Introduction To Google Tag Manager 2019 | Lesson 1 (GTM for Beginners)

By | August 30, 2019


In this video, I’m going to give you a quick
overview on the core functionalities of Google Tag Manager, why it’s such an awesome tool
to use for your tracking deployment, and how you can utilize it to level up your analytics. All and more, coming up. Hey there and welcome back to another video of measureschool.com
teaching you the data-driven way of digital marketing. My name is Julian. On this channel, we do marketing tech reviews,
tutorials and tips and tricks videos around analytics and tracking. So if you haven’t yet, consider subscribing
down below. Now it’s 2019. And I wanted to redo our very popular Google
Tag Manager for beginners series. In this first lesson, we’re going to talk
about the core functionalities. And I give you a quick overview of what Google
Tag Manager is all about. If you want to test your knowledge at the
end of this video, then I have a quiz prepared for you. You can head over to measureschool.com/lesson1
and fill out this quiz. And I’m going to give you results later on
in some more resources. But for now, we got lots to cover. So let’s dive in. Welcome to Google Tag Manager. Now, before we dive into the interface and
what you can do here, let’s first define the problem that Google Tag Manager helps us to
solve. So let’s say you have a website where you
want to extend the functionality via third-party tools, such as tracking tools like Google
Analytics, or to advertising like on Facebook ads. Oftentimes, these tools ask you to install
tracking code onto your page. And these tracking codes look a little bit
like this. These are JavaScript code, and also oftentimes
referred to in marketing terms as marketing tags. And you see them quite often with third-party
tools. So for example here, Google Analytics has
its tag. Facebook has it’s tagged with the Facebook
pixel. Or Google Ads also ask you to install its
tag to you your page. To install them most of the times, they asked you to place
the codes in the head section of the HTML of your page. What does that mean? Well, I have a little example here where we
have our tags already installed. And we can view the HTML code by right-clicking
and viewing page source. So here’s the HTML document. And if we scroll down, we can see that we
already have our tags installed here. Right here we have our Google tags and then
we have our facebook pixel. And this is where you would normally place
your tags. Now, we can see that these tags are currently
installed with the help of the extensions the Google Tag assistant. So here we see we have our Google Ads remarketing
and our Google Analytics. And we also have our facebook pixel help extension,
which shows us that the Facebook pixel is deployed correctly. Now, how does Google Tag Manager fit into
all of these? Well, let’s take a look at an example where
I have Google Tag Manager deployed. As we can in the tag assistant, we still have
Google Analytics deployed and the remarketing. Additionally, Google Tag Manager and the Facebook
pixel helper tells us that the Facebook pixel has been deployed correctly. The difference is when we look into the view
page source here that we can find our tracking codes nowhere except the Google Tag Manager
code. And this is a tag in itself, this is the Google
Tag Manager container snippet, which is placed on this website. And this is what Google Tag Manager at its
core really does. You get one central Google Tag Manager snippet
that you installed onto your page. And henceforth, you can control and deploy
tags through a central Management Console. And this is this interface. So when we go over to tags here, we can see
the different codes that we have installed. And if you use a tag template, we don’t actually
have to mess with any kind of these codes here. But it gives you a graphical user interface
where you can configure everything and see how everything is configured. Now, as the name implies from this central
tool, we can manage all our different codes, implement them, but also see what is installed
under which circumstances. And Google tag manager comes with a heap of
useful tools. For example, the preview mode. If I click this button here, it will put my
browser and only my browser into a special state which allows me on my website, where
I have Google Tag Manager installed to see a preview window down here, which gives me
more information of which tags have been deployed on this particular page view. So I go over to the next page, I see again,
which tags have been deployed. Now, this seems to be always the same. And that’s because I attached a trigger, which
is like a rule to these tags to tell them when they should be deployed. And in our case, that would be the all pages
trigger. So I want to fire these tags on all the pages
that the users visit on our website. But Google Tag Manager is actually very well
equipped to fire tags under specific circumstances that you define. So as an example here, let’s fire tag when
the user clicks on this Add to Cart button. And that’s really the power of Google Tag
Manager. Because we can define triggers to fire on
interactions, such as a button click or a scroll on our website. So let’s define here a new tag. This will be a Google Analytics event tag
for our Add to Cart clock. As a tag configuration, we’ll just choose
our tool here. I would choose the track type event. Don’t worry if you don’t understand what I’m
doing right here. We will explain this in later lessons. And now I can define my firing trigger. For that, I will go on to the triggers that
I have available. And I’m going to define a new trigger, this
will be a click trigger for our Add to Cart button. And I have a host of different interactions
that I can choose. You see, we have element visibility, form
submission, scroll depth, and so on. But we want to go with a click trigger where
we can choose under which conditions this should fire. In our case, that would be the click text. And I wanted to contain Add to Cart. Let’s save this. And now it’s attached to our tag and see if
this works. Let’s save this. And this again, when the power of the preview
mode comes in, we can refresh this. And now we’re going to try it out by clicking
on our Add to Cart button. And we see that our Google Analytics event
tag has fired. And when we go over to Google Analytics, let’s
go into the real-time reporting and see under our events it was received right here by Google
Analytics as well. So really easily, you can set up interaction
based tracking with the help of Google Tag Manager without actually going through the
exercise of coding anything up just through this central management console. Now, this tracking itself is not yet live
on the website. It happens only on my browser because what
Google Tag Manager has built in is a preview system, which we have used with our preview
console down here. And then a version control system. So in order to deploy the striking to all
our users who visit the website, we need to submit this as a version. So click the on the submit button, you can
name your versions and then publish them to all your users. And at that moment, it will become live on
your website. And this is a best practice system because
Google Tag Manager actually keeps track of the versions that have been deployed. So at any time, if you find that your tracking
is not working anymore or a mistake has been made, you can easily roll back to a prior
version where you’re tracking was working correctly. In that regard, Google Tag Manager is really
an awesome tool for handling your marketing tags efficiently through this central management
console and simply deploying your tags faster because you just have one central snippet
that all your tags go through. All right, so there you have it a quick overview
of the core functionalities of Google Tag Manager. Did you understand everything? Well, if you want to test your knowledge,
head over to measureschool.com/lesson1 where I have a little bit of a quiz prepared for
you that you can go through and then you’ll get your results and see where you can improve. And if you want to learn more about Google
Tag Manager, stick around and subscribe to our channel right over there. Because we bring you new videos just like
this one. And our next lesson just next week. And if it’s already there, you can click right
over there as well. As always, my name is Julian til next time.

