously superior. You can set up things like a facebook fan 'like gate'. So you can offer content only if someone likes your facebook page etc. I personally use Drupal which has even greater flexibility than wordpress, just not as much support and is even harder to use.

    Reply
  33. Geoffrey Fosson Post author

    I believe you mean wordpress(dot)com not the self-hosted one.which is wordpress(dot)org. There's a HUGE difference between those two with it comes to capabilities. try self-hosted. it will cost you a bit but its all worth it.

    Reply
  34. goldfries Post author

    A 2:12 minute video, where the answer to "Is WordPress or Blogger better for SEO?" is found at the final 8 seconds or so. LOL. The rest of the talk is just WP vs SEO. Not highlight the difference between WP.org vs WP.com

    Reply
  35. Adrian Bold Post author

    Fair comment but if in for the long haul, and particularly if a business, got to be self-hosted WordPress.

    Reply
  36. Nimey Duyu Post author

    Yes it is true that wordpress is much superior SEO, in todays world you ll see almost 75% of the webmaster are using a wordpress as their blogging or site making tools, if you are using Blogger switch to the wordpress right today, it is no har task.. to learn about wordpress tips visit shureekn.com/category/all-about-wordpress
    hope this will help you all the best

    Reply
  37. Ved Tiwari Post author

    hmmm… Matt Cutts answer could be WordPress straight forward if he could not be a Google Person 🙂

    Follow all SEO updates at BloggerEmpire Com

    Reply
  38. Osman Leiva Post author

    I guess Matts is talking about WordPress [com] and not self hosted WordPress [org], in that case Blogger rocks!

    Reply
  39. askmediy Post author

    I use WP and the flexibly is just awesome if you have the right seo plugin. Without, well good luck.

    Reply
  40. Martin Garay Post author

    WordPress is not only a good platform for a Blog, also you can create virtually, any online business model. WordPress solved by default the 50% (or more) of the problems most common of SEO. I work in SEO, a long time ago. And yes, I love WordPress LOL! @DigitalAnalyst_

    Reply
  41. Dario Salvelli Post author

    "Both" isn't an answer. I think we have to ask, statistically, how many websites with blogger and wordpress are on the SERP?

    Reply
  42. IT Rockstars Post author

    "get lots of links" "have good content" 😀

    Reply
  43. Mack Carman Post author

    I am a wordpress expert and I made a series of 55 video tutorials for wordpress users. WordPress experts agree that this is the most comprehensive wordpress video series of 2013. visit my channel to find the link I have posted for this course

    Reply
  44. John Smith Post author

    550+ videos, many, many questions taken, and he has yet to reply to any of them with a decent answer.

    Here's a question- Who is the biggest waste of time for asking a question to on the web?

    Please make a video about that….

    Reply
  45. Paul Kridakorn Post author

    I think this is good enough answer…
    It's pretty obvious that Matt could not say WordPress is absolutely better or Blogger is absolutely better, because it will fall into prejudice and else. So I think he had made clever answer that "both are good in term of SEO" and next is only you that should get yourself focus in term of contents and links, that's it, that your job to care about — clear enough.

    Reply
  46. Steve Pacheco Post author

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    Reply
  47. Igor Bubis Post author

    The fact is Matt is using WP and not the Blogger. This should be a good answer.

    Reply
  48. Dario Petkovic Post author

    Basically, just go with wordpress from the get go IMO

    Reply
  49. Jon Rhodes Post author

    No ambitious blogger should use Blogger.com The main reason I believe it is inferior to WordPress for SEO is because other webmasters don't take them as seriously. I'm not interested in linking to and from Blogger blogs, and I know that many other bloggers feel the same. Also Google control your blog and they can if they wish remove you or start charging you in the future.

    Reply
  50. WESH UK Post author

    Have to agree, WordPress is awesome. Far superior to blogger, but it does come down to what the user is capable of doing and understanding, which is where you trade off features for simplicity with Blogger.

    Reply
  51. TRENDS! Post author

    If you want to create a great website, I think WordPress can give to you much more power.
    Ok, Blooger can't be hacked, but WordPress is way too powerful.
    This is my opinion.

    Reply
  52. Darin Simonson Post author

    I am a wordpress expert and I recorded a series of video tutorials for wordpress. It really is the best wordpress package of 2013. please go to my channel to watch the one video I posted…

    Reply
  53. Tim Beveridge Post author

    I believe he sidestepped the question like a professional except that he did mention you have more control over links with WP. Being with Google he surely could not cut Blogger to pieces and not expect the wrath of those in the big office now could he?

    Reply
  54. Computerbasics Post author

    I agree that this was not an answer at all…

    I think blogger is good for a hobby blog or fun. Self hosted WordPress is for serious websites and is no doubt got great features and plugins that make SEO easy. Every top website I know has a self hosted WordPress site.

