International SEO Strategy (Get Started NOW)

By | August 8, 2019

hey everyone is Neil Patel here for another QA Thursday I’m here with Adam Liddell Jay from viewership hello everyone and this week’s question is thank you so much for all your questions we’ve been loving them so please leave that question below if you have any questions for future episodes like this this one is from Jason aka Kay Mitchell and basically the question is how do you get started in international SEO I want to start getting my content in the hands of Germany India China Brazil Japan so on and other spanish-speaking countries of course I want global domination but what are the practices or resources to get started sure so I’ve done a lot of international SEO and I’ve made a lot of mistakes the first thing you need to keep in mind is yes there’s people all around the world the markets much bigger than the English market or the United States United Kingdom I love the u.s. love all the countries but in general when you think about global expansion you have to really understand where your clients are coming from for example if you know my services and my companies start around a hundred and twenty thousand dollars now I love India I’m Indian descent I’ve been to India many times if you look at India there’s tons of people and I can expand my content many different languages although technically a lot of Indians speak English the market there yes there’s a lot of wealthy Indians who can afford my service but there’s not as many as let’s say within the United States or the UK India is still developing five ten years from now it’ll be a much bigger business opportunity but you have to look at the markets just because a market has a lot of people or just because the market has decent GDP is there enough business for you within that market if not you shouldn’t consider expanding right now take your time go after the regions that you know there’s gonna be money there’s gonna be customers and the reason I say this isn’t to talk crap on any of the countries out there right all of them are developing at their own pace hopefully they all succeed and you know prosper and do well and have low crime and you know global issues whatever maybe I wish the best up on everyone but the point I’m trying to make is it costs money to expand for example I spent well into the million plus dollar mark in global expansion we have a huge team in Brazil we have a team in Germany we have a team for all of spanish-speaking right from Spain to Mexico to Uruguay to Peru wherever it may be right to speak Spanish there’s tons of different places but what ends up happening that a lot of people forget is you have to translate your content manually if you just take a tool like Google Translate and someone comes to your website and you translate it into German and Mandarin and all these things we just what do you think’s gonna happen with the auto translation bounce exactly because it’s not that great for example I want to auto translated my site into I think it was like 30 something popular languages I just went down the most popular languages and there’s two things that happen people would email me saying there’s profanity on my homepage in German looks like what are you talking about and the auto translation made me look really bad yeah second is my balance rate went through the roof right you guys are all familiar with the Google Panda update it’s old we’re all familiar with it they’re looking at like content quality user metrics bounce rate there’s tons of algorithm update since then like rankbrain which encompasses a lot of these algorithm changes if your bounce rate is really high your user metrics suck because you’ve Auto translated your content it’s gonna hurt your overall site when it comes to any rankings so what you should be doing is manual translation you’re gonna have to find people from places like upwork or within those regions recruit them do the manual translation then you’re gonna have to use a truffling what HR playing is it tells Google hey this is English content you know targeted towards Australia or the UK and here’s Spanish content targeted towards Mexico or Spanish content targeted towards Spain and you can target your content based on a language like Spanish and saying hey this is well done for anyone who speaks Spanish or you can say hey this is Portuguese just from Brazil because you know Portuguese in Portugal is quite a bit different so you want to make sure that when you’re leveraging translations you use href link to tell Google what that content is relevant for and you’ll want to upload it on your site using subdomains I know a neil patel comm i use sub directories you’re better off and it’s easier to get ranked as if you sub domains such as de dot neil patel comm I on the other hand use Neil Patel comm /de wouldn’t have I would have done better if I did de dot neil patel comm from all the tests we ran and then you have to start building press within that region you got to start building backlinks you have to get social shares so you could end up boosting post on facebook to the audience but it’s not easy as you can see all these things cost money so unless you know that these regions can produce income for you because you’re already starting to get a customers from these regions and the majority do their google searches and languages that aren’t in english you can consider expanding but keep in mind it’s a very expensive endeavor alright would you recommend maybe testing the waters of pay-per-click in those regions to see if it’s even worth their while before that means that’s a smart idea if you’re unsure test out pay-per-click you can even do targeting on facebook and do ads within that region if you don’t know how to run Google AdWords ads and by testing that out you can quickly see if you’re gonna be able to collect leads and sales from that but when you’re testing that pay-per-click campaigns or Facebook ads you want to make sure you translate your landing page yeah and you need make sure ad is within that language for that region and see the kind of results that you get great but in general a lot of people who are looking to expand internationally they have it even dominated or done that well within the region they’re in so before you really expand internationally try to dominate the region your RT in and then expand from there that’s it for this week’s Q&A Thursday video if you have a question leave a comment below I’ll answer it or if you want your question on next week’s Q&A Thursday video leave a comment below I’ll still answer it and it may show up on next week’s video awesome thank you for watching subscribe like share the video tell other people about it thank you

77 thoughts on “International SEO Strategy (Get Started NOW)

  1. GiorgioGD Post author

    This is so true! There are a lot of hidden gem keywords to rank for in foreign countries!