34 thoughts on “Introduction To Google Tag Manager 2019 | Lesson 1 (GTM for Beginners)

  1. Leonel Chuquirima Post author

    Hi, please tell me something.
    Why you don't have a good system to send a comfirm email, because the message are in the inbox spam email?

    Reply
  2. Daryl Mander Post author

    Nice one. I like the idea of having a test to do to make sure I absorbed the info properly. Gonna check that out next!

    Reply
  3. Israel Llanos Post author

    Awesome tutorial!! Keep them coming. Thanks

    Reply
  4. Maria L. Post author

    Excellent tutorial, thanks a lot, it worked perfectly!

    Reply
  5. test gmail Post author

    Hi i have a problem with google tag manager when i am using google tag manager code on my wordpress website header.php head and body section then GTmatrix is giving me Add expires header() issue and my site speed is down i want this tag manager and i also want speed is good not down for tag manager but how can i solve this issue? please help me.

    Reply
  6. Martin Richta Post author

    I have a question. Why record event "add to cart"?

    And do you have a video tutorial on how to record order conversion? Orders, goods, value? I've been trying to figure out how to set up GTM for eshop conversion for three days 🙁

    Reply
  7. Bluecavemen Post author

    Okay i think im starting to get it. I have a website and it not shopify. My products have picture and a button that says buy here. If i follow these steps i will see each person who click on the button right? But what the difference on knowing if the click on the button vs affiliate tracking where is show now many click thr button. Then was directed to them?

    Reply
  8. Ismat Zahra Post author

    hello, i have a question. Although its not relevant to this topic. If one person created an account on google ads and invite 2 to 3 people as an admin and one of them (for example admin A) set the billing and payment method but other admin(for example admin B) run the campaign, it shows an error that you have to set up the billing payment. how can i fix that and whats the issue here. please helps me i need guidance. any one? 🙁

    Reply
  9. Sergio L. Garza M. Post author

    Hi Julian, your videos are amazing!! Thanks for sharing them with us!!

    I have one question:

    1) When I create a new account, it asks me for a country. Is this country the one I, as the manager of the website, live in? Or where the website is from? (I ask because I manage websites from different countries).

    Thanks!

    Reply
  10. Moussa Rifai Post author

    Hello

    Just a quick question, I can see on the debugger that the event was triggered but i do not see it on the google analytics. What could be the problem?

    Reply
  11. rimzhim100 Post author

    If there are 10 elements like text-box and check-boxes in a form submission, Can it report on which of those form elements were clicked by the Form-submit event?

    Reply
  12. GHM Gesellschaft für Handwerksmessen mbH Post author

    Thank you for your video. I am quite keen to see your other ones. I have a question (ich schreib das mal auf Englisch): I set up the Tag EXACTLY like you do it in this video in GTM. Now the tag is visible in the preview mode of the site but under "not firing" (and therefor not visible in GA) – I have no idea why. Are there things I should check?

    Reply
  13. Dan Post author

    Non of my tags are firing. I have followed you instructions step by step. Pls advice.

    Reply
  14. Web Infinity NZ Post author

    Loved your video Julian. Very clearly explained. I used GTM years ago but need a refresher, this course seems perfect.

    Reply
  15. Oon Siong Kuek Post author

    Thanks for teaching GTM. I learned GTM from your videos. You're a great teacher and expert.

    Reply
  16. Community Manager Post author

    If I have a tag with GA Pageview and GA snippet installed with a plugin on WordPress. Am I duplicating data collection? What do you recommend to do? Thanks in advance.

    Reply
  17. metuge nerstysol Ekwoge Post author

    Thank you so much for this lesson it has really enhance my understanding. But I have an issue with my GTM. I have followed all the steps you showed on the video above but my Google Analysis would still not fire. Can you please assist me to solve this or let me how to uninstall and reinstall? Thanks a lot

    Reply
  18. Ali Senejani Post author

    Amazing video 🙂 Thank you for the hard work.

    Reply
  19. Quoc Bao Nguyen Tran Post author

    Amazing video . Thanks so much !

    Reply
  20. Brett Van Alstine Post author

    Would you recommend hardcoding the GTM and FB Pixel codes onto the site? I followed the instructions for your Facebook Pixel setup and I do not see the FB Pixel or GTM coding in the page source view.

    Reply
  21. yagami light Post author

    Thank you so much. The best video that explains GTM for beginners 🙂

    Reply

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