Introduction to Google Data Studio

By | November 6, 2019


Welcome to Google Data Studio! This short video will show you how to accomplish
the 3 primary tasks you need to create beautiful reports that tell stories with your data: Connecting to your data
Visualizing that data to gain insights And sharing reports and collaborating on them
with your colleagues and customers You can follow along as we go through this
video by signing in to Data Studio now. Here’s the Data Studio home page. Let’s take a quick tour. On the left, you’ll find the Reports tool, and the Data sources tool. Reports let you create beautiful and interactive
data visualizations. Data sources are reusable components that
connect a report to your underlying data, such as Google Sheets, AdWords, Google Analytics,
and more. Data Studio comes with a number of sample
reports and data sources to help get you started and show you what’s possible to do with the
product, so be sure to check those out. When you’re viewing the list of reports or
data sources, use the the context menu to share, rename, or remove the selected object. Finally, up in the right corner, you’ve got
controls that let you search for a report or data source… …sort the list using different options… …and provide feedback to Google. Let’s view the Welcome Report. This multi-page report is actually a tutorial
on Data Studio, so it’s a good place to start when you’re ready to explore the product on
your own. Clicking the logo in the top left corner returns
you to the Home page. Ok! Now that you know your way around, it’s time
to create your first report! To do that, make sure you’re in the reports
tool, then click the big blue plus button at the bottom of the page to open the report
editor. This is where you’ll build all your reports. Let’s give our report a predictable name. The first step to creating a new report is
to connect to your data. You do that by adding a data source to the
report. Use the data source picker to select an existing
data source. Or you can create a brand new one by clicking
CREATE NEW DATA SOURCE. Let’s use the sample Google Analytics data
source that comes with the product. Right now, we’ve only got a couple of data
sources so it’s easy to find. Later on, if you have a lot of data sources,
you can use search to find a specific one quickly. Adding a data source to a report requires
you to grant permissions to do so. Once you’ve added the data source, you can
start visualizing your data. Let’s change the orientation to Landscape. For our first visualization, we’ll add a time
series chart to this report. Use the time series tool, then draw a box
on the canvas where you want the chart to appear. Data Studio automatically selects the time
dimension and the metric to use in this chart. You can change the data options and add style
and color using the properties panel for the selected object. Congratulations! You’ve created your first Data Studio visualization! It’s just as easy to add other components. Let’s add a metric scorecard. Scorecards show a single aggregated value
for the field you select. We’ll use the dimension picker to change this
to show the Users metric. Date range controls let report viewers customize
the time frame of the report. Let’s add one. Finally, let’s put a top banner and title
on our report. We’ll use the rectangle tool for the banner
and the text tool for the title. Data Studio gives you a rich selection of
style options to make your reports attractive, compelling, and on-brand for your business. The Arrange menu lets you align components,
group them and control how they overlap. To view this report as other people will see
it, click the Edit toggle. This simple report may not be much to look
at yet, but it is live data. You can interact with it by mousing over the
data points. You can also change the date range and update
the data. There is a LOT more you can do with Data Studio. So if you wanted to turn it into a work of
data visualization art, use the Edit toggle again and add more visualizations,
data filters, additional pages, and more. For now, though, let’s say you’re ready to
move to the 3rd step in telling your data story by sharing this report with your co-worker. Sharing is easy! Type your colleague’s email address
in the People field. You can also share a Data Studio report with
a Google Group. When you share a report with other people,
you have 2 options: Letting them view the report, or edit the
report. To enable your coworker to collaborate on
the report, select Can Edit, In a moment, your co-worker will get an email
inviting them to edit your report. When they access the report, you’ll see their
Google profile image appear in the toolbar. Now you can both edit the report together
in real time. How much more awesome will your reports be
when you work on them as a team?! To learn more about Data Studio
and to see our other video tutorials, visit the help center.

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