  2. Jithendar Dharmapuri Post author

    Thanks for sharing such a informative topic. Your answers are simply awesome.
    Is it good to hire freelancers from upwork fivver etc for seo, link building and guestposting?? Please answer my question. Thanks in advance.

  3. The_trendingchic Post author

    hey neil i have million dollar question for you..
    when you will come to visit Gujarat/ india?

  4. punit bayad Post author

    What niches you worked in for seo? Whats your average SEO price?

  5. Ramiz Ejubovic Post author

    Neil great video as usual.

    Another question: How do I create an Info Product? Like I got a lot of traffic and people asking me to help them with their stuff but how do i make the Product to fulfill their needs ? Like is their a pattern or where do i know is it enough is it too long

  6. Ajay Malik Post author

    Do you install wordpress in different directory for different country. Which WordPress you use to add hreflang or anything else

  7. Raj Vishwakarma Post author

    Hey Neil Bhai, It's Raj From India, I just want to tell…you that I am A beginner in Digital Marketing Field and I just want to ask you that How do you Earn from your Blog Post In Beginning of your Blog and How do you Earn from your Blog Post at This time..???

    I know In beginning All of us try to monitize their blog through Google AdSense…and Buy some Affiliate marketing…But Now a Days This will be Old For You…as The Time changes..and Tricks For Revenue also Get changes…

    In the last videos I have also ask you about your Revenue that How do you Generate money Except then the AdSense and Affiliate marketing….but no reply for that answer…😢

    So pls Reply this Question in your next Video..

    I know this is a Silly Or Crazy Question…but…I am doing this because i have no Guider…to teach me the Digital Marketing…

    I just watch your Videos and Try to implement them in My Blog Post……

    So Pls reply this …you can also Reply this on mY email also…
    ([email protected])…your answer really Means a Lot to me….

    Thanks to see my Comment…

  8. Eishventura Post author

    NEIL PATEL Me gustarias aprender Seo: solo tengo como un 20% SEO. Me gustaria aprender mas. ya no quiero depender de FK. redees sociales. SEO ES EL AMO. El tráfico de redes sociales arruinan mucho el RPM, CTR, CPC.

  9. bijendra pratap singh Post author

    Hey, Neil i notic in market about alexa ranking is matters if is good then you on top page of google because i have ranked my client website google first page. And question is after an after dropping the Alexa rank my keywords also dropped on 2nd page….

  10. Deepali Sharma Post author

    Pls any one here who can tell me the future of seo in India? Any additional course we need to do??? Any advice???

  11. Kevin Chaves Post author

    Hey neil my blog has 2000 pageviews but only 25 ad clicks. How to increase adsense CTR.

  12. Daredevil Sahil Post author

    India 🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳

  13. Ravi kumar Post author

    Thanks for sharing great knowledge.

    I have one serious question. My focus keywords was coming on 1st page but before 3 days suddenly showing on 4th page. I don't why this happen. I always do good work on our site. Plz suggest me why this happened?

  14. Sammie ll Post author

    Please please please

    How do I build backlink
    How do I rank with keywords

  15. AK Online Post author

    Hi Neil, I have a blog what has 3 Million page views per month. I want to sell some part of it as equity for my expansion. Can you please help me with this. Thanks in Advance

  16. ILUMINA Publicações & Consultoria Post author

    You are absolutely right Neil! I'm fluent bilingual in Brazilian-Portuguese (was born there) and American-English (live in the US for 30+ years) and I cannot rely on Google or other apps to translate my content and I do it manually. When I noticed a spike on my sites' traffic (I also happen to be a webmaster) coming from Brazil, I decided to expanded my content to be mostly in Brazilian-Portuguese and now 80% of my traffic comes from there, 8% from Portugal, 3% from Portuguese speaking countries and the others from all over the globe but mainly countries with Latin languages such as French, Spanish and Italian. I'm actually surprised to see a large percentage coming from France and Italy, even though I have no content in those languages, but Portuguese shares similarities with these languages. Just having translated in one derived language helps with the others, but indeed the translation must be manual. I actually help Google translator to get it right many times, by editing some of the things they translate very weirdly, and they sure make no distinction between Brazilian Portuguese and Portuguese from Portugal, which is indeed different in many ways. Most Brazilians speaks incorrect Portuguese, I hate to say it, but it became the norm there so people don't even know (or care) it's incorrect Portuguese and the country is full of slang language. You can't rely on auto-translators for that. … Great video and tips, as usual! Love your content!