    Reply
  55. Raman Pathak Post author

    Hey, the moment I told my pals that I was going to go make cash online, they teased me. But later I showed them my profits. Go and Google Boom Cash Generator to discover how you can make money online.

    Reply
  56. i gede hendra tirtana, ST. Post author

    great Matt . . . . Both are better . . .

    Reply
  57. Maherr stars Post author

    for booth I recomend using Eaglestats online visitors analytics for example, to keep in touch in real-time with ur SEO work, BTW other analytics system INCLUDING Google Analytics are not really real-time!

    Reply
  58. Langdon Horton Post author

    I work as a web developer and I recorded a bunch of video tutorials for wordpress. It really is the best wordpress package ever created. visit my channel and watch the video I posted..

    Reply
  59. Clint Dixon Post author

    If he said wordpress he would be fired since Google owns Blogger.

    Do you like your employer or not??

    LOL

    Reply
  60. Farooq Khan Post author

    How to check and avoid plagiarism? Plagiarism Software is a free online plagerism checker for checking articles, essays and website content.
    youtube.com/watch?v=013nn7EiBDM

    Reply
  61. John Doe Post author

    blogspot domains carry a high domain authority which plays a role in se ranking so you will get a higher ranking if your site is hosted on blogger.

    Reply
  62. Spook SEO Post author

    It all goes down to what you do to better your SEO. Regardless if you're at blogger or WP, if your SEO efforts are crappy then it won't really make any difference. I have to say though… I've been a WordPress user for the longest of time.

    Reply
  63. Ernest Borgnine Post author

    And yet I never see many blogger blogs ranking highly when I search for something, unless it is a Google or You Tube blog.

    Actually , I rarely see them in the search results at all.

    Reply
  64. John Doe Post author

    well duh because seos don't use them since if their site was to become successful they wouldn't actually own it or have much control thus making it almost worthless. That's why most sites hosted on blogspot are personal/spam related types. If you did a case study it will be a little bit easier to rank a blogger blog than say a fresh domain.

    Reply
  65. Harold Hecuba Post author

    Look dude, There is absolutely NO FACTUAL evidence that Google favors blogspot subdomains over any other. People have been passing around this bad information for years and it is simply NOT TRUE no matter how many excuses you come up with to try and support it.

    Reply
  66. Harold Hecuba Post author

    Did you even watch the video? Nothing you just said is supported by Google. You basically just made that up because that's what you want to believe.

    Reply
  67. John Doe Post author

    yeah whatever you win, I don't use blogspot anyways so its not my problem I don't see why anyone would want to either

    Reply
  68. Benjamin L. Stewart Post author

    Sorry, are you comparing Blogger with WordPress.com or WordPress.org…or does it matter?

    Reply
  69. Saurabh Singh Chauhan Post author

    I @Saurabh Singh Chauhan used WordPress and the site was hacked a year ago. I still use WordPress, but with caution.

    Reply
  70. Sadiq Alam Post author

    Basically he didnt give answer to this question and its understandable because he works for Google.

    Reply
  71. Elizabeth Fitzgerald Post author

    There is a difference between WordPress.com, a blog web hosting service provider and WordPress.org, open source self hosted software. The .org software provides a ton of versatility but the .com option is a lot like Blogger.  For blog web hosting, I think Blogger is better than the WordPress.com option. Plus, Google owns Blooger so why would they not like to see you use it?

    Reply
  72. Cool Tony Post author

    This is an informative video but something was left out: WordPress also has a self-hosting version which, like Blogger, is in the cloud and FREE for anyone to use. The video  is informative and helpful but a little misleading as it does not mention about the self-hosting WordPress version.

    Reply
  73. Vinayak SP Post author

    my most prominent question to Google Webmaster team is… WHEN BLOGGER IS GOING TO UPDATE … its template editing, post editing, its widgets… I think it should be updated to something new with fresh technology like Google is updating its other platforms including recent updates in Gmail, Gapps, and also Google console. …
    Thanks…

    Reply
  74. Alan Cooper Post author

    Guys, better SEO is about content. only content.

    Reply
  75. itzbobbyvlogs Post author

    What doesn't make any sense that, there isn't any app for blogger on Iphone ios!

    Reply
  76. Hadiqa Tayyeb Post author

    I hope this helps https://talktosekki.blogspot.com/2017/03/blogspot-vs-wordpress-is-blogspot.html

    Reply
  77. B Smith Post author

    this was like asking a mcdonalds employee what the best fast food hamburger is and they tell you about how good the big mac is but when they are hungry they eat a whopper

    Reply
  78. raihan islam Post author

    Migration to my Blogger Site WordPress site will cause problems in Webmaster Tools?

    Reply

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