  17. Jayashali Post author

    Hello Neil how about an Indian company want to establish in the USA market alone ..I mean to say is only provide services to the USA being in India not any other country is targetted. what is your view on that please do answer. thank you

  18. Vinit Sharma Post author

    very informative video Neil.Thanks for sharing. I have one question is it really not good if I make a piece of 500 world content and use that for various Off-page activities? Is it considered duplicate of what? Or we can still use this method?

  19. Mirko Marinkovic Post author

    Thanx for great info.

    Neil can you make a video on subdomain vs subfolder as you mentioned, also which one is better for websites that dont have .com tld, but use country specific domains (.uk, .de ) and still want to expand internationally?

  20. Manuel Acosta Post author

    Hi Neil. Is there a way to rank your landing pages in Google search instead of PPC? I have been trying to look for than info online and nobody touch it. The reason I am asking you is because I am on the process of building a site and would like to rank some keywords with internal pages taking advantage of low competition. Again, any way to rank in google search, not Adwords, a landing page? Can an internal page be name, be equal to a landing page? Thanks in advance, Manny.

  21. Gleb Sorokin Post author

    Hello Neil. Im from russia so if u ever consider expanding here(the fact that im watching ur videos, not the russian probably says that u should), id be glad to help u with translation and/or social media. U have been a huge help for me all this time, so i would be more than happy to return the favor.

  22. vartika M Post author

    Hello Neil patel, your videos are really awesom and knowledge based.
    I have one question for you, how to promote an indian based carpet industry's facebook page in Germany for branding and lead generation.
    Believe me I created a campaign to promote the Company in the Frankfurt city, but the result was worst because my FB page didn't get any likes or response from the targeted city, but got the maximum like from india, although my target location was Germany.
    Could you please tell me why this happened?

  23. Jason AK Mitchell Post author

    Not gonna lie feeling mighty special!!! 2 questions in a row!!! Now I’m nervous about asking more cause they have to be great.

    In any case I remember Neil mentioning buying websites in countries to jumpstart international SEO.

  24. Naman Gupta Post author

    Hi Nail Sir I Have A question is please answer

    i want to know

    is i need any seo certificate to do seo for my website or as a freelancer

  25. Rahul Jain Post author

    Hello Neil, I have question or i can say I'm confused. Should we create backlinks for my Website?? I heard from sources that Google now don't consider backlink as a ranking factor for your website.. is it true?? Please answer for my question

  26. Moving Forward Post author

    Working on SEO! Been to Egypt, would love to see India. Will see. Thanks for info. Always the best knowledge out there, with class and caring. 😉

  27. Baldeep Birak Post author

    Talking about the end point, I focus on the the first 10 miles before the next 10 miles as the customers local to me help keep overheads down. This then helps with your margins and ensure you are known to more people local to your business.

  28. Allied Steel Buildings HQ Post author

    Hi Neil, this is great stuff, thank you! We have tried several of your recommended strategies but have had the toughest time finding good reliable developers. Do you have anybody you could refer to us? Thanks in advance!

  29. Sarkar Natiq Post author

    I want to know one thing that why different sites rank on same keyword globally? And how can I particularly rank for US or any other country? Do I need backlinks from particular country based site? Kindly Reply.

  30. Fuhad Abdulla Post author

    Hi Neil, I would like to ask you, how to get a chance to do guest blogging when you are nobody

  31. bharath sriram Post author

    Sir I want to get trained at your company and start a branch of yours at India can you help me in achieving it

  32. lunatic world Post author

    Hey neil , is google can understand content language style? Suppose if i write content in simple english and want to target US…but google rank my content in uk. because of content style. Is it possible?

  33. websites makerz Post author

    is this possible to get huge traffic on site in just one month?

  34. Chandan Adhikary Post author

    What is the future of seo and digital marketing job in India sir?

  35. Love hurt Post author

    1 month ago i built a blog, but now google takes 1-2 week to index my post, i manually fetch all my post in search consol it only happen to google

  36. NewtonBaba Post author

    Hey neil great video, i wanted to ask few things plz do clearify

    How do i properly replace an old image from a post?

    How to properly remove/change tags without getting soft 404 error in Google console.

    Any reference or guidence will be highly appreciated….

  37. Faizan Ahmad Post author

    what should be the strategy to start SEO for a Web Hosting Website, If possible, please explain

  38. LV Post author

    What are the best countries to work as a digital marketer? in terms of quality of life and salary

  39. Dimitar Margaritov Post author

    My goal is to go straight to the English speaking audiences and then expand from there to Spanish etc., just because the Eastern European market, although growing, is not that well developed yet.

  40. Siddharth Sharma Post author

    What's better? .in or .com with India targeting selected in webmaster tools. I am targeting clients in India (within 200km radius)

  41. Sarkar Natiq Post author

    Last question. If the brazilian site has just .com domain and has hosting server of US and the admin is of Brazil and the site is being operated from there, will such a site be considered as brazilian site or not?

  42. Ricardo Escobar Post author

    Question: What is that tool analyzer you use on your website? Can you recommend a good seo analyzer to embed on our website? Thanks a lot

  43. Kaushal Tiwari Post author

    Sir how can I do ASO accurately as google does not provide google play data and there are some websites which provide data but they are expensive.The only source which is available is keyword planner but it provide data of google search engine.

  44. Abhishek Verma Post author

    Lol! Why are you changing your brand color. Please come back.
    I love that orange color. Please make your thumbnails like old one's.

  45. Hot Clasher -COC Post author

    Hello, I have blog website. I write content in Hinglish language. That's mens i target india or Hindi speaking people. I trying to Get 100 visitors per day. I am not succeeds. So please help me
    to get 100 visitors per day at least. I find myself loser. My website 3-4 month old and I also get adsense approval. But!. In month i can't reach 1k people at least. Why it's happen with me. I am not spamming my link here. But please Neil help only you are my idol.

    Thank you so much in advance

  46. Namaste God Post author

    Hi Neil, I have query in AdWords. There is new feature added by Google – missed call. So can we have some insights about it ?

  47. Sarkar Natiq Post author

    I do get this point but what I am asking is a bit different. I am actually asking that how to realize that site linking to my site is actually a brazilan site when the linking site has server of USA and .com domain and not .br?

  48. Trustifyy Post author

    Hey Neil I want to do seo for an electrician company but idk how I should rank it. Any ideas for the trades etc?

  49. Jesse Miettinen Post author

    I started watching you yesterday and i love the content. I'm really interested in drop shipping. My question is what should/can i do with 100€? I have a feeling your going to say get a job.

  50. Trevor C Post author

    Hi Neil, love the videos. I had a quick question. If I get a backlink from a webpage already ranking in Google for my target keyword. Does that link have more value in the eyes of Google?

  51. Abraham Prieto Post author

    Hi Neil I am curious do you really answer all this question by yourself or you team do it for you?

  52. Himanshu Devvanshi Post author

    Hi Neil,
    can you tell me which one is better getting new sub-domains for different locations or create sub-directories for different locations with future perspective and SEO perspective both???
    also which one of them will help me for eCommerce website. Please help I am very confused.

  53. BBoy Loretto Post author

    Ok im gonna ask a question you probably hear alot, whats different about your program vs's other like tai lopez for example aince hes nother popular one on you tube? I do wanna get started in smm,seo,and other i ter marketing. I just wanna join a team thats productive and the mentors help with the new students so they can succeed as well.

  54. Tigran Davtyan Post author

    Hi Neil. Great advises! I see there are plenty of comments already and not sure if you'll actually see my question here, but worth a shot anyways. How do you suggest to solve the "homepage problem" on an international site? Should it show a default language, or maybe redirect (please elaborate 301 or 302?) the user to his preferred language of choice, or maybe let the user choose the language on homepage(not my preference) or maybe anything else?

  55. Bhavesh Dewasi Post author

    I am very shocked that your website is not mobile friendly, I am trying to analyse my site it's little confusing sir

  56. Nicholas Phillip Post author

    Hey guys I have a question. I am from the Carribean, Trinidad and Tobago to be exact I would like to know how do I rank for content on different islands? I would assume it's a similar process to ranking in different states ? If there is any content out there pertaining to this it would be great if someone could point me to it or just give some advice. Cheers !

  57. Md Amin Post author

    Thanks, Neil Patel for another good content.
    I want to know something that how to rank landing page? Basically, we can not add in-depth content on our landing page, cannot use many images, keyword density, LSI keyword and more that we can add our blog.
    My question is how to optimize the landing page for Google rank?

  58. Albert Santiago de la cruz Post author

    Hi, Neil! I have a doubt, if I am from the Dominican Republic and I create a website in English with a hosting provider in Spain, does it affect in any way to position myself on the first page and compete with the number 1 in that niche?

  59. bRock Sin Post author

    Sir, what about the content. Can we write the same content in different languages without any change of our content write as it is only change for languages. Does Google understand the content is same but the languages is different?